UCSI UNIVERSITY

FACULTY OF ENGINEERING, TECHNOLOGY AND BUILT ENVIRONMENT

EE108/EA104 TECHNICAL COMMUNICATION

MAY-AUGUST 2016
RUBRIC (PRODUCT BROCHURE)
Group No. & Name:
CRITERIA

Content

Written
Presentation

4 (EXCELLENT)
Includes all the following:
- company info
- product information
- technical drawing
- technical specification
- engineering concept
- Well organised content.
- Attractive and welldesigned format.
- Clear and easily understood
message.

Visual
Appearance

- Imaginative
- Use of graphics make
message alive

Grammar,
Punctuation

Free of all grammar, spelling

and punctuation errors.

Formatting

Includes all the following:

- A4 size
- double sided printing
- trifold
- well define section

Total Score:
3 (GOOD)
Includes four the following:
- company info
- product information
- technical drawing
- technical specification
- engineering concept

2 (FAIR)
Includes three the following:
- company info
- product information
- technical drawing
- technical specification
- engineering concept

- Content is organised.
- Format is adequate.
- Message is sufficiently
understood.

- Content lacks organised.

- Format is inadequate.
- Message not clear
understood.

- Creativity is acceptable
- Use of graphics adequate
to present message

- Little creativity used

- Poor selection of graphics

Some grammar, spelling and

punctuation but do not
interfere with the readability
of the document.
Includes three the following:
- A4 size
- double sided printing
- trifold
- well define section

1EE108/EA104 TECHNICAL COMMUNICATIONRubric Product Brochure

Prepared by Dr Tan Choy Soon

1 (WEAK)
Includes two the following:
- company info
- product information
- technical drawing
- technical specification
- engineering concept
- Unorganised content is
organised.
- Format is not apparent.
- Message is difficult to
understand.
- No originality
- Graphics do not tie in with
the message

Multiple or repetitive errors

interfere with readability of
the document.

Editing and revising are not

apparent.

Includes two the following:

- A4 size
- double sided printing
- trifold
- well define section

Includes one the following:

- A4 size
- double sided printing
- trifold
- well define section

/20
SCORE