Vote YES on Measure ___ to ensure that Alamedas seniors, working families, teachers, health

care workers, and veterans can continue to live in our city. Its a common sense measure that will
keep Alamedans in their homes and preserve our neighborhoods.
Measure ___ was carefully crafted to meet the specific, unique needs of Alameda. More than
8,000 Alamedans signed petitions to place Measure ___ on the ballot to implement a measured
and tested solution to our current housing crisis by protecting current and future Alameda
renters.
Measure ___ WILL NOT unfairly burden landlords:
Exempts all single-family homes
Exempts all in-law units
Creates an independent Rent Board to administer the law
Thats why both Alameda small landlords and renters support Measure ___.
Measure ___ WILL protect households that rent:
Strengthens existing law
Ties rent increases to inflation
Requires just cause for eviction
No one should have to suffer the kind of treatment the seniors, veterans and families of the
Bayview Apartments experienced when all the residents were told to leave their homes on the
same day. Alameda can do better.
Alamedas housing crisis is real. Young students are forced to switch schools as their parents
search for affordable housing. Families are too frightened to report grievances to their landlords
for fear of retaliatory evictions.
Alameda needs Measure ___. No one who adheres to their lease should have to live with the
daily fear of sudden high rent increases or eviction. Limiting evictions to just cause allows
responsible tenants who pay their rent on time to safely request repairs. Tying rent increases to
the rate of inflation allows families to plan for the future.
Join teachers, firefighters, landlords, the Alameda Labor Council, retirees, and working families
in voting YES on Measure ___.
s/ Josie Camacho
Executive Sec. Treasurer, Alameda Labor Council AFL-CIO
s/ Mayme V. Mills
Property Owner

s/ Gray Harris
School Board
s/ Jeff DelBono
Firefighter/Captain/Paramedic
Alameda Firefighters Assoc. L689
s/ Catherine Pauling
President, Alameda Renters Coalition

Alameda is experiencing a rental crisis. Alameda Citizens Task Force (ACT), the
group that played a major role to save Crab Cove and the Mif Albright Golf
Course, and individual signatories below believe that the recent City Council
approved Rent Stabilization City Ordinance is a fair, balanced, and flexible law.
It recognizes the legitimate concerns of both landlords and tenants and serves
the long-term needs of the community. We strongly oppose Measure___ for the
following reasons:
1. Lack of Flexibility: A new program of this importance and magnitude
requires flexibility and the ability to change. The citys Rent Stabilization
Ordinance can be changed and improved by a simple council majority.
Measure___ cannot. It is an Amendment to the City Charter and, as
such, can only be changed by another citywide election. If approved,
Measure ___ will be set in stone
2. Cost: Measure ____establishes an elected five member Rent Control
Board (RCB) that will hear petitions from landlords or tenants seeking
rent adjustments higher or lower than Measure___s established rent cap,
presently set at 65% of the Consumer Price Index. (Current cap would be
under 2%) The RCB will be independent of the City Government and
have power to issue regulations, set budget, and hire personnel,
including legal staff. City Staff estimates this cost between 3 and 3.7
million dollars a year.
3. Measure ___ will not work: Rent control has been in place in San
Francisco since 1979. The result has been the loss of 31,000 rental units
thanks to condo conversion tenancies in common, and removal from the
rental market. Rents have steeply increased, in part, due to the reduction
in inventory.
We urge Alameda voters to do the right thing, the smart thing, and the fair
thing: vote no on Measure ___ .

s/KathleenSchumacher
President,AlamedaCitizensTaskForce

s/TrishSpencer
Mayor,CityofAlameda

s/TonyDaysog
CityCouncilmember

s/JamesW.Sweeney

s/DorothyFreeman

Althoughwellintentioned,Measure___isapoorlywrittenballotmeasurethatwillcost
Alamedamillionsofdollars,andwillnotcreateaffordablerentalhousingforthosemostin
need.

MEASURE___ISCRITICALLYFLAWED
ThegoalofMeasure___istohaverentalownerssubsidizetherentsoftheirtenants.However,
Measure___mistakenlyomittedcriticallanguagethatwouldlimitthoserentalsubsidiesto
onlythosefamilieswhoactuallyneedhousingsubsidies.Measure___wouldforcerental
ownerstosubsidizetherentsofeventhosetenantswithhighpayingjobswhocouldafford
normalrents,whilemakingitevenmoredifficultforstrugglingfamiliesinneedofhousing.

MEASURE___COSTSMILLIONS
TheannualcosttoadministerthisAlamedasrentalsubsidyprogramwillbe$3.7million.If
passed,theCitywouldbeforcedtoeithercutthebudgetsofotherdepartmentssuchasPublic
Safety,Maintenance,andParks&Recreation;or$3.7millionwouldhavetoberaisedcitywide
throughincreasedtaxesorfees.

MEASURE___BYPASSESCITYMEDIATION
ThisordinancepurposelybypassestheCitysnewmediationprogramwhichisalreadyworking
toprovidetenantsandlandlordswiththemeanstoquicklyresolvetheirdisputesinawaythat
isfairtobothsides.Itwasdevelopedaftermonthsofpublichearings,andapprovedbythe
MayorandourCityCouncil.

Toooften,politicsgetsinthewayofgoodpublicpolicy.ThisiswhatshappeningwithMeasure
___.Failingtoprioritizethosetrulyinneedofaffordablehousingisnottheonlyflawin
Measure___.Failingtoauthorizeanadditional$3.7millionwillnotonlyhurtworkingfamilies,
itwouldundermineourentirecitybudget.

WeaskyoutojoinAlamedafamilies,localbusinessowners,andcommunityleadersinVoting
NOonMeasure___.
s/ Marilyn Schumacher
Advisory Board Member, Alameda Community Preservation Coalition
s/ Jose Cerda-Zein
Advisory Board Member, Alameda Community Preservation Coalition
s/ Steve Sorensen
President, Alameda Association of Realtors