Annexure1

The proposal Basis 1

Name of the student intern
Roll No.
Specialization
Name of the BI Company
Name of the Company Guide
Name of the Faculty Guide

Rajashree Bhuyan
PG2015-39

Finance & Marketing

Geojit BNP Paribas,
Malleswaram branch.
Mr. Boby Varghese
Prof Gita Madhuri

SECTION A
KYC Report of Geojit BNP Paribas

Geojit BNP Paribas

1) Back ground and inception of the company including promoters

Geojit BNP Paribas is a leading retail financial services company in

India with a growing presence in the Middle East. The company rides
on its rich experience in the capital market to offer its clients a wide
portfolio of savings and investment solutions.

The gamut of value-added products and services offered ranges

from Equities and Derivatives to Mutual Funds, Life & General
Insurance and third party Fixed Deposits.

The needs of over 8,23,000 clients are met via multichannel

services - a countrywide network of over 511 offices, phone service,
dedicated Customer Care Centre and the Internet.

Geojit BNP Paribas has membership in, and is listed on, the National
Stock Exchange (NSE) and the Bombay Stock Exchange (BSE).

1st to launch internet trading in the year 2000

A new advanced trading platform branded Selfie was launched.

In 2007, global banking major BNP Paribas joined the companys

other major shareholders - Mr. C. J. George, Founder and Managing
Director, Kerala State Industrial Development Corporation (KSIDC)
and Mr. Rakesh Jhunjhunwala when it bought a stake to become
the single largest shareholder.

Incorporation Year

1994

Registered Office

11th Floor 34/659-P,Civil Line Road Padivattom,

Kochi,
Kerala-682024

Telephone

91-0484-2901000

Fax

91-0484-2979695

Chairman

A P Kurian

Managing Director

C J George

Company Secretary

Liju K Johnson

Auditor

Deloitte Haskins & Sells

Face Value(Rs)

Market Lot

Listing

BSE,NSE

Registrar

SKDC Consultants Ltd

Kanapathy Towers,3rd Flr 1391/A1,Sathy Road
Ganapathy,Coimbatore - 641 006

Board of Directors

NAME
Mr C. J. George
Mr A. P. Kurian

DESIGNATION
Managing Director and Promoter
(since1987)
Chairman and Non-Executive Independent
Director (since 1995)

Mr Mahesh Vyas
Non-Executive Independent Director (since
2003)
Mr Rakesh Jhunjhunwala

Non-Executive Director (since 2005)

Mr Ramanathan Bupathy

Non-Executive Independent Director (since

2006)
Mr Punnoose George

Non-Executive Director (since 1995)

Mr Jean Christophe Gougeon

Non-Executive Director (since 2012)

Ms Franciska Decuypere

Non-Executive Director (since 2014)

Dr. M Beena

Non-Executive Director

Milestones

1988

1994

The company, Geojit Securities Limited (GSL), was a partnership firm, with two
partners Mr. C.J. George and Mr. Ranjit, under the name and style of M/s Geojit &
Company established on 4th November, to act as stock and share brokers with
membership on the Cochin Stock Exchange.

The company was incorporated as a Public Limited Company on 24th

November and obtained its Certificate of commencement of business on 25th
January 1995.

The company is at present engaged in the activities of stock and share broking,
underwriting, marketing of initial public offering of companies and mutual
funds, corporate advisory services, investments in shares, participating in
Bought out Deals, syndication of inter-corporate deposits, debt, bought-outs etc.

1995
1996

1998
1999

The company has at present branches at Trissur, Kottayam, Muvattupuzha and

Coimbatore apart from having representative offices at Mumbai.
The company has a subsidiary in the name of Geojit Stock and Shares Limited (GSSL)
to carry on the activities as a Dealer of Over The Counter Exchange of India.

The company had made a public issue of equity shares aggregating to Rs.95/lakhs, during the period under report which received an overwhelming support
and was oversubscribed over 14 times.

The Company held 100% of the paid up Capital of Rs.30, 00,000/- M/s Geojit
Stock & Shares Ltd., a wholly owned subsidiary of the Company as at 31st
March.

The Company, a joint venture company with Kerala State Industrial Development
Corporation (KSIDC), has announced improved working results for 1997-98.

The equity shares of the company are presently listed at five Stock Exchanges
viz., Madras, Ahmedabad, Coimbatore, Delhi and Cochin

The Company based in Kochi, to set up a full-fledged office in the UAE, which
will not only enable it to deal in Indian shares and securities, but also help it
become a licensed stock broking company in that country.

2000

2001

2002

2003

Geojit Securities Ltd, a leading retail share broking firm launched Internet
securities trading for the first time in India.

Geojit Securities is a joint venture with Kerala State Industrial Development

Corporation (KSIDC) with branches in 40 cities.

ABN Amro Bank is set to pick up an equity stake in Geojit Securities Ltd one
of the largest stock brokers and depository participant in the country.

The company is planning to introduce multi-bank, multi-DP interfaces to

facilitate and promote Internet trading in the country. Geojit Securities Ltd, the
first company to start online trading services, has signed a MoU with UTI Bank
to enable investors to buy\sell demat stocks through the company's website.

The Company has signed a deal with Centurion Bank to provide payment
gateway for Internet trading.

The Company launched its online interface with HDFC Bank for Internet
trading.

Geojit Securities Ltd, a leading stock broking company, has decided to issue
bonus shares at 1:1 ratio, to capitalize part of general reserve.

The Kochi-based retail broking firm, Geojit Securities Ltd., is setting up an

overseas venture jointly with a UAE partner to provide broking and depository
services to NRIs in the Gulf countries.

Geojit Securities has inked a joint venture (JV) with UAE based brokerage
house Barjeel Shares & Bonds to set up a 20:80 joint venture with an initial
capital of $ 1 million, christened Barjeel Geojit Securities.

Bonus Shares were issued by the company in the ratio 1:1.

Sheikh Sultan Bin Saud Al Qasimi appointed as Director of Geojit Securities.

Mr. T Koshy appointed as Director of Geojit Securities with effect from October 26,
2002

The Company has unveiled a new logo and changed its name to Geojit
Financial Services Ltd, offering a growing range of new and innovative
financial products and services.

2004

2005

Geojit Securities inks pact with Doha Bank

UTI Bank, Geojit in pact for trading platform in Qatar

Delists shares from Cochin Stock Exchange

Shares of Geojit Securities Ltd delisted from Coimbatore Stock Exchange from
May 21 and Madras Stock Exchange effective May 31

Geojit Financial Services Ltd in association with Doha Bank launches India
Wealth Management Services for non-resident Indians living in Qatar

Geojit has tied up with global financial investments SAOG, Muscat, in the Sultanate of
Oman

2006

Geojit Financial Services Ltd has informed that the Board of Directors of the
Company at its meeting held on October 22, 2006, has approved the proposal of
the Company to issue and allot to BNP Paribas S.A. (the "Investor"), on a
preferential allotment basis, equity shares, warrants convertible into equity
shares or any combination thereof, such that the total number of equity shares
issued (whether as equity shares or upon the conversion of the warrants) shall
not exceed 7,96,31,170 equity shares of Re 1, at price of Rs 26 per equity share,
which has been determined in accordance with the applicable laws and
guidelines

2007

BNP Paribas takes a stake in the companys equity, making it the single largest
shareholder.

2008

Establishes BNP Paribas Securities India (P) Ltd. a Joint Venture with BNP
Paribas S.A. for Institutional Brokerage.

1st brokerage to offer full Direct Market Access execution in India for
institutional clients.

Launch of Property Services division.

Launch of online trading in Currency Derivatives.

Consequent to BNP Paribas becoming the largest stakeholder in Geojit BNP
Paribas, company is renamed as Geojit BNP Paribas Financial Services Ltd.

Launch of FLIP (Financial Investment Platform), a new advanced online

investment platform.

Launch of state of the art Mobile Trading platform to empower clients to trade

2009

2010

from anywhere, even while on the move through the innovative application
FLIP- ME.

Geojit BNP Paribas and JZ Associates LLC, Kuwait signed a JV deal with Bank
of Bahrain and Kuwait to form BBK Geojit Securities KSC. The agreement was
signed by Abdulkarim Bucheery, CEO of BBK, Mr. C. J. George and Mr.
Jassem Hassan Zainal of JZ Associates LLC

Geojit BNP Paribas joined hands with Qurum Business Group and National
Securities Company in Oman to form QBG Geojit Securities LLC, Oman. The
deal was inked by Sheikh Abdulaziz bin Ahmed Al Hosni, Vice President and
Chairman of Qurum Business Group and Mr. C. J. George

2012

Qualified Foreign Investors (QFI) Investment services launched.

2013

Launches Indias first application to trade through Facebook.

2014

Head Office at Kochi, Kerala received the prestigious Leadership in Energy and
Environment Design (LEED) India GOLD rating under New Buildings
category. It is the first and the only building in Corporation of Cochin limits to
be awarded this distinction.

2015

Launch of Selfie app.

2011

2) Characteristic of the industry to which the company belonging

to
Industry is Financial Services: The financial services industry covers a broad range of
business organizations including banks, credit card companies, insurance companies, stock
brokerages and investment fund corporations.

3) Nature of the business

Geojit BNP Paribas offers a wide range of trading and investment products and solutions.
Certified financial advisors help clients to arrive at the right financial solution to meet their

individual financial goals.

4) Vision mission and the quality policy

Vision: Product innovation backed by a high level of domain specific knowledge and stateof-the-art technology has helped Geojit BNP Paribas set many milestones including
numerous industry firsts.

Mission:
To understand and respect customers needs to consistently deliver total quality
solution through constants skills up-gradation.
To have a company culture help to attract and retain the best talent
To achieve profitable progress consistently.
Quality policies
Corporate governance- To be committed to the values and ethics of the company.
Introduction of the code of conduct- to maintain the standard of business conduct and
to ensure compliance with legal requirements.
Honest and ethical conduct to ensure employees work with honesty integrity and
ethical conduct.

5) Organisational structure

Chairman

A P Kurian

Managing Director

C J George

Director

R Bupathy
Mahesh Vyas
Punnoose George
Rakesh Jhunjhunwala

Company Secretary Liju K Johnson

Director

Jean Christophe Gougeon

Franciska Decuypere

Nominee

M Beena

6) Ownership pattern

Share holding pattern

NO OF SHARES

% SHARE HOLDING

Total Foreign

13098096

5.58

Total Institutions

5726391

2.44

Total Govt Holding

0.00

Total Non-Promoter Corporate Holding

1909523

0.81

Total Promoters

147403721

62.75

Total Public & others

66760745

28.43

Total

234898476

100

7) Manpower ( complete details of human resource)

Number of branches- 511
Number of employees- 2,625
Number of clients- 8, 23,000
Number of employees in GBNPP Malleswaram branch - 07

8) Product and service profile

The wide range of products and services on offer includes: Equities, Derivatives, Currency
Futures, Custody Accounts, Mutual Funds, Life Insurance & General Insurance, e-Insurance,
IPOs, Portfolio Management Services, Property Services, Margin Trading and Loans against
Shares

9) Competitors

HSBC Invest direct(India) ltd

India bulls Financial services
JM Financials
L&T Finance holding ltd
IIFL
Motilal osswal financial ltd.
AF Enterprise
Chartered capital & investment ltd
Global infratech and finance ltd

And other peer companies in this industry.

10) Size of the company in terms of revenue etc.

Mar '16

Mar '15

Mar '14

Mar '13

Net Sales/Income from operations

Other Operating Income
Total Income From Operations
Total Revenue

201.81
15.49
217.30
271.96

255.08
16.94
272.02
326.38

162.77
10.26
173.03
232.54

186.99
10.85
197.84
262.19

11) Market share and growth rate of the company

Market Capitalization
Total Revenue
Revenue growth rate

Year 2015-2016
Rs 727cr
271.96
-16.67%

Year 2014-2015
Rs 927.32 cr
Rs 326.38cr
48%

12) Annual turnover of the company in rs

For year 2014-2015 year end
Share capital- Rs 23, 13, 8, 195
Face value - Re 1
Total Revenue- Rs

326.38cr

Revenue growth rate- 48%

13) Gross and net profit including capital structure

Mar 14
Mar 13
Mar 12
Mar 11
Mar 15
Profit/Loss 101.05
-61.78
55.67
50.24
63.81
Before Tax
Profit/Loss From Continuing
67.55
-77.48
41.96
39.72
Operations
Profit/Loss For The Period
67.55
-77.48
41.96
39.72

14) Address and contact details of the headquarters.

GEOJIT BNP PARIBAS FINANCIAL SERVICES LIMITED

48.73
48.73

Reg.Office: 11th Floor, 34/659-P, Civil Line Road,

Padivattom, Kochi - 682024, Kerala
Tel: 2901000
Fax: 2979695
Email: mailus@geojit.com
Website: http://www.geojitbnpparibas.com

Bibliography
www.geojitbnpparibas.com
http://profit.ndtv.com/stock/geojit-bnp-paribas-financial-services-ltd_geojitbnpp/reports
http://www.geojitbnpparibas.com/about-us/current-openings
http://m.moneycontrol.com/india/stockpricequote/financegeneral/geojitbnpparibasfinancialser
vices/
economictimes.com
References from CG Mr Boby Varghese Sir and company booklets & brochures.

Abstract:
Summary
Tax Saving Mutual Funds ,called Equity Linked Savings Schemes (ELSS) and its
superiority over other tax saving schemes.
Investments into ELSS funds are eligible for Tax Exemption under section 80C of
Income Tax Act, 1961 Investments have a 3 Year Lock-in period .The Investment
limit for the FY2015-16 is Rs. 1,50,000 ELSS Funds are a diversified Mutual
Funds, that invests majority of the corpus into Equities Market Hence
investments into ELSS funds are subject to market and other risks associated
with Equity Investments .Track record shows that ELSS funds have delivered
higher returns compared to other 80C qualifying instruments (10+ Years) (as of
Dec 2015)
.Hence the research to be carried out would help people to invest more
efficiently to enjoy tax benefit in ELSS . On the other hand Geojit BNP Paribas will

also be benefitted from this research as they will be they can use the research
conducted for future need to provide their customers with suitable investment
instruments as and when required.

Review of the Literature :

WHY INVEST IN EQUITY LINKED SAVINGS SCHEME

(ELSS)
No Tax on Capital Gains:
As ELSS scheme has a lock-in period of 3 Years. Returns generated on the
ELSS attract zero capital gains tax as long term capital gains tax on equity
investments is zero

Lowest Lockin Period:

The ELSS has a lowest lock-in period of 3 Years when compared with other
tax savings investment options like ULIPs (5yrs), Public Provident Fund
(15yrs) or National Savings Schemes (5yrs)

Tax Free Dividends:

The dividend received from an ELSS scheme, being equity scheme, is taxfree in the hands of the investors thereby making it a complete tax-free
instruments which is not available in case of Bank Fixed deposits, or National
Savings Certificates (NSC)
Potential for Higher Returns:
Equity investments are subject to market risk and the risk increases over
the shorter term. However, equities have potential to generate better returns
over the longer time horizon compared to other fixed interest rate tax saving
options

(through Google Scholar, EBSCO, ProQuest etc.)

Statement of the Problem: Why ELSS is better TAX saving investment option
than others
Purpose of the study: The purpose of the study is to know the factors that make ELSS a
better avenue for TAX saving cum investment purpose, for whom it is beneficiary and for
whom it is not and how one can get best deal out of it.
This is an important area of study as it will help company know better for which set of people
ELSS will be a better option than others and to help customers select their investment avenue

according to their apatite of taking risk. This in turn will result in more satisfactory service to
the customers by the company and hence bring more goodwill & make Geojit achieve its
goals with a faster pace.

Research question: To compare ELSS as better TAX saving investment option than
others

Methodology: Research Design

Sampling method -Sample design
Sample size- 20-50
Sampling method Random sampling
Respondents- Geojit Customers.
Questionnaire design Quantitative & Qualitative.
Data collection method- Online and offline questionnaire

Proposed analysis / statistical methods: Comparative test & use of SPSS

References: Websites related to ELSS, Research reports from IIM Bangalore on the same
topic, EBSCO, articles forwarded by Geojit BNP Paribas. Books, Leaflets and booklets on
ELSS by different companies (ICICI, HDFC, etc.)