How to Buy a Lamborghini in Cash

This is where it all begins.

Two entrepreneurs take you behind the scenes of their businesses, share real
revenue numbers, real struggles, and every step along the way to achieving a huge
goal.
This is a podcast about business.
It all started in April of 2014. In e068 of the seanwes podcast, I said, You have one
life. Set bigger goals. As of this recording, it remains the single most popular
episode of the seanwes podcast. In it, I shared my big goalthe goal that ultimately
became known as the Lambo Goal (youll hear more about that soon).
The purpose of sharing this was to inspire people and to get them to dream bigger.
Step 1 is to find your Lambo Goal. No, it doesnt have to be a supercar, but in a
nutshell, you want to take your biggest goal and double it.
My official Lambo Goal (and the one Matt adopted as well) is to buy a Lamborghini
Aventador (a $400,000 car) in cash, but only when it represents 10% of my money.
No, Im nowhere even close to that. Its just a big goal Im setting.
Some people think thats dumb. Thats ok. Theyre not who were doing this show
for. Plenty of people spend 10% of their money on worse things. Ive had a dream
since I was a kid and its a motivation for me.
We want to show you what it looks like to set a goal that will motivate you, and then
do the hard work for as many years as it takes to achieve it.
This show is the chronicling of that journey.
Show Notes
What Is a Lambo Goal?

00:16 Sean: Matt and I had an exclusive podcast on business for awhile that
was only available to Community members, but we decided that we wanted
to switch to doing a public podcast. We werent sure what to call it though. All
along wed been planning to do a quarterly Lambo Goal video show
chronicling our journey to buying a Lamborghini in cash when it represents
10% of our money, so we decided, Why are we trying to come up with a
different podcast and a different name when were all about this concept of
the Lambo Goal? Its not exclusively about getting a supercar or whatever,
but about having a goal that is bigger than you would normally dare to
dream. So we decided to put it all together and call it Lambo Goal.

02:03 Matt, can you explain for the new people what the Lambo Goal is?
Because, you know I love Lamborghinis. Is it just about Lamborghinis?

02:22 Matt: No, no, no. Big picture. Goal in life kind of thing. A lot of
people ask me, Why does it have to be a Lamborghini and I say that a
Lambo is just one of those things that floats my boat, but it could be anything
large, any large dream that you have.

A Lambo Goal is a concept. The goal doesnt have to be a supercar for you, it just
meansdreaming bigger than you ever dared to dream before.
Your Lambo Goal can be anything.

02:45 Sean: So we set the example by sharing our goal: Our common goal is
to buy a Lamborghini Aventador, a $400,000 car, in cash, when it represents
only 10% of our money. We want to dream super big and really
challenge ourselves. Its not just about getting a cool car, its about taking
your biggest dream and doubling that, or 10X that and thinking super big. So
for us it is getting to a place where we can get a Lamborghini, but its not
about the Lamborghini. If it was, there are easier ways to get a cool car. You
can go into debt, you can save up the exact amount and buy it but its about
a lot more than that.

03:51 This show is really bringing people behind the scenes and letting them
come along for the journey. In the coming episodes, you willhear us share
real numbers. Were not going to obscure anything. We want to help you
and show you that this is possible. Our aspirations are such that there is no
doubt well reach the goal. Were going to get there. At some point well have
these super cool cars and, of course, a lot of other people will notice us who
dont care now because they dont care about the mind-set behind it, the
hard work or the business. To them its about the super cool car.

04:48 We are thinking ahead about the people who ask How did you do this?
Whats the shortcut? Whats the easy way? And well say, Look, we have a
show that weve been doing for years. Every step along the way we shared
all the details. You can go back, you can get what were about and
understand the mindset that goes behind this as well as all the hard
work. So we wanted to have this place where people could go and start from
the beginning. It would be really easy once we get there to simply tell a cool
little story, but I think whats even cooler is starting before youve actually
reached it and talking about the mindset and the hard work beforehand. I like
to say that in my mind Ive already achieved the goal. Ive already got the
Lambo. Its in the garage, waiting for me to pull it out and drive it. Im just
waiting for reality to align with my mindset. So this is rolling back the
clock, coming back to the beginning, where we are thinking big. We are

thinking in terms of already having achieved this goal and are just waiting for
reality to align with our mindset.

06:19 Matt: One of the things I really like about this show is that people can
see us go through this journey as real life entrepreneurs who are working
towards this goal. What a great way for someone to learn and get inspired to
believe they can get their own Lambo Goal. Some people have told me, Sean,
that their goal in life was to travel, so they want to work really hard right
now, put some money in the bank and eventually have enough passive
income to travel the world. Thats fine if thats your Lambo Goal, but youve
got to work toward it. Its really exciting to have this opportunity to do this
and to show people how were doing this.

What Do Sean and Matt Do For A Living?

07:15 Sean: For the people going back to the beginning and maybe hearing
this years from now, one of the biggest questions will be What do you do for
a living to be able to afford a Lamborghini? Obviously the answers we give
now are going to be very different from what they are years in the future.
Youll be able to hear along the way how that changes. For now, Matt, do you
want to tell people about what you do and Ill do the same?

07:50 Matt: Real quick, could we answer on question that I get asked a lot,
which is How did we come up with the Lambo Goal? How did we originally
come up with that?

08:09 Sean: I had gotten inspired by some conference talk about dreaming
big, and I decided to multiply that. Take a big goal and make it even bigger.
So, not just getting a dream car, but buying it in cash, and when its only a
small percent of my money. You might have been involved in this ten
percent thing. You suggested making it a small fraction of the money and
threw out ten percent and I said, Okay. Ill do it. So were sticking to it.

08:49 Matt: So I currently still have a daytime job. Im an engineer and I help
out a government consulting agency and manage and oversee a bunch of
engineers. Thats how I pay my bills. I work part time there, so I typically
work about 20 hours per week. I also do some entrepreneurial things. One of
the things I really like about this show is talking about the different business
things Im doing. I do a little bit of consulting to help small business grow, I
help existing business that are medium to enterprise level change up some
of their strategy. I personally have a landscaping business, a carpet business,
and also renovate and flip foreclosures. Im really trying to keep it under a
minute. Theres more, but thats it for now. Well add more as we go.

10:28 Sean: My background is in design. I was a web designer and ran a firm
for a time doing web design for clients. During that time I got into hand

lettering. I realized that I could just do hand lettering for fun, just because I
enjoyed it. I did it for a few years and just posted stuff online. Gradually
instead of just sharing my web design work, I started sharing more and more
of the lettering, until I decided to share lettering exclusively. After about two
years, people started to see me as the lettering guy because that was all I
was posting.

11:44 I used lettering as a form of voice to speak the things I wanted to say.
So, whereas you might tweet something or post a status, I would take that
and turn it into lettering to make it something that looked cool too. Eventually
people started wanting prints and t-shirts of my lettering. Clients started
coming and asking for custom lettering. While I had the day job working for
the web firm, I did some client work for lettering during my nights and
weekends. Since my bills were already covered, I invested that money in
products and eventually phased into doing lettering full time.

12:42 I realized about a year into that, as well as the physical products were
doing, people really wanted to learn how to get into lettering for themselves.
I decided to put a guide up on my site that was viewed by more than 200,000
in the course of a year. I realized there was a lot of interest and that I needed
to go deeper. I kept working hard at client work and saved up enough money
to stop doing client work for about 6 months. At that time I started
the seanwes podcast and also started work on my Learn Lettering courses to
teach people how to make a living as a hand lettering artist. Long story short,
that went really well and I made six figures in three days. I have now shifted
more towards business. I still enjoy lettering, but because of the success Ive
experienced with selling products, working with clients, and teaching people,
I made the shift to business. My passion is helping other people make a
living at their passion. Thats what Ive focused on with the podcast, with
my writing, with my tv show. And with the Lambo Goal, I want to bring it
down to the nuts and bolts of business and help them do that.

15:00 After we had done a bunch of shows for the seanwes podcast, I realized
that people were emailing me all the time with really great questions about
the show, great comments, and feedback and I was having these amazing
discussions over email with people and that was that was the only place it
was happening. It was me and this other person having this conversation and
no one else got to benefit from. If this was somewhere public or on a forum or
somewhere where people could see it, they could all benefit from it. So thats
why I created theseanwes Community. This podcast and all of the other
podcasts on the seanwes network are completely ad free. We dont do
sponsors on any of the shows. Its 100% supported by the Community.
Thats basically a membership site for people that listen to these shows and
are the entrepreneurial type who are wanting to go after what they love doing
and make a living with her business whether its online or off-line. They want

learn about things like marketing and pricing on valuing and charging what
theyre worth. The community is a greatplace for that. So thats kinda my
story so far. Right now I am working on growing the community and Im really
excited about whats to come.

16:38 Matt: Youve really come a long way from just having the lettering as
something extra you do on the side. One of the things that I loved hearing
when I first met you was that you were pursuing lettering after hours and
putting in extensive hours, and thats not something you see too often. I
respect you for that. Good man.

Sean and Matt Arent Sure What People Do For Fun

17:17 Sean: Matt, I just realized you know how we joke about what people
do for fun, and we say I guess they go bowling? Well, thats how we met.
Our wives orchestrated this, they met through a mutual friend or something.
All I know is my wife Laci says, Were going to meet these people that you
dont know and were going to go bowling.And Im like This is going to be
the worst thing ever.

17:50 Matt: Who does that? Who in their right mind does that?

17:55 Sean: So we go to this bowling alley, and we were two couples who
hadnt met before, and we were trying to have a conversation between turns.
You just keep passing each other, back and forth, back and forth. It was
terrible. I didnt even get to talk to you. It wasnt even a good game. So
afterward we decided to get some frozen yogurt. We ended up being there for
something like five hours until they closed sometime after midnight.

18:47 Matt: We barely touched on what we do.

18:55 Sean: Heres the fun part I didnt know what Matt did until two years
later because theres so many different things.

19:04 Matt: I didnt know Sean at the time, that he was such a good
entrepreneur and hustling, so I was afraid that if I told him what I did he
would think I was insane. Anyone else I had told would say I was crazy and
say Do you just love money? And I say No, its just fun. It was really like a
year later that I really started to break it down for him. So thats how we met.

19:52 Sean: You kinda have the simple dayjob answer for people.

19:58 Matt: Its a great fallback answer because when people ask me Ill
give them the look like, You dont really want to know and then I remember
that I have the day job and just tell them that Im an engineer. Then Ill ask
them what they do and sometimes if they have a business I would like to do
business with it makes me want to retract my answer and tell them about my

other business and investments. Ultimately I just maintain that Im a regular

guy working 9-5 so I dont have to get into all of the details.
Why Should You Have A Lambo Goal?

20:50 Sean: Im looking at some of your notes here for the outline and
youve got a bullet here that says Why have a Lambo Goal? Im curious to
hear your answer to this question.

21:12 Matt: One of the things I realized when I set this Lambo Goal is it
made me think future. What are we doing all this for? Why are we hustling
so hard? Why not do the normal thing that everyone else does and just go to
your job, come home, play with the kids and watch Netflix. I hear thats what
the people do and go bowling. Having a Lambo Goal really helps you focus.

21:47 Sean: Now is that a lamb bowl go goal? Thats really hard to say.
Sorry.

22:00 Matt: Having this goal really helps you focus and strategically put
together a plan to get to where you really want to go. I noticed that before I
had the Lambo Goal I was all over the place. I was doing good and having fun
doing business because its what I love, but I wasnt really going in the right
direction. I wasnt going where I wanted to go because I thought that I was
doing the best I could do when I really wasnt.

22:31 Ever since we started talking about the Lambo Goal, Ive changed my
strategy to focus on the Lambo Goal itself because ultimately once I reach
that, were going to Hawaii and were done.

22:47 Sean: When you have a lesser goal, something thats smaller and
easily achievable, its not as much of a motivator or as much of a driver. Once
you hit your goal its kinda like Eh, okay.

22:59 Matt: Its a challenge because its not something thats easily within
reach that will take a couple of years. This could take ten or twenty years if
we just sit back and take it easy, but if we work hard every day and push,
push, push, we could get to that Lambo Goal more quickly.

23:25 Sean: Its different for everyone. If you have kids or a lot of
responsibilities, you cant necessarily have the same kind of aggressive goal
or time-frame expectations as someone else who has fewer responsibilities or
expectations on them. You need to find what it is for you. It may not be the
Sean and Matt Lambo Goal. It may be something else because what takes
you 5 or 10 years might look a lot different then what takes someone else 5
or 10 years.

23:59 Matt: Im glad you brought that up because I know for some people it
might look difficult to set a Lambo Goal and think I dont know if I could ever
achieve that because I have a family. I can speak from a little bit of
experience because I have one-year-old, hes 15 months now, and he and I
need to spend time together which takes time away from my business, which
is fine because we have to have a balance in life otherwise were just
robots. I had to figure out a balance. When he came into our lives I had to
figure out how to get to this Lambo Goal, get some things off my plate to
allow my son and I to spend time together, and at the same time still be able
to hustle as hard as I possibly can.

24:52 That was really difficult because I had to go back to the whiteboard.
Sean and I are notorious about our whiteboards. Im all about pictures and
have to see it to believe it, so I wrote down everything that Im doing right
now and where I want to get to. From there we could say we need to take
some of this stuff off and this is a waste of time and put together a solid
tight plan. I think thats one of those things that if I didnt have the Lambo
Goal I just wouldnt do because I would just be going. I wouldnt have a
direction. I would just be going in what seems like a direction but really isnt
because it doesnt aim at a standard or expectation.

Having A Lambo Goal Affects Everyone Around You

25:39 Sean: So you had a bullet here, How having a Lambo Goal affects
everyone around you. It really does affect a lot of people-your family, your
spouse, your kids. In my case, it was something I had to talk about with my
wife because one of her dreams is being able to live in New York City and she
asked, If you have Lamborghini, how are we going to store that? Shes
afraid that one of her dreams is going to be crushed by one of my dreams. I
had to reassure her that its not just about the Lamborghini. The Lamborghini
is just a tangible thing. If we just set a goal of making 4 million dollars, thats
not going to be enough of a motivator. It doesnt have a face on it. Its not
something to hold on to. The reason Im going to get to 4 million dollars
is because I have the Lambo Goal. If I didnt have this, I wouldnt make it
to that point. Part of the nice thing about having it that far beyond is that its
not going to make a dent in my resources.

27:20 People are like, Oh, youre going to buy a Lamborghini. Youre one of
THOSE people. Well what do you spend 10% of your money on? Take
inventory. Do you do fun stuff? Do you take trips? Do you go on cruises? Do
you buy a big huge entertainment system or a stereo for your car? What do
you spend 10% of your money on and why are you judging someone else?
Part of the reason for that goal being so big is so that I have the extra
resources to help my wife with her goals and enable her goals, to make those
goals a reality. If she wants to live in New York City and thats one of her

dreams, we can make that happen. Maybe part of the extra resources go
towards paying the insane amount that it would cost to have a garage every
single month in New York. Or maybe just got it but the Lamborghini in storage
or something like that.

28:17 Its a mindset that says, How can we achieve what we want to
achieve. Not looking for limiters or excuses and saying Oh well. You have
this goal and I have that goal and your dream encroaches on mine so theres
no way to do both. Instead, see this as a challenge. How can we enable your
goal and enable my goal and work towards that? Thats on the home front,
with spouses and people super close to you.

Dont tell everyone your big goals. Tell only the people who will believe in you
and help you achieve them.

28:49 Now, lets zoom out just a little bit to your immediate circle of friends.
You dont want to just shout out your big goals to this group. People will look
down on you, they are going to call you impractical, or maybe even say that
youre ridiculous. Tell only the people who will believe in you and help you get
to that point. Tell someone who will say I know you can do this. Im already
believing that you will do this. Im going to be here to keep you
accountable. If you feel like some of your immediate friends could be those
people for you, you can tell them, but youve got to be very careful because
this can significantly affect your relationship with people if they are only
going to try to talk you down.

30:05 Matt: You touched on exactly what I was going to say. There are two
things the Lambo Goal does for everyone around you. One, it helps everyone
get into a better mindset. And two, because youre striving towards a
ridiculous goal and will have some extra income, you can use those extra
resources to help others reach their Lambo Goal. Ultimately its not just
about your own goal, but its about helping everyone around you along the
way. Its not all about having money for yourself or having a super car in your
drive way, but helping everyone reach their own Lambo Goal.

30:50 When I shared the Lambo Goal with my family over the holiday, a lot of
them said it was ridiculous and stupid and just walked off. But some of them
stuck around and said Wow. Thats a really big goal. How do you plan on
doing that? Theyve seen where I came from and what Id have to do to get
to my goal, so they said Lets hear him out. Whats your plan? So I shared
what I am currently doing and what I plan to do in the future to get to my
Lambo Goal. At the end of it I asked them, Do you have a Lambo Goal? A
lot of them said Yeah, yeah. Then I went deeper and asked them How are
you going to get to your Lambo Goal? You start getting peoples mindset to
change and even if youre not giving them money that mindset shift is as

good as gold. Youre planting a seed in their mind to figure out something
beyond what they are just doing every day. A lot of people have the
motivation and the passion to do something, but they dont know how to put
it together. Thats when I tell them LamboGoal.com. You gotta go see these
guys. Im talking about us.
Youve Got To Change Your Mindset About What A Lot of Money Means

32:21 Sean: People have asked us, Are you going to share the real numbers
and revenue along the way to reaching the goal? People know that the goal
is 4 million dollars so once we reach it, they know that much. Were not trying
to hide anything. We want to be helpful here and share real numbers. We
may not be able to always add everything up exactly, but as much as
possible we want to give you real numbers as they happen. So where Im at
is, yes I did make that really successful launchthe six figures in three days
but of course thats a huge spike at a launch and not something thats
sustained indefinitely. I do get revenue from other things on a residual basis,
but when its all said and done its not like Im sitting on six figures right now.
I just spent $50,000 on a chat system. Earlier in the summer I spent nearly
$20,000 on more web development which Im about to have more done. Ive
had an app made. I spent $50,000-$60,000 on contractors. High five figures
in taxes. Im not sitting on a bunch of money right now because Im putting it
back into the business. Right now I probably have $30,000.

If you think a million dollars is a lot of money, you might get $100,000.
If you think $100,000 is a lot of money, you might get $10,000

34:04 Some people are going to say Well, thats pretty far from 4
million. And thats true. For other people thats going to sound like an
extremely large amount of money. And it is. Its all relative to how youre
thinking. The reason I have that is, obviously because of the hard work Ive
put in for the past five years, but also becauseand I truly believe thisIf
you think a million dollars is a lot of money, you might get $100,000.
If you think $100,000 is a lot of money, you might get $10,000. Its
about how youre thinking. Its about your mindset. I decided, back when I
had less than five figures in the bank, before I launched my course, I was not
going to think of a million dollars as a lot of money. That was only a year ago,
back when I only had a couple thousand dollars in the bank. I believe that
mindset is, in large part, why I am where I am now. I think thats going to be a
large part in where Im going, and thats the same for everyone. You have to
adjust your mindset. If you think $30,000 is a lot of money, then youre not
going to get that much. Youve got to think bigger. Even for me theres an
upper limit. Honestly, I think 8 or 9 figures is a lot of money. I hope I can

break through that, but because thats where my mental ceiling is, theres no
question in my mind that Ill reach 7 figures.

36:13 I have this very strict no-debt mentality. Ive talked about how I sat on
the floor with no couch, our mattress was on the ground, we shared a car, we
had a poor-person tv, and we did that for months because we were not willing
to go into debt. I was not going to borrow money or live outside of my means.
It isnt worth it to me. Ive lived by that standard and I think its paid off. But
for someone who is in debt right now, maybe $30,000 seems like a lot of
money, youve got to get around people that think big and immerse yourself
in this kind of talk. You need to change your way that youre thinking. To me,
and Im not trying to be dismissive, $30,000 is scraping by. Im thinking Man
Ive got to hustle now. Now there are 3 people who work for seanwes and
when youre talking about payroll in the 5 figures every month, that means
Ive got to hustle. I decided to put out that real number so people know where
Im starting from. It wasnt that I inherited 3 million dollars and I made it to
the Lambo Goal. This is where I am. Im going to keep people posted on this
show. Only on this show.

38:00 Matt: About a year ago I started investing in these other small
business that I own, kinda just for fun. The landscaping business was
something that I wanted to do just so I could stay in shape. When I was doing
the consulting work I wasnt really staying active and it was affecting my
health. I also wanted to get a tan and I didnt want to pay to get a tan or pay
a fitness membership. What better way to get a tan and get into shape than
starting a landscaping business? For about the first year I put in $2000. We
bought equipment and some marketing and then it just exploded. A year
later, one of my employees told me that he was going to run a carpet
cleaning business. I did some research and decided to use some of the
landscaping money to lend toward starting the carpet cleaning business with
that employee. Many of our existing landscaping clients gave the carpet
cleaning business a good spike in the beginning. Sean, I was complaining to
you that it felt like I was borrowing money from one of my other businesses.
People said I was crazy because I was essentially borrowing money from
myself, but I treated it like a loan from one entity to another and charged
interest on that loan. What people dont get is that its not my money. They
think Youre doing pretty good man! And I say, Personally, I may have
$5000. Im just like you, man. Im not doing any better than you are.

41:16 Sean: Youve got your money in the business.

The Importance of Investing In Yourself

41:17 Matt: Everything that I make, I want to put back into the business.
When the money is in an investment like a business or something thats
going to earn you money, thats better than it just sitting there.

41:39 Sean: You and I had a Community-member-only show that we were

doing for a while and we were talking about the top 5 ways to invest. You can
invest in the stock market, real estate, and mutual funds. But you said, The
number one thing to invest in is yourself.Youre the one whos going to
hustle and bring that return. Someone else isnt going to hustle to that same
degree when its your money. Investing in your education, or investing in your
companys gear is going to turn around a profit much quicker. Investing in
yourself is going to give you a much better return.

42:29 Matt: When you put that initial investment in yourself, it does
something to your mind because you know this is real. Whatever youre
doing for your passion or your business just becomes real and you go into top
gear and just attack it, versus if you are just working for somebody else, you
will only do the bare minimum to get by and just go along with the flow.
Theres something about investing yourself in your own business that makes
it like your baby. You want to do the best you can for it, and thats what has
motivated me up to this point.

43:19 Sean: You dont want to just put money under your mattress because
its not going to do anything for you there. Youve got to invest it, but that
doesnt mean you have to go buy stock. Investing can just look like putting it
into your own business. Thats why we only have a handful of thousands of
dollars set aside. The rest of it we just pour back into the business. We are
trying to expand or grow to where eventually taking 4 million is going to be
nothing. That would be ideal.

43:56 Matt: The plan is to build a machine that has 4 million that we can pull
from that is ultimately ours. That doesnt mean were going to sell our
business and just live off of the interest of the 4 million dollars. We are going
to pull 4 million from the revenue that the business has built up. I came from
a family that had a very entrepreneurial mindset. Growing up I was
homeschooled, and in the morning wed do school and then in the afternoon
we ran a snow-cone shop that my family started. We learned pretty quickly
that making 50 cents wasnt easy. My family started this so we could get an
idea of business. Whether we liked it or not that was cool. They were working
for Southwest Airlines and also did some real estate on the side which was
doing very well and they wanted to show us the potential. Because they
worked for Southwest Airlines we were able to fly for free. Traveling and
working the business really opened our eyes to the potential of the
opportunities we have available. So all of our brothers have business and still
work for a company to pay our bills. We dont want to put the pressure on our

business to pay us if we can put that money back into the business to make
more money as an investment. Its a lot harder than either just working for a
business or just working for a normal job, but the results are priceless.

46:25 Sean: Now I would recommend getting to the point where your
business can pay you. Ideally you want to get to the place where your
business is supporting you and youre able to work for it. At first, having a
day job is a good idea. I talk about this in the book that Im writing
at OverlapTechnique.com. I call it The Overlap Technique. You get a day job to
cover your bills and then you work on the side stuff. This way youre covering
your bills and are not tempted to compromise on your quality or
professionalism in order to pay your bills. You can do it top-notch because you
got everything covered. Eventually though, as Ive been encouraging Matt,
you want to get to the point where youre paying yourself with your business.
I pay myself a salary and Im invested in my business. I no longer have to
wake up and go somewhere else, switch to a different mindset, or focus on
investing in a different company, organization, or platform. I wake up after
dreaming about my business and I get to work on my business.

47:46 Matt: Thats the ultimate goal. Im probably at the point where
Icould quit my job, but right now I use my job as a networking tool because
Im around a lot of the individuals and thats ultimately where I land different
business deals. I also use it to my advantage in the sense that Im still
learning a lot of different things about business.

48:37 I have a lot of mentors and thats what has made me what I am today.
I listen to a lot of things that inspire me and also have mentors that have
businesses or have gone through the journey of making the transition from
the day job. I have one mentorhe was just insanewho quit his really
comfy job as a lawyer making $100,000 and now hes making well over 10
million easy. He was telling me that it was really difficult and that he almost
went bankrupt. Hearing his story and how he got through it has really helped
me figure out and plan what to do better or what to let go of. Find those
people in your life that can help you, just by listening to them. I want to hear
what other successful people are doing.

49:43 I also want to hear what normal people are thinking. I want to hear
from the people who want to work a 9-to-5 job and the reasoning behind why
they think they have to be there. Ultimately this helps me teach other people
because Im hearing real life stories from people who are saying Im stuck
here. Im able to look at it from their perspective and ask, How would I get
unstuck? and come up with some solutions. Ultimately when I do quit my job
I have the experience I gained from those talks and explanations that Ive
given to real people. If I were to just come on a podcast or talk to some
individual and only say You should quit your job, it wouldnt mean the same

thing. Now I can point to real examples, like this coworker I had who was 40
years old and felt like he couldnt really leave his job. After talking with him
and encouraging him, slowly but surely, his mindset has shifted and hes
about to quit his day job. Helping these people is ultimately helping me in my
overall goal and in my overall mindset. But yeah, I am getting to that point
where in order to make the Lambo Goal in a reasonable amount of time Im
going to have to quit the day job. Im getting very, very close to that.
Create A Plan

51:11 Sean: Just to break this down and live up to the title a little bit
obviously we cant tell you in an hour how to buy a Lamborghini in cash. The
point is this show is the journey to doing that. Its not Step 1: Inherit millions
of dollars. Youve got to work hard. Youre askingHow? What kind of hard
work? Thats why were here. Were trying to give you the mindset stuff up
front and help you understand why were thinking so big and crazy like this,
but this show is going to be about business. Were going to get down to the
nuts and bolts and talk about real stuff. Were going to talk about real
numbers and tactics, but initially, its the mindset stuff that you really have to
understand and grab ahold of in order for the tactics to make any difference.

52:17 So how do you NOT buy a Lamborghini in cash? Continue working your
day job because, guess what? Yeah, its safe. Yeah, its cushy. Yeah, you have
a guaranteed amount of money. But along with that guarantee, that bimonthly paycheck, comes a guarantee that youre not going to go above
that. You are limited to what they are paying you. Maybe youll get raises, but
we are talking 2% or 3% maybe in a year? Youre not the owner. Youre
working for someone else. Youre building someone elses platform. Youre
living in their fortress and you dont control that. Something could happen
and youre gone, youre done. Companies layoff people all the time.
People dont stay in jobs for 20, 30, 40 years anymore. You are essentially
buying into the faade of job security because it feels good not to have to be
the person that worries about paying the bills. Someone else is worrying
about How are we going to make money? How are we going to do
payroll? They are going to pay you no matter what unless they go under,
which is a reality. Youre trading all of your freedom for the faade of
safety and security. Along with that paycheck comes to guarantee that
youre not going to get more. Youre trading your time for money. Your efforts
are not compounded. You cant grow exponentially. Youre limiting yourself.

53:53 So yes, you need a day job to pay your bills, but step one is to start
overlapping. Youve got the day job, now overlap that with some sort of side
pursuit. What do you love to do? What do you enjoy doing? How can you help
people? How have you helped people before? Essentially this show is about
business. Youve got to start a business. We are here to help you start a

business in what whatever field or whatever venture you have, and were
going to try and tell you what to expect, how things go down, how everything
breaks down, where funds are allocated, what you have to consider, what you
have to be aware of, all of those things. You need to start a business.
Obviously theres a lot that goes into that and hopefully will have a few shows
in the early stages here that touch a little more on that. Matt, do you have
any input here on how to buy a Lamborghini in cash? So someones got a day
job and they want they want to start a businessin a zoomed out sense what
are the steps to being able to purchase someones Lambo Goal, whatever
that is?

55:02 Matt: First you have to have a plan. You cant just wake up one
morning and think theres going to be 4 million dollars in the bank. Thats just
not realistic, unfortunately. You have to figure out what you have to do to get
to that point. Where are you right now and where do you need to be? Dont
think about it in terms of time. Its good to have deadlines, but when youre
strategizing to get to your Lambo Goal, dont put a timetable on it or you
could cripple yourself. Its hard enough to account for everything it takes to
run a business. Break your big goal down into reasonable goals.

You cant compare yourself to normal peopleif you want to achieve the
extraordinary.

55:55 Sean: So now you have your Lambo Goal. Remember, this is
something big. We want you to dream big. It cant just be a number like 10
million dollars. It needs to be something tangible. For us its the Lamborghini.
Like weve said, its not about having a supercar, but its about dreaming as
big as you possibly can and having a tangible goal to go after. You want to be
able to put it up on your wall.

56:41 Now that youve got your goal, an exercise I like to prescribe is
this: write down 20 things that will get you to that goal. These should
be 20 things that will get you a step closer to your goal. What is something
that can make money that you can do? Five is easy. 10 is still pretty easy.
Once youre in the teens you will have a harder time coming up with ideas,
but I want you to press through. I want you to press through those teens and I
want you to get to 20 and save this list. Write down your Lambo Goal and
save the list.

57:29 Heres the important part: every single day you need to be doing
one of the things on your list. Every single day do one little thing that will
get you one step closer. Dont go a day without doing that. If you havent
done one of the things on your your list of 20 things to get you to your Lambo
Goal dont watch Netflix. You have to sacrifice. If you want to achieve big
things, you have to do what other people are not willing to do. You

cant compare yourself to other people. Normal people play video games.
Normal people surf online. Normal people go to movies. Normal people go
bowling. You cant compare yourself to normal people if you want to achieve
the extraordinary.

58:15 Matt: Exactly. If you want normal results, do what normal people do.
Theres nothing wrong with that. The world needs normal people.

58:25 Sean: The normal people didnt make it this far into the show, so were
not offending anyone.

58:32 Matt: Some people will just put 20 big-ticket items on their list and
feel a lot of pressure when trying to accomplish any one item. Dont make
one of your 20 items something like starting Facebook. I encourage you to
start small at first. Make your goals manageable and then work up from
there. You do want to have big items on your list to work up to, but dont put
20 Lambo Goals on your list. Unless you inherited a fortune, you have to work
from where you are. Start small so you can focus and accomplish those
goals as you work up the list.

1:00:14 Sean: With the web-firm I started with a partner I worked 9 or 10

hours per day, sometimes six days per week. Heres the other important
part: I spent between six and eight hours every night and my
weekends working on my side passion which was lettering. I did this
in addition to the day job. Do the math. Its between 16 and 18 hours per day.
Again, we dont all have the same levels of freedom, but I had a lot of free
time and I capitalized on all of it for years. I showed up every day and
worked hard for many years before the results came. You may not
have all of that time, but what are you doing with the time you do have? Stop
comparing your six hours to my 12 hours. Stop comparing your four hours to
someone elses six hours. You have the time that you have and you have the
choice between spending it on something meaningful or doing something
that doesnt matter.

1:01:28 Matt: And like I said, start small. Sean, didnt you once tell me a
story about what it was like when you were younger working from home with
your siblings?

1:01:40 Sean: About 11 years ago I was doing computer repair and working
from home. I am the oldest of more than a dozen kids, so there was constant
noise, so I had to wait until everyone went sleep so I could focus and get
some work done. It didnt really quiet down until after 2am, so I would work
from about 2am to 4am.

1:02:22 Matt: Thats what Im talking about. Carve out that hour, then work
up to the second hour. Then the third. The hardest thing is getting in

motion, but once you get the ball rolling, you start figuring out how to put in
that time to work toward your passion and your goal.

1:02:49 Sean: Its more than just looking earlier in your day or trying to find
extra time. Sometimes you have to go back to the day before. Ask
yourself, Why dont I wake up early? Because I go to bed at 1am. Why dont
I go to bed until 1am? Because Im looking at reddit on my phone. Well, why
am I doing that? Because Im not done with my tv show until 12 which I start
watching at 11, or sometimes at 10 because Im binge watching. What are
you doing? Youve got to roll back and examine what youre doing the night
before. Youve got to ask, What am I choosing to say yes to and what can I
start saying no to that will enable the things that are really going to make a
difference in my life?

1:03:40 Matt: A mentor once gave me some great advice. He said, Matt. On
an hourly basis, ask yourself if your older, wiser self would approve of or
disapprove of what youre doing. Think about it. With every hour of your
day, ask yourself Is what Im doing right now adding value to my
life? Did binge watching that show on Netflix ultimately provide value
toward your goal? Theres nothing wrong with watching Netflix. I got in
trouble for saying something about Netflix the other day. Im a normal person
too. I enjoy watching shows. Right now I like to watch The Blacklist. But
when you start thinking about your time, break it down by hour and ask
yourself if what youre doing is helping you achieve your goal.

1:05:14 Sean: I watch a tv show every single night. But I do it while I eat. If it
wasnt for my wife, but she says its necessary. If youre going to eat dinner
anyway, you cant really work. So we sit down and spend time together
eating and watching a show.

Make Heart Time and Communicate Your Goal Clearly With Your
Significant Other

1:05:40 Matt: What do we call it Sean? We call it heart time. You gotta put
in that heart time when youve got a significant other.

1:05:45 Sean: This is a whiteboard story. We had mapped out Matts whole
situation between his businesses and his day job and had to ask,Where does
family time fit into all of this? Do we have to cut it out?Time with your family
that heart timeis really important. If youre single you have a lot of
freedom, but youre sad because you dont have someone to share that
freedom with. If you have a family you are not lonely, but youre missing the
freedom. Its really easy to get caught in the trap of being dissatisfied with
what you have and wanting what someone else has that you dont.

1:08:08 I like to approach it like this: the time outside of that 40 or 60 hours
that you spend working needs to be split. It needs to be split between heart
time (time with your spouse doing things they enjoy doing) and time for
yourself. As children come along, you continue splitting your time so that you
can make heart time for each person in your family. However, you have to
protect your you time.

1:10:23 You need to have a conversation with your spouse about this so you
are on the same page. During my personal time I would often be working on
lettering because its something I love to do. My day was over, but I was still
there at my desk working on something I love. To the outside world and to my
wife it looks like Im still working. If I didnt communicate that, people would
just think I was a workaholic. Youve got to communicate and say something
like, You know how you like to go and have coffee with friends on the
weekends? You know how you like to read a book? You know how you like to
have parties? Those are things you enjoy, and the things I enjoy are drawing,
or writing, or producing electronic music. These things that look like work are
the things Im passionate about. When you want to go kayaking with friends
or go to the movies, those are things you love to do and I want to support
those. I need you to support what I love to do.

1:11:47 You have to define those things because a lot of the time they look
similar to what you do during the day and can be perceived as added work.
Yes, the more responsibility you have the smaller that you time is going to
be, but its proportional to your responsibilities. You have to protect it and
control it. You can choose to watch Netflix or play video games. Theres
nothing wrong with those things. But if you want to get ahead, you have to
choose what you do with that 2 hours or 4 hours of you time.

Magic happens outside your comfort zone

1:12:53 Matt: Whatever you put in is what you get back. It is hard in the
beginning. You have to sacrifice. Think about it with a long-term mindset.
Keep looking ahead. Dont just focus on your current circumstances. Stay
positive and motivated by surrounding yourself with knowledgeable
people who will support and motivate you. Communicate your passion
clearly to those significant people around you so they can also support you in
pursuing it. When you start to put the time toward your passion and
purposefully carve out the time, things start happening. Youre going to have
dips and pitfalls. Learn from them. Grow from them. Magic happens outside
your comfort zone. I hope that as you listen to this show, youll get some
good ideas, youll get to learn from our mistakes, do it better for yourself,
and ultimately achieve your own Lambo Goal.