Académique Documents
Professionnel Documents
Culture Documents
Development
Alejandro HERNANDEZ TRASOBARES
During recent years the information systems constitute one of the main areas of study in
the area of company organization. The environment where the companies develop their
activities are becoming increasingly complex. The increasing globalization, the process
of internationalization of the company, the increasing competition in the markets for
goods and services, the quickness in the development of information technologies, the
increased uncertainty in the environment and the reduction of the life cycle of the
products originate that information becomes a key element for the management, as well
as to the survival and growth of the business organization. If the core resources
analyzed so far were land, labor and capital, now the information appears as another
fundamental input to evaluate in the companies.
When defining a system of information there is a wide range of definitions . Perhaps the
more precise the proposal by Andreu, Ricart and Value (1991), in which an information
system is defined as: "formal set of processes that operate on a collection of data
structured according to the needs of the company, collects, prepares and selectively
distributed the information necessary for the operation of that undertaking and to the
activities of direction and control corresponding, supporting, at least in part, the
decision-making processes necessary to perform the functions of business of the
company in accordance with its strategy".
Any information system uses as a raw material data which stored, processed and
transformed to obtain the final result information, which will be supplied to the different
users of the system, there is also a process of feedback or "feedback", in which it has to
assess whether the information obtained is suited to the expected (see figure 1).
Other definition of information system would be the proposals by K and J Laudon (1996), for which an
"information system is the set of interrelated components that capture, store, process and distribute the
information to support decision making, control, analysis and vision of an organization".
Storage
Final information
Use
Data
Processing
Information
Feedback
Along with the data, the other two basic component that constitute a system of
information are the users (managers, employees and in general any agent of the business
organization that uses the information in your job) and equipment (computer, software,
hardware and storage technologies of information and telecommunications).
In many occasions there is quite a bit of confusion, since when referring to information
2
Those responsible for developing information systems must have knowledge of both the
technologies of information available and that can be used in the company, how to
organize them. To do this you first have to know the strategy of the organization and the
type of organization later to establish the needs of information and acquire the necessary
tools for the development of the information system.
Any information system is going to have a few main objectives, which are summarized
below:
Support the objectives and strategies of the company: the information system has to
provide the Organization with all the necessary information for your
Correct operation. The information handled will cover from the
Often confused information systems with the technologies of information. The computer equipment,
software and telecommunications equipment constitute the information technologies. The information
system is a broader concept, it establishes what are the information needs of the companies, how you are
going to solve and what means IT (information technology) you want to use.
Routine activity of the company until that required for the process of long-term planning
of the company.
Provide information for the control of the entirety of the activities of the company, being
able to check compliance with the targets set by the Organization. The information
systems cover all departments of the company and to the overall management of the
Organization.
Adapt to the needs of information to the evolution of the company: as the company is
going to grow and develop new information needs that have to be met by the information
system, evolving the latter to adapt to the new circumstances of the environment.
Interacturar with the different actors of the organization, allowing these employ the
information system to meet their needs for a fast and efficient way. The interactivity and
flexibility of the systems of information constitute a key point in the success or failure.
For the achievement of these objectives, a good information system has to be able to
receive and process the data in the most efficient way and without errors, provide the data
at the right time, to assess the quality of the input data, delete the information little useful
avoiding redundancies, store the data so that they are available when the user creates it
convenient, provide security by preventing the loss of information or intrusion by
unauthorized personnel or agents external to the company and generate output
information useful to the users of the information systems, helping in the decision-making
process.
To classify the information systems, there is a wide variety of criteria. In Table 1 we can
see some of the main types of information systems that we can find:
Types
Degree of formality
Formal
Informal
Automation
Manuals
Computing
Relation with decision making
Commercial Management
Accounting management
Financial Management
Production Management
Degree Specialization
Specific
General
Table 1. Typology of Information Systems (based on Garcia Bravo, 2000 and Edwars, Ward and
Bythesway, 1998)
However the most useful classification is the proposal by K and J Laudon (1996). In it
the information systems are grouped according to their usefulness in the different levels
of the business organization. The organization consists of 4 basic levels: an operating
level referred to the daily operations of the Organization, a level of knowledge that
affects the employees responsible for the management of information (usually the
Department of Informatics), an administrative level (would cover the intermediate
managers of the organization) and a strategic level (the top management of the
company).
Information responsible for supporting the agents who handle information in the
creation and integration of new knowledge for the company (workstations for the
administration); part of the level of knowledge
Automation systems in the Office (SAO): computer systems used to increase the
productivity of employees who handle the information in the lower levels of the
Organization (word processor, electronic agendas, spreadsheets, e-mail,...); they are
framed in the level of knowledge as well as the systems of knowledge work
Systems for decision support (SSD): interactive computer systems that help and
various users in the decision-making process, at the time of using different data and
models for the resolution of problems not structured (cost analysis, analysis of prices
and profits, sales analysis by geographic area). Are employed by the intermediate
management of the Organization.
Management Support Systems (SSG): information systems at the strategic level of the
organization designed to take strategic decisions through the use of graphics and
advanced communications. Are used by the top management of the Organization in
order to develop the overall strategy of the company (sales planning for 4 years, plan of
operations, manpower planning).
All this information systems in turn could be analyzed according to the different areas
of the company: sales and marketing, manufacturing and production, finance,
accounting and human resources. For each of these areas there is a specific set of
computer applications and equipment, which have to be coordinated among if. If this is
not carried out a company will have problems of exchange of data between the different
areas, it appears the existence of data redundancy and the existence of inefficiencies and
increased costs for communication. Therefore it is key to the successful planning and
development of information systems as we will see in subsequent paragraphs.
The information systems have evolved over the past few years to constitute the socalled strategic information systems. First business information systems were
considered as an instrument simplifier of the different activities of the company, a tool
that will facilitate the process and reduced the bureaucracy. Its purpose was basically
carry out the accounting and the processing of documents that at the operational level.
Given the classification of K and J Laudon, the first information systems to develop
were systems for processing operations. With the passing of time, were appearing in the
first place the information systems for the management and ultimately the decisionsupport systems as well as the strategic systems. There was a vertical development of
information systems,
33
The first computer was built in 1946 by Mauchly and Eckert at the University of Pennsylvania, the socalled ENIAC (Electronic Numerical Integrator and Computer)..from there with the development of the
transistors, integrated circuits, miniaturization of equipment, increasing the speed of process and
especially the development of the microprocessor in 1971 by Intel enabled the company to have
computers faster, with greater storage capacity and processing taking up less space. For more information
see Navas Lpez, J.E., 1994
On the basis of the lower levels of the organization to cover the company's management
team.
At the time of analysing the progress of the information systems, one of the fundamental
works was proposed by Gibson and Nolan (1974) .They described the evolution of
information systems on the basis of the evolution of the information technologies (see
table 2). To the extent that it developed the computer equipment, software, hardware,
databases and telecommunications, information systems were acquiring a greater
relevance in the organizations, being considered as one more element of the planning
process.
Features
Information systems
1.
Initiation
Ordinary
The Staff
2.
Contagion
The application of the technologies of information
Information technologies
4.
Integration
Company
Information
5.
Administration
Of
The
Information
Decentralization
Of
Certain
Applications
Computing
6.
Maturity
Innovation
This classification of the evolution of information systems can be grouped into 4 major
phases, as established by Andreu, Ricart and Value (1991):
In the last stage of evolution, information systems constitute the so-called strategic
systems of information. Monforte (1994) defines strategic information system as: "that
system of information that is part of the "be " of the company, either because it is a
competitive advantage for itself, either by that is linked in an essential form the business
and provides a special attribute to the products, transactions or decision-making". K and
J Laudon (1996) in turn define strategic systems of information such as: "computer
systems at any level in the company that change the goals, operations, services,
products, or relationships of the environment to help the institution to obtain a
competitive advantage".
Good and Morcillo (1994) defined as: "The dominion and control by a company of a feature, skill,
resources or knowledge that increases its efficiency and allows you to distance itself from the
competitors". This position of superiority over competitors has to be sustainable in time, because only
in that way will be achieved the results for the organization.
Thus an information system would allow an organization to obtain better results than the rest of
players in the economy. The company would benefit from a reduction of costs in the manufacture of
the product, reducing the cost of communication between the different areas of the Company, better
coordination between the different hierarchical levels of the company, a better connectivity with
suppliers and customers, rapid adaptation to the needs of the consumer, decreasing the time of delivery
of the product, etc. In this way would enhance the possible strategy followed by the company, for
5
example those raised by Porter: leadership in costs, product differentiation and concentration .
Those organizations that did not value the information systems as a strategic element, or although bear
in mind do not develop in a manner consistent with its strategy, will face a great diversity of problems:
competitors, suppliers and customers can increase its power at the time to negotiate with the company,
appears the establishment of business objectives unattainable with information systems currently
available in the company, arises duplication of effort, inaccuracy of the systems, inadequate
management of the information, poor choice of information technologies, ... In this way the strategic
systems of information allow the company to survive in highly competitive environments and achieve
a growth of the Organization. An organization may consider using the model of competitive forces of
Porter (1982), where the company relates the threats and opportunities that can be found with the
external agents and to act accordingly.
New Entrants
Company
Customers
Suppliers
Competitors
Current
On the basis of this model, the information systems we would serve to compete and
obtain better results:
Threat of substitute products or services: they can get a better adaptation to the needs
of the customer, establish a correct adaptation of quality-price of our product, more
easily identify the unmet needs of consumers and redefine the market segments
Rivalry with the current competitors: information systems constitute a weapon that
allows to reduce costs or improve the brand image of the company.
The company can get the competitive advantage well differentiating the product (trying
to create loyalty to the brand, trying to the product of the company believes more value
in the consumer), using the strategy of leadership in costs (information systems make it
possible to decrease the costs of communication and exchange of information within
organizations, this cost being evaluated in both time and money) or by using a strategy
of concentration (using a strategy similar to the above but focusing on a particular
market segment).
Definition of the project: At this stage to determine whether the company presents
problems and as this can be resolved through the implementation of an information
system. It will identify which are the objectives of the use of the
Information systems and as these are located within the overall strategy of the company.
At this stage it is essential that the high direction will consider information systems as a
strategic weapon and actually creates in this.
Systems analysis: after having identified the different problems of the organization
these will be analyzed in more detail, dentificando the causes and pose various
solutions. At this stage there will be a feasibility study to see if solutions are possible
given the resources it possesses the organization. We will discuss three types of
feasibility:
Technical feasibility: so that the solution can be implemented we have to analyze if the
company has the appropriate computer media, or if we buy in the outside
Economic feasibility: a study and the economic valuation of the solution by checking
that the benefits of the improvement outweigh the costs of the establishment or
modification of information systems
Operational feasibility: we have to assess whether the proposed solution is desirable
dates the internal organization of the company
Design of Systems: once chosen that solution to resolve the problems, will explain how
the information system meets the requirements posed by the Organization. At the time
of designing the systems, we indicate that components of the systems of information we
will use (level hardware, software and telecommunications technology) and as will
relate these components together. In this way there will be the specification of the
information system
Programming: will translate the system specifications developed in the previous stage,
carrying out this programming and software development
Testing phase: to assess the proper functioning of the information system will be
necessary carried out an exhaustive process and deep to determine if the information
system works in various conditions and if the results correspond to what was expected.
At the time of establishing the evidence, enterprises may be performed by one of three
types:
Tests the system: you will test the information system as a whole. The purpose will be to
the correct operation of the system as a whole, since sometimes it may be that the
programs function correctly individually, but at the hour of work together the
information system does not provide the expected results by the company
Acceptance tests: tests carried out by the end users of the information system. When
they give the seen good provides the final certification of the proper functioning of the
system of information
Conversion: once you have verified that the information system works correctly will
take out the implementation of this, or the replacement of the old system of information
for the new. At the time to carry out this conversion, organizations will be able to opt for
various strategies:
The strategy known as in parallel. In it during a period of time both programs are going
to live together and used to operate both the new information system as the old one. This
strategy is the most reliable and secure, although however is the most expensive and we
can get redundant information
You can opt for a direct change, replacing the old information system by the new in a
particular date. This strategy would be the least expensive, however before any problem
that may arise can originate the paralysis of the activity of the company. It also requires
that the company staff has received training on the new system of information, if not we
will find ourselves with employees unable to know how to handle the new information
systems
To carry out a pilot experience, where the new information system is used in a limited
area of the company and after checking their correct operation is installed in the entire
company. It would be a mixture of the two previous strategies
Production and Maintenance: once installed the new information system the system is
said to be in production. From here there is a constant process of evaluation of the
system of information by users and specialized personnel. After this is identifying new
errors and will consider the correction of these.
All the stages analyzed constitute the so-called life cycle of information systems.
However for many companies to develop the information system in accordance with the
whole of the previous stages can be very costly in both time and money. Other
disadvantages would be given by the continuous changes of the information
requirements that may cause a system of information is obsolete even at the stage of
development. That is why the companies at the time of developing an information
system can opt for another set of strategies that can enable you to obtain such positive
results as those obtained using the life cycle of information systems.
Indicate that the main problem of the use of prototyping is its superficiality,
Since in many cases the company focuses on the reduction of costs, forgetting the
information needs of the company, lack
10
Preparation of documentation on the functioning of the prototype which can result in the
lack of knowledge of the operation of the prototype and the absence of any evidence to
verify the correct operation of the prototype. Are often used in small organizations or
with low information needs; in large organizations are not very recommendable.
However the main drawback would be the lack of flexibility of these to suit the specific
needs of the company. Has to be assessed because issues such as the resources which
the company owns, the functions of the software, the effort of installing and maintaining
the software package, the cost and the ease of handling this.
Development by end users: the development of computer applications during the past
few years such as the calculation sheets, text editors, databases,... allows them to be the
end users themselves who develop and develop their own information systems, exist a
little involvement on the part of technical specialists. This solution allows for greater
control of the system by users as well as the savings in cost.
On the other hand outsource implies a certain loss of control on the part of the
companies, remain the key negotiating power with the supplier of computer services.
Equally information considered as strategic for the organization is known by
organizations outside the company, emerging in addition a dependency of the supplier.
11
Approach
Features
Advantages
Disadvantages
Life cycle of
Sequential
necessary for systems and
Slow and costly
Systems
realization of a formal process
Very complex projects and
Not stimulates changes in the
Organization
Writing
Documentation
Development of
Specified Requirements
Useful when there is
Complex
Process
Are Important
Package of
commercial software prevents need
are reduced the design,
may not meet the
Maintenance
may not play well some
Development of
systems created by and for users
Information
External Sources
Systems built and operated by
Reduces and best controlled the
loss of control over the area of
External providers
Costs
Information Systems
Company
External
12
Little support from the administration: the top management of the company has to
perceive really that information systems constitute a strategic weapon. In addition there
has to be a willingness to change the business organization if you require new
information systems.
Low involvement or influence of end user: at the time of designing the information
system it is essential to have the opinion of the end user, which is going to be the people
who use the information system. This user has to be motivated and encouraged to
collaborate on the design of the system.
VI. Conclusions
The information systems constitute one of the key strategic aspects for the good work of
the company. To do this it is necessary that the whole of the organization is conscious of
its usefulness, both by the top management, which has taken into account at the time of
making the strategic planning process of the company as well as by the different users of
the company. There has to be a policy of information and motivation within the
company. If this is done, the company will overcome its competitors, may increase their
bargaining power and can even prevent the entry of new competitors achieved the socalled "sustainable competitive advantage".
13
Different methods of satisfaction, bearing in mind at all times what are the technologies
of information available on the market and how these can be used. In addition have to be
clearly defined which are the objectives of the information systems.
The process of development of information systems will greatly affect the success or
failure of the Organization; the organizations will have to adapt information systems to
their capital resources and the needs of the Organization. The possession of the company
the most advanced computers, the best programs and the best telecommunications
network is not indicative of a better system of information, because sometimes you may
with information technologies more modest are met in the same way the needs of the
company. Thus any company has to consider the information systems as a whole, a
further element of its business policy.
Bibliography
ANDREU, R., RICART J. E. AND VALUE, J. (1991): Strategy and Information Systems.
Mc Graw-Hill, Madrid
GIL PECHUAN, I., (1996): Systems and information technologies for management. Mc
Graw-Hill, Madrid
Wars Martin, L.A. And NAVAS LPEZ, J.E. (2002): The strategic direction of the
company. Theory and applications. Civitas, Madrid
LAUDON K.C. And LAUDON, J.P. (1996): Management of Information Systems, Prentice
Hall, Mexico
NAVAS, J.E. (1994): Organization of the firm and New Technologies. Pyramid, Madrid
Raymond MCLEOD, JR. (1999): Management Information Systems. Prentice Hall, Mexico
14