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The purpose of this project has been for our team to comprehend the relevance of
Advanced Glycation End-products (A.G.E.s) and develop a strategy to share the benefits
of Tr-Age MAX from Morinda, Inc. with potential customers/ business partners to
increase earnings for GKW Enterprises, Inc.
GKW Enterprises, Inc., has been hit hard in the last ten years due to many outside factors
that include the health issues and deaths of your husband, father, and mother; changes in
Morinda, Inc.s policies, products, and marketing strategies; partnership dissolution; and
the Great Recession.
Morinda, Inc. has now established a clear focus of their mission. Based on the scientific
research and studies behind Advanced Glycation End-products (A.G.E.s), their focus is
on A.G.E. Awareness, the Tr-Age Scanner, and the benefits of consuming Tr-Age
MAX to help lower A.G.E levels in the body. GKW Enterprises, Inc. requires a clear
method that can be duplicable to move forward in rebuilding the foundation and sales
volumes of the past.
This report, authorized by Ann Wilson, President of GKW Enterprises, Inc., is a
summary of the research performed by Team Morinda, the findings, and our conclusion
with recommendations. Marylynn Huggins has written this report with the assistance of
Brenden Munck and Faerouz Alsaffar. All team members collected and contributed data
for the primary research of questionnaire #2, Live Younger Longer!
Purpose The purpose moving forward in this report is to examine the best way
to deal with changes that come up in life. Understand the strategy behind Multilevel
Marketing, learn why awareness of A.G.E.s is an important message to share with people,
and report the findings of our research.
Limitations The largest limitation has been the timing. Right in the middle of
the timeline for this project was the North America Business Summit that involved the
people who could be the most help. Access to observation opportunities to see and hear
presentations by top leaders are only available after the due date for the project. In
addition, due to traveling between Utah and NYC it has been difficult to find time for
interviews with those mentioned in the Team R&D Memo.
Live Younger Longer! The response for this survey was more
than expected. We had 135 diverse responses ranging in age from
18-73, the largest being in the 56+ age group from Marylynns
Facebook friend pool. The geographical range of the survey
responses extends outside of Utah and even includes Canada.
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as human beings. Sometimes we are like Sniff, who anticipates change early by sniffing
it out, or Scurry, who quickly scurries into action and adapts. Maybe we are more like
Hem, who denies change and resists it out of fear, or Haw, who learns to adapt in time
when he sees something better. Whatever part of us we choose, we all share the
common need to find our way in the maze of life and succeed in changing times.
Anticipate change.
Adapt quickly.
Enjoy change.
Noticing small changes early helps you adapt to the bigger changes that are to
come.
A.G.E.s damage the collagen and elastin in our skin, leaving it wrinkled,
saggy and dull. This leads to an older physical appearance.
Meanwhile, high levels of A.G.E.s are linked to virtually every serious
health concern we face today: cardiovascular disease, diabetes, liver
disease, Alzheimers disease, kidney function, blood sugar levels, joint
health, memory function, vision impairment, inflammation, hypertension,
heart disease, dementia, stroke, arthritis, osteoporosis and periodontal
disease. Researchers have even discovered a potential link between
A.G.E.s and cancer.
Report Organization The report will walk you through the findings of our
questionnaires with an analysis of the data displayed in charts and graphs. You will also
find the results of an interview with Zach Lifferth, the US West Regional Sales Manager,
who addresses the vision and direction of Morinda shared with attendees at the North
America Business Summit this month. We then wrap things up with our conclusion and
recommendations we have for your business and the strategy we feel will address your
business needs for the future.
FINDINGS
As part of our Primary Research, we chose to conduct two surveys.
Having Success?
The first survey focused on the behavior of other IPCs within Morinda, and their methods
of initial contact with potential customers/business partners. There were sixteen
participants, all with a leadership role in their individual organizations. Two of the
participants are the heads of organizations with Morinda as their Upline. As you will see
in the following example, there is diversity in methods among IPCs. Even among the
two at the top!
Those who use a scripted presentation on average have achieved a higher title and have
organizations that continue to grow by using the same method. One item that stands out
among those who have achieved success is that they have taken the time to complete
Morinda University. The knowledge found in those brief exercises goes a long way in
building leaders within an organization and the company overall.
Do you use a
scripted
presentation?
Where did
you get your
presentation?
Effective?
Duplicable?
Most shared
website?
Completed
Morinda
University?
Yes
No
Upline /
Morinda
4
Morinda
1
Agree
5
Agree
3
Morinda
5
Original
Author
2
Downline
Leader
1
Strongly agree
3
Strongly agree
5
TruAge
9
AGEFoundation
1
Yes
No
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Other
1
Chart 1
The answers for the eight who responded No to using a scripted presentation are as
diverse as the individuals. Most are very dynamic people and it would be difficult to
duplicate their methods. Following are their responses:
68
75
53
Yes
50
No
25
Figure 1
0
Men
Women
42
50
25
25
Yes
23
12
0
26 - 35
36 - 45
19
3
No
0
18 - 25
46 - 55 56 - over
Figure 2
Healthy lifestyle focus by participants. The studies and research about A.G.E.s shows
a direct connection with healthy lifestyle habits and the formation of Advanced Glycation
End-products which are a primary cause of aging and age related health issues.
The following five charts reflect the healthy lifestyle habits of the participants in regards
to Adequate Sleep in Figure 3, Exercise/Activity in Figure 4, wise Food Choices in
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Figure 5, whether or not Smoking is a habit in Figure 6, and do they use Nutritional
Supplements in Figure 7.
Adequate Sleep
Making
Progress
20%
23%
32%
25%
Working on It
Needs
Improvement
Very Healthy
Fitting regular exercise into your daily schedule may seem difficult at first, but the 2008
Physical Activity Guidelines for Americans are more flexible than ever, giving you the
freedom to reach your physical activity goals through different types and amounts of
activities each week. It's easier than you think! (Physical Activity for Everyone: How
much physical activity do you need?, 2011)
Exercise/Activity
Making
Progress
15%
33%
25%
27%
Needs
Improvement
Working on It
Very Healthy
Figure 4
It seems the world of diet and nutrition are constantly changing which can make it
difficult to know what you should eat. Most participants of the survey feel they are
making healthier choices with only 21 percent feeling like they need to make
improvements in their food choices.
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Very Healthy
Needs
Improvement
Figure 5
Food Choices
16%
16%
Making
Progress
41%
27%
Working on It
Knowledge of the health risks associated with smoking is becoming more widespread.
Interestingly, many who marked that they smoke also chose that they desire to live a
healthy lifestyle.
Smoking:
Smoking
Harms nearly
every organ of the body
16%
No
84%
Yes
Causes many
diseases and reduces the
health of smokers in
general
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There can be potential risks when using supplements that could lead to health
complications.
Nutritional Supplements
Yes
43%
56%
No
Key Points
13
70
63
60
57
54
50
42
36
40
39
38
Strongly Disagree
27
30
14 16
20
Disagree
12
10
Agree
Strongly Agree
0
Familiar with
Direct Sales, MLM,
Network
Marketing
Affiliated with
Comfortable
Direct Sales, MLM, Purchasing from
Network
Direct Sales, MLM,
Marketing
Network
Marketing
Figure 8
As the results in the chart indicate, an overwhelming majority of the participants are familiar
with the Direct Sales, MLM, Network Marketing business model and yet 38 Disagree and 27
Strongly Disagree (the majority) that they are comfortable purchasing from a Direct Sales, MLM,
Network Marketing business.
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81%
Figure 9
As the results show, even though the numbers supporting interest in knowing more and
finding out what A.G.E. level people are at, the perception and fear of dealing with
another Network Marketing scam outweighs their desire to know more. A comment
left by one respondent to the questionnaire who indicated he is Very Interested in
knowing more serves as an example of this mindset.
24%
5%
31%
40%
Somewhat
Interested
Not Interested
Interested
Very Interested
Figure 10
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Interview
The interview with Zach Lifferth, U.S. West Regional Sales Manager, was definitely a
positive end to the process of researching various marketing strategies. He explained the
vision of Morinda, Inc., as they rolled out a new presentation video last week at the North
America Business Summit. The intention of the company is to provide a united way of
sharing the Tr-Age message.
He pointed out the three key areas of focus and the products to go with each
The Standard Opportunity Presentation is available in its entirety, or Morinda has broken
it down into five parts that can each stand on their own to address specific areas in a
systematic way:
Conclusion
In conclusion, Team Members share comments about their experience during the
collection of questionnaire responses and viewing the new Standard Opportunity
Presentation.
Surveys Comments
According to the surveys that I collected from family and friends, I was able to
notice that most of them have not heard of A.G.E.s before, but they were curious to know
more about it, and know how old they really are. The older people were curious to know
more about their real age because they wanted to live longer and younger. Unlike the
younger people who did not want to know their real age because they know that theyre
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young from outside and inside because they dont even smoke or drink alcohol, so they
were relieved about their age and were pretty sure that theyre young outside and inside.
The people who were interested in the product which are the older people, they liked it
for few reasons first, the product contain only fruits so it is all natural. Second, it does
not have any medication or drugs that could affect their health negatively. Finally, they
dont need a doctor prescription to get it. (Faerouz Alsaffar)
Video comments
Morinda has recently released a new video titled Morinda Standard Opportunity
Presentation. This video poses the question: What would an extra year to live mean to
you? Would you use that extra year to spend time with family, perfect a sport, or enjoy
a hobby? Our bodies start out young and energetic, gradually over time pains and
sickness begin to creep in. Growing old is a fact-of-life we all have to live with.
Thankfully, there has been break-through research in A.G.E.s or Advanced Glycation
End-products. A.G.E.s are destructive, toxic compounds that thrive in the body; these are
comparable to rust on a car. We can however, fight against this by managing and
lowering our A.G.Es levels through monitoring our diet, sleep schedule, and other health
habits.
Morinda has conducted research on the noni fruit that is rich in iridoids, which help fight
against A.G.Es. Just like cholesterol, BMI, and blood pressure; A.G.Es can be
measured as well through the Tr-Age Scanner which simply uses advanced ultra violet
light to measure the amount of A.G.Es in the body. Not only do we have the ability to
know A.G.Es are formed through sugar bonding with proteins in the body, we know
how to fight against them. This has given Morinda the opportunity to introduce several
products that have the potential to help reduce ones A.G.E. level and possibly allow you
to live that extra year to spend time with family, enjoy a hobby, or relax.
In regards to the video
The message(s) were clear and concise.
The style in which it was filmed/narrated reminded me very much of
"Through The Wormhole" which is narrated by Morgan Freeman.
I liked how the video told a story --- This is where it began, this is where we
are presently, and this is where we want to go, etc
I watched the video in the Denver Airport and several people sitting around me
actually looked at my computer and took interest in the video, watching it the whole
time --- so definitely it has an attention grab effect. (Brenden Munck)
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Recommendations
The most important factor in any business is belief. If you believe in yourself,
business, product, and consumers as well, then you will build a successful business
based on trust. Following are some recommendations we have for your business
moving forward.
1. After researching and analyzing the data we would recommend that you keep the
same target demographic, but also introduce or branch out into a younger
demographic as well.
Teens and young adults are conscious about their diet and staying in peak
physical condition by going to the gym, eating healthy, and working on a
set sleep schedule. Some of these young adults are not aware of what
A.G.E.s are and what they can do to the body. If they find interest in the
products, and notice results, they will share their experience with friends,
which would open up the possibility of them becoming an IPC for
Morinda.
2. One way of reaching into the younger demographic, and expanding the base
audience of your message, would be through social media such as, Facebook,
Twitter, Instagram, YouTube, etc...
3. Complete and encourage all your downline to complete Morinda University. This
will give all IPCs a good understanding of MLM business building basics and
product knowledge.
4. Continue working to change the negative perception of the MLM industry by
encouraging your new recruits as well as your current downline to focus on the
needs of the customer rather than on how much they can make from signing
someone up. You have a great message to share. Focus on the message and how
the benefits of lowering A.G.E.s. is important to everyone everywhere.
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DEFINITION OF TERMS
A.G.E.
IPC
FOUND ON PAGE
Results of survey
Figure 2
Figure 3
Figure 4
Figure 5
Figure 6
Figure 7
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Figure 8
Figure 9
Figure 10
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Works Cited
Physical Activity for Everyone: How much physical activity do you need? (2011, March 30).
Retrieved July 26, 2014, from cdc.gov:
http://www.cdc.gov/physicalactivity/everyone/guidelines/index.html
agefoundation.com. (2012). Retrieved July 2014, from A.G.E. Foundation:
http://agefoundation.com/age/
Let's Eat for the Health of It. p. 4. (2012, October 29). Retrieved July 26, 2014, from cdc.gov:
http://www.cdc.gov/nutrition/everyone/index.html
Why is Sleep Important? (2012, February 22). Retrieved July 26, 2014, from National Heart,
Lung, and Blood Institute: http://www.nhlbi.nih.gov/health/healthtopics/topics/sdd/why.html
Health Effects of Cigarette Smoking. (2014, February 6). Retrieved July 26, 2014, from cdc.gov:
http://www.cdc.gov/tobacco/data_statistics/fact_sheets/health_effects/effects_cig_sm
oking/
Using Dietary Supplements Wisely. (2014, June). Retrieved July 26, 2014, from National
Institutes of Health: http://nccam.nih.gov/health/supplements/wiseuse.htm
Andrecht, V. (1993). MLM Magic. Ramona, CA: Ransom Hill Press.
IPD Belize, P. b. (2013, May). Who Moved My Cheese? Retrieved July 7, 2014, from YouTube:
https://www.youtube.com/watch?v=16hxCB1Dvd4
Johnson M.D., S. (2002). Who Moved My Cheese? NYC: G. P. Putnam's Sons.