Year 9 Small Business Enterprise

Assessment Task 5

Starting up a Business Small Business Plans (ACHEK041)

40%

This term we will be learning how to start up our own business from the
ground up. Most business first start out as a very small idea that
gradually grows. If enough thought and planning goes into a business
idea, it can eventually develop into a planned business venture.
This assessment is a group task in which you are required to form groups
of 3 and start up your own business. In order to gain investor support you
will need to put forward a business plan, which is a document that shows
investors what your business and product is all about. Business plans are
a legal document that all businesses are required to present if they wish
to gain financial support from investors and the government.
We will use the simplified business plan template and learn about each
section of a business plan every lesson. Our business plans will have the
following five sections:
1. Business profile
This section includes all of the basic information about a business
including the name of its founders, ABN number, logo, slogan and
address, and the future goals of the business.
2. Product and Service Overview
This section details in depth what products the business is offering.
There must be pictures and diagrams that visually depict what the
business aims to sell.
3. SWOT Analysis
This section alerts investors about the business key strengths,
weaknesses, opportunities they can capitalize on, and any threats to
the business success. This section provides investors with a good
idea as to how successful the business might be.

4. Market Research
This section details all of the research that goes into understanding
how the business will react to its target market and competition. The
business must show that it is aware of any competing products in
the market, and who their product is targeted at.
5. Marketing Plan
This section gives a brief overview as to how they will address their
marketing strategy. Marketing plans detail the 4Ps of marketing, and
examples of marketing strategies must be provided.

THE TASK
You are required to form a group of 3 or 4 and construct an ethical
product or line of products (e.g. different clothing, or lollies).
You will come up with a business name, logo and slogan, and your
business must demonstrate a corporate social responsibility focus (be
environmentally and socially aware of giving back to the community).
You are required to devise a business plan with the discussed 5 sections
(which will be completed in class time).
You must use 3 different types of technology to market your product
websites, print media, and sound. Therefore, you must use Wix.com to
make an online shop for your product, Canva.com to make a digital flyer,
and Soundation.com to make a jingle.
The task is broken down into:
a.)
The Business Plan Document which must be completed in
Microsoft Word (with at least half a page per section) using the
template provided on the website.
b.)
The Website, which details the business and what it does, and
how meets its corporate social responsibility. This is where you
upload pictures and images of your business product, price and
promotional material (get creative here and think outside of the
box). The website must have an Home page, About page, Product
page and Contact page. The About page should detail the business
commitment to corporate social responsibility.
c.)The Promotional Flyer, it must promote the product and can be
linked to a promotional event or a sale on the product.
d.)
The Jingle, which must be playable on the radio and go for at
least 1 minute in length.

Due date: Task 5 is due in Week 2 of Term 4. You

will have ample time allocated in class to complete
all components of this task.
Please see the attached marking guide for a
breakdown of the marks.
Marking Guide Task 5 (40% total)
Business Plan
Assessment
Criteria
Business
profile

Product
Overview

SWOT
Analysis

Description
Clear outline of business profile. Complete
thorough analysis of goals, and details all
relevant information listed on the
template
Outlines the business profile in general
terms. Good overview of required
information but some parts missing.
Basic overview of plan. General overview
of required information but missing parts.
Very short outline, with general
information, most parts missing
Not attempted
Concept is fully defined and highly
detailed. Costs, price, product description
is clearly explained. Samples provided.
Concept is defined and detailed. Costs,
price, product description is explained.
Concept is somewhat defined with minor
depth of detail. Product needs some
clarification.
Product is somewhat defined but most
details need clarification. Product needs to
be explained further.
Product definition is unclear and needs
clarification.
Not attempted
All elements of SWOT are addressed in
depth, and demonstrate the business
awareness and approach to strengths,

Mark
allocat
ed
4
3
2
1
0

5
4
3
2
1
0
5
4

Market
Research

Marketing
Plan

weaknesses, opportunities and threats

All elements of SWOT are addressed in
depth, and demonstrate the business
awareness of its strengths, weaknesses,
opportunities and threats
Most elements of SWOT are addressed in
detail, and demonstrate the business
awareness and approach to strengths,
weaknesses, opportunities and threats
Some elements of SWOT are addressed
vaguely, and do not fully demonstrate the
business awareness of strengths,
weaknesses, opportunities and threats
Some elements of SWOT are addressed
but not in detail. It is does communicate
the business awareness of its internal and
external environments.
Not attempted
Detailed information of target market.
Correctly identifies and analyses the
competition within the market sector.
Good identification of target market and
competition. Clear explanation of
marketing strategies
Identifies target market and competition
in general terms. Overview of marketing
strategy.
Mentions target market and fails to
identify the competition. General
comments on marketing strategies.
Not attempted
At least 3 marketing strategies are fully
discussed in regards to blended marketing
techniques.
2 marketing strategies are fully discussed
in
regards
to
blended
marketing
techniques
One or two marketing strategies discussed
in
regards
to
blended
marketing
techniques but somewhat vaguely
Not attempted

3
2
1
0

4
3
2
1
0
3
2
1
0

Writing
Conventions

No spelling, grammar or syntax errors.

Formal business language is used at all
times.
One or two spelling, grammar or syntax
errors. Formal business language is used
most of the time.
Some grammar or syntax errors. Formal
business language is used some of the
time.
Many spelling, grammar or syntax errors.
Formal business language is used
sparingly if at all.
Not attempted.
Total marks:

4
3
2
1
0

/25

Business Website
Assessme
nt Criteria
Originality
and
Creativity

Description

Design
Quality

Mar
ks
Completely original design, effective use of
4
placement, colour, shapes, and alignment
3
Design
borrows
some
elements
from
somewhere else, effectively uses placement,
2
colour, shapes and alignment
Design is not original, uses placement, colour,
1
shapes and alignment somewhat well
Design is not original and not eye-catching.
0
Does not use placement, colour, shapes and
alignment effectively
Not attempted
Contains a home page, about page that
4
appropriately describe the business, product
page and contact page. Each page is formatted
consistently and is appropriate for the target
3
audience.

Content

Website is missing some pages, the pages that

are present are formatted consistently and is
appropriate for the target audience.
Website is not complete and is not formatted
consistently with a theme.
Website is incomplete and the theme is not
appropriate for the target audience
Not attempted
Business name, logo and slogan are present,
product image is included. Product descriptions
are short and effective, a price is included
somewhere on the website.
Business name, logo and slogan are present,
product image is included. Descriptions are
included, a price is included somewhere on the
flyer
Business name, logo and slogan are mostly
present, product image is included. A price is
included somewhere on the flyer.
Business logo, name and slogan is not present,
product image is included. A price is not
included anywhere on the flyer.
Not attempted
Total marks:

2
1
0

4
3
2
1

/12

Flyer
Assessment
Criteria
Format

Originality

Description
File format is .jpg, the picture quality is
clear with no pixelation
File format is .jpg, the picture quality is
clear with little pixelation
File format is .jpg, the picture quality is
clear with a large amount of pixilation
File format is not .jpg, the picture quality
is heavily pixelated
Not attempted
Completely original design, effective use

Mark
allocat
ed
4
3
2
1
0
4

and
Creativity

Content

of placement, colour, shapes, and

alignment
Design borrows some elements from
somewhere
else,
effectively
uses
placement, colour, shapes and alignment
Design is not original, uses placement,
colour, shapes and alignment somewhat
well
Design is not original and not eyecatching. Does not use placement,
colour, shapes and alignment effectively
Not attempted
Business name, logo and slogan are
present, product image is included.
Descriptions are short and effective, a
price is included somewhere on the flyer
Business name, logo and slogan are
present, product image is included.
Descriptions are included, a price is
included somewhere on the flyer
Business name, logo and slogan are
mostly present, product image is
included. A price is included somewhere
on the flyer.
Business logo, name and slogan is not
present, product image is included. A
price is not included anywhere on the
flyer.
Not attempted
Total marks:

3
2
1
0

4
3

2
1
0

/12

Jingle
Assessment
Criteria
Format

Description
File format is .wav, the length is approx.
30 seconds, sound is clear with no
distortions
File format is .wav, the length is almost
30 seconds, sound is somewhat clear
with few distortions

Mark
allocat
ed
3
2
1

Originality
and
Creativity

Design
Quality

File format is not .wav, the length is too

short/long, and the sound is unclear with
plenty of distortions
Not attempted
The jingle is completely original and the
sound mix does not borrow from existing
music/songs, the jingle uses a melody,
beat and voice recording
The jingle borrows one element from an
existing song but the rest of the sound mix
is original. The jingle uses a melody, beat
and voice recording.
The jingle borrows some elements from
existing songs/music, and is missing either
a melody, beat and voice recording.
The jingle is borrowed from another
song/music and is missing either a melody,
beat or voice recording.
Not attempted
The jingle conveys the benefits of using
the product, and is appropriately targeted
at the correct audience. The jingle is
catchy and reflects the product advertised.
The jingle conveys the benefits of using
the product, and is targeted at a specific
audience. The jingle is catchy.
The jingle somewhat conveys the benefits
of the product, is targeted at a specific
audience, and the sound is somewhat wellmixed.
The jingle fails to convey details about the
product, and is not targeted at a specific
audience. The sound is mixed but does not
have a professional finish.
Not attempted
Total marks

Total marks for Task 5:

marks

4
3
2
1
0

3
2
1
0

/11

/60

Grade: