03 04 2016 Cognos Analytic Partner Enab Webinar

Partner Enablement
March 4, 2016
Marti Walsh
David Zyla
Benjamin A. Mayer
IBM Internal & Business Partner use only
2015 IBM Corporation
Setting the Stage.
What is Important to Learn
Understand the value of

Cognos Analytics to the
Business Users
Learn the key capabilities
new to Cognos Analytics
Know how to position Cognos
Analytics to new clients, and
when to encourage existing
clients to upgrade
Speaking to you today

David Zyla
Technical Sales Specialist
Business Analytics Division,
IBM Software Group
Benjamin A. Mayer
Technical Sales Specialist
Business Analytics Division,
IBM Software Group
Cognos Analytics Enablement Agenda
Solution Overview
Product Positioning
What Cognos Analytics is all about

Demo
Whats new in Cognos Analytics (Cognos v11)
Selling to a new customer

Selling/upgrading an existing customer
Integration with the IBM Analytics Portfolio

Licensing
Deployment options
Competitive positioning
Next steps
IBM Cognos Analytics

Redefines Cognos Business Intelligence
A guided experience with
Agility
built-in intelligence delivers

smarter self service to
Intelligence
Mobility
amplify and act on insight

in everyday actions with the
security and confidence
your organization needs
Connected
Trusted
Business strategy
Operationalize
RUN GROW TRANSFORM
With the years of enterprise focus and now with the brand new designed interface we'll have
everything we need for both the experienced and the occasional users.
Large European bank
5
SELF-SERVICE
Covers a wide spectrum of users
Creators
Consumers
Static
reports
Interactive
reports
Dashboards &
infographics
Data modules &

ad hoc reports
Power users
Data model &

professional reports
High
Low
80%
Level of Management Required
20%
ANALYTICS
Wherever, whenever you need them
Consistent experience across tablet

and smartphone
Whether you are connected or

disconnected
7
Cognos Analytics on Cloud provides easier adoption of enterprise BI for

organizations
Deploy BI faster than ever
Tiered, subscription as-a-service option for BI capabilities from selfservice analysis to advanced report authoring.
Take the pressure off of IT
IBM experts manage infrastructure with identical support to onpremises version of software. Test drive and Jumpstart services get
business intelligence systems up and running quickly and efficiently.
Flexible and secure

Access cloud born and/or on-premises data. Be confident that your BI
network is highly secure with encryption at all levels and choices for user
authentication. With a single price per user you assign roles as required.
Multiple certifications.
8
The next generation of IBM Cognos Analytics

What is it all about?
Clean, simple, modern experience
On demand, in context capabilities
Improved navigation
Graduated capabilities
Designed for both line of business and IT
Professionals
Guided by users Intent
Self-service
Whats new in
IBM Cognos Analytics

Agility
Intelligence
Connected
Mobility
Trusted
RUN GROW TRANSFORM

11
11
SMARTER Self-service
To Navigate
To Interact
Single unified web experience

on all devices
Smart search (in context)
Intuitive and interactive
Recently Used
Personalization
Capabilities lie behind ondemand toolbars and Menus
To Create
Easy access to data
Easily combinable data modules
Intent-driven modeling and

accelerated authoring
12
12
SECURE and confident

Centralized
server manages ALL

content and functionality
All Content
All Data
Manage
user profiles and access to

curated data
need to move data for cloud
version
All Users
No
Data
File Based Tools
cleansing features
Security
and authentication
environment scales as
needed
Server
Single
13
Fundamental
Flaw
AMPLIFY and act

Instantly
make findings available

to others to amplify value
One
insight can make a real

business impact by
operationalizing results
Watson Analytics is an individual data discovery tool

that makes it easy to uncover insights from data.
With Cognos Analytics, well able to put that insight
into practice by distributing reports and providing
dashboards with this trusted information to get
everyone on the same page. Mark Lack Manager of
Strategy Analytics and BI
Iterative
process of re-using and

augmenting data modules and
reports to create new insights
increases collective intelligence
14
Cognos Analytics delivers an ease of use interface for the business without
compromising IT functionality
Completely re-designed experience
Dramatically increase productivity for
departmental and enterprise reporting
Redefined
consumption
experience for any
device
Accelerated business
modeling and
performance
Redefined report
authoring and analysis
15
Redefined consumption experience for any device

Streamlined experience quickly
find and access the information you
want
Common experience across web
and tablet devices
Filter on specific content, share
content quickly with peers and
colleagues
Quickly create content, visualizing
key information without guess work
16
Accelerated business modeling and performance
17
New web-based modeling environment

Fast, easy search for fields of interest
Intent driven modeling find only the tables and columns you need
Cache or live connections
Organize and manage views
Create models from all data sources, uploaded files and other data modules
Framework Manager and Cube Designer (on-prem) available if desired
Perform data cleansing at the source of your Reports and Dashboards
Visualize and TEST you module before you use it (joins, filters, etc.)
Redefined report authoring and analysis
18
Streamlined experience work in page preview or page design mode

Dynamic toolbars showing common tasks and capabilities
Single environment for all types of authoring reports, dashboards, info-graphics
Report from multiple models or sketch what you want to show
Themes and templates to expedite creation
Report directly off a data-set IBM
without
requiring a model
Internal & Business Partner use only
Data servers Create New Connections
19
Administration
Installation
Ready to Run quick install
No web server used here
Informix 12.10 Content Store
Apache Directory Server
Expand
Add to an existing installation
Custom
Upgrades
Same approach to prior releases
Same Studio under the hood
Same XML in report specification
May see few pixel issues
Interactivity disabled by default
Limited: runs in Cognos Viewer
Full: stripped down CA viewer. May even run in a mobile device.
More expensive to run in FULL mode
Should be able to upgrade as far back as 10.1.1

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Whats Great about Cognos Analytics

Summary: many of these things at least puts us into the me too category, AND
arguably put us far past the competition.
Overall
New UI replaces Workspace Advanced, Report Studio and Viewer into one integrated and graduated
experience
Legacy capabilities available if needed e.g. Framework Manager, Metrics Studio
Data Sources
Data can come from Enterprise/Departmental data and local data (XLS, CSV, local RDBMS data, etc.)
Cognos Analytics, both On-Prem and Cloud, can support both a local and hybrid data option! Something
many of our competitors can not do. As business (especially small/medium) move to the Cloud, this is a
great way for Cognos to move with them.
21

Modeling the Data Module
Data Governance
We still got it! This is a big selling point vs. our competition.
Even if someone models/joins enterprise data with personal data (XLS) it would still have security
Other great capabilities:

Filters
Joins
Consumption (Dashboards)
22
Fast, active, fresh viewing environment

Great Search capability to find any content, system-wide you want (Reports, Dashboards, Data Modules, etc.)
Can include web links, graphics, web pages and videos. All must be resolved to a URL with an https:\\ secure site. This is to
ensure CA in Cloud is secure.

Authoring (building Reports)
New, cleaner interface for building reports. Select your object from the circular menu!
Context sensitive menus for easier report development
Improved Search capability to find the content/data youre looking for
Pinned list
Great new feature. Create a list of your favorites
Preview mode (introduced in C10.2.2). A nice, more business need

You still have access to all the Report Properties youre used to seeing in Cognos. But you see them when you want
to
Administrative Capabilities
Installation
Ready to Run quick install
No IT involvement needed
Upgrades
Same for any release
Should be able to upgrade as far back as 10.1.1, but probably back further (maybe even 8.4)
23
Cognos Analytics FYI
Report Studio, Workspace Advanced replaced with Authoring tool

Query Studio, Analysis Studio replaced with Authoring tool
currently included for some functionality (no feature left behind)
Event Studio hidden by default, moving to Administration area
Cognos Workspace hidden by default
Can modify existing and create new
Start divesting now
Cognos Collaboration is being evaluated for a future release
Portal Pages deprecated
Existing pages upgrade
Cannot create new pages
No Dynamic Cubes for CA in the Cloud (Still available On-Prem)
FM packages cannot be used in Dashboards
Dashboarding
Minimal text formatting (font, size, etc)
No conditional formatting
No prompting
No drill-through
TM1
TM1 web sheets in Workspace only
Not supported as source for Dashboard (continued support in Reports)
Lineage available in non-interactive reports, interactive support coming soon
Javascript, removed when report interactivity enabled
24
Cognos Analytics
25
Cognos Analytics Enablement Agenda
Overview
Product Positioning
26
Selling to a new customer

Selling/upgrading an existing customer
Integration
Licensing
Deployment
Next steps
Key Messaging, and how to sell Cognos Analytics

If you have a NEW opportunity, show them Cognos Analytics
If you still need legacy features, they are there.
Most clients want BOTH Enterprise Reporting and Departmental/Self-Serve analysis
capabilities
You get both in the box
For clients that say, Use Cognos for trusted reporting and Tableau for everything else
27
We can now satisfy their needs.

They really do get the best of everything.
This will be a positive cultural shift
REMIND THEM OF THIS

For EXISTING Cognos clients
This is an UPGRADE not a new product

All existing content will upgrade with many legacy look, feel and features
No content left behind
Demonstrate the ease of use for the Business to create their own Reports and Dashboards
from their own data
Dont compare features to feature between version 10 and 11, demonstrate value
BOTTOM LINE: Demonstrate Value!

They now have a platform for the business users
28

What if
Some clients have content that just wont migrate over (e.g. heavy need for Workspace
Advanced), then you make the hard decision to either run C10 & CA in parallel (yes,
maintaining two systems), or
Just leave them on C10 for the time being. Most people dont jump into a new release right
away anyway. Hopefully their needs will be addressed in future releases.
29
Cognos Analytics Training- Agenda
Overview
Product Positioning
Integration with the IBM Analytics Portfolio
Licensing
Deployment
Next steps
30
Integrate with the IBM Business Intelligence Suite
Same as youre used to in Cognos 10.x
TM1
Continue to use TM1 web sheet in the Cognos Analytics Workspace
Continue to use TM1 as a data source for On-Prem installations (however not for cloud)
SPSS
Continue to develop models and publish them into Framework Packages
Continue to use the FM packages with Cognos Analytics Reports
SPSS continues to import Cognos Data as it always did
SPSS Modeler Gold on Cloud imports/exports data from Cognos Analytics on Cloud via FTP
What you cant do
31
Use TM1 web sheets and Framework Packages in CA Dashboards
Cognos 10.2.2 Cloud supported TM1 Cloud as a data source. The expectation is that Cognos
Analytics on Cloud will integrate with Planning Analytics on Cloud
Self service with Watson Analytics & Cognos Analytics

Exploration and
Innovation
Watson Analytics
Individual selfsufficiency
Value and Trust

Cognos Analytics
IT managed self-service
For the inquisitive user who needs to

understand what is driving their data
Leverage data from IBM Cognos Reports,
Twitter, Weather
To present and widely share insight self

service and production reporting
Addresses corporate reporting standards supports many data sources and environments
Trusted data for Watson Analytics
Advanced analytics find hidden items in

data and sparks new questions
Integrates with IBM SPSS for a complete view

of the business
Natural language interface
Operationalizes business led insights for better

decisions
Easy assembly of infographics and

dashboards
A self-service
paradigm shift in the decision
making process
32
Watson Analytics and Cognos Analytics complement each other
Both engage people with data. Cognos Analytics is about delivering Insight to 100s of
1,000s of people, Watson Analytics enables 100s of 1,000s of people to generate insights
They make data actionable. Cognos Analytics is about making data digestible by
everyone, Watson Analytics digests data to serve up insights to individuals.
They work together to empower everyone in the whole organization. Cognos Analytics can
be a source of data for Watson Analytics, while Watson Analytics can be a breeding ground
of Insight for distribution by Cognos Analytics
Cognos Analytics and Watson Analytics products are about connecting the curiosity of
individuals with the discipline of reach across organizations. It is all about self-service
analytics for decision-making.
33
Acting on Insight
Watson Analytics
Cognos Analytics
Impactful Action
10s of insightful
discoveries
100s of new
questions every day
34
Transform the
Business
Impacts 10s
of decisions
100s of
measurable outcomes
Cognos & Watson Analytics Play

For deals over $100k:
20 Users of WA Professional
For deals $300k- $500k:
For deals $500k-$1M:
For deals around $1M+:
Each customer receives an on-site Watson Analytics workshop delivered by a WA
evangelist. Schedule through your WA DSR
35
IBM Cloud Concierge

http://23.246.200.154/DC3KWEB/Account/Login.aspx
36
Overview
Positioning and Opportunity identification
Integration
Licensing
Deployment
Competitive
Next steps
37
38
Pricing for Cognos Analytics On Premise Licenses

FLAA Role
Cognos Forward Looking
Analytics Architect
$ 21,100 AU
Cognos Analytics
Administrator
SPSS Modeler (limited use )
IT Based Role
Cognos Analytics
Administrator
$ 16,100 AU
New admin capability under
Manage tab
IBM Cognos Administration
IBM Business Intelligence
Patterns
IBM Cognos Software
Development Kit (SDK)
LOB User Roles

Cognos Analytics
Explorer
$ 2,660 AU
$ 3,420 PVU
Cognos Analytics User
Metric Studio and Designer
CAF
Framework Manager
Cognos BI Transformer
TM1 Writeback to bundled FLBI
TM1 server
IBM Cognos Cube Designer/
Dynamic Query Analyzer
Consumption
Cognos Analytics
Information
Distribution
$ 405 AU
$ 530 PVU
IBM Cognos Analytics Portal
Receive Burst Report
Outputs
IBM Cognos Mobile
Applications

$ 1,430 AU
$ 1,820 PVU
Information Distribution
Create Dashboards, Reports &
Data Modules
Create Data Server connections
(Manage tab)
IBM Cognos for Microsoft Office
IBM Cognos Workspace
IBM Cognos Report Studio
IBM Cognos Insight
IBM Cognos Event Studio
IBM Cognos Query Studio
IBM Cognos Analysis Studio
39
Best fit journey to business intelligence

Workgroup
Standard
Starting at $25K
Addl users < $78/month*
40
Starting at $118K
Addl users < $98/month**
Includes:
Ad hoc reporting
Extensible visualization
Dashboards
User and role management
Mail delivery service
Mobile application
User storage up to 100GB
Disaster recovery up to 100GB
95% Uptime guarantee
Single-tenant environment
Technical support as per onpremise
Billing monthly
Includes Workgroup plus:

Pre-production environment
98.99% Uptime guarantee
*Minimum subscription of 25 users without

limits on user role. Annual commitment
**Minimum subscription of 100 users without

limits on user role. Annual commitment
-------------------Optional Add-ons
Cloud Throughput Capacity $1,030
month
Extra 250GB User Storage $51.50
month
Jump Start Services 50hrs $14,200
Enterprise
Starting at $332K
Addl users < $129/month***
Includes Standard plus:
High performance environment
Bare-metal server
99.75% Uptime guarantee
------------------- Optional Add-ons
Cloud Throughput Capacity $1,030
month
Extra 250GB User Storage $51.50 month
Jump Start Services 50hrs $14,200
***Minimum subscription of 150 users without

limit on user role. Annual commitment
CA on Cloud Licensing - Reliable and Elastic Subscription
Uptime Guarantee
Enterprise
Standard
Adaptive to Needs:
Workgroup
25
100
150
200
300
500
1,000
2,000
3,000
Data sandbox
Supplier collaboration
Consultant support
Compliance mandate
Reorganization
4,000
5,000
6,000
Number of Users
41
Optional Add-on:
Cloud Throughput Capacity
Upsell/Trade-up Opportunities
Cognos Forward
Looking Analytics
Architect (FLAA)
Cognos Analytics
Administrator
Trade up for each role has clear

definition without overlapping
capabilities
Cognos Analytics
Explorer
Cognos Analytics
Information Distribution
42
Overview
Integration
Licensing
Deployment options
On-prem, Cloud, Hybrid
Next steps
43
Best of both BI worlds: Hybrid of on-premises and cloud
Cloud
DashDB
Google Cloud SQL
Microsoft Azure
Hadoop
VPN
VPN
Internet
accessible
Access 100 Sources
Internally
available
44
IBM DB2
IBM Netezza
Oracle
Teradata
SQL Server
Overview
Integration
Licensing
Deployment options
45
Qlik, Tableau, Microstrategy, etc.
Next steps
Cognos Analytics- Why were different

Gartner messages supporting state of the market
No-one does Bi-modal BI yet
Data discovery only half the story
Analytical maturity gone down despite growth of discovery
Lack of proper governance
Dont forget: Cognos
We are the Trusted source of Information
Solid, scalable
but show clients we realize where we need to improve
Agility
Ease of use and adoption
Modern interface
46
Gartner Predicts: Through 2016, less than 10% of self-service

business intelligence initiatives will be governed sufficiently
to prevent inconsistencies that adversely affect the business.
Source: Gartner
47
The Business Case for Governance + Self Service

In an ungoverned BI environment, power users
operate in silosindependent of other users and
analystsand create spreadmarts that conflict with
other corporate and departmental reports.
With governed discovery, organizations can have
their data cake and eat it, too. They can achieve a
single version of truth with localized views.
Organizations that blend top-down and bottom-up
impulses achieve the best of both worlds while
minimizing their downsides.
Source: Governed Data Discovery Tools Balancing Flexibility and Standards, Wayne W. Eckerson, Feb 2016
48
The impact of ungoverned self-service BI and data discovery

Through 2016, less than 10% of self-service business intelligence initiatives will be governed
sufficiently to prevent inconsistencies that adversely affect the business
Often, these solutions are implemented by business units that have circumvented IT and as a
result, they are disposed to analytic sprawl an inconsistent or incomplete use of data,
capricious development of metrics and formulae and either too-restrained or unrestrained
sharing of results
As a result of the limited governance of self-service BI implementations, we see few

examples of those that are materially successful other than in satisfying end-user urges
for data access
we expect resulting investor and customer blowback for organizations with ungoverned,
or loosely governed, BI initiatives
49
Source: http://www.gartner.com/newsroom/id/2970917
IBM Cognos vs everyone else

Cognos
addresses security in a way

that no one else does
All Content
All Data
Cognos
Analytics provides the

flexibility that customers need
All Users
IBM
continues to support the

Enterprise with the strong back end
youre familiar with from Cognos 10
File Based Tools
Even
Server
user data can be secured or

shared in Cognos Analytics, as you
would expect and require
Fundamental
Flaw
50
Summary Next Steps

Agility
Intelligence
Connected
51
Mobility
Trusted
PartnerWorld Resources
IBM Analytics
Business Analytics area on PartnerWorld
Business Analytics competitive resources
By competitor
BA Pricing and Licensing
BA Industry Solutions
BA Cloud Products
Lead Sales Plays 2016
Sales Plays
Demos
Cloud Concierge
Demonstration content (by product)
BA Demonstrate Interactive Demos
Analyticszone.com BA community
Developerworks.com tools and technology
Knowledge Center product documentation
Customer Success and References

Customer References
Customer Case Studies
You Tube Success Videos
Enablement
Business Analytics Web Seminars
Business Partner Learning Center
Business Analytics events
Think Academy
Software College/PW University
Software Product Guide
Software Product and Capabilities Navigator
IBM Business Partner Locater Tool

IBM Business Partner Communities
Follow us on twitter ibm_ba_partner
Marketing
Demand Generation Programs
52
Next Steps
Start talking to your customers NOW
Focus on value
Governance
Deployment: on premises, cloud, hybrid NOBODY else can deliver hybrid
New capabilities
Data modules
Dashboarding for discovery
Watson Analytics
Get up to speed
Include it in ALL opportunities
53
Discussion
?
54
?
55
56
Existing IBM Cognos Analytics Content

Buyers
Journey
Added
Stage
Cohort Offer Type
Title and Link
Discover
IT or LoB Video
Reinvent and re-envision how you see insights with IBM Cognos BI
YouTube: https://www.youtube.com/watch?v=cwwOsyCSk-Y
Discover
IT or LoB Video
Introducing IBM Cognos Analytics for next-generation business intelligence
YouTube: https://www.youtube.com/watch?v=uJ_Nmrm9U6E
Dec 15, Learn
2016
LoB
Jan 4,
2016
IT or LoB 3rd party

paper
Learn
Dec 12, Learn

2015
Dec 15, Learn
2015
Jan 4,
2016
Learn
Jan 4,
2016
Learn
Jan 4,
2016
Learn
Video
Self-Service BI with Cognos Analytics

YouTube: https://www.youtube.com/watch?v=iCjUOd6s4r8
The Landscape of Self-Service Analytics

External SDA link: http://www.ibm.com/common/ssi/cgibin/ssialias?subtype=WH&infotype=SA&htmlfid=YTL03396USEN&attachment=YTL03396USEN.PDF
PartnerWorld URL: http://www.ibm.com/partnerworld/page/YTL03396USEN
IT
Slideshare IBM Cognos Analytic Designed for me, built for us
http://www.ibm.com/common/ssi/cgibin/ssialias?subtype=ST&infotype=SA&htmlfid=YTU12365USEN&attachment=YTU12365USEN.PDF
LoB
Analyst
Ventana - How to Get Business Users to Switch from Spreadsheets
paper
http://www.ibm.com/common/ssi/cgibin/ssialias?subtype=WH&infotype=SA&htmlfid=YTL03394USEN&attachment=YTL03394USEN.PDF
IT or LoB Analyst
IDC - IBM Announces General Availability of Cognos Analytics: A View
paper
into the Next Wave of IBM Business Intelligence Software
IT or LoB Analyst
Ovum - IBM Cognos Analytics A bridge across the analytic chasm
paper
http://www.ibm.com/common/ssi/cgibin/ssialias?subtype=WH&infotype=SA&htmlfid=YTW03447USEN&attachment=YTW03447USEN.PDF
IT or LoB Analyst
Ventana - IBM Redesigns Cognos to Improve User Experience and Self-Service
blog
http://tonycosentino.ventanaresearch.com/2016/01/04/ibm-redesigns-cognos-to-improve-user-experienceand-self-service/
Top Assets spreadsheet for Cognos Analytics and BI located at https://ibm.biz/TopCognosAnalyticsAssets

57

Buyers
Journey
Added
Stage
Cohort Offer Type
Title and Link
1/26/2016 Learn
IT
Demo
Analytics on the go using Cognos Analytics
YouTube: https://www.youtube.com/watch?v=o2dPTpBKOes&list=PLfj0kQVlOS505zT_SLDhpAB7CdGtwqdu&index=14
Learn
IT or LoB Web page Center of Gravity page for business intelligence
http://www.ibm.com/analytics/us/en/technology/business-intelligence/
Learn
IT or LoB Web page Cognos Analytics Landing page

ibm.biz/cognosanalytics
Learn
IT or LoB Flyer
IT or LoB
Learn
IBM Cognos Analytics: Designed for me, built for us

Slide share http://www.slideshare.net/IBMBDA/ibm-cognos-analytics-designed-for-me-built-for-us
IT or LoB
Learn
Video
Find, View and Interact with your data using Cognos Analytics - product
https://www.youtube.com/watch?v=WX3EFKQ3tAs
Video
Cognos Analytics for intent-driven modeling - product

https://www.youtube.com/watch?v=cYlbiWeBgtA
Video
Speed up the Creation of Professional Reports - product

https://www.youtube.com/watch?v=Ruj2W7QFHXA
IT or LoB
Learn
IT io LoB
Learn
IT or LoB
Learn
Video
IT or LoB
Learn
Infuse business intelligence across the enterprise

http://www.ibm.com/common/ssi/cgibin/ssialias?subtype=FY&infotype=PM&htmlfid=YTF03042USEN&attachment=YTF03042USEN.PDF
3rd party
paper
Cognos Analytics for quick and easy dashboard creation

https://www.youtube.com/watch?v=bRbulHoUQC4
Monetize your Data with Business Intelligence - Ziff Davis paper

58

Buyers
Journey
Stage
Cohort
IT or LoB
Learn
Offer Type
web events
web events
Age of analytic eco-systems: Exploiting cloud for big data, disruption, and collaboration
on Demand short url: https://ibm.biz/BdXk4u
web events
Experience the new Cognos BI

on Demand short url: https://ibm.biz/newcognosBI
IT or LoB
Learn
IT or LoB
Learn
IT or LoB
Learn
web events
IT or LoB
Try
Adaptable, Intuitive, and Faster: Key Trends Shaping the Future of Business Intelligence
On Demand short url: https://ibm.biz/businessintelligencetrends
Cognos Analytics Trial
www.analyticszone.com/bi-trial
Trial
IT or LoB
Buy
Title and Link

Tired of being the Circus Ringmaster: Time for better Self-Service Business Intelligence
on Demand short url: https://ibm.biz/circusringmaster
3rd party paper
Blue Hill Research: Choosing IBM DB2 with BLU Acceleration and IBM Cognos Business Intelligence
PartnerWorld URL: http://www.ibm.com/partnerworld/page/YTL03398USEN
59

Added
60
Buyers
Journey
Stage
1/7/2016
Adopt
Cohort Offer Type

LoB and IT Demo
Title and Link
1/7/2016
Adopt
LoB and IT Demo
1/7/2016
Adopt
LoB and IT Demo
How to navigate the portal (basic)

YouTube: https://www.youtube.com/watch?v=38xrtgt2x3Y&index=7&list=PLfj0kQVlOS505-zT_SLDhpAB7CdGtwqdu
1/7/2016
Adopt
LoB and IT Demo
How to create a data module (basic)

YouTube: https://www.youtube.com/watch?v=qEPZUqJL0iA&list=PLfj0kQVlOS505-zT_SLDhpAB7CdGtwqdu&index=8
1/28/2016
Adopt
IT
Demo
1/28/2016
Adopt
IT
Demo
1/28/2016
Adopt
IT
Demo
1/28/2016
Adopt
IT
Demo
1/28/2016
Adopt
IT
Demo
2/1/2016
Adopt
LoB and IT Demo
Rapid Dashboard Creation Using Cognos Analytics

YouTube: https://www.youtube.com/watch?v=XmYNnn_HxP0&index=15&list=PLfj0kQVlOS505-zT_SLDhpAB7CdGtwqdu
2/1/2016
Adopt
LoB and IT Demo
Using Personal & Corporate data in a single module

YouTube: https://www.youtube.com/watch?v=t4XXbZEhFt0&list=PLfj0kQVlOS505-zT_SLDhpAB7CdGtwqdu&index=17
2/10/2016
Adopt
LoB and IT Demo
Cognos Analytics Ready to Run Install

YouTube: https://www.youtube.com/watch?v=HQpqGVug6kQ&list=PLfj0kQVlOS505-zT_SLDhpAB7CdGtwqdu&index=18
2/10/2016
Adopt
LoB and IT Demo
2/19/2016
Adopt
LoB
and IT Demo
2/19/2016
Adopt
LoB and IT Demo
2/19/2016
Adopt
LoB and IT Demo
How to add a By The Numbers visualization (basic)

YouTube: https://www.youtube.com/watch?v=Qk5UJozaqNs&index=19&list=PLfj0kQVlOS505-zT_SLDhpAB7CdGtwqdu
How to administer Cognos Analytics
YouTube: https://www.youtube.com/watch?v=o3lZ_ERBOhY&index=19&list=PLfj0kQVlOS505-zT_SLDhpAB7CdGtwqdu
How to create custom groups in data modules
YouTube: https://www.youtube.com/watch?v=R-uLLDdQ1DM&index=20&list=PLfj0kQVlOS505-zT_SLDhpAB7CdGtwqdu
How to create calculations in data modules
YouTube: https://www.youtube.com/watch?v=gzpyf9ppxsc&list=PLfj0kQVlOS505-zT_SLDhpAB7CdGtwqdu&index=21
How to create a dashboard (basic)

YouTube: https://www.youtube.com/watch?v=17uhceBZ8aA&index=5&list=PLfj0kQVlOS505-zT_SLDhpAB7CdGtwqdu
How to create a report (basic)
YouTube: https://www.youtube.com/watch?v=XBYeMuvWxNU&index=6&list=PLfj0kQVlOS505-zT_SLDhpAB7CdGtwqdu
How to find saved content (intermediate)

YouTube: https://www.youtube.com/watch?v=3ND36aaAjt4&index=9&list=PLfj0kQVlOS505-zT_SLDhpAB7CdGtwqdu
How to manage schedules and subscriptions (intermediate)
YouTube: https://www.youtube.com/watch?v=1r0lyDo7rbc&list=PLfj0kQVlOS505-zT_SLDhpAB7CdGtwqdu&index=10
How to create professional reports - Part 1 (intermediate)
YouTube: https://www.youtube.com/watch?v=PoiSZ3SZOqo&index=11&list=PLfj0kQVlOS505-zT_SLDhpAB7CdGtwqdu
How to create professional reports - Part 2 (intermediate)
YouTube: https://www.youtube.com/watch?v=WDpHh5e1tLc&index=12&list=PLfj0kQVlOS505-zT_SLDhpAB7CdGtwqdu
How to create an infograph report (advanced)
YouTube: https://www.youtube.com/watch?v=R6EzKzjyZWo&list=PLfj0kQVlOS505-zT_SLDhpAB7CdGtwqdu&index=13
Top Assets spreadsheet for Cognos

BI located
at https://ibm.biz/TopCognosAnalyticsAssets
IBMAnalytics
Internaland
& Business
Partner
use only
IBM Cognos Analytic Content in process

Buyers
Journey
Stage
Learn
Learn
Learn
Learn
Learn
Learn
Learn
Learn
Cohort
IT
LoB
IT
IT or LoB
IT or LoB
IT
IT
LoB
Offer Type
Paper
Video
Video
Video
Video Testimonial
Smart Paper
Analyst Whitepaper
Analyst Whitepaper
Title and Link

Solution brief focused on install base
6 SME videos targeting LoB with social content
5 SME videos targeting IT with social content
1 SME video targeting install base with social content
6 videos from prospects at Insight giving testimonials about Cognos Analytcs
More detailed paper focused on product
Eckerson Group topic governance and Data Discovery
Bluehill topic - amplify and act / operationalize
Somnio videos (BP, IBM SMEs

talking to LoB, IT, install)
Blogs and blog graphics
Social tiles
Targeted Completion
Early Q1
Early Q1
Early Q1
Early Q1
Early Q1
Early Q1
Early Q1
Early Q1
Centerline testimonial videos (BPs,

Insight smart bar man on the
street)
COMING
SOON

61
IBM SME digital smart packs
Video
COMING SOON
15 Packs include videos with social tiles,
blogs, blog post designs, sample tweets
Targeting IT, LoB and install base
Blogs posted to Cognos Analytics Trial
page on AnalyticsZone.com with video
embedded
Execution bi-weekly cadence
Blog post design

62
Centerline videos shot at Insight

COMING SOON
Man on the street and Business Partner testimonials
A unique style vs head shot video
63
PartnerWorld Resources
IBM Analytics
Business Analytics area on PartnerWorld
Business Analytics competitive resources
By competitor
BA Pricing and Licensing
BA Industry Solutions
BA Cloud Products
Lead Sales Plays 2016
Sales Plays
Demos
Cloud Concierge
Demonstration content (by product)
BA Demonstrate Interactive Demos
Analyticszone.com BA community
Developerworks.com tools and technology
Knowledge Center product documentation
Customer Success and References

Customer References
Customer Case Studies
You Tube Success Videos
Enablement
Business Analytics Web Seminars
Business Partner Learning Center
Business Analytics events
Think Academy
Software College/PW University
Software Product Guide
Software Product and Capabilities Navigator
IBM Business Partner Locater Tool

IBM Business Partner Communities
Follow us on twitter ibm_ba_partner
Marketing
Demand Generation Programs
64
New Gartner Magic Quadrant for Business Intelligence & Analytic Platforms
What happened?
Gartner implemented a brand new definition

and new criteria for this MQ that has resulted
in a complete shake-up of all vendors.
As a result of this change and the resulting
effect on the shape and composition of the BI
and analytics Magic Quadrant, historical
comparison with past years (to assess relative
vendor movement) is irrelevant and therefore
strongly discouraged.
Source: Gartner Magic Quadrant for Business Intelligence & Analytics Platforms, Josh Parenteau, Rita L. Sallam, Cindi Howson, Joao Tapadinhas, Kurt Schlegel, Thomas W. Oestreich, 4 Feb 2016
These graphics were published by Gartner, Inc. as part of a larger research documents and should be evaluated in the context of the entire document. The Gartner documents are available upon request from IBM. Gartner does not endorse
any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
65
What you need to know

1. IBMs position is based on Watson Analytics, which had only been in market for 9
months at the time of the evaluation.
2. While the Cognos Analytics platform would have qualified for inclusion under the
definition of a modern BI platform, it was not generally available in time for it to be fully
evaluated for consideration in IBMs dot placement in the Magic Quadrant. Cognos
Analytics was considered for completeness of vision only.
3. IBM tied for second across all 24 vendors and ahead in vision of any other 3rd generation
smart data discovery vendor.
66
How to deal with the MQ
Provide alternative perspectives

1. Use perspectives from other firms (OVUM, Nucleus, BARC)
http://w3-03.ibm.com/software/spcn/content/L303892C57080W54.html
2. OVUM, IDC and Ventana have published positive reports on Cognos Analytics
http://www.ibm.com/analytics/us/en/technology/products/cognos-analytics/
3. Gartner intends to publish one in the coming months
Focus on the synergy of Cognos Analytics and Watson Analytics for our
clients this will be our drumbeat - with marketing, product roadmaps
and packaging.
67

03 04 2016 Cognos Analytic Partner Enab Webinar

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Partner Enablement

IBM Internal & Business Partner use only

2015 IBM Corporation

Setting the Stage.

What is Important to Learn

Understand the value of

Speaking to you today

IBM Internal & Business Partner use only

2015 IBM Corporation

IBM Internal & Business Partner use only

2015 IBM Corporation

Cognos Analytics Enablement Agenda

What Cognos Analytics is all about

Selling to a new customer

Integration with the IBM Analytics Portfolio

IBM Internal & Business Partner use only

2015 IBM Corporation

IBM Cognos Analytics

built-in intelligence delivers

amplify and act on insight

your organization needs

RUN GROW TRANSFORM

IBM Internal & Business Partner use only

2015 IBM Corporation

Data modules &

Data model &

Level of Management Required

IBM Internal & Business Partner use only

Consistent experience across tablet

Whether you are connected or

IBM Internal & Business Partner use only

Cognos Analytics on Cloud provides easier adoption of enterprise BI for

Flexible and secure

IBM Internal & Business Partner use only

2015 IBM Corporation

The next generation of IBM Cognos Analytics

IBM Internal & Business Partner use only

2015 IBM Corporation

IBM Cognos Analytics

RUN GROW TRANSFORM

IBM Internal & Business Partner use only

2015 IBM Corporation

Single unified web experience

Smart search (in context)

Intuitive and interactive

Capabilities lie behind ondemand toolbars and Menus

Easy access to data

Easily combinable data modules

Intent-driven modeling and

IBM Internal & Business Partner use only

2015 IBM Corporation

SECURE and confident

server manages ALL

user profiles and access to

File Based Tools

IBM Internal & Business Partner use only

2015 IBM Corporation

AMPLIFY and act

make findings available

insight can make a real

Watson Analytics is an individual data discovery tool

process of re-using and

IBM Internal & Business Partner use only

2015 IBM Corporation