Lucrare Dizertatie CLOE

UNIVERSITY OF BUCHAREST
THE FACULTY OF FOREIGN LANGUAGES AND LITERATURES

THE CULTURE AND LANGUAGE OF EUROPEAN ORGANISATIONS
MA DISSERTATION PAPER
ONLINE MARKETING CONSULTANT

ENGLISH ROMANIAN TERMINOLOGY GLOSSARY
Candidate:
Coordinator:
Andreea-Raluca Moise
Associate Professor Doctor

Diana Ioni
BUCURETI
2013
Table of contents
I. Companys description and structure.. 3
I.1. Field of activity, mission and philosophy. 3
I.2. Ethical code and values. 7
I.3. History.......9
I.3.1. How it all started..9
I.3.2. Companys structure.10
I.3.2.1. SEO and SEM department...10
I.3.2.2. Web Design department...11
I.3.2.3. Link Building department11
I.3.2.4. Copywriting department..12
I.3.2.5. Social Media department.13
I.3.2.6. Statistics department.. 14
II. Case-study- HI SOCIAL.16

II.1. Emergence of online promotions and coupons....16
II.2. Role of HI SOCIAL in online marketing campaigns19
II.3. HI SOCIAL- the concept of social engagement platform and client objectives...20
II.4. Variety of HI SOCIAL promotions and publishing methods..22
II.5. Organizational chart26
III.
TERMINOLOGY GLOSSARY (English-Romanian)...

.27
IV. Conclusions...180
V. Reference List...182
I. Companys description and structure
I.1. Field of activity, mission and philosophy

Canal IP is a Spanish internet marketing company that provides a full range of
professional online marketing services such as SEO, PPC Marketing, Website Design and
Social Media Marketing in over 32 countries. This company has been a pioneer on the
Spanish market since 1997 and has had more than 1,200 clients all over the world.
In just a few years, Canal IP evolved from a small company handling web design
projects to a full service internet marketing company with offices in Barcelona, Madrid and
Bucharest. With over 12 years of experience, this company is widely acknowledged as a
market leader in optimizing the online search strategies. Canal IPs mission is to turn
their clients goals into positive results. They have succeeded in accomplishing this by
developing an online marketing strategy characterized by its flexibility and efficacy and
totally tailored to the clients needs. The business strategy that lies at the core of this
company revolves around three key concepts, i.e. reliability, results and profitability (ROI).
The services delivered by Canal IP are the result of many years of experience and
they are entirely based on offering the most comprehensive and high quality results. Their
services have helped clients to position their businesses, products or brands in the top 10 on
search engines by driving relevant traffic to their website, by increasing brand visibility for
the clients website and exposure not just locally, but also globally.
Canal IP has a team of experienced professionals and marketing consultants who are
dedicated towards ensuring that all their services are 100% personalized and 100% focused
on achieving the best results. The highly qualified multidisciplinary team of consultants
works closely with the clients so as to make sure that the clients business needs and
objectives are fulfilled. The services delivered by this national internet marketing agency
are fully reliable and they aim to cover all the objectives of every client, ranging from
analysing the effectiveness of their website to implementing particular strategies to
consolidate their presence on the web and promoting the website.
Canal IP is committed to every client because it believes that clients are at the core
of their activities. As a result, they developed a control panel for their clients. Their control
panel is actually a platform that gathers all the data on all the services contracted by a
company and by using it, every client will have the advantage of finding all the information
on a single platform without having to check different documents for each service provided
by Canal IP. Its services are cost-effective and have long-term benefits for businesses. Thus,
increased visibility and accessibility will trigger increased profitability, also known as
return on investment.
The companys most popular services can be classified into the following groups:
Search Engine Optimisation (SEO): number 1 in results and number of clients on the
Spanish market.
Pay per Click (PPC): they aim to decrease the cost of conversions and increase the ROI.
Web Analytics Premium: they monitor, track and provide monthly advice to keep
increasing the websites presence on the Internet and
conversions.
Media Planning: Not only do they plan and execute campaigns, but they also accurately
measure the real return on advertising investment = profits.
Usability Study: their goal is to turn visitors to a clients website into prospects.
People at Canal IP consider that on the internet we are one among others. Nobody
develops a website so that it will remain unnoticed. One major advantage of SEO is that it
increases the traffic on your website by creating an increased internet exposure background.
Canal IPs successful SEO places a clients website within the top 10 search engine results
and if the website has a high ranking, this means that it will be much easier to be found by
potential customers.
The companys team of SEO consultants puts a great deal of emphasis on a

websites well-structured and good quality content which needs to be regularly updated.
They are highly proficient in selecting keywords appropriate to the content and type of
business and in creating usability.
In 2014, Albert Mora founded Canal IP with the intention of creating a company
that would significantly promote their clients businesses on the Internet. For more than 12
years, valuable clients have relied on this company to improve and increase their online
visibility by using high-tech services.
Employers and employers at Canal IP consider that the underpinning of a thriving
and efficacious company inheres in its fundamental philosophy. Due to its well-established
principles, Canal IP has succeeded over the years to adhere to these core values not only by
implementing a certain culture in the workplace, but also by interacting with its clients
through effective communication described as open, honest and transparent.
Canal IPs core principles define the companys unique character and vital scope,
i.e. to achieve performance in online marketing and deliver results to businesses of all sizes:
Performance-Oriented: the relentless urge to be successful is noticeable in their great

results, high-quality work and fantastic customer service. The team conducts various
tests so as to obtain the best results for your personalized business.
Respect: the desire to witness people achieve good results and evolve on the
hierarchical ladder is an integral part of the companys principle of respect for the
individual.
Genuine Characters: the attitude to do what is right for customers is valid

proof that the company sticks to a high level of ethics and integrity and for this reason,
it takes great value in tackling issues honestly in the advantage of the client.
Transparency and Honesty: the team is committed to delivering two-way

communication so that people can trust their recommendations regarding business
growth. There is always exchange of sensitive information when it comes to internet
marketing. As a result, Canal IP is well aware that this entails a high level of trust in its
5
services. For this reason the company believes that all clients are entitled to receiving
honest advice and respect for confidential information.
Leadership and Ambition: Canal IPs expertise in internet marketing is not driven only
by knowledge in the field but also by the teams shared ambition for success.
Amazing Customer Service: cooperating with Canal IP means

dealing with ambitious and talented people in a large corporation. Every client has his
own Web consultant who knows the clients account, thus all proposals and suggestions
are personalized. The companys main goal is to market the clients business and
provide effective solutions that are in line with the business profile and with the clients
expected results. Moreover, most services offered by Canal IP are performance based.
This means that if the clients online business does not make money, neither will the
internet marketing company. Thus, the team has every reason to optimize your online
business and rank it higher on the search engines.
Social responsibility: Canal IPs social efforts represent a core part of its philosophy
and a portion of its profits is destined to social actions. The companys social actions
are organized into three areas:
1. Members of certain non profit organizations such as: UNHCR ACNUR (The UN
Refugee Agency), Fundacon Altarriba (Amigos de los animals), Intermn Oxfam
(confederation
that
fights
against
poverty),
Medicos
Sin
Fronteras,
PROTECTORAMATARO.ORG, Save the Children, Fundacon Vicente Ferrer.

2. High-involvement projects.
3. Creation of www.canalong.com dedicated to NGOs.
I.2. Ethical code and values

Canal IPs philosophy is not solely established on providing clients with
professional services of the highest standards, but it is also established on a wellimplemented corporate genetic code, which includes a category of ethical values that
contribute to the development of this organization as a family. At Canal IP, people have
always made it a top priority to provide a service that complies with the rigorous quality
standards. As a result, over the years it has implemented a strict code of ethical demeanor in
order to ensure that the clients interests are always protected.
The following summary presents some of the most important aspects of their ethical
code (source: http://www.canalip.com/en/about-us/values):
Strict compliance with the law on protecting personal information
Development of an internal security policy and code of conduct
Verification of compliance with the previous points by external auditors
Clearly outlining the conditions of their services via contracts
Utmost transparency when providing services
Fulfillment of the strictest quality standards when offering services
Excellent customer service and customer privacy
As previously mentioned, Canal IP is a full-service Internet marketing and web design

agency that provides clients with remarkable and distinguished integrated web solutions for
their various businesses. By cooperating with some of the most enlightened minds and
gifted individuals in the industry, Canal IP manages to successfully fulfill all their duties
and provide fantastic results for its clients.
What makes Canal IP such an outstanding digital marketing company? The answer is
strongly related to the values that the employers and employees share. They are highly
dedicated to increasing their clients businesses and they are extremely confident in their
abilities. Some of their strongest values are presented below:
They incessantly enhance and aspire to success
They created a warm and family environment
They seek not only to satisfy their customers, but also to charm them with their
talents
They are passionate about their work and continue to enrich their knowledge
They always get their tasks finished in due time
They are open-minded and welcome changes
They put a lot of emphasis on teamwork
They build trust and always act with integrity.
They develop ongoing partnerships.
The values presented above reflect what is truly important to Canal IP as a professional
internet marketing organization. These values are fixed i.e., they do not vary from client
to client and represent the foundation of the companys culture.
I.3. History
I.3.1. How it all started
Canal IP is a Catalan Internet marketing company experienced in providing
professional Hispanic and European search marketing services since 1997. In 1994, Albert
Mora worked for a sports equipment company and held the position of Director of
Marketing. He became extremely passionate about the Internet and its advantages and
decided that it may be a good opportunity to place their business on the Internet. Thus, he
started working with a web designer so as to create a personalized website for their
business. When the website was finished, Mora posed a very intriguing question How do
we get on the first page of the search engines? and the web designer replied by no one
knows exactly how. In order for the business to be successful online, Mora started to read
a lot of information about search engines and how they analyze websites.
By 1997, Mora gained significant knowledge in search engine optimization,
relevant keywords, original content and other methods of creating a profitable online
business. He applied all his knowledge to creating a new website for his business and all his
efforts led to amazing results. The companys website came number 1 for every keyword
related to sports equipment in his area. Being enthralled by this domain, he quit his job and
founded his own company i.e. Canal IP.
The profile of his company was based on search engine optimization, search engine
marketing and later on with social media advertising due to the occurrence of social media
platforms. Knowledgeable in business administration and passionate about online
marketing as an effective way to gain more ROI, he set up one of the most proficient online
marketing company in the Spanish market. The experienced team of consultants is advising
business owners that if they want their business to be profit-making, they have to be found
on the web by prospects. Mora considers thaton the web we are one among others. This
9
means that search engines host hundreds of similar businesses and in order for your online
business to rank higher than others it needs a SEO facelift. At present, Canal IP has
offices in Barcelona, Madrid and Romania.
I.3.2. Companys structure

Canal IP is a 16-year old Catalan internet marketing company. In its early years, the
company provided internet marketing services only to a limited number of sectors. The
beneficial results of its services and the emerging popularity of online businesses have
made the company successful and widely acknowledged due to its original styles and
customized services that help owners skyrocket their businesses. Today, with over 50
employees, Canal IP is dedicated to offering personalized online marketing solutions to
business sectors in Spain and Romania.
Search engine optimization is not performed by just one person. A wellimplemented SEO campaign consists of various components and actions and requires the
combined effort of experts in order to achieve fantastic results in the search engines. When
clients decide to register for the services offered by Canal IP, they gain access to a
specialized group of talented, detail-oriented and passionate people who are integrating
their efforts to build the best internet marketing plan suited to the clients business goals.
I.3.2.1. SEO and SEM department
Their SEO department manages detailed and intensive research to thoroughly
comprehend how prospective clients are using the search engines to seek for goods and
services pertaining to a certain business sector. Such research is carefully assessed together
with a customized competition analysis that will contribute to the teams understanding of
the right marketing strategies that should be adopted so as to achieve the best results for
every type of business. The team of SEO specialists is devoted to establishing a tailored
plan of action for every client with the main purpose of seeing the clients websites
generating maximum business revenue. Canal IPs SEO and SEM department is led by a
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talented and knowledgeable team of experts who have over ten years of experience in
search engine marketing and optimization and who are working to make sure that your
investment in their online marketing services are 100% profitable.
I.3.2.2. Web Design Department
Canal IPs Web design department has dealt with numerous web pages for clients in
Spain and Romania and the departments experience in designing unique websites is
remarkable. Clients who decide to register and benefit from the professional services
provided by Canal IP will assist to the development of authentic, personalized and userfriendly websites.
I.3.2.3. Link Building Department
Link Building is an online marketing strategy to generate more traffic to a website.
Thus, a number of inbound links found on a website pointing to another website will ensure
more traffic to the second website and will also obtain higher rankings in the search
engines. Specialists at Canal IP deal with link popularity, which represents an essential part
of a websites ranking in the search engines. Google and other search engines measure the
quality and the value of a website by analyzing the links from other websites.
Canal IP seized the countless advantages of link building techniques in the online
marketing age and founded a separate department of experts that handle link popularity as
an important part of the optimization process. The companys link building department is
dedicated to analyzing numerous trustworthy and qualitative websites with which to
exchange links. The department is highly qualified in getting valuable sites to partner with
so as to accurately optimize the clients website.
Canal IP has a large list of high quality directories in which clients websites can be
included, depending on the needs of each website. This online marketing company has its
own websites which are really well-considered by Google. Most search engines take into
11
consideration the links that point to a website in order to increase its relevance. Canal IP
owns a network of websites which has a huge presence on search engines because it
receives millions of visits a year. Moreover, due to this huge presence on search engines,
the effectiveness of the links posted on Canal IPs personal network is strongly reinforced.
As a result, the company promotes its clients by posting links on this network of websites
and in this way the clients online businesses are greatly enhanced.
Search engine positioning requires effective link building through well-adapted
strategies customized according to every website. Specialists at Canal IP are aware of the
above mentioned factor concerning web positioning and have developed numerous
thematic pages relevant to many fields of activity as a way to strengthen the value of the
links pointing to clients websites.
I.3.2.4. Copywriting Department
The copywriting department is a place where creativity bursts. If a clients website
requires a burst of inspiration to attract and persuade potential buyers, the copywriting
department at Canal IP develops authentic and good quality content that will increase the
websites relevance and its potential to rank higher in the search engines.
The manner of writing content for websites is not an easy task and the companys
copywriters take their daily duties very seriously. Their content must appeal to the audience
i.e. prospects and before appealing to potential customers it must appeal to the search
engines. The websites content is of paramount importance and it must incorporate certain
specific elements that can be read by web crawlers.
Generally, people prefer searching for websites that are appealing to the eye.
However, the design of a website must also appeal to search engines, which view a sites
content in a different way as opposed to humans. One of the challenges of building an
optimal content for a website is to design web pages that are accessible not only to people
but also to search engines. For instance, web crawlers cannot recognize images or audio-
12
video support. These crawlers analyze the constituent elements of a website such as meta
tags, meta descriptions, URL headings and other text descriptions. These experienced
copywriters always create 100% authentic articles which are further optimized using the
latest SEO techniques and they also regularly refresh a sites content so as to continue to be
relevant for the clients business.
I.3.2.5. Social Media Department
The Social Media Department contributes to strengthening client relationships by
means of social media platforms such as Facebook and Twitter. Nowadays, numerous
online businesses post on these social media platforms as a beneficial and authentic way to
interact with possible clients. The people that work in this department are trained writers
and technical experts who will monitor your business on such platforms. For each website,
the specialists follow a pre-established personalized social plan so as to expand the clients
database of prospects.
The advent of social media platforms represented a prosperous way for companies
to become even more noticed. In order to enhance their social media engagement,
companies realized that it is advantageous for their businesses to start implementing people
to people conversation and what other way to do that than on social platforms. Irrespective
of the companys size or industry such connections can increase its popularity and gain
clients trust.
Canal IP uses social media channels to promote clients brands because this
represents a highly effective method to significantly increase awareness of a particular
organization. The Social Media Department is devoted to highlighting the essential benefits
for using social media channels to its clients. Albert Mora considers that the success of a
business is greatly linked to social media and the manner in which an organization uses
such channels to its advantage. He further explains that the world of social media is based
on interaction and if the people in an organization can communicate effectively in
13
promoting their brand and ideas to a specific target audience, then they can claim that
success can be achieved through social media.
Canal IP does take social media seriously and recommends the use of social media
channels to its clients as an effective strategy to derive significant benefits:
increased awareness of organization, products, services and increased traffic to
website
implementation of specific marketing strategies and activities to attract target
customers
favorable comprehension of customer opinions about products and services and
feedback
opportunity to analyze customers commentaries
increase in ROI
monitor customer reviews
find out about customers needs etc.
I.3.2.6. Statistics Department
Canal IPs skilled analysts are dedicated to keeping track of the evolution of the
services contracted from Canal IP. As opposed to other online marketing companies, Canal
IP is committed to facilitating two-way communication and building lasting relationships
and in order to do so it implemented a Control Panel for every client. This system is based
on 100% up-to-date information and allows clients to check the sites progress. It is a
platform that gathers all the data on all the services contracted by a company.
Specialists at Canal IP understand that a clients time is precious and with this
Control Panel a client has the advantage of finding all the information on a single platform
without having to check different documents for each service provided by Canal IP. Clients
have all the data in a single place and can easily verify different periods or check the
evolution of websites. In case of possible incidents that may occur, the client is
immediately notified. Analysts compile monthly reports for every client in which they
provide valuable information such as visits, pages seen, visits by country, keywords used to
14
find a website and other fascinating figures that help clients track the progress of the
actions performed on the Internet and to keep the website 100% monitored.
It may seem unimportant but such data contributes tremendously to assessing the online
marketing advertising actions and is crucial when taking decisions on which advertising
strategies to pursue. Besides getting information linked to the evolution of a clients
website, the Control Panel also reveals popular trends and needs of target customers. This is
useful information that will help Canal IPs experts identify possible problems or reinforce
their online marketing strategy.
15
II. HI SOCIAL - The Catalan Engagement Platform of e-couponing

CASE-STUDY
This is a case-study regarding Canal IPs newest service to help their clients increase their
sales and brand awareness.
II.1 The emergence of online promotions and coupons
Fig.1 (see List of Figures)

In the current economic background, the uptight competition for success and
increased ROI among business owners is an indisputable subject difficult to conceal.
Nowadays, regardless of the business industry or the size of an organization, it is vital for
companies to use all their ideas and resources in order to become market leaders in a
particular sector and gain outstanding profits.
The development of new means of technology, the occurrence of online marketing
strategies and social media platforms together with the growing popularity of the Internet
led to a new trend in online consumerism, also known as online shopping. At the center of
this trend is the advent of the electronic coupons. The Internet is now widely perceived as
an interesting and profitable marketing tool that can contribute to a companys increase in
16
revenue and customers by means of promotions, advertisements, sweepstakes, contests and

giveaways.
In the past several years, couponing has become a fashionable practice among both
women and men. However, when business owners first went online, they mainly
concentrated on creating simple websites that were actually very complicated for an
Internet user to follow and also with a plain design and with no special offers. As a result,
such websites did not get much traffic.
With the launch of this couponing trend, things started to change and the world
slowly stepped into the era of online promotion platforms. Many business owners seized
this opportunity and began to invest in such technological platforms from which Internet
users and prospects can download all sorts of coupons. By using online promotion
platforms, businesses from various industries witnessed rapid growth in sales and site
traffic.
Fig. 2 (see List of Figures)

At present, a considerable number of companies opt for electronic coupons as a
fundamental marketing strategy to increase their brand awareness and to consolidate their
presence on the web. Modern society craves for frugality and many people are always on
the lookout for better deals and promotions to help them save up some money.
17
Several years ago, people used to clip coupons from newspapers, thus the habit of
purchasing goods using coupons is not that recent. Nowadays, technology is changing the
couponing world in different ways. The fundamental and enhanced technological version
was represented by the advent of online coupons because they could easily be downloaded
on smartphones or printed. It was undoubtedly a ground-breaking scheme mainly because it
ruled out the need to buy newspapers just for the sole purpose of getting those
advantageous coupons.
Since its occurrence, the habit of gathering coupons has remained unchanged and
highly important to provident people. Coupons have been created to help consumers benefit
from certain discounts and put some money aside. These online coupons became very
popular, mostly because they can be used as an effective method of advertising but also
because the number of prints is not limited.
The invention of smartphones also promoted the use of digital coupons due to
countless mobile apps. It seems that marketing rules and strategies have changed due to this
modern trend of using digital coupons. The increasing number of online businesses that
have chosen a platform to insert their digital coupons is gaining numerous users and
significant profits.
In 2011, Canal IP launched an online platform, where clients have the chance to
create their own promotions and coupons, reinforce their businesses and acquire increased
visibility, online presence and good-quality traffic.
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II.2. The role of HiSocial in online marketing campaigns

In 2011, Canal IP launched a new service, entitled HiSocial that enables users to
create and publish online promotions and coupons. The Beta version of this service was
well-received by numerous business owners who grasped the opportunity of expanding
their businesses by spreading their brands not just all over the Web, but also on their web
pages and on social networks such as Facebook and Twitter.
HiSocial rapidly became an outstanding and effective marketing tool to create and
promote online promotions as a core part of campaigns launched on the Internet. A
profitable and well-organized online marketing campaign entails doing some research on
the targeted audience. However, knowing your target customers is undoubtedly not enough.
Even if the campaign is quite innovative, a business owner needs to implement it on the
most popular and successful online social networks and make it viral.
At present, HiSocial is a useful marketing tool that allows users to create
promotions using coupons and to implement viral campaigns following the simple steps of
a fast creation process. These promotions become viral because they are published not only
on the website pertaining to the business owner but also on the popular social networks
included in the HiSocial portfolio.
For a business owner, Canal IPs engagement platform is an effective marketing
strategy to place online promotions and create special offers with the purpose of increasing
sales and clients agenda. This online platform is an amazing resource that contributes to
promoting a companys products and services to website visitors and to social networking
sites. Every entrepreneur who wants to run a successful business is well aware of the value
of promotion. For this reason, HiSocial was developed as a resourceful online marketing
19
assistant that facilitates the distribution of campaigns and promotions in the right places on
the Internet.
II.3. HiSocial the concept of social engagement platform and client

objectives
HiSocial is actually an online technological platform, also known under the slogan
of The Social Engagement Platform designated to generate online promotions in Spanish,
English and Romanian. Canal IPs social engagement platform has become to be widely
acknowledged by business entrepreneurs as a rewarding and profitable online marketing
instrument that facilitates the implementation of effective marketing, particularly on the
favourite social networks.
This online marketing assistant is a relevant example of web usability. The
information on HiSocial is presented in a clear and concise manner, thus clients who want
to register and submit their promotions and special offers dont require technical or
programming competences. Promotions can be easily and rapidly created and will
immediately be displayed on the Internet.
According to Canal IP, there are countless reasons for creating online promotions.
HiSocial assists clients who run online businesses to achieve the best results and increase
the visibility of their brand by:
Acquiring a database of users that participated in the promotion
Significant diffusion of information about the brand on social networks turning it

into a viral promotion
Expanding the number of fans and followers on social networks, which conveys
into increased online presence
Generating more traffic to websites
Advertise newly launched services and products
20
Promoting on various diffusion channels such as on social networks (Facebook,
Twitter), on the clients personal website and on HiSocials promotions platform
Satisfying clients and convincing them to become loyal buyers

Setting up an outstanding online reputation
Increasing product sales and brand image.
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II.4 The variety of HiSocial promotions and publishing methods

The HiSocial platform is relentlessly developing and expanding and integrating
various and innovative types of promotions. These promotions can be unquestionably
described as flexible and viral. These are the most famous and fantastic types of promotions
that can be created by any business entrepreneur who desires to increase the online
visibility of his brands:
Printable coupons for physical stores: a wide array of deals (special discounts,
seasonal offers, 2x1 offers)
E-coupons: designed for online stores
22
Downloadable gifts and freebies: clients can download various materials such as
screensavers, songs, videos, images etc
Contests: organize all sorts of online competitions with prizes and gifts for winners
Sweepstakes: HiSocial manages online sweepstakes and the winner is chosen by the
promoter
In order to participate and access the promotions, users have to select a method of
access. These methods of accessing the promotions are set up by promoter or online
business owners. There are four ways in which users can benefit from such promotions:
Pay with a tweet: to improve the promoters Twitter account
Pay with a like: to improve the promoters Facebook account
Pay with an email: this way the promoter extends his list of leads for future
email marketing campaigns
Pay with your info: promoters get more information from users such as
telephone, city, name etc.

The process of publishing promotions is quite simple and fast. Due to the fact that HiSocial is
a cross platform, promoters are allowed to publish their promotions on their website, on HiSocial
23
and on the social networks included in the HiSocial portfolio. Every promoter is able to see his
personal promotions but he is not allowed to see those created by other promoters.

HiSocials methods for clients to publish their promotions are the following:
on the promoters Facebook account: HiSocial creates a so-called landing page,

which grants access to promoters to use their Facebook account to spread news
about their promotions
on the promoters Twitter account: the same method which was previously
explained
on the promoters website: A link is created between HiSocial and the promoters
website so that users and prospects do not need to move from the promoters
website and open a new window with HiSocial
in other places chosen by promoters: the HiSocial platform facilitates the promoter
to show its promotions and special offers on all sorts of websites.
One of the most fundamental characteristics of HiSocial is linked to its virality. As

previously explained, this online platform is a wonderful and efficient marketing tool to
24
create promotions. These promotions are further distributed over the Internet mainly
because HiSocial is a social engagement platform that distributes them on various channels
and also on the clients website. Another interesting aspect is related to custom design.
Custom design in HiSocial means that the promoter can select the design of his promotions
just by accessing the CSS file.
In just two years, Canal IPs outstanding online promotion platform succeeded in
attracting various business owners from a wide range of industries. Irrespective of the
business profile, HiSocial managed to increase brand awareness for numerous promoters
belonging to multiple countries. The use of HiSocial for creating all sorts of coupons and
offers proved to be a valuable internet marketing method not only to arouse the interest and
attention of thousands of fans, followers and leads, but also to generate more traffic,
increase sales and brand image.
25
II.5. The organizational chart
26
III. TERMINOLOGY GLOSSARY

27
(ENGLISH ROMANIAN)
A
1.
2.
3.
4.
5.
6.
7.
8.
Acquisition strategy
Advertising
Affiliate marketing
Algorithm
Analytics
Anchor text
Article
Audience
B
9. Banner ad
10. Bidding
11. Blog
12. Brand
13. Brand awareness
14. Browser
C
15. Campaign
16. CEO
17. Click
18. CMO
19. Comments
20. Commercialization
21. Company
22. Competitor
23. Content
24. Consultant
25. Conversion
26. Copywriting
27. Corporate image
28. Crowdsourcing
29. Customer
D
28
30. Database
31. Delisted
32. Digital coupon
33. Discount
34. Distribution channel
35. DTCA
E
36. E-commerce
37. Email marketing
38. End-user
39. Expertise
40. Exposure
F
41. Forum
G
42. Guerrilla marketing
H
43. Hyperlink
I
44. Impressions
45. Inbound link
46. Inbound marketing
47. IT
48. Investment
J
49. Joint venture
K
50. Keyword
L
29
51. Landing page

52. Lead Generation
53. Leads
54. Like
55. Logistics
M
56. Marketplace
N
57. Navigation
58. Netiquette
59. Netizen
60. Networking
61. Newsletter
O
62. Online reputation
63. Opt in
64. Outbound link
P
65. Page views
66. PPC
67. Privacy policy
68. Profitability
69. Prospecting
70. Prototype
71. Publicity
R
72. Ranking
73. Referrer
74. Registration
75. ROI
30
76. Segmentation
77. SEM
78. Sentiment analysis
79. SEO
80. Social bookmarking
81. Social Media
82. Spam
83. Strategy
84. Sweepstake
T
85. Target audience
86. Trademark
87. Traffic
88. Turnover
89. Twitter
U
90. Upload
91. URL
92. Usability
V
93. Viral marketing
94. Visibility
95. Visual identity
96. Voucher
W
97. Web accessibility
98. Web page
99. Website
100. Web spiders
1. Acquisition strategy
31
ID language: English
Definition: A process of finding those potential customers who are in the market and ready
to buy. The attempt to lead customers to a web site and to welcome them, answer their
questions and close the sale.
Definition source: http://www.sempo.org/?page=glossary
Context 1: An important point here is that search data- garnered through the use of an
analytics or web site visitor stats program- needs to be a key part of your market research.
Well executed market research and current search trend analysis will enable you to map out
an effective search acquisition strategy, to attract the right web site visitors.
Context source 1:
http://www.seosearchengineexperts.com.au/search-engine-optimization-planning-for-yourbusiness/search-acquisition-strategy
Context 2: A little search engine optimization can go a long way toward getting your jobs
out in front of the candidates your company needs to meet its growth objectives.
Companies of all varieties understand the role of SEO in bringing traffic to their sites, but
many are ignoring the importance of using SEO for their talent acquisition strategy.
Context source 2: http://mashable.com/2012/12/03/seo-talent-acquisition/
Nota bene: acquisition- late 14c., act of obtaining, from Old French acquisicion (13c.) or
directly from Latin acquisitionem. The meaning of thing obtained is from late 15c.
Strategy- 1810, art of a general, from Fr. stratgie, from Gk. strategia office or
command of a general, from strategos general, from stratos multitude, army,
expedition, lit. which is spread out + agos leader, from agein to lead.
Nota bene source: http://www.etymonline.com
Grammatical category: noun
Variants: assimilation strategy
Commentary: The term points to a practice in online marketing, a practice that is also used
in the Romanian online marketing. Its Romanian equivalent varies from article to article,
but the most common equivalent is achiziie strategic. Neither paper-based dictionaries,
nor online dictionaries have included this term yet.
Use area: Marketing
32
Status: official
Ro correspondent: achiziie strategic
Correspondent source: http://www.business24.ro/google/stiri-google/video-secretul-dinspatele-afacerii-google-motorola-1494530
2. Advertising
33
Definition: The activity of attracting public attention to a product or business, as by paid
announcements in the print, broadcast, or electronic media.
Definition source: http://www.thefreedictionary.com
Context 1: Across the Web, two different things are happening right now. More and more
sites are asking you to pay a fee to subscribe to all or part of the Web site. Advertising is
becoming more and more "in your face." There are now pop-up ads, ads that play music
and sound tracks, ads that swim across the screen, and so on.
Context source 1: http://computer.howstuffworks.com/web-advertising.htm
Context 2: Just like every other medium such as television, radio, cinema and newspapers,
the internet needs advertising on websites to fund content and services so that we can
receive the majority of its content for free, rather than pay a subscription to visit and/or be a
registered user. Brands pay for advertising online, because nowadays people spend so much
time on the internet during their day, and this is a great way to reach them with news of new
products, special offers or simply entertain them with branded games and applications on
social networking websites.
Context source 2:
http://www.youronlinechoices.com/uk/wp-content/uploads/2012/07/Consumer-guide-toonline-behavioural-advertising.pdf
Nota bene: ad- 1841, shortened form of advertisement, from French avertissement, from
stem of avertir. Meaning public notice(usually paid), the main modern sense, emerged in
the 1580s and was fully developed by 18c.
Variants: ad, advertisement, advertisement
Commentary: The term is an entry in numerous dictionaries.
Use area: Business, Marketing, Internet Marketing
Status: official
Ro correspondent: publicitate
Correspondent source: http://dexonline.ro/definitie/publicitate
34
3. Affilitate marketing
35
Definition: An Internet marketing strategy involving the use of a (hopefully) large number
of partners who will promote the marketer's products or services on their web sites, sending
traffic to the marketer's site.
Definition source: http://www.imarketingdictionary.com/affiliate-marketing.html
Context 1: Affiliate marketing overlaps with other Internet marketing methods to some
degree, because affiliates often use regular advertising methods. Those methods include
organic search engine optimization, paid search engine marketing, e-mail marketing, and in
some sense display advertising.
Context source 1: http://encyclopedia.thefreedictionary.com/Affiliate+marketing
Context 2: Affiliate marketing has grown quickly since its inception. The ecommerce website, viewed as a marketing toy in the early days of the Internet, became an
integrated part of the overall business plan and in some cases grew to a bigger business than
the existing offline business.
Context source 2: http://encyclopedia.thefreedictionary.com/Affiliate+marketing
Nota Bene: affiliate- 1761, from Medieval Latin affiliatus, past participle of affiliare to
adopt as a son.
Marketing- 1560s, the verbal noun from market, which means buying and selling. Its
business sense is of moving goods from producer to consumer with emphasis on
advertising and sales.
Commentary: There is no lexicographic data regarding this term which indicates a modern
branch related to the marketing sector. The Romanian correspondent marketing afiliat
occurs in Romanian articles tackling the subject of online marketing.
Use area: Business, Internet marketing
Status: official
Ro correspondent: marketing afiliat
Correspondent source 1: http://ro.wikipedia.org/wiki/Marketing_afiliat
4. Algorithm
36
Definition: a defined set of instructions and criteria used by search engines and the
computers that run them to rank the relevance of websites relative to searches containing
certain keywords or key phrases.
Definition source: http://www.ebizroi.com/glossary/
Context 1: Search engines are the key to finding specific information on the vast expanse
of the World Wide Web. Without sophisticated search engines, it would be virtually
impossible to locate anything on the Web without knowing a specific URL. But do you
know how search engines work? And do you know what makes some search engines more
effective than others? They use an algorithm. The algorithm is what the search engines use
to determine the relevance of the information in the index to what the user is searching for.
Context source 1:
http://www.webopedia.com/DidYouKnow/Internet/2003/HowWebSearchEnginesWork.asp
Context 2: Finding useful information on the World Wide Web is something many of us
take for granted. The task of sifting through all those sites to find helpful information is
monumental. Thats why search engines use complex algorithms- mathematical instructions
that tell computers how to complete assigned tasks. Google's algorithm does the work for
you by searching out Web pages that contain the keywords you used to search, then
assigning a rank to each page based several factors, including how many times the
keywords appear on the page.
Context source 2: http://computer.howstuffworks.com/google-algorithm.htm
Nota bene: 1690s, from French algorithme, refashioned (under mistaken connection with
Greek arithmos "number") from Old French algorisme "the Arabic numeral system". The
earlier form in Middle English was algorism (early 13c.), from Old French.
Variants: search algorithm
Commentary: The term has a Romanian equivalent, which can easily be found in
dictionaries.
Use area: Computer Science, Internet Marketing
37
Status: official
Ro correspondent: algoritm
Correspondent source: http://dexonline.ro
5. Analytics
38
Definition: Sometimes referred to as web analytics which are tools used to measure
number of visits to a website differentiating between new visits versus repeat visits, where
those visitors come from, what content they interactive with on your website, how long
they spend time on the site as well as other key information.
Context 1: Web analytics has been gaining steady popularity among the online community,
and is showing no signs of slowing. It is a great device to look at your latest internet site
trends and your visitors' or users' preferences in terms of site features. It helps monitor your
visitors and users, it can help you optimize your website and it can help you formulate a
sales and an e-marketing plan.
Context source 1:
http://www.comparebusinessproducts.com/briefs/benefits-web-analytics
Context 2 : You have a website. It's beautiful. It's got lots of bells and whistles. But is it
working for you? Is it functioning to benefit your target audience and, in essence, your
business? Web analytics is a collection of data generated from your website - traffic,
transactions, server performance, usability statistics and information collected from your
visitors and customers. This information should be compiled, reviewed and used to make
business decisions and improve the experience your target audience has with your website.
Context source 2: http://www.duoconsulting.com/whitepapers/using-web-analytics-meetyour-business-objectives
Nota bene: web- it acquired an Internet sense in 1992 and the word is shortened from
World Wide Web (1990). Web browser and web page are also attested in 1990.
Variants: Web analytics
Commentary: It refers to an online marketing tool and the term has been accepted in the
Romanian language under the same form and it is sometimes translated as analiza
comportamentului online.
Use area: E-commerce, Internet Marketing
39
Status: official
Ro correspondent: Web analytics, analiza comportamentului online
Correspondent
source:
http://web-analytics.ro/2009/stabilirea-obiectivelor-%C8%99i-
indicatorilor-esen%C8%9Biali-kpis-key-performance-indicators/
6. Anchor text
40
Definition: A word or phrase that is hyperlinked to a specific web page.
Definition source: http://www.imarketingdictionary.com/anchor-text.html
Context 1: Anchor text usually gives the user relevant descriptive or contextual
information about the content of the link's destination.
Context source 1: http://en.wikipedia.org/wiki/Anchor_text
Context 2: An extremely effective way to raise your organic search engine rankings
and build a great online reputation is through anchor text, which is a visible, hyperlinked
word or phrase (exactly like the one in this sentence) that takes you to another web page
when clicked. Google, Bing and other search engines use anchor text, also known as link
text, to help determine the relevancy of the page it's linking to. It works this way because,
ultimately, search engines want to deliver the freshest and most relevant results to their
users and they see quality, accurate links.
Context source 2:
http://www.spectruminc.com/blog/p.130320000/anchor-text-an-instrumental-piece-of-yourinternet-marketing-plan/
Nota bene: anchor- Old English ancor, borrowed 9c. from Latin ancora "anchor". A very
early borrowing and said to be the only Latin nautical term used in the Germanic languages.
The -ch- form emerged late 16c., a pedantic imitation of a corrupt spelling of the Latin
word. The figurative sense of "that which gives stability or security" is from late 14c.
Meaning "host or presenter of a TV or radio program" is from 1965, short for anchorman.
Text- late 14c., wording of anything written, from Old French texte , from Medieval Latin
textus the Scriptures, text, treatise, in Late Latin written account, content, characters
used in a document.
Variants: link text, link label, link title
Commentary: Anchor text does not have a lexicographic equivalent, but numerous
articles on the web mention the use of text ancor.
Use area: E-commerce, Social Media, Internet Marketing
41
Status: official
Ro correspondent: text ancor
Correspondent source:
http://www.ziuaonline.ro/economic/social-media-economic/e-important-anchor-text.html
7. Article
42
Definition: Article and blog post are frequently used synonymously. An article is one
single post on a blog.
Definition source:
http://www.metznik.com/Portals/87970/docs/glossary_of_inbound_marketing_terms.pdf
Context 1: Different companies employ different techniques for marketing on the internet.
Blogging is one of the most effective ways of marketing a business on the internet. It gives
you a great way to keep in touch with your target audience. By maintaining a blog site, you
can share information about your niche market and let people know about benefits of using
your products and services. Although your blog site serves as a marketing medium, you
should refrain from doing direct marketing via blogs. Your main objective should be to
provide valuable information to the people who read your blogs. If your articles are
interesting, people will naturally click the links provided in the articles. This way you will
be able to increase the traffic to your site.
Context source 1:
http://www.leedsmetapps.co.uk/internet-marketing-through-blog-posts/
Context 2: SEO copywriting might seem boring and uncreative at first, and it can at times
be very repetitive. But balancing search engine optimization with content marketing does
not limit creativity. In fact, this unique combination often requires and strengthens the
writers creativity. Therefore, writing a blog post, optimized press release, article, or other
online content can be tough. To balance all of that information, keep human readers coming
back for more, and maintain or improve search engine rankings, SEO content creators have
to be creative.
Context source 2: http://writtent.com/blog/does-seo-copywriting-limit-creativity/
Nota bene: c.1200, separate parts of anything written, from Old French article (13c.).
The meaning of literary composition in a journal was first recorded in 1712.
Variants: blog post, blog article
43
Commentary: It seems that if you publish well-optimized blog articles, your blog will you
rank high in the search engines and you will easily get found online.
Use area: Internet Marketing, Advertising
Status: official
Ro correspondent: articol
Correspondent source: http://www.wordreference.com/roen/articol
44
8. Audience
Definition: People or market segment at whom an advertising message or campaign is
aimed.
Definition source: http://www.businessdictionary.com
Context 1: Internet marketing is quickly becoming one of the most popular advertising
options available. The Internet reaches a worldwide audience and is available 24 hours a
day. For this reason more and more potential customers are turning to the Internet for a
variety of reasons including researching products and services and making purchases.
Context source 1: http://www.internetmarketinglabs.com/internet-marketing/know-youraudience-when-marketing-online.php
Context 2: As an internet marketer, your goal is to make sales, of course. You have to
create a website, offer products or services, make your website visible, find customers, and
make sales. The road to success may be long and hard but it is also very rewarding. One of
the very first things that you should do, after you have picked up your niche, is to know
your audience. They are ultimately, the ones who would make you successful.
Context source 2:
http://blogsforless.com/articles/internet-marketing-know-your-audience-2/
Nota bene : late 14c., the action of hearing, from Old French audience , from Latin
audentia a hearing, listening. It acquires the meaning of persons within hearing range,
assembly of listeners in the early 15c.
Variants: target audience
Commentary: It can also point to a considerate amount of people who may get an
advertising message through a medium or a combination of media.
Use area: Commerce, Business, Marketing
Status: official
Ro correspondent: public, audien
Correspondent source: http://dexonline.ro/definitie/public
45
9. Banner ad
Definition: Graphic images in a variety of sizes and formats that serve as advertisements
for a product or web site. Banners are clickable links that take the user to the web site in
question.
Definition source: http://www.imarketingdictionary.com/
Context 1: Since the inception of the internet, banner ads have been prevalent and popular.
Of all internet marketing strategies, banner ads are likely to be the most visible. They often
have images, and take up a fair amount of prominent space. These are especially effective if
the brand is recognizable, or something that can be advertised most effectively with
pictures.
Context source 1: http://voices.yahoo.com/banner-ads-internet-marketing-strategy-pros8190749.html
Context 2: One of the most popular tools that is currently making waves in the advertising
arena over the Internet is the banner ads tool. The banner ads are a new form of advertising
that has proven its worth in terms of its capability in reaching the masses effectively.
Context source 2: http://www.slideshare.net/SteveCanali/online-marketing-beat-yourcompetition-with-banner-adspdf
Nota bene: banner- c.1200, from Old French baniere flag, banner, standard, from Late
Latin bandum standard. It acquires a new sense in 1913 and refers to newspaper
headlines.
Ad- early 15c., written statement calling attention to something, public notice (of
anything, but often of a sale). The sense of public notice emerged in the 1580s.
Variants: banners, web banners
Commentary: Generally, banner ads need to have a catching line and they also require to
be well designed in order to attract prospects and convince them to check the brand.
Use area: Advertising, Online advertising
Status: official
46
Ro correspondent: bannere publicitare

http://www.proz.com/kudoz/english_to_romanian/internet_e_commerce/4088083banner_ads.html
47
10. Bidding
Definition: The maximum amount of money that an advertiser is willing to pay each time a
searcher clicks on an ad. Bid prices can vary widely depending on competition from other
advertisers and keyword popularity.
Definition source: http://www.sempo.org/?page=glossary
Context 1: YOU are browsing for lampshades on a department store's website. You grow
bored, and surf across to the website of your favourite daily newspaper. Mysteriously, the
lampshades follow you: an advertisement for the same brand appears next to the article you
are reading. Welcome to the world of real-time bidding, a cleverer and nosier way of selling
advertising that is beginning to shake up the online media business.
Context source 1: http://www.economist.com/node/18651104
Context 2: Online advertising is changing. The emergence of bidding platforms whereby
ads are bought in real-time via an auction is transforming not just the manner in how ads
are served but to whom. User data is tracked via cookies when they land on a site using a
bidding platform, enabling advertisers to segment users and deliver ads that are genuinely
of interest.
Context source 2: http://www.mycustomer.com/topic/marketing/real-time-bidding-futureonline-advertising/161815
Nota bene: from bid (v.), to bid at an auction is from Old English beodan to offer, to
proclaim.
Variants: real-time bidding, BTR
Commentary: The term has a Romanian equivalent, which occurs in many articles on the
net and in some online dictionaries.
Use area: Marketing, Advertising
Status: official
Ro correspondent: licitaie
48
11. Blog
ID language : English
Definition : A website, similar to an online journal, that includes chronological entries
made by individuals. The word blog was derived from the combination of the word
web and log. Blogs typically focus on a specific subject and provide users with forums
to talk about each posting. Many people use blogs as they would use a personal journal or
diary.
Definition source: http://www.businessdictionary.com/definition/blog.html
Context 1: Your favorite thing about having a blog may soon be this - they naturally attract
search engine traffic. Blogs already have optimized site architecture. Most are set up with a
clear navigation, where every page is set up to link back to the other main pages. They also
have the inherent potential to be well-linked.
Context source 1: http://websearch.about.com/od/keywordsandphrases/a/blogseo.htm
Context 2: Blogging is an enjoyable habit especially for those who love writing and
expressing themselves to others. Many people even make a living out of it. However,
gaining profits in writing blogs is not an easy task especially if you are just starting your
blogging career. Other than writing relevant content, driving traffic to your website is also
essential and it is not an easy task. It takes time and persistence to build online history and
gain consistent traffic. No traffic, no money.
Context source 2: http://www.searchenginejournal.com/how-to-promote-your-blog-andincrease-traffic/29520/
Nota bene: 1998, short of web log, (which is attested from 1994, though not in the sense of
online journal).
Variants: blogging
Commentary: Many internet marketers promote their products and services on blogs.
Use area: Social Media, Computer Science, Internet Marketing
Status: official
Ro correspondent: blog
49
Correspondent source: http://www.wordreference.com/enro/blog
50
12. Brand
Definition: Unique design, sign, symbol, words, or a combination of these, employed in
creating an image that identifies a product and differentiates it from its competitors.
Context 1: Considering that a website is one of the most important marketing tools, marketers
should be mindful that even small site issues can quickly add up and adversely affect brand
perception. For instance, a poorly organized product website can frustrate users and negatively
impact sales. Similarly, an informational website with stale content can drive users to get their
information elsewhere. In short, a poorly maintained website spells risk for your brand.
Context source 1: http://searchengineland.com/5-website-tips-to-keep-your-brand-imagefresh-31349
Context 2: Trust and credibility are essential to establishing a relationship with customers.
Without them, people have no reason to believe or purchase anything on your website. Site
branding is one of the issues related to trust and credibility. In all site genres, it is important
to build a site brand to help visitors identify where they are on the web, and to help build an
identity for the company.
Context source 2:
http://www.onextrapixel.com/2009/07/25/the-significance-of-establishing-a-prominencebrand-identity-for-your-website/
Nota bene: Old English brand, brond "fire, flame; firebrand, piece of burning wood,
torch,". In the 1550s it acquired the meaning of "identifying mark made by a hot iron". Its
sense was broadened by 1827 to "a particular make of goods." Brand name is from 1922.
Nota bene source: http://www.etymonline.com/
Variants: brand image, brand awareness, brand name, brand loyalty, brand identity
Commentary: In time, a particular brand gains a certain level of credibility and consumer
satisfaction due to its qualities. So as to be well-received on the marketplace, businesses of
all sizes make efforts to create and promote a brand identity and beat the competition.
Use area: Marketing, Advertising, Business
51
Status: official
Ro correspondent: marc, brand
Correspondent source: Dicionarul explicativ al limbii romne, Academia Romn,
Institutul de Lingvistic Iorgu Iordan, Editura Univers Enciclopedic, 1998
52
13. Brand awareness

Definition : The percentage of population or target market who are aware of the existence
of a given brand or company.
Definition source: http://www.brandchannel.com/education_glossary.asp
Context 1: Brand awareness plays a major role in a consumers buying decision process.
The knowledge of an acquaintance or friend having used the product in the past or a high
recognition of the product through constant advertisements and associations coaxes the
person to make his decision in the favour of the brand.
Context source 1: http://en.wikipedia.org/wiki/Brand_awareness
Context 2: Brand awareness is an important way of promoting commodity-related
products. This is because for these products, there are very few factors that differentiate one
product from its competitors. Therefore, the product that maintains the highest brand
awareness compared to its competitors will usually get the most sales.
Context source 2: http://www.investopedia.com/terms/b/brandawareness.asp
Nota bene: brand- Old English brand, brond "fire, flame; firebrand, piece of burning wood,
torch," and (poetic) "sword," from Proto-Germanic *brandaz (cf. Old Norse brandr, Old
High
Germanbrant,
Old
Frisian brond "firebrand,
blade
of
sword,"
German brand "fire"). Meaning "identifying mark made by a hot iron" (1550s) broadened
by 1827 to "a particular make of goods." Brand name is from 1922.
Awareness- 1828, from aware + -ness.
Variants: brand consciousness
Commentary: Creating brand awareness represents one of the main steps in promoting a
product or a service.
Use area: Marketing, Advertising, Business
Status: official
Ro correspondent: recunoaterea unei mrci
Correspondent source: http://www.wordreference.com/enro/awareness
53
14. Browser
Definition: A web-based program that allows the user to navigate the World Wide Web.
Definition source: http://www.imarketingdictionary.com/browser.html
Context 1: The Internet browser on your PC or mobile device is a program you use to surf the
Web, bringing you a world of information, entertainment and social interaction.
Context source 1: http://science.opposingviews.com/purpose-internet-browser-4595.html
Context 2: The purpose of the browser is to interpret the complex coded information that
makes up Web pages and display them as organized text and graphics on your screen. Wellknown browser programs include Microsoft's Internet Explorer, Google's Chrome, Mozilla's
Firefox and Apple's Safari.
Context source 2: http://science.opposingviews.com/purpose-internet-browser-4595.html
Nota bene: browser- 1845, animal which browses. The computer sense was acknowledged in
1982, when the first Internet browser was invented by Larry Tesler, a designer at Apple
Computers.
Nota bene: http://www.etymonline.com/
Variants: web browser, Internet browser
Commentary: A web browser represents an outstanding software program with the help of
which Internet users can take a look at a wide array of websites on the Internet and even do
some online shopping. The term was accepted in the Romanian vocabulary under the same
form.
Use area: Computer science, Computer engineering, Internet marketing
Status: official
Ro correspondent: browser
Correspondent source: http://www.wordreference.com/enro/browser
54
15. Campaign
Definition: a series of things such as television advertisements or posters that try to
persuade people to buy a product.
Definition source: Macmillan online dictionary
Context 1: An internet marketing campaign is one of the most important parts of a
company's overall marketing strategy. The goal of an internet marketing campaign should
be to reach as many potential customers as possible and maintain the existing client base
while remaining within the advertising budget.
Context source 1: http://www.myprgenie.com/articles/internet-marketing-campaign
Context 2: Before you embark on an online marketing campaign, you need to make a
thorough analysis of your target market. You need to know what type of customer you are
looking to attract, whether this target reflects certain geographical locations, ages, or
employee statuses. By focusing on the right group of people, you will significantly increase
your chances of success, and your campaign will be profitable and cost effective. If you
advertise blindly all over the internet, chances are that you might miss your target market
and spend your advertising budget on a campaign that will not provide you with any results.
Context source 2: http://under30ceo.com/boost-your-business-with-an-online-marketingcampaign/
Nota bene: 1640s, operation of an army in the field, from French campagne campaign,
literally open country, from Old French champagne "countryside, open country" (suited
to
military
maneuvers),
from
Late
Latin campania "level
country"
(source
of
Italian campagna, Spanish campaa, Portuguese campanha), from Latin campus "a field".
Old armies spent winters in quarters and took to the "open field" to seek battle in summer.
Extension of meaning from military to political is American English, 1809.
Variants: marketing campaign, online campaign, online marketing campaign
Commentary: Many business owners decide to advertise their brands by organizing and
conducting online campaigns with eye-catching promotions. They do this by resorting to
55
various social media channels and other internet marketing strategies in order to increase
brand awareness and sales.
Use area: Business, Commerce, Internet Marketing
Status: official
Ro correspondent: campanie
Correspondent source: http://www.wordreference.com/roen/campanie
56
16. CEO (Chief Executive Officer)

Definition: Top executive responsible for a firm's overall operations and performance. He
or she is the leader of the firm, serves as the main link between the board of directors and
the firms various parts or levels, and is held solely responsible for the firms success or
failure.
Context 1: A Chief Executive Officer (CEO) is the highest-ranking corporate officer or
administrator in charge of total management of an organization. An individual appointed as
a CEO of a corporation, company, organization or agency typically reports to the board of
directors.
Context source 1: http://en.wikipedia.org/wiki/Chief_executive_officer
Context 2: Regardless of whether it's a big or small company that he or she oversees, the
CEO is usually instrumental in setting the tone for an organization. CEOs are able to use
their power and method of leadership in a way that motivates employees.
Context source 2: http://money.howstuffworks.com/ceo4.htm
Nota bene: by 1984; abbreviation of Chief Executive Officer.
Variants: President, Managing Director
Commentary: Among its main duties, the CEO must maintain and implement corporate
policy.
Use area: Business, Finance
Status: official
Ro correspondent: Director General Executiv
Correspondent source: http://www.wordreference.com/roen/chief
57
17. Click
Definition : The act of pressing a mouse or similar input device to active a hyperlink on a
web site, thereby leaving that site and going to another.
Definition source: http://www.imarketingdictionary.com
Context 1: The age of the brick services has been decreasing with time and the age of the
click on services has been increasing very fast. Most of the people think that in the coming
future most of the companies will be totally based on the click on services. Therefore, you
can get a lot of information on the related topic through the Internet.
Context source 1: http://www.duplichecker.com/blog/internetmarketingarticles.php
Context 2: The internet marketing can save a lot of money for any business house. Just
take for example if a business house would like to opt for the traditional marketing through
mailer, first of all, the addresses would have to be collected , printed and then pasted on the
envelopes, the mailer would have to be prepared, inserted in the envelope and then posted
with the postage stamps on it. This would cost a lot for the company. On the other hand, in
internet marketing once you have the email addresses you can send emails to all of them by
just a click.
Context source 2:
http://www.dwsmg.com/how-can-internet-marketing-help-your-business-to-grow.html
Nota bene: click (n.)- 1610s, from click (v.), which in the 1580s had the meaning of
imitative origin. The figurative sense, in reference usually to persons, "hit it off at once,
become friendly upon meeting" is from 1915, perhaps based on the sound of a key in a
lock. Related: Clicked; clicking.
Variants: clicking, clicked, to click
Commentary: For an Internet marketer, a "click" represents a "visitor". As a result, a
significant amount of time and effort is made in order to generate as many clicks as
possible. The Romanian DEX does not feature this term, but other online dictionaries
include the Romanian equivalent clic.
58

Status: official
Ro correspondent: clic
Correspondent source: http://www.wordreference.com/enro/click
59
18. CMO (Chief Marketing Officer)

Definition: The company executive responsible for corporate branding, advertising,
marketing channels, customer outreach and all other marketing aspects.
Context 1: Beyond the challenges of leading their own subordinates, the CMO is invariably
reliant upon resources beyond their direct control. That is to say, the priorities and/or
resources of functional areas outside of marketing such as production, information
technology, legal, and finance have a direct impact on the achievement of marketing
objectives. Consequently, more than any other senior executive, the CMO must influence
peers in order to achieve their own goals.
Context source 1: http://encyclopedia.thefreedictionary.com/Chief+marketing+officer
Context 2: With primary or shared responsibility for areas such as sales management,
product development, distribution channel management, marketing communications
(including advertising and promotions), pricing, market research and customer service,
CMOs are faced with a diverse range of specialized disciplines in which they are required
to be knowledgeable.
Context source 2: http://en.wikipedia.org/wiki/Sales_management
Nota bene: chief- c.1300, highest in rank or power; most important or prominent;
supreme, best, from Old French chief chief, principal, first.
Officer- early 14c., one who holds an office, from Old French oficier officer, official,
from Medieval Latin officarius an officer.
Commentary: The CMO is regarded as an important part of the top management tier and
his major responsibilities include product lines in diverse geographic regions.
Use area: Business, Marketing
60
Status: official
Ro correspondent: Director Marketing
Correspondent source: http://ro.bab.la/expresii/afaceri/ocupatii/romana-engleza/
61
19. Comments
Definition: The opinions of your readers left in response to a blog post.
Definition source:
Context 1: Comments are what make blogs different from a Web site. The opportunity to
interact and converse with the creator of a Web site and with other readers is almost unique
to blogs. Visitors to a blog can leave a comment on each post. Sometimes, visitors comment
in response to what they read; sometimes, the message is a suggestion or question. Because
any reader can leave a comment, comments are even left about other comments.
Context source 1: http://www.dummies.com/how-to/content/use-comments-to-interactwith-blog-readers.html
Context 2: Comments are, at least in some ways, the life blood of web sites. After all,
without readers and their input then we would not be here at all. There are a number of
ways to bring in those comments to a site -- the built-in WordPress feature or a third-party
service like Disqus. Now, Google is jumping into that game, as it seems to do with every
other game these days.
Context source 2:
http://www.ghacks.net/2013/04/18/use-google-plus-comments-in-blogger/
Nota bene: late 14c., from Old French coment commentary or directly from Late Latin
commentum comment, interpretation, in classical Latin invention, fabrication, fiction.
Nota bene: http://www.etymonline.com/
Variants: commentary
Commentary: This term is highly used in Social Media channels like Facebook, where
people comment about pictures and other posts. Its Romanian equivalent is included in
most online and paper-based dictionaries.
Use area: Social Media
Status: official
Ro correspondent: comentariu
Correspondent source: http://www.wordreference.com/roen/comentariu
62
20. Commercialization
Definition: Stage in product development process where the decision to order full-scale
production and launch is made.
Context 1: Commercialization is the process or cycle of introducing a new product or
production method into the market. The actual launch of a new product is the final stage
of new product development and the one where the most money will have to be spent
for advertising, sales promotion, and other marketing efforts.
Context source 1: http://en.wikipedia.org/wiki/Commercialization
Context 2: The process by which a new product or service is introduced into the general
market. Commercialization is broken into phases, from the initial introduction of the
product through its mass production and adoption. It takes into account the production,
distribution, marketing, sales and customer support required to achieve commercial
success.
Context source 2: http://www.investopedia.com/terms/c/commercialization.asp
Nota bene: 1889, from commercialize + -ation.
Variants: circulation
Commentary: The commercialization of a product requires forward planning and
development of a well-tailored marketing plan so as to determine how the product will be
supplied to the market.
Use area: Commerce, Marketing, Advertising
Status: official
Ro correspondent: comercializare
Correspondent source: http://www.wordreference.com/roen/comercializare
63
21. Company
Definition: A voluntary association formed and organized to carry on a business.
Context 1: In North America, two of the earliest companies were The London
Company (also called the Charter of the Virginia Company of London)an English joint
stock company established by royal charter by James I of England on April 10, 1606 with
the purpose of establishing colonial settlements in North Americaand Plymouth
Company that was granted an identical charter as part of the Virginia Company.
Context source 1: http://encyclopedia.thefreedictionary.com/company
Context 2: A corporation whose parent company possesses only a minority stake in the
ownership of the corporation. An associate company is partly owned by another company
or group of companies. The parent company or companies do not consolidate the associate
company's financial statements.
Context source 2: http://www.investopedia.com/terms/a/associate-company.asp
Nota bene: mid-12c., large group of people, from Old French compagnie society,
friendship, intimacy; body of soldiers (12c.), from Late Latin companion. The sense of
business association was first recorded in the 1550s, having earlier been used in reference
to trade guilds (c.1300). Abbreviation co. dates from 1670s.
Variants: furniture company, business company, transportation company
Commentary: There are various types of companies such as partnership, limited liability,
corporation and public limited company.
Use area: Business, Commerce
Status: official
Ro correspondent: companie
64
22. Competitor
Definition: Any person or entity which is a rival against another, in business, a company in
the same industry or a similar industry which offers a similar product or service.
Context 1: The presence of one or more competitors can reduce the prices of goods and
services as the companies attempt to gain a larger market share. Competition also requires
companies to become more efficient in order to reduce costs.
Context source 1: http://www.businessdictionary.com/definition/competitor.html
Context 2: Every business needs to analyze their competitors to know about the strengths
and weaknesses of their services. A competitor analysis is very consequential behavior to
identify online marketing strategy and discover how competitors are performing so well.
Context source 2: http://www.seoservicesgroup.com/blog/2011/01/competitor-analysis-forsuccessful-online-marketing/19211/
Nota bene: 1530s, from Middle French comptiteur (16c.),
or directly from Latin
competitor rival, agent noun from competere.

Variants: online competition, competitor analysis
Commentary: The existence of one than more competitors can trigger a decrease in the
price of goods and services.
Use area: Marketing, Business, Commerce
Status: official
Ro correspondent: concurrent
Correspondent source: http://dexonline.ro/
65
23. Content
Definition: any material such as writing, pictures or music that appears on a website or
other electronic medium.
Context 1: Designing a Web site can be very difficult. Part of that difficulty is in creating
an information architecture that represents the content and labeling the links to make that
content easy to find.
Context source 1: http://www.usability.gov/articles/082009news.html
Context 2: Most people understand that putting a lot of high quality content on your
website is very important. Its important to write about things that your potential customers
are interested in. This content is crucial for attracting new visitors through the search
engines and its important to demonstrate that you are an expert in your field.
Context source 2: http://www.randmediagroup.com/organize-website-content
Nota bene: early 15c, from Latin contentum that which is contained.
Variants: web content
Commentary: A profitable method to drive traffic to a website and convert visitors into
leads is to provide updated and authentic content.
Use area: Computer programming, Internet marketing
Status: official
Ro correspondent: coninut online, content
Correspondent source: http://www.wall-street.ro/tag/continut-online.html
66
24. Consultant
Definition:
Experienced professional who provides expert knowledge (often
packaged
under a catchy name) for a fee. He or she works in an advisory capacity only and is usually
not accountable for the outcome of a consulting exercise.
Context 1: Our SEO consultants are responsible for creating the overall strategy for
successful SEO campaigns for our clients including integration of SEO and social media
marketing.
Context source 1: http://www.seoinc.com/careers/seo-consultant
Context 2: The opportunity costs can choke businesses that dont hire a certified internet
marketing consultant. An uncertified consultant might be cheaper, but can you really afford
to let your competition get all the clicks because the uncertified consultant didnt do the
work necessary to optimize your site? A certified SEO consultant has the expertise to make
sure customers looking for your services find you before finding the competition.
Context source 2: http://www.affordablewebdesign.com/why-should-you-hire-a-certifiedseo-consultant/
Nota bene: 1690s, of persons going to oracles, from consult + -ant. Of physicians, from
1878; meaning one qualified to give professional advice is first attested in 1893. Related:
Consultancy (1955)
Variants: expert, adviser
Commentary: A SEO consultant should understand the clients business and marketing
goals in order to develop an effective strategy and approach for a successful campaign.
Use area: Business, Advertising, Internet Marketing
Status: official
Ro correspondent: consultant
67
25. Conversion
Definition: When one of your visitors makes a purchase on the merchants site i.e.
converts from visitor to buyer.
Definition source: http://netprofitstoday.com/blog/glossary-of-internet-marketing-terms/
Context 1: A marketing tactic that encourages a customer to take a specific action. In
electronic commerce, conversion describes the act of converting a customer who browses
your site to a paying customer.
Context source 1: http://www.webopedia.com/TERM/C/conversion_marketing.html
Context 2: Conversion is used to describe the act of converting site visitors into
paying customers. One example of a conversion event other than a sale is if a customer
were to abandon an online shopping cart, the company could market a special offer, e.g.
free shipping, to convert the visitor into a paying customer.
Context source 2: http://en.wikipedia.org/wiki/Conversion_marketing
Nota bene: mid-14c., originally of religion, from French conversion, from Latin
conversionem. It acquires a general sense of transformation in early 15c.
Variants: conversion marketing, conversion rate
Commentary: A conversion occurs when a customer visualizes a certain website and takes
further action such as buying something advertised on that site. This typically means:
making a purchase, filling in a form and submitting it, signing up for a newsletter.
Use area: E-commerce, Internet Marketing, Business
Status: official
Ro correspondent: conversie
Correspondent source: Dicionar de informatic, Editura Corint, 2010, autor Traian Ardac.
68
26. Copywriting
Definition: The technique of writing the copy of a website so that it flows and reads well
for a page viewer and features selected keywords and phrases that the site owner wants
optimized so that the site ranks well for those terms.
Definition source: http://www.brickmarketing.com/what-is-seo-copywriting.htm
Context 1: Copywriting is one of the most essential elements of effective online marketing.
The art and science of direct-response copywriting involves strategically delivering words
(whether written or spoken) that get people to take some form of action.
Context source 1: http://www.copyblogger.com/copywriting-101/
Context 2: If you feel like becoming a Copywriting Superman, you need to learn how to
attract visitors. Being able to put yourself into your customers shoes, you should also be
eye-catching and unique in your content.
Context source 2: http://writtent.com/blog/20-killer-web-copywriting-tips/
Nota bene: from copywriter writer of copy for advertisements, 1911.
Variants: copywriter
Commentary: A copywriter is actually a person who is employed to write for advertising.
This term is used under the same form in the Romanian language.
Use area: Business, Advertising, Internet Marketing
Status: official
Ro correspondent: copywriting
Correspondent source: http://www.wordreference.com
69
27. Corporate Image

Definition: Similar to a firms reputation or goodwill, it is the public perception of the firm
rather than a reflection of its actual state or position.
Context 1: A corporate image refers to how a corporation is perceived. It is a generally
accepted image of what a company stands for. Typically, a corporate image is designed to
be appealing to the public, so that the company can spark an interest among consumers,
create share of mind, generate brand equity, and thus facilitate product sales.
Context source 1: http://encyclopedia.thefreedictionary.com/corporate+image
Context 2: The single most important factor in the corporate image is a company's core
business performance; performance, by definition, includes financial results. A growing,
profitable corporation with a steady earnings history will, for these reasons alone, please its
customers, investors, and the community in which it operates.
Context source 2: http://www.inc.com/encyclopedia/corporate-image.html
Nota bene: corporate- early 15c., united in one body, from Latin corporatus, past
participle of corporare form into a body, from corpus body.
Image- c.1200, piece of statuary; artificial representation that looks like a person or thing,
from Old French image image, likeness; figure, drawing, portrait; reflection; statue. The
sense of public impression is attested in isolated cases from 1908, but not in common use
until its rise in the jargon of advertising and public relations, c.1958.
Variants: company image
Commentary: this term refers to the manner in which a company is perceived by
consumers. There is little lexicographic data concerning the Romanian translation, but
certain online Romanian articles mention imagine de marc or imagine identitar.
Use area: Business, Marketing, Advertising
Status: official
70
Ro correspondent: imagine de marc, imagine identitar

Correspondent source :
http://www.rasfoiesc.com/business/marketing/comunicare/Corporate-image-logoul-camijl91.php
71
28. Crowdsourcing
Definition: the Internet practice of finding a solution to a problem, a way to complete a
task by asking a wide range of people or organizations if they can help, typically by using
the Internet.
Definition source: Macmillan dictionary online
Context 1: Fast establishing itself as a legitimate business tool, the perceived benefits of
crowdsourcing are obvious problems can be explored quickly and at comparatively low
cost, and businesses can tap a range of talent that may not exist within the confines of a
particular organisation. It's also useful for marketing purposes because the crowd may
include potential customers asking people for their response to a problem may also be a
way to glean information about what they want from a product or service.
Context source 1:
http://www.macmillandictionary.com/buzzword/entries/crowdsourcing.html
Context 2: It seems that crowdsourcing is fast becoming the "next big thing." Whether you
call it "social answers,", "help engines" or something else, there's a growing trend of asking
those in your network to help you out with advice.
Context source 2: http://www.marketingpilgrim.com/2009/04/crowdsourcing-is-hot-nowbut-will-participation-fatigue-set-in.html
Nota Bene: the term crowdsourcing is a coinage between crowd and outsourcing.
This word follows the pattern of outsourcing, substituting out for crowd, which points to
the online community, an unknown group of web users.
Nota bene source: Macmillan online dictionary
Variants: crowd sourcing, crowdsourcer, to crowdsource
Commentary: crowdsourcing is a term that has a Romanian correspondent among
Internet marketers. However, most often they use the English correspondents when they
refer to computer programmes and applications, to technology and marketing.
Use area: Social Media, Internet marketing
72
Status: official
Romanian correspondent: externalizare spre public, externalizare la scara larg
Correspondent source 1: http://hallo.ro/search.do?l=en&d=en&query=crowdsourcing
Correspondent source 2:
http://www.proz.com/kudoz/english_to_romanian/business_commerce_general/3694330crowdsourcing.html
73
29. Customer
Definition: A party that receives or consumes products (goods or services) and has the
ability to choose between different products and suppliers.
Context 1: You cant assume that customers will immediately gravitate to your online sites
just because theyre online. Unless your business offers goods and services that customers
cannot live without and unless they have been checking your existing website on a daily
basis, you need to communicate this news to them. Use a variety of different means to do
this, such as newsletters, e-mail messages, email signatures, over the phone and in person.
Be sure to highlight new features in the message to incentivize them to click them out.
Context
source
1:
http://www.startupnation.com/business-articles/9732/1/getting-
custmomers-to-website-blog-social-media.htm
Context 2: Marketing channels (such as email, display ads, paid search ads, social, and
direct visits to your website) influence the customer at different points in the path to
purchase.
Context source 2:
http://www.google.com/think/tools/customer-journey-to-online-purchase.html
Nota bene: late 14c., customs official; later buyer (early 15c.), from Anglo-Fr.
custumer, from Medieval Latin. custumarius, from Latin consuetudinarius. A more
generalized meaning is a person with whom one has dealings emerged 1540s; that
of a person to deal with (usually with an adjective).
Variants: consumer, client
Commentary: Due to the use of the Internet resources, customers are loaded with product
information either from websites or emails and they are able to compare products,
services and prices if they intend to purchase via a computer.
Use area: Business, Commerce, Internet marketing
74
Status: official
Ro correspondent: client
75
30. Database
Definition: Systematically organized or structured repository of indexed information
(usually as a group of linked data files) that allows easy retrieval, updating, and analysis
and output data. Stored usually in a computer, this data could be in the form of graphics,
reports, scripts, tables, text etc., representing almost every kind of information.
Context 1: A collection of information organized in such a way that a computer program
can quickly select desired pieces of data. You can think of a database as an electronic filing
system.
Context source 1: http://www.webopedia.com/TERM/D/database.html
Context 2: Most databases contain multiple tables, which may each include several
different fields. For example, a company database may include tables for products,
employees, and financial records. Each of these tables would have different fields that are
relevant to the information stored in the table. Nearly all e-commerce sites use databases to
store product inventory and customer information.
Context source 2: http://www.techterms.com/definition/database
Nota bene: attested from 1962, from data + base (n.).
Variants: data bank
Commentary: The term refers to a systematized collection of data that can be accessed at
all times.
Use area: Electronics, Computer Science, Marketing
Status: official
Ro correspondent: baz de date
Correspondent source: http://www.wordreference.com/roen/baza
76
31. Delisted
Definition: From the internet point of view, When pages or whole Web sites are removed
from a search engines index. This may happen because, but not necessarily, they have
been banned.
Definition source: http://www.directom.com
Context 1: Did you submit your site over and over again without ever getting it indexed in
the search engines? Or was your site indexed, but is nowhere to be found when you type
your search terms into the engines? With over 2 billion pages on the internet, it's more
important than ever that the major search engines find your site and index your pages. But
what if you do everything to get high search engine placement, and still the search engines
don't list your site? If your site doesn't appear on the search engines, check the following to
be sure you aren't doing something that might get your site 'delisted'.
Context source 1: http://www.bmyers.com/public/463.cfm?sd=30
Context 2: There is nothing worse than having your website delisted by the search engines.
This happens on a regular basis. Once your website has been banned, it can take a while
before its re-indexed after youve fixed the problem(s) with your website.
Context source 2: http://www.cfwebprofessionals.com/blog/seo/has-your-website-beendelisted/
Nota bene: past participle of delist (de- + list).
Grammatical category: verb
Variants: delist, delisting, banned
Commentary: There is little lexicographic data about the etymology of this word and
about its translation.
Use area: Computer science, Internet Marketing
Status: official
Ro correspondent: radiat
77
32. Digital coupon

Definition: Coupons which are usable online or for download that can be used in the stores
or used to do online shopping. They are on company websites, social media channels and
emails.
Definition source: http://www.businessdictionary.com/definition/digital-coupon.html
Context 1: From the recession has emerged a new budget conscious America that is driving
a marked shift in consumer behavior around coupons. Today, digital coupons represent a
growing portion of the overall coupon market. Given the pace of change in media and the
mobile landscape in particular, digital coupons present tremendous opportunities for
marketers with a vision.
Context source 1: http://www.360i.com/reports/digital-coupons-playbook/
Context 2: There is no doubt that businesses strive to have items that are hot and trending
now with their customers. However, gaining this status is the challenge. In order for you to
create a trend you must offer a definite advantage that is appealing to mass groups of
people. Digital coupons have gained this status, and they are quickly gaining steam as more
and more businesses and consumers catch on. Digital coupons offer far more advantages
than their traditional paper counterparts. In fact, they are so popular that businesses are
offering them in record numbers.
Context source 2: http://mydealcompass.com/blog/index.php/digital-coupons-trendingnow/
Nota bene: digital- 1650s, from the Latin digitalis, meaning pertaining to fingers. A new
meaning is attested in 1938, that of using numerical digits, which becomes frequently
used after 1945 with reference to computers.
Coupon- 1822, meaning certificate of interest due on a bond (which could be cut from a
bond and presented for payment), from the French term coupon piece cut off or from the
term couper to cut. Its meaning was later extended to discount ticket and gained an
advertising sense by 1906.
78

Variants: online coupon, Internet coupon, electronic coupon, e-coupon, e-couponing
Commentary: Most online Romanian articles use as correspondent cupon online or
adapted the meaning to platform digital de tip e-couponing.
Use area: Internet marketing
Status: official
Ro correspondent: cupon online
Correspondent
source:
http://www.dailybusiness.ro/stiri-new-media/wave-division-si-
coupons-com-lanseaza-un-site-de-cupoane-vezi-investitia-si-asteptarile-83089/
79
33. Discount
Definition: A reduction from the full or standard amount of a price or debt.
Context 1: Coupon variety includes both printable coupons, such as those for groceries, as
well as coupon codes that you can use online for additional savings. Online merchants often
offer killer discounts on your favorite products, but by doing a quick search on a coupon
website, you can find a promo code for an additional percentage discount or free shipping,
saving you even more. It's quick and easy.
Context 1 source: http://online-coupon-service-review.toptenreviews.com/
Context 2: If youve ever done some online shopping, you may notice it in your shopping
cart or order summary during the checkout process. Its a text box where you can apply an
online coupon or promo code and, if valid, get a discount on whatever youre purchasing.
Context source 2:
http://www.makeuseof.com/tag/top-10-sites-for-online-coupons-promotional-codes/
Nota bene: the meaning of deduction for early payment is from the 1680s. The meaning
reduction in the price of goods is attested in 1837.
Variants: deduction, rebate
Commentary: The English term is also used by Romanians to refer to a reduced price.
Use area: Commerce, Finance, Advertising
Status: official
Ro correspondent: discount
80
34. Distribution channel

Definition: The path through which goods and services travel from vendor to consumer or
how payments for those products travel from consumer to vendor.
Context 1: The internet is quickly becoming an effective distribution channel. Today, over
a billion dollars in travel products are booked on the web.
Context source 1:
http://www.slideshare.net/tittosunny52/internet-as-a-distribution-channeltitto-sunny
Context 2: The final key to maximizing your online distribution channel is to make sure
that everything points back to home. Make sure ever social profile, your email signature,
and business card etc. points back to your site. Push your content to where the crowds are
gathering, but make sure you leave a trail back to your site. Keep in mind that not everyone
will come to your site, but for those that do, its another opportunity for your content to be
consumed and for a new group of loyalists to become fans of your site.
Context source 2: http://www.socialmediaexplorer.com/digital-marketing/10-sure-fireways-to-maximize-your-online-distribution-channel/
Nota bene: mid-14c., from Old French distribution (13c.) and directly from Latin
distributionem a division, distribution, noun of action from past participle stem of
distribuere deal out in portions, from dis- individually + tribuere assign, allot.
Channel- early 14c., "bed of running water," from Old French chanel "bed of a waterway;
tube, pipe, gutter," from Latin canalis "groove, channel, waterpipe". Given a broader,
figurative sense 1530s (of information, commerce, etc.); meaning "circuit for telegraph
communication" (1848) probably led to that of "band of frequency for radio or TV signals"
(1928). The Channel Islands are the French les Anglo-Normandes.
Variants: channel of distribution
81
Commentary: A distribution channel refers to a direct transaction between a vendor and a

consumer and it may sometimes include certain intermediaries.
Use area: Marketing, Commerce, Business
Status: official
Ro correspondent: canal de distribuie
http://www.money.ro/dictionar/dictionar-marketing-advertising/canal_de_distributie.html
82
35. DTCA (Direct to Consumer Advertising)

Definition: direct-to-consumer advertising is aimed at the customer who will buy the
product rather than the shops where it will be sold.
Definition source: http://www.ldoceonline.com/dictionary
Context 1: Direct-to-consumer advertising (DTCA) is the promotion of prescription drugs
through newspaper, magazine, television and internet marketing. Drug companies also
produce a range of other materials, including brochures and videos, which are available in
doctors offices or designed to be given to patients by medical professionals or via patient
groups.
Context source 1:
http://www.sourcewatch.org/index.php/Direct-to-consumer_advertising
Context 2: Researchers have long believed DTC advertising might cause adverse health
outcomes when patients request prescriptions for drugs they saw on television, radio, or
print ads.
Context source 2:
http://www.medpagetoday.com/Washington-Watch/FDAGeneral/38582
Nota bene: direct- late 14c., from Latin directus straight, past participle of dirigere set
straight.
Consumer- early 15c., one who squanders or wastes, agent noun from consume. In the
economic sense, one who uses up goods or articles from 1745.
Advertising- comes from advertisement, early 15c., written statement calling attention to
something, public notice (of anything, but often of a sale).
Variants: DTC advertising
Commentary: It is described as a method of marketing promotion that is directed towards
the end patient rather than healthcare professionals. Such patients are informed via print,
83
social media, TV, radio, and via other forms of media. The English term is also used by
Romanians in the same form. A possible translation was found in some articles that
explained the signification of this term.
Use area: Advertising, Internet Marketing
Status: official
Ro correspondent: publicitate direct ctre consummator, publicitate adresat direct
consumatorilor.
http://www.zf.ro/companii/publicitatea-la-medicamente-intre-dorinte-si-restrictii-2978148
84
36. E-commerce
Definition : Business conducted over the Internet, usually involving the online promotion
and sale of good and services. Products can be either durable goods or digital products that
can be purchased and downloaded immediately.
Context 1: We are living in the Information Age. Internet has changed our lives and these
changes are irreversible. Slowly every home is being taken over by Internet. People have
switched over to paying all their bills online, banking online and even shopping online.
Internet is being used by people for various purposes. The more people get on to internet
and search for information, the more opportunities begin to develop for e commerce.
Context source 1: http://www.managementstudyguide.com/e-commerce-advantages.htm
Context 2: E-commerce, the buying or selling of goods and services over the Internet, is
changing the way that we shop. On an increasing basis, consumers turn to the Internet to
purchase and research items like dishwashers, cars, stocks, travel and even clothing.
Context source 2: http://www.howstuffworks.com/advantages-e-commerce.htm
Nota bene: by 1998, from electronic + commerce.
Electronic- 1902, pertaining to electrons; 1930 as pertaining to electronics.
Commerce- 1530s, from Middle French commerce(14c.), from Latin commercium trade,
trafficking.
Variants: electronic commerce
Commentary: The Romanian equivalent comer electronic occurs in numerous articles
and dictionaries on the Web, but not so much in paper-based dictionaries.
Use area: Commerce, Internet Marketing, Business
Status: official
Ro correspondent: comer electronic
Correspondent source: http://www.wall-street.ro/tag/comert-electronic.html
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37. Email marketing

Definition: The use of email to promote a product or service. Email marketing is one of the
most powerful tools in the Internet marketers arsenal.
Context 1: Email marketing is directly marketing a commercial message to a group of
people using email. In its broadest sense, every email sent to a potential or current customer
could be considered email marketing. It usually involves using email to send ads, request
business, or solicit sales or donations, and is meant to build loyalty, trust, or brand
awareness. Email marketing can be done to either cold lists or current customer database.
Context source 1: http://en.wikipedia.org/wiki/Email_marketing
Context 2: Email marketing is a crucial component of any comprehensive B2B marketing
plan and when implemented correctly, a strategic email marketing initiative can expand
your sales conversation to a broader audience while building loyalty with your existing
client base.
Context source 2: http://offers.hubspot.com/7-steps-to-jump-start-your-email-marketingstrategy
Nota bene: email- 1982, short for electronic mail.
Variants: e-mail marketing, electronic mail marketing
Commentary: Romanian dictionaries do not provide a specific translation for this term,
but online articles referring to this type of marketing simply use the English equivalent or
marketing prin email.
Use area: Computer Science, Internet Marketing, Advertising
Status: official
86
Ro correspondent: marketing prin email

http://www.webservator.ro/marketingul-prin-email-ce-putem-obtine/
87
38. End-user
Definition: This is the person who actually uses the product or service that is provided. The
end-user is sometimes referred to as the consumer as well.
Definition source:
Context 1: The final or ultimate user of a computer system. The end user is the individual
who uses the product after it has been fully developed and marketed.
Context source 1: http://www.webopedia.com/TERM/E/end_user.html
Context 2: In order to create a successful product or service, the people who create,
develop, test and market it must think not of their own needs, but of the end-user's.
Context source 2: http://www.investopedia.com/terms/e/end-user.asp
Nota bene: c.1400, agent noun from use (v.). Of narcotics, from 1935; of computers, from
1967. User-friendly (1977) is said in some sources to have been coined by software
designer Harlan Crowder as early as 1972.
Variants: consumer, customer
Commentary: The term "end-user" is not included in dictionaries, but numerous articles
mention a possible Romanian equivalent i.e. utilizator final.
Use area: Commerce, Marketing
Status: official
Ro correspondent: utilizator final
http://www.proz.com/kudoz/english_to_romanian/law_general/4356052end_user_certificate.html
88
39. Expertise
Definition: special skills or knowledge in a particular subject that you learn by experience
or training.
Definition source: http://www.ldoceonline.com
Context 1: In the second view expertise is a characteristic of individuals and is a
consequence of the human capacity for extensive adaptation to physical and social
environments. Many accounts of the development of expertise emphasize that it comes
about through long periods of deliberate practice. In many domains of expertise estimates
of 10 years experience deliberate practice are common. Recent research on expertise
emphasizes the nurture side of the nature versus nurture argument.
Context source 1: http://en.wikipedia.org/wiki/Expert
Context 2: As the recession deepens, a small but growing number of people are taking their
skills online, doling out expertise or performing specified tasks for a fee.
Context source 2: http://online.wsj.com/article/SB123604090494214861.html
Nota bene: 1868, from French expertise (16c.) expert appraisal, experts report, from
expert.
Variants: expertness
Commentary: Expertise consists of those characteristics, skills and knowledge of a person
or of a system, which distinguishes experts from novices and less experienced people.
Use area: Science, Technology
Status: official
Ro correspondent: expertiz
Correspondent source: http://www.wordreference.com/roen/expertiza
89
40. Exposure
Definition: Degree to which an audience (readers, listeners, viewers, visitors to a website)
is in receipt of a promotional message.
Context 1: Any person in business now understands that things have changed drastically in
terms of business exposure, advertising and marketing. Due to Social Media marketing,
business will never be the same. The goals are still to increase exposure, brand awareness
and sales. However, the methodology behind accomplishing these goals has changed. Most
importantly they have changed drastically within the last year due to the popularity of
social media.
Context source 1:
http://anisesmithmarketing.com/2011/10/17/social-media-marketing-exposure-brandawareness-increased-sales/
Context 2: Businesses have always hosted contests in order to gain brand exposure.
However, before the invention of social media it was a lot harder to make it worth your
time and expenses unless you were national or global.
Context source 2:
http://www.eulergroup.com/gaining-brand-exposure-through-social-media-contests/
Nota bene: c.1600, public exhibition, from expose (v,) + -ure.
Variants: advertising, publicity
Commentary: The exposure of ones online business can be significantly increased by
applying internet marketing strategies.
Use area: Commerce, Business, Internet Marketing
Status: official
Ro correspondent: expunere, mediatizare
90
41. Forum
Definition: A medium for open discussion or voicing of ideas, such as a newspaper, a radio
or television program, or a website.
Context 1: Social media refers to a medium in which users participate and share. Forums
fit this definition spot on, and when you think of social media marketing tactics, you should
not forget about forums. Users initiate discussions and generate topics in forums, and other
users can comment, expound on a topic or answer questions. You can and should participate
in forums as an entrepreneur, to generate for leads and increased web traffic.
Context source 1:
http://bosmol.com/2011/04/the-role-of-forums-in-social-mediamarketing.html#.UbTx_flTCTk
Context 2: Forums from being just a place for discussion with groups have reached a place
where it acts as one of the effective tools for group communication in social media. With
variable features and user friendly technicalities it is a hot favorite for those who look for
platforms meant for a specific group.
Context source 2: http://www.webtrafficroi.com/emerging-role-of-forums-as-an-effectivesocial-media-tool/
Nota bene: The sense of assembly, place for public discussion was first recorded in the
1680s.
Variants: online social platform
Commentary: Romanian net users began to use this term and in time it was introduced in
Romanian dictionaries under the same form, i.e. forum.
Use area: Social Media
Status: official
Ro correspondent: forum
91
Correspondent source: http://www.wordreference.com/roen/forum
42. Guerrilla marketing

Definition: Tactics available to every small firm to compete with bigger firms by carving
out narrow but profitable niches.
Context 1: Guerrilla marketing is an advertising strategy in which low-cost unconventional
means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or
large network of individual cells, to convey or promote a product or an idea. The term
guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to
achieve a goal in a competitive and unforgiving environment.
Context source 1: http://en.wikipedia.org/wiki/Guerrilla_marketing
Context 2: These tactics include extreme specialization, aiming every effort at favorably
impressing the customers, providing service that goes beyond the customers' expectations,
fast response time, quick turn around of jobs and working hours that match the customers
requirements.
Context source 2: http://www.businessdictionary.com/definition/guerilla-marketing.html
Nota bene: fighter in an irregular, independent armed force, 1809, from Spanish guerrilla
body of skirmishers, skirmishing warfare. It is attested as an adjective from 1811.
Marketing- Marketing- 1560s, the verbal noun from market, which means buying and
selling. Its business sense is of moving goods from producer to consumer with emphasis
on advertising and sales.
Commentary: This type of marketing does not have a specific Romanian equivalent
because online Romanian writers and marketing companies use the term Guerrilla
marketing or marketing de tip Guerrila.
Use area: Online marketing, Advertising
Status: official
Ro correspondent: marketing de tip Guerrilla, Guerrilla marketing
92
Correspondent source : http://www.gmarketing.ro/coaching-in-marketing-si-vanzari/
43. Hyperlink
Definition: Text or an image on a web site that, when clicked on, takes the user to another
web page, either on the same site or on a different site.
Context 1: The gigantic international network of web pages known as the World Wide Web
is interconnected through the use of hyperlinks and indeed would simply fail to exist
without them.
Context source 1: http://www.ironspider.ca/format_text/hyperlinks.htm
Context 2: Hyperlinks are the programmatic commands to 'jump-to-another-page' in your
web browser. Every web page is filled with dozens of hyperlinks, each sending you to some
related web page or picture/file. You'll know that something is a hyperlink when your
mouse pointer changes to a pointing finger.
Context source 2: http://netforbeginners.about.com/od/h/f/What-Are-Hyperlinks.htm
Nota bene: by 1987, from hyper- + link.
Hyper- a word forming element with the meaning of over, above, beyond, exceedingly, to
excess, from Greek hyper (prep. and adv.) with the meaning of over, beyond, overmuch,
above measure.
Link- "torch," 1520s, of uncertain origin, possibly from Medieval Latin linchinus,
from lichinus "wick," from Greek lykhnos "portable light, lamp.
Variants: link, to hyperlink, hyperlinking
Commentary: The term does not have a Romanian equivalent and daily Internet users also
use hyperlink. Due to its frequent use, this term was included in the Romanian DEX.
Status: official
Ro correspondent: hyperlink
Correspondent source: http://dexonline.ro/definitie/hyperlink
93
44. Impressions
Definition: This measurement is used to count the number of times a person is viewing an
ad or message.
Definition source:
Context 1: An impression is a single display of a particular ad on a web page. Some search
engine advertising fees are based upon the number of impressions, while the majority is
based upon the number of clicks (PPC).
Context source 1: http://www.web1marketing.com/glossary.php?term=impression
Context 2: Impression, sometimes called a view or an ad view, is a term that refers to the
point in which an ad is viewed once by a visitor, or displayed once on a web page. The
number of impressions of a particular advertisement is determined by the number of times
the particular page is located and loaded.
Context source 2: http://www.brickmarketing.com/define-impression.htm
Nota bene: late 14c., mark produced by pressure, also image produced in the mind or
emotions, from Old French impression print, stamp; a pressing on the mind, from Latin
impressionem onset, attack, figuratively perception, literally a pressing into, from
imprimere. Meaning act or process of indenting is early 15c.; that of printing of a
number of copies is from 1570s. Meaning belief, vague notion (as in under the
impression) is from the 1610s.
Variants: views, ad views
Commentary: An online advertising term that refers to the number of times an ad
banner is downloaded (and presumably seen) by users.
Status: official
Ro correspondent: afiare
94
http://www.money.ro/dictionar/dictionar-marketing-advertising/impressions.html
45. Inbound link

Definition: a hyperlink to a particular Web page from an outside site, bringing traffic to that
Web page.
Definition source: http://www.lazworld.com/glossary.html#c
Context 1: Building inbound links is an important factor in your websites search engine
ranking. What makes your site show up at the top of a search? Its not what you say but
what others say about your site that counts! Since search engines cant analyze your site
like a human can, they rely on many factors, including how many other sites are talking
about and linking to yours. Creating the right inbound links is critical for your sites
success. Not only will you rank better, you will get more appropriate traffic.
Context source 1: http://www.eclickperformance.com/internet-marketing/link-building/
Context 2: Inbound links are like paved highways to your site without them visitors
and search engines will never find it. Next to optimized content, inbound link
popularity is the most influential factor in attaining high search engine rankings.
Many sites are very poorly linked up and therefore the search engines dont know
what they are about, who thinks they are important, or how to value them.
Context source 2: http://www.agitointernetmarketing.com/search-marketing-solutionslinkequity.html
Nota bene: inbound- 1857, homeward, from in- + bound. Originally of ships.
Variants: inbound linking strategies, inbound link development, hyperlink, backlink
Commentary: Most Internet users also talk about inbound links by keeping the English
term. One dictionary provides a Romanian equivalent that will be presented below.
However, the English term- a neologism that entered in the Romanian language is
95
definitely more preferred by Internet users than the Romanian equivalent. The numerous
Romanian articles that use inbound link or link inbound are valid proof.
Status: official
Ro correspondent: legtur de intrare, inbound link
Correspondent source 1: Dicionar de informatic, Editura Corint, 2010, autor Traian
Ardac.
Correspondent source 2 : http://sfaturioptimizareseo.wordpress.com/tag/link-juice/
96
46. Inbound marketing

Definition: Inbound marketing is a style of marketing that focuses on getting found by new
visitors, converting traffic into leads, and analyzing performance.
Definition source:
Context 1: Sharing is caring and inbound marketing is about creating and sharing content
with the world. By creating content specifically designed to appeal to your dream
customers, inbound marketing attracts qualified prospects to your business and keeps them
coming back for more.
Context source 1: http://www.hubspot.com/inbound-marketing
Context 2: Quality content creation is the key to an effective inbound marketing strategy
where customer engagement is driven by the publishing of relevant and timely content.
Context source 2: http://www.curatedcontent.com.au/2013/04/26/an-effective-inboundmarketing-strategy-starts-with-quality-content/
Nota bene: inbound- 1857, homeward, from in- + bound. Originally of ships.
Commentary: The major advantage of inbound marketing is the manner in which the
message about your business is spread via various online channels. These channels may be
ones business website or blog and numerous social media channels such as YouTube,
Facebook and Twitter. The Romanian equivalent is not that different from the English term.
Use area: Internet Marketing
97
Status: official
Ro correspondent: strategii de marketing inbound
Correspondent source: http://marketingprofitabil.com/strategii-de-marketing-inbound-sioutbound-beneficii-si-riscuri/
98
47. IT (Information technology)

Definition: Set of tools, processes, and methodologies (such as coding/programming, data
communications, data conversion, storage and retrieval, systems analysis and design,
systems control) and associated equipment employed to collect, process and present
information.
Context 1: Information technology is all about allowing for the most effective and
competent forms of electronic communication to take place. These communications may
come in the form of telephony, such as point to point phone calls or audio conference calls.
They may also be provided as video and web conferences, internal communications such as
common network drives or server access, and external devices such as electronic mail that
is sent through a secure server.
Context source 1: http://www.wisegeek.org/what-is-an-it-department.htm
Context 2: The IT (Information Technology) Department should be in charge of all
computer based systems in an entity (school, business, home, government institution) or
otherwise. This involves providing systems, repairing and maintaining, as well as coming
up with solutions to for users (as in finding software for users, fixing issues, or providing
entire frameworks for the staff to work with). A professional IT department should also be
in charge of securing all systems and network devices, as well as optimizing their
operations, so as to provide the best and quickest environment for their users.
Context source 2:
http://wiki.answers.com/Q/What_are_the_main_IT_Dept_roles_and_functions
Nota bene: late 14c., act of informing, from Old French informacion, enformacion
information, advice, instruction, from Latin informationem outline, concept, idea, noun
of action from pp. stem of informare. Meaning knowledge communicated is from mid15c. Information technology is attested from 1958. Information revolution is attested
from 1969.
99

Commentary: IT also includes telecommunications. .
Use area: Electronics, Computer Science
Status: official
Ro correspondent: technologia informaiei, IT
Correspondent source: http://www.wordreference.com/enro/INFORMATION
100
48. Investment
Definition: something that you are willing to spend money on because it will give you
benefits in the future.
Context 1: Generating the right Internet marketing results requires investment of time and
other valuable resources on an ongoing basis.
Context source 1: http://www.findandconvert.com/internet-marketing-results/
Context 2: The Georgia General Assembly is considering another bill to limit investment in
telecommunications networks in the state, an odd proposition when just about everyone
agrees that states need as much investment in these networks as possible.
Context source 2:
http://www.freepress.net/blog/2013/02/12/georgia-bill-aims-limit-investment-internetnetworks
Nota bene : 1590s, act of putting on vestments, later act of being invested with an
office, right, endowment, etc (1640s) and surrounding and besieging of a military target
(1811). It acquires a commercial sense in the 1610s. The general use is from 1740 in the
sense of conversion of money to property in hopes of profit and by 1837 it is used in the
sense of amount of money invested.
Variants: acquisition
Commentary: One of the most profitable and modern investment methods is to start an
online business due to the fact that a web-based business does not require huge investment.
This way, one can provide services or sell products online.
Use area: Business, Marketing, Internet marketing, Economics, Accounting
Status: official
Ro correspondent: investiie
101

49. Joint venture
Definition: The cooperation of two or more Internet marketers to sell or promote a product
or service to their mutual benefit and profit. The term is typically used to refer to instances
when a prominent Internet marketer functions as a "super affiliate," promoting another
marketer's product (often during a launch) in return for an affiliate commission that is
sometimes higher than that available to other affiliates.
Context 1: Joint venture or JV approach as you may call is an effective method to promote
an online marketing business. As there is lot of competition online, it calls for businesses
that sell similar products and services to come together. For example: If you sell books
related to painting, and start a joint venture with an interior decoration company, it would
become a strength rather than becoming a weakness.
Context source 1: http://wholesalesuppliers.sitemoxie.com/im-12
Context 2: If implemented correctly, joint venture marketing can be effective in driving
traffic to a site. If you have a great product but you do not have many visitors to your site,
you could approach someone in your niche that has a substantial list of subscribers and
enter into a joint venture with them and get them to promote your product on their list in
exchange for a share of your profit.
Context
source
2:
http://www.johnchow.com/how-to-make-money-online-with-joint-
venture-jv-marketing/
Nota bene: joint- early 15c., "united," from Old French jointiz (adj.) and joint, literally
"joined," past participle of joindre .
Venture- mid-15c., to risk the loss (of something). General sense of to dare, to presume
is recorded in the 1550s. The meaning enterprise of a business nature is recorded in the in
the 1580s. Venture capital is attested in 1943.
102

Variants: JV approach
Commentary: Internet marketers consider that joint ventures are one of the keystones to
success in Internet marketing.
Use area: Business, Internet Marketing
Status: official
Ro correspondent: parteneriat commercial, asociere comercial
Correspondent source: http://www.wordreference.com/enro/joint
103
50. Keyword
Definition: A word, phrase, or group of words that helps a search engine to identify the
topic of a given web page.
Definition source: http://www.imarketingdictionary.com/keyword.html
Context 1: Internet searchers spend much of their time surfing the net and using keywords
in search engines to look for what they want, be it information, products or services. As a
result, keyword marketing, plays a pivotal role in marketing and promoting any online
business.
Context source 1: http://www.active-domain.com/keyword-marketing.htm
Context source 2: Google Suggest also offers a nice way to research keywords. When you
start typing a word in the Google suggest box, it starts showing the related most popular
search queries in a drop down menu. Therefore you can immediately come to know about
the related keywords / sentences for a particular search query.
Context source 2: http://www.makeuseof.com/tag/6-free-tools-to-get-the-best-keywordsfor-your-site/
Nota bene: 1807, from key (n.) + word (n.). It originally referred to codes and ciphers.
Variants: key word
Commentary: In Internet marketing, a keyword refers to any word or words used for a
search even if several words are typed.
Use area: Computer science, Internet marketing
Status: official
Ro correspondent: cuvnt cheie
Correspondent source: http://www.wordreference.com/enro/keyword
104
51. Landing page

Definition: The web page displayed by a browser when an ad has been clicked on.
Definition source: http://www.openx.com/docs/glossary/online-advertising-terms
Context 1: In online marketing a landing page, sometimes known as a "lead capture page"
or a "lander", is a single web page that appears in response to clicking on a search engine
optimized search result or an online advertisement. Landing pages are often linked to
from social media, email campaigns or search engine marketing campaigns in order to
enhance the effectiveness of the advertisements.
Context source 1: http://en.wikipedia.org/wiki/Landing_page
Context 2: Landing pages are known by many names, lead capture page or a lander
and even a conversion page. These are really all the same thing and when put in plain
terms a landing page is a single web page that appears in response to clicking on a search
result or online advertisement. Landing pages can be used for any internet marketing effort;
however they are most commonly seen when linked to social media, email campaigns, or
online ads. The goal of a landing page is to increase conversions, and get more
customer/sales leads.
Context source 2: http://blog.halfabubbleout.com/blog/bid/289768/Why-Use-LandingPages-for-Internet-Marketing
Nota bene: landing- c.1600, place for boats; of stairs, first attested 1789.
Page- sheet of paper, 1580s, from Middle French page, from Old French pagene page,
text (12c), from Latin pagina page, leaf of paper, strip of papyrus fastened to others.
Variants: conversion page, lead capture page, lander
Commentary: There is no Romanian equivalent attested by dictionaries. Most online
articles use pagin de destinaie a unei reclame to refer to landing page.
Use area: Computer Science, Advertising
105
Status: official
Ro correspondent: pagin de destinaie a unei reclame
Correspondent source : http://creative-on.com/ro/online-marketing/landing-pages/
106
52. Lead Generation

Definition: Lead generation is the process of attracting new leads. It is a marketing tactic
that drives a person to demonstrate interest in a product or service online this traditionally
happens by providing valuable content in exchange for contact information from a website
visitor.
Definition source:
Context 1: Online lead generation is an Internet marketing term that refers to the
generation of prospective consumer interest or inquiry into a business' products or services
through the Internet. Leads can be generated for a variety of purposes - list building, enewsletter list acquisition, and building out reward programs, loyalty programs or for other
member acquisition programs.
Context source 1: http://en.wikipedia.org/wiki/Online_lead_generation
Context 2: In todays world, both advertising and marketing your business is a most
challenging issue. With the effect of world-wide-web expanding more and more in a dayto-day life, an excellent advertising and marketing approach must exceed traditional
promotions. Fortunately, the web can make lead generation advertising and marketing
simpler than ever.
Context source 2:
http://www.dealermarketing.com/internet-marketing/online-marketing/2846-online-leadgeneration-and-internet-marketing-tips
Nota bene: heavy metal, Old English lead, from West Germanic *loudhom (cf. Old
Frisian lad, Middle Dutch loot, Dutch lood "lead," German Lot "weight, plummet").
Black lead was an old name for "graphite," hence lead pencil (1680s) and the colloquial
figurative phrase to have lead in one's pencil "be possessed of (especially male sexual)
vigor," attested by 1902. Lead balloon "a failure," American English slang, attested by 1957
(as a type of something heavy that can be kept up only with effort, from 1904). Lead-
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footed "slow" is from 1896; opposite sense of "fast" emerged 1940s in trucker's jargon,
from notion of a foot heavy on the gas pedal, c.1300, action of leading.
Generation- early 14c., body of individuals born about the same period (usually 30
years), from Old French generacion (12c.) and directly from Latin generationem
generating, generation, noun of action from past participle stem of generare bring
forth.
Variants: online lead generation
Commentary: There is no lexicographic data concerning a Romanian dictionary entry for
this term. However, a number of online articles talk about Lead Generation as activitatea
de identificare a potenialilor consumatori.
Use area: Internet marketing, Business, Commerce
Status: official
Ro correspondent source: Activitatea de identificare a potenialilor consumatori.
http://www.money.ro/dictionar/dictionar-marketing-advertising/lead_generation.html
108
53. Leads
Definition: A lead, in a marketing context, is a potential sales contact: an individual or
organization that expresses an interest in your goods or services.
Definition source: http://searchitchannel.techtarget.com/definition/lead
Context 1: At its most basic level, a sales lead is the first stage of the sales process and
represents the identity of a person or entity who has expressed an interest in either
addressing the underlying business issue which your product or service addresses and/or
your specific product or service.
Context source 1: http://www.resourcenation.com/blog
Context 2: Businesses gain access to leads through advertising, trade shows, direct mailings
and other marketing efforts. They can also purchase sales leads from third-party companies.
Context source 2: http://www.investopedia.com/terms/s/sales-lead.asp
Nota bene: heavy metal, Old English lead, from West Germanic *loudhom (cf. Old
Frisian lad, Middle Dutch loot, Dutch lood "lead," German Lot "weight, plummet").
Black lead was an old name for "graphite," hence lead pencil (1680s) and the colloquial
figurative phrase to have lead in one's pencil "be possessed of (especially male sexual)
vigor," attested by 1902. Lead balloon "a failure," American English slang, attested by 1957
(as a type of something heavy that can be kept up only with effort, from 1904). Leadfooted "slow" is from 1896; opposite sense of "fast" emerged 1940s in trucker's jargon,
from notion of a foot heavy on the gas pedal, c.1300, action of leading.
Variants: prospects
Commentary: A lead is a person who is keen on purchasing a product or a service. The
term is not included in English-Romanian dictionaries, but a significant number of articles
on the Internet use the Romanian term potential client or even lead.
109

Status: official
Ro correspondent: potential client, potential lead
Correspondent
source:
http://www.anytimecrm.ro/index.php/resurse/despre-crm/112-
glosar.html
110
54. Like
Definition : A Like is an action that can be made by a Facebook user. Instead of writing a
comment for a message or a status update, a Facebook user can click the Like button as a
quick way to show approval and share the message.
Definition source:
Context 1: The Like button is a simple plugin that lets people quickly share content on
Facebook. Clicking a Like button on a site creates a connection in the graph between the
content and the person who clicks the button. Clicking the Like button also publishes
an Open Graph Like action, and displays stories on that person's timeline and their friends'
news feeds. This story will link back to the site and drive distribution of content.
Context source 1: https://developers.facebook.com/docs/reference/plugins/like/
Context 2: A like button, like option or recommend button is a feature in communication
software such as social networking services, Internet forums, news websites and blogs
where the user can express that he/she likes, enjoys or supports certain content. Internet
services that feature like buttons usually display the quantity of users who liked a content,
and may show a full or partial list of them. This is a quantitative alternative to other
methods of expressing reaction to content, like writing a reply text.
Some websites also include a dislike button, so the user can either vote in favor, against or
neutrally.
Context source 2: http://en.wikipedia.org/wiki/Like_button
Nota bene: c.1200, "a similar thing" (to another), from like (adj.).
Variants: like button, like option, recommend button
111
Commentary: The like button is actually a characteristic of social networking services

such as Facebook and HI5, where users can like content such as status updates, comments,
photos, links shared by friends, and advertisements. This term is not included in
dictionaries, but a Romanian equivalent that is frequently used is butonul Like de pe
Facebook.
Use area: Social Media, Internet Marketing
Status: official
Ro correspondent: buton Like de pe Facebook
Correspondent source: http://www.libertatea.ro/detalii/articol/buton-like-438772.html
112
55. Logistics
Definition : Planning, execution, and control of the procurement, movement and stationing
of personnel, material and other resources to achieve the objectives of a campaign, plan,
project or strategy.
Context 1: Business logistics can be defined as "having the right item in the right quantity
at the right time at the right place for the right price in the right condition to the right
customer", and is the science of process and incorporates all industry sectors. The goal of
logistics work is to manage the fruition of project life cycles, supply chains and resultant
efficiencies.
Context source 1: http://encyclopedia.thefreedictionary.com/logistics
Context 2: The overall management of the way resources are obtained, stored and moved
to the locations where they are required. Logistics management entails identifying potential
suppliers and distributors, evaluating how accessible and effective they are and establishing
relationships and signing contracts with the companies who offer the best combination of
price and service. A company might also choose to handle its own logistics if it is costeffective to do so.
Context source 2: http://www.investopedia.com/terms/l/logistics.asp
Nota bene: art of moving, quartering and supplying troops, 1879, from French (lart)
logistique (art) of quartering troops, from Middle French logis lodging. Related:
Logistical.
Variants: logistical
Commentary: It refers to the management of the details of an operation.
Use area: Business, Economics, Marketing
113
Status: official
Ro correspondent: logistic
Correspondent source: http://www.wordreference.com/enro/logistics
56. Marketplace
Definition: The commercial world of buying and selling.
Context 1: Online marketplace (or online ecommerce marketplace) refers to a type
of ecommerce site where product and inventory information is provided by multiple third
parties, whereas transactions are processes by the marketplace operator. Online
marketplaces are the primary type of multichannel ecommerce.
Context source 1: http://en.wikipedia.org/wiki/Online_marketplace
Context 2: Shoppers like convenience, simplicity and value. Online, a few clicks and your
items are dispatched, often costing less than on the High Street. 65% of e-shoppers prefer to
buy from marketplaces or auction sites so for retailers with no e-commerce site or those
wanting to expand their product reach, marketplaces can be extremely lucrative.
Context source 2:
http://www.fourthsource.com/ecommerce/increase-product-engagement-marketplace-sales11772
Nota bene: late 14c., place where a market is held, from market (n.) + place (n.)
Variants: market, market place
Commentary: The term refers to the world of business, commerce and e-commerce.
Use area: Business, Commerce
Status: official
Ro correspondent: pia
114
57. Navigation
Definition: A web page element, usually located at the top, with links that help visitors to
navigate through a website.
Definition source:
Context 1: Website navigation is important to the success of your website visitors
experience to your website. The websites navigation system is like a road map to all the
different areas and information contained within the website.
Context source 1: http://www.webpagemistakes.ca/website-navigation/
Context 2: Navigation is a key element of any website. Its how the user gets from section
to section, and to your content. Aside from creating something unique, there are several
options for navigation in site design that are quite common and for a good reason they
help the user browse your site easily.
Context source 2:
http://graphicdesign.about.com/od/effectivewebsites/tp/website_nav_types.htm
Nota bene : 1530s, from Middle French navigation (14c.) or directly from Latin
navigationem a sailing, navigation, voyage,, noun of action from past participle stem of
navigare to sail, sail over, go by sea, steer a ship, from navis ship + root of agree to
drive.
Variants: website navigation, site navigation
Commentary: A web navigation that has a user-friendly design will facilitate easier
movement from one Web page to another Web page.
Use area: Computer Science, Online Marketing
Status: official
115
Ro correspondent: navigare pe internet

http://www.realitatea.net/cum-poate-fi-marita-viteza-de-navigare-pe-internet_1191494.html
58. Netiquette
Definition: Net etiquette refers to roper manners on the internet, especially during chatting.
It requires never forgetting that at the other end of the connection is a person and offcolored remarks and inconsiderate comments are as offending via a computer screen as in a
face-to-face encounter.
Context 1: Netiquette is a system of social grace on the Internet. Sales and marketing
specialists especially should be aware of and practice proper Internet communication styles.
After all, these communications represent not only themselves, but also their companies.
Context source 1:
http://education.smartpros.com/internetmarketing/ch04/netiquette.html
Context 2: Netiquette, a term coined by blending Internet and etiquette, is a catch-all term
for the conventions of politeness recognized in Cyberspace. Communicating only in words,
from behind a computer screen does give us a degree of anonymity in the vastness of
cyberspace.
However,
this
doesn't
exempt
us
from
practicing
correct
and
proper netiquette. Good netiquette may not sound all that important, but if your business
life, personal life, or other professional dealings depend on the Internet, acquiring polished
netiquette is vital to avoid jeopardizing your business.
Context source 2: http://sunburntseo.com/how-to-use-good-email-netiquette
Nota bene: 1993, coined from net, short for Internet + etiquette.
Variants: network etiquette, internet etiquette
Commentary: This word has a Romanian equivalent netichet, which is widely used on
the Internet and also by certain online dictionaries.
Use area: Internet, Social Media
116
Status: official
Ro correspondent: netichet, bunele maniere n utilizarea internetului
Correspondent source : http://www.wordreference.com/enro/netiquette
59. Netizen
Definition: A person who participates in the life of the Internet. One who is familiar with
the Internet and conversant with its culture and norms.
Context 1: A netizen is an Internet user who is trying to contribute to the Internet's use and
growth. As a powerful communications medium, the Internet seems to offer great
possibilities for social change. It also creates a new culture and its own special issues, such
as who shall have access to it. The implication is that the Internet's users, who use and
know most about it, have a responsibility to ensure that is used constructively while also
fostering free speech and open access.
Context source 1: http://whatis.techtarget.com/definition/netizen
Context 2: The Internet age has brought a variety of new trends, new ideas and new
terminology. One such term, netizen, pertains to frequent users of the Internet.
Technologically advanced countries highly involved in contributing to Internet culture,
such as South Korea, have direct ties to this term.
Context source 2: http://www.ehow.com/info_8504171_korean-netizens.html
Nota bene: 1995, from net, short for Internet + citizen
Variants: Internet user, surfer
Commentary: The Romanian equivalent is not encountered in dictionaries, but various
online articles mention the Romanian term internaut.
Use area: Computer Science, Internet
Status: official
Ro correspondent: internaut
117
http://epochtimes-romania.com/news/un-internaut-intenteaza-proces-statului-chinez-dupaun-an-de-munca-fortata---158996
60. Networking
Definition: the activity of meeting and talking to people to exchange information and
advice about work or interests.
Context 1: Networking should be a fully integrated component in the life of every business
person. It will lead to stronger contacts and friendships that can help in every aspect of your
work.
Context source 1: http://www.rileyguide.com/nettips.html
Context 2: Facebook is a phenomenon that has grown exponentially in a very short time
and continues to do so. It was originally used mostly by college students to keep in touch
with high school pals, but now recent statistics prove that it has moved beyond its original
use and has become an incredibly powerful business networking medium.
Context source 2:
http://www.startupnation.com/business-articles/9344/1/facebook-networking.htm
Nota bene: 1887, to cover with a network, from network (n.). From 1942 as to
broadcast over a (radio) network; 1972 in reference to computers; 1980s in reference to
persons. Related: networked, networking.
Variants: systematic web
Commentary: Networking means building relationships and sharing common interests
with people on online social channels.
Use area: Electronics, Computer Science, Social Media
Status: official
Ro correspondent: conectare n reea
Correspondent source: Dicionar de informatic, Editura Corint, 2010, autor Traian Ardac.
118
61. Newsletter
Definition: Small, printed (generally on letter-size paper), or published through other
means, newspaper or digest aimed for a select audience on a subject, or for circulation
within an organization.
Context 1: Email newsletter ads and sponsorships allow advertisers to reach a targeted
audience driving traffic to a website, store or office, signups to a newsletter or sales of a
product or service.
Context source 1:
Context 2: Newsletters are increasing popular as a promotion for any company these days.
A marketing and advertising newsletter is a paper that informs, informs, suggests, conveys
and promotes about a company to its potential viewers and usage. Newsletter marketing, if
used successfully, can make tremendous interest and attention about a company and its
company actions. That is why it is quite beneficial to make efficient use of a newsletter to
market a company or any business.
Context
source
2:
http://www.sigvekommedal.com/the-effective-role-of-newsletter-
marketing-in-promoting-your-business/
Nota bene: also news-letter, 1670s, from news (n.) + letter (n.). It fell from use until it was
revived in the 20c.
Variants: email newsletter
119
Commentary: One of the most important tasks for a business is to maintain contact with its
customers. Developing a newsletter program with a solid audience will prove to be a very
important marketing asset for the duration of a company.
Use area: Internet Marketing, E-commerce
Status: official
Ro correspondent: buletin informativ
Correspondent source: http://www.wordreference.com/roen/buletin
120
62. Online reputation

Definition: the opinion that people have about how good or how bad someone or
something is.
Definition source: Macmillan dictionary online
Context 1: Managing your online reputation isnt easy. It doesnt matter if you have the
best product or service in the world. It could simultaneously save lives, protect the
environment, prevent wars and make everyone thin and beautiful, people would still have
something negative to say about it.
Context source 1:
http://www.visibilitymagazine.com/location3-media
Context 2: Past scandals, bad photos, critical comments: the internet has a long memory.
As the EU considers the 'right to be forgotten', people investigate the growing business of
managing online reputation and learn how you can airbrush your own past
Context source 2:
http://www.visibilitymagazine.com/location3-media/tarla-cummings/online-reputation
Nota bene : online- in reference to computers, directly connected to a peripheral device,
from 1950.
Reputation- late 14c, from Latin reputationem consideration, from reputatus, past
participle of reputare reflect upon, reckon.
Variants: web reputation
Commentary: Business owners can monitor their online reputation by implementing an
online reputation monitoring strategy. This way, owners can understand whats being said
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about their brand, they can identify customers needs and build loyalty by showing
customers that their suggestions were taken into consideration.
Use area: Internet marketing
Status: official
Ro correspondent: reputaie online
Correspondent source: http://www.wall-street.ro/articol/Marketing-PR/64989/Cum-sa-iticonstruiesti-o-reputatie-online-solida.html
122
63. Opt in
Definition: To opt-in, or subscribe to an email list, is to choose to receive email
communications by supplying your email address to a particular company, website or
individual thereby giving them permission to email you. The subscriber can often indicate
areas of personal interest (e.g. mountain biking) and/or indicate what types of emails they
wish to receive from the sender (e.g. newsletters).
Definition source:
Context 1: Most companies now use some form of direct marketing to find new customers,
and to keep in touch with existing customers. The advent of email revolutionised the direct
marketing industry, making the process cheaper, more wide-reaching and in some
circumstances more effective. Unfortunately all of the advantages of email marketing are
also exploited by spammers. An "opt-in" generally refers to a tick box which, if filled in by
the user, indicates positively that they would like to be contacted by a particular form of
communication. Unless the user ticks the box then the
organisation cannot use their details for the form of marketing listed.
Context source 1: http://www.out-law.com/page-5657
Context 2: Opt-in email advertising, or permission marketing, is a method of advertising
via email whereby the recipient of the advertisement has consented to receive it. This
method is one of several developed by marketers to eliminate the disadvantages of email
marketing.
Context source 2:
http://en.wikipedia.org/wiki/Email_marketing#Opt-in_email_advertising
123
Nota bene: 1877, from French opter to choose (16c.), from Latin optare choose, desire.
To opt out is attested from 1922. Related: opted, opting
Variants: to suscribe
Commentary: There is no lexicographic data regarding a dictionary entry for this term.
However, some online articles mention a synonym for it- to suscribe and certain bloggers
refer to the Romanian verb a se abona.
Status: official
Ro correspondent: a se abona
http://marketingportal.manager.ro/articole/e-mail-marketing-30/ce-inseamna-opt-in1861.html
124
64. Outbound link

Definition: A link that takes people from the website theyre visiting to a different site.
Definition source:
http://www.orital.com/client_media/medialibrary/2010/11/Orital-Digital-Glossaryupdated.pdf
Context 1: Links are the connection between various web pages and when such links are
attached to websites, they are called outbound links. If you are getting traffic from other
sites through backlinks or inbound links, it is due to the fact that the site displays outbound
links that are redirected to your site.
Context 1 source:
http://www.worthofweb.com/blog/importance-of-outbound-links-for-seo/
Context 2: Did you know that its important to have outbound links on your website? By
sharing and linking to other authoritative and helpful sources, youre providing your
visitors with a valuable service, and thats also going to increase the value of your own
website as a resource. Believe it or not, your own rankings can improve if your outbound
links offer your visitors information or services that are similar or related to your own, and
if those outbound links go to quality sites.
Context source 2: http://www.seoautomatic.com/learn-seo/outbound-link-tips/
Nota bene: outbound- the opposite of inbound, 1857, homeward, from in- + bound.
125
Variants: external link

Commentary: The difference between inbound links and outbound links is quite obvious.
Inbound links or also known as backlinks are the links that point to your site, whereas
outbound links are the links that point to other websites from your website. Etymologic
data was not found for outbound. Most Romanian articles include the use of the English
term, rather than its Romanian equivalent.
Status: official
Ro correspondent: link de ieire, link extern, link outbound
Correspondent source: http://www.webdesign-oz.com/topic/link/
126
65. Page views

Definition: A measure used by Google and various web site statistics programs, of how
frequently a page has been visited or seen.
Definition source: http://www.imarketingdictionary.com/page-views.html
Context 1: A page view is also known as a page impression and is a request from a web
user to load a particular web page (or HTML file) on the Internet. Each time that a visitor
reaches a page or hits reload after reaching a page, it is counted as an additional page view.
Context source 1: http://www.brickmarketing.com/define-page-view.htm
Context 2: Page views are often used in online advertising, where advertisers use the
number of page views a site receives to determine where and how to advertise.
Context source 2: http://www.webopedia.com/TERM/P/page_view.html
Nota bene: page - sheet of paper, 1580s, from Middle French page, from Old French
pagene page, text (12c), from Latin pagina page, leaf of paper, strip of papyrus fastened
to others.
View- early 14c., "formal inspection or survey" (of land); mid-14c., "visual perception,"
from Anglo-French vewe "view," from Old French veue, noun use of fem. past participle
of veoir "to see," from Latin videre "to see". Sense of "manner of regarding something" first
recorded early 15c. Meaning "sight or prospect of a landscape, etc." is recorded from
c.1600.
Variants: page hits
127
Commentary: The term refers to the number of users who saw a particular web page on a
website.
Status: official
Ro correspondent: pagini vizualizate
Correspondent source: http://www.dnl.ro/dictionar-web/p.htm
66. PPC (Pay-per-Click)

Definition: a system of payment used on the Internet in which an advertiser on a website
pays the website owner according to the number of people who visit the advertiser's
website via the hyperlinked advert on the owner's website.
Context 1: In fact, Pay per Click is a fairly simple concept and has many advantages.
Basically, it is a method of online advertising that places your advertisement on search
engine results pages, usually appearing to the right or at the top of the organic search
results.
Context source 1:
http://www.webrageous.com/blog/pay-per-click-advertising-advantages/
Context 2: Companies of all sizes in all industries are taking advantage of pay per click
advertisings immediate and quantifiable results. Pay-Per-Click (PPC) delivers highly
targeted pre-qualified traffic and your companys message is delivered the very customers
already searching for your product or service. Another PPC benefit is that it also offers the
unique ability to test messaging, enhance both on- and off-line branding, and nimbly adjust
to shifting market conditions.
Context source 2: http://www.seoinc.com/ppc/ppc-benefits
Nota bene: pay- c.1200, to appease, pacify, satisfy, from Old French paier to pay, pay
up (12c., Modern French payer ), from Latin pacare to please, pacify, satisfy (in
Medieval Latin especially satisfy a creditor). Meaning to give what is due for goods and
128
services arose in Medieval Latin and was attested in English by early 13c. Related: paid,
paying.
Per-158090; < Latin: through, by, for, for each.
Click- (n.)- 1610s, from click (v.), which in the 1580s had the meaning of imitative
origin. The figurative sense, in reference usually to persons, "hit it off at once, become
friendly upon meeting" is from 1915, perhaps based on the sound of a key in a lock.
Related: Clicked; clicking.
Variants: PPC, PPC advertising
Commentary: this is a form of online advertising also used by Romanian websites and
webmasters. However, dictionaries do not provide a Romanian equivalent. This advertising
practice is either called plata pe/la clic or pay per click.
Status: official
Ro correspondent: plata pe clic, plata la clic, pay per click
Correspondent source: http://platforma.adaptic.ro/blog/index.php?entryid=12
129
67. Privacy policy

Definition: A clear description of a website or companys policy on the use of information
collected from and about website visitors and what they do, and do not do, with the data.
Definition source:
Context 1: A privacy policy is a document telling visitors to your site what information you
collect and what you do with that information. Very simply: it is a short explanation of
what you are doing to observe visitors to your website.
Context source 1: http://www.opentracker.net/article/how-write-website-privacy-policy
Context 2: The privacy policy builds trust especially among those who opt-in to receive
email from you or those who register on your site.
Context source 2:
Nota bene: privacy- 1590s, a private matter, a secret; c.1600 as seclusion, from private
(adj.) + -cy. Meaning state of freedom from intrusion is from 1814. Earlier was privatie
(late 14c. as secret, mystery; c.1400 as a secret, secret deed; solitude, privacy), from
Old French privaut.
Policy- "way of management," late 14c., policie, "study or practice of government; good
government;" from Old French policie (14c.) "political organization, civil administration,"
from Late Latin politia "the state, civil administration," from Greek politeia "state,
130
administration, government, citizenship," frompolites "citizen," from polis "city, state".

Meaning "plan of action, way of management" first recorded c.1400.
Variants: privacy rights, protection of personal information
Commentary: If subscribers, prospects and customers know their information is safe with
the online business, they will likely share more information making the relationship much
more valuable.
Use area: Marketing, Business
Status: official
Ro correspondent: politic de confidenialitate
Correspondent source: http://ro-en.gsp.ro/index.php?d=e&q=privacy+policy
131
68. Profitability
Definition : The state or condition of yielding a financial profit or gain.
Context 1: About 94% of all online businesses fail to achieve profitability, in large measure
because these entrepreneurs didnt manage the risk versus reward equation. No one makes
it to profitability right out of the blocks. Theres always some site tweaking and SEO
tweaking that takes place after the sites launch.
Context source 1:
http://www.w3-edge.com/weblog/2006/08/online-business-profitability/
Context 2: Profitability refers to the potential of a venture to be financially successful. This
may be assessed before entering into a business or it may be used to analyze a venture that
is currently operating.
Context source 2: http://www.wisegeek.com/what-is-profitability.htm
Nota bene: mid-14c., from profitable + -ity.
Profitable- c.1300,yielding benefit, useful, from profit (v.) + -able or from Old French
profitable. Specific sense of money-making is attested from 1758. Related: profitably.
Variants: ROI, return on investment
132
Commentary: This term has a Romanian equivalent that is included in numerous

dictionaries.
Status: official
Ro correspondent: rentabilitate, profitabilitate
Correspondent source: http://dexonline.ro/
69. Prospecting
Definition: Systematically collecting names of the prospects (called leads).
Context 1: No longer about digging for minerals, prospecting in the digital age calls on
sales leaders to find and develop prospective customers to buy a companys unique
products or services. The most efficient prospecting techniques now involve inbound
marketing. Your business should focus on building a website that allows customers to come
to you through SEO.
Context source 1:
http://scalabilityproject.com/prospecting-in-the-digital-age-through-seo/
Context 2: You cant control the economy or your competition. In order to effectively
navigate existing market conditions you can only implement strategies to overcome the
obstacles in your existing method of generating business. Attend this webinar to get the
most from your prospecting efforts and position your firm for a surge in business when
market conditions improve.
Context source 2:
http://www.web-site-los-angeles.com/seo-prospecting-in-a-tough-economy.php
Nota bene : from to prospect, in the sense of look forth, look out over (1550s), from
Latin prospectare. Related: prospected.
133

Variants: prospect, prospected, potential client
Commentary: Prospecting means figuring out who is a potential customer.
Use area: Marketing, Advertising
Status: official
Ro correspondent: prospectare
Correspondent source: http://www.wordreference.com/roen/prospectare
70. Prototype
Definition: one of the first units manufactured of a product, which is tested so that the
design can be changed if necessary before the product is manufactured commercially.
Context 1: The most popular tool used in the prototype marketing is through the method of
a sales meeting. The best way to do that is by generating a sales meeting in the company
but it can be frustrating at times because nobody is sure about the decision which will be
taken and at what time it will exactly be taken. But this is your only chance.
Context source 1:
http://www.promojunkie.com/forum/internet-marketing-forum/140263-most-importantway-marketing-your-prototype.html
Context 2: The actual process of website prototyping involves building a fully functioning
model of the site before the coding process is completed and the site goes live. This
prototype is great for your in-house team to look at and provide feedback, but one of its
biggest strengths is that it can actually be tested by users. You can open it up to limited-run
beta testing and determine how your users who have never seen the site before will
experience it.
Context source 2: http://www.webbizideas.com/prototyping
134
Nota bene: c.1600, from French prototype (16c.) and directly from Medieval Latin
prototypes original, primitive, from Greek prototypon a first or primitive form, noun
use of neuter singular of prototypes original, primitive, from protos first + typos
impression, mold, pattern.
Variants: beta version
Commentary: A prototype is a beta working model of a product, usually built for
demonstration purposes.
Use area: Computer Science, Engineering
Status: official
Ro correspondent: prototip
Correspondent source: http://www.wordreference.com/roen/prototip
135
71. Publicity
Definition: Type of promotion that relies on public relations effect of a news story carried
usually free by mass media.
Context 1: Whether your business is exclusively online, a brick-and-mortar store or a
combination, you need publicity. People need to learn about what you offer and why they
need your help. Publicity, whether online, print or broadcast, creates visibility thats worth
thousands of dollars.
Context source 1: http://www.entrepreneur.com/article/203924
Context 2: Why do some companies succeed in generating publicity while others don't? It's
been proved time and time again that no matter how large or small your business is, the key
to securing publicity is identifying your target market and developing a well thought-out
public relations campaign.
Context source 2: http://www.entrepreneur.com/article/225772
Nota bene: 1791, condition of being public, from French publicit (1690s), from
Medieval Latin publicitatem. The sense of making something known, an exposure to the
public is from 1826, shading by c.1900 into advertising, business of promotion.
136

Variants: public exposure
Commentary: The main objective of publicity is not sales promotion, but creation of an
image through editorial or independent source commentary.
Use area: Advertising, Marketing
Status: official
Ro correspondent: publicitate
Correspondent source: http://www.wordreference.com/roen/publicitate
72. Ranking
Definition: This refers to a websites position when it is listed by a search engine.
Advertisers study rankings to determine a websites performance, and thus the value of its
inventory.
Definition source: http://www.openx.com/docs/glossary/online-advertising-terms
Context 1: Are you a newbie in the business and want to establish your online presence?
Then you should implement proper marketing strategies to reach your targeted buyers. Best
thing about Internet marketing is that it is cheap and can be used to reach millions of people
at the same time. The online traffic can be driven to your website by proper Internet
marketing; thus creating improved conversions, and enhancing brand knowledge. A good
looking website is of no use unless it gets high rankings on major search engines. If you
can improve search engine ranking of your website, it will attract steady online traffic.
Context source 1:
http://improveserpranking.wordpress.com/2013/02/15/4-web-marketing-strategies-toimprove-your-website-ranking/
Context 2: SEO optimization is a strategy in which a website is designed to obtain
favorable search engine rankings from popular search engines. This may be achieved in a
137
variety of different ways and optimal SEO strategies combine a variety of different
strategies to complete one well orchestrated SEO campaign.
Context source 2:
http://www.internetmarketinglabs.com/internet-marketing/why-internet-marketing-doesnot-work-without-seo.php
Nota bene: from rank (v.), 1570s arrange in lines; 1590s, put in order, classify; assign a
rank to. Related: ranked, ranking.
Variants: rank
Commentary: A websites ranking is known as PageRank and indicates the value of a
particular web page in Google. PageRank helps Google to establish which pages are the
most important.
Use area: Computing, Internet Marketing
Status: official
Ro correspondent: clasament
138
73. Referrer
Definition: A web site that sends a visitor via a hyperlink to another web site.
Definition source: http://www.imarketingdictionary.com/referrer.html
Context 1: One of the most important online marketing tools is the referrer string. Little
known to most web surfers, this is effectively the Caller ID of the internet. It allows web
site owners and marketers to know where visitors came from.
Context source 1: http://searchengineland.com/the-death-of-web-analytics-an-ode-to-thereferrer-42875
Context 2: When you visit a web page, by default, every major browser (Internet Explorer,
Firefox, Chrome) reports the last page that you viewed before clicking over to the current
page youre viewing, meaning the page that referred you to the current page.
Context source 2: An http referrer or referrer is anything online that drives visits and
visitors to your Web site. This can include: search engines, weblogs, link lists, banner ads,
email, affiliate links.
Context source 2: http://webdesign.about.com/od/loganalysis/a/aa100305.htm
Nota bene: referrer- noun from the verb to refer, which comes from the Latin referre to
carry, to direct to a source.
139
Variants: http referrer

Commentary: A referrer facilitates online business owners to see the websites where
people are visiting them from. For example, when a user visits website A and clicks on a
hyperlink, the browser will send a request to the server holding the destination webpage of
website B. Thus, the owner of website B is able to see which website (referrer) brought
visitors to his online business.
Status: official
Ro correspondent: site surs, site referin
Correspondent source: http://blog.trafic.ro/2009/02/10/statistica-de-referer/
74. Registration
Definition: The act or process of submitting name, email address and perhaps other
information in order to use a web site or to gain access to certain sections of a web site.
Registration can be free or paid. Most often free registration is used to collect email
addresses for compiling lists of potential buyers.
Definition source: http://www.imarketingdictionary.com/registration.html
Context 1: Gone are the days of long registration queues and paper forms to sign up for an
endurance event. An increasing number of event directors from both large and small events
are embracing online registration services as an added-value for both them and their
participants. Online registration not only improves efficiencies and eliminates unnecessary
paperwork, it also maximises participation and improves marketing capabilities while
allowing participants to sign up when and where it is most convenient for them from any
Internet-enabled computer.
Context source 1:
http://www.activenetwork.com.au/event-management-resources/articles/top-10-benefitsof-online-registration.htm
Context 2: Online registration lets you make reservations or sign up for an event/meeting
using the Internet and your home or office computer.
Context source 2:
140
http://www.ehow.com/list_6631215_benefits-online-registration_.html
Nota bene: 1560s, from Medieval Latin registrationem, noun of action from the past
participle of registrare (to register).
Variants: online registration, web registration
Commentary: Online registration systems are incorporated in websites that permit users to
sign up for memberships, events and training by completing a form instead of using paper
forms.
Use area: Computer science, Social Media, Internet marketing
Status: official
Ro correspondent: nregistrare online, nscriere online
Correspondent source: http://www.wordreference.com/enro/registration
141
75. ROI (Return On Investment)

Definition: The amount of money made on a business, an advertising campaign, or other
venture compared to the amount of money spent.
Context 1: SEO can be a major driver of online traffic and revenue for your business.
Assuming you are making an effort to optimize your website, you need to put in place a
measurable system to track your return on investment (ROI) from SEO.
Context source 1:
http://www.startupnation.com/business-articles/9484/1/seo-roi-measure.htm
Context 2: The core value of any successful marketing plan centers around spending a
reasonable amount of your budget on advertising in a manner that boosts traffic and
revenue. SEO is one of the more cost-efficient marketing strategies, and the potential return
on investment (ROI) is enormous. Effective keyword and term selection is the backbone of
any SEO strategy. After all, this is how you get your site to show up in the top search result
spots. Not only does this attract more traffic to your website, but it attracts the right people
(i.e. prospective clients who have a clear interest in your products or services).
Context source 2:
http://ipagehostingblog.com/blog/improve-brand-recognition-and-boost-roi-seo
Nota bene: return- the meaning of a yield, profit is recorded from the 1620s.
142
Investment- 1590s, act of putting on vestments, later act of being invested with an
office, right, endowment, etc (1640s) and surrounding and besieging of a military target
(1811). It acquires a commercial sense in the 1610s. The general use is from 1740 in the
sense of conversion of money to property in hopes of profit and by 1837 it is used in the
sense of amount of money invested.
Variants: profitability, return on invested capital
Commentary: It refers to the total earnings of a company.
Use area: Corporate finance, Internet marketing
Status: official
Ro correspondent: rentabilitatea investiiilor
Correspondent source: http://dexonline.ro/definitie/rentabilitate
143
76. Segmentation
Definition: Segmentation refers to the process of separating your target audience into
personas with different needs and preferences. These segments will ideally be marketed to
in a way that reflects their specific experiences or interests.
Definition source:
Context 1: Its fundamental marketing to anticipate and understand customer needs. To
really make a difference with more targeted online marketing, search marketers need to
become more sophisticated in their understanding of customer profiles and developing
personas to represent who theyre trying to attract via search. Marketers must prioritize
what will work best and in the mix of online marketing tactics. According to eMarketer,
SEO and PPC have been rated the most effective for conversions and ROI and while some
companies are using software like PPC management tools to make things easier, theres a
lot more to consider for better segmentation.
Context source 1: http://www.toprankblog.com/2010/07/online-marketing-segmentation/
Context 2: Customer Segmentation is the subdivision of a market into discrete customer
groups that share similar characteristics. Customer Segmentation can be a powerful means
to identify unmet customer needs. Companies that identify underserved segments can then
outperform the competition by developing uniquely appealing products and services.
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Context source 2:
http://www.bain.com/publications/articles/management-tools-customer- segmentation.aspx
Nota bene: 1851, from segment + -ation
Variants: market segmentation
Commentary: Segmentation is effective when a company promotes goods and services to
every type of customer depending on needs and budgets.
Use area: Marketing, Commerce, Business
Status: official
Ro correspondent: segmentare
145
77. SEM (Search Engine Marketing)

Definition: Internet marketing method that focuses on purchasing ads which appear on the
result pages of search engines such as Google.
Context 1: Search engine marketing (SEM) is a form of internet marketing that involves
the promotion of websites by increasing their visibility in search engine results pages
(SERPs) through optimization and advertising. SEM may use search engine optimization
(SEO), which adjusts or rewrites website content to achieve a higher ranking in search
engine results pages.
Context source 1: http://en.wikipedia.org/wiki/Search_engine_marketing
Context 2: Search engine marketing is one of the most effective marketing techniques to
bring qualified leads to your business. Search engine marketing or SEM promotes your
website on search engines like Google and Yahoo. When people type in search terms that
are related to the product or service you provide, your website will appear on the search
result listings and bring visitors to your website.
Context source 2:
http://www.webdynamic.com.au/references/search-engine-marketing/the-benefits-ofsearch-engine-marketing.html
146
Nota bene: search- early 15c., "right to investigate illegal activity; examination of records,
wills, etc.; a search through an area or a place," from Old French cherche.
Engine- c.1300, mechanical device, also skill, craft,from Old French engin skill,
cleverness, also trick, deceit, stratagem; war machine (12c.), from Latin ingenium
inborn qualities, talent. At first meaning a trick or device, or any machine (especially
military); sense of device that converts energy to mechanical power is 18c., especially of
steam engines.
Variants: search engine marketing
Commentary: The abbreviation SEM is also used in Romanian because there is no
Romanian equivalent for this term.
Status: official
Ro correspondent: SEM
http://www.optimizare-promovare.ro/search-engine-marketing.html
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78. Sentiment analysis

Definition: Sentiment is normally referred to as the attitude of user comments related to a
brand online. Some social media monitoring tools measure sentiment.
Definition source:
Context 1: So-called "sentiment analysis"also sometimes referred to as "opinion
mining"analyzes social media, news, and research content such as tweets, likes, posts,
updates, discussions, product reviews and more. The goal: extracting meaningful data
measurements from the subjective opinions, feelings and attitudes surrounding a given
brand, topic, or keyword. Big brands have been paying attention to sentiment analysis for a
number of reasons. Analyzing sentiment can be a precursor to or part of an online market
research study.
Context source 1:
http://www.inc.com/hollis-thomases/social-media-sentiment-hot-or-not.html
Context 2: Given the growth of user-generated content, sentiment analysis is useful in
social media monitoring to automatically characterize the overall feeling or mood of
consumers as reflected in social media toward a specific brand or company.
Context source 2: http://lexicon.ft.com/Term?term=sentiment-analysis
148
Nota bene: sentiment- late 14c., sentement, "personal experience, one's own feeling," from
Old French sentement (12c.), from Medieval Latin sentimentum "feeling, affection,
opinion," from Latin sentire "to feel". Meaning "what one feels about something" (1630s)
and modern spelling seem to be a re-introduction from French (where it was
spelled sentiment by this time). A vogue word with wide application mid-18c., commonly
"a thought colored by or proceeding from emotion" (1762), especially as expressed in
literature or art. The 17c. sense is preserved in phrases such as my sentiments exactly.
Analysis- 1580s, resolution of anything complex into simple elements (opposite of
synthesis), from Medieval Latin analysis (15c.), from Greek analysis a breaking up, a
loosening, releasing, noun of action from analyein unllose, release. The psychological
sense is from 1890.
Variants: opinion mining, sentiment monitoring
Commentary: Sentiment analysis is actually the process of using a computer to check a
piece of writing so as to find out the writers opinions or feelings about a particular product,
service or brand. There is no lexicographic data regarding a Romanian equivalent for this
term, but a substantial number of Romanian articles mention analiza sentimentelor pe
web.
Use area: Advertising, Social Media
Status: official
Ro correspondent: diagnosticarea sentimentelor pe web
Correspondent source: http://www.articlesphere.com/ro/Article/Sentiment-Analysis-IsNot-Enough/266730
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79. SEO (Search Engine Optimization)

Definition: Search engine optimization is a methodology of strategies, techniques and
tactics used to increase the amount of visitors to a website by obtaining a high-ranking
placement in the search results page of a search engine, including Google, Bing, Yahoo and
other search engines.
Definition source: http://www.webopedia.com/TERM/S/SEO.html
Context 1: As an Internet marketing strategy, SEO considers how search engines work,
what people search for, the actual search terms or keywords typed into search engines and
which search engines are preferred by their targeted audience.
Context source 1: http://en.wikipedia.org/wiki/Search_engine_optimization
Context 2: SEO or search engine optimization is a technique used to make your Web pages
more useful for your customers while making them more transparent and understandable to
search engines. SEO is an inexpensive way to help your Web site get more page views by
creating Web pages that rank highly in search engine results.
Context source 2: http://webdesign.about.com/od/seo/a/seo_basics.htm
Nota bene: search- early 15c., "right to investigate illegal activity; examination of records,
wills, etc.; a search through an area or a place," from Old French cherche.
150
Engine- c.1300, mechanical device, also skill, craft,from Old French engin skill,
cleverness, also trick, deceit, stratagem; war machine (12c.), from Latin ingenium
inborn qualities, talent. At first meaning a trick or device, or any machine (especially
military); sense of device that converts energy to mechanical power is 18c., especially of
steam engines.
Optimization- 1857, noun of action from optimize to act as an optimist. The meaning of
to make the most of is first recorded in 1857. Related: optimized, optimizing.
Variants: web optimization, website optimization
Commentary: SEO can be achieved by taking into account particular internet marketing
strategies such as enhancing content, ensuring that the pages are proficiently designed so as
to be indexed correctly and easily, and providing original content. Search engine
optimization will make websites to rank higher in search results.
Use area: Compuer science, Online marketing
Status: official
Ro correspondent: optimizare motor de cutare
Correspondent source: http://www.wordreference.com/enro/search
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80. Social bookmarking

Definition: A link to a website saved for later reference in your web browser or computer.
Definition source:
Context 1: Social bookmarking is a method for Internet users to store, organize, search,
and manage bookmarks of web pages on the Internet with the help of metadata. Instead of
storing bookmarks or favorites on your local computer, social bookmarking tools enable
you to store them on the web, organize them in a variety of ways, add tags or keywords to
them, annotate them, and access them from any computer. In addition, you can share the
bookmarks with others and you can see what others have bookmarked.
Context source 1: http://webtools4u2use.wikispaces.com/Social+Bookmarks
Context 2: Visitors to social bookmarking sites can search for resources by keyword,
person, or popularity and see the public bookmarks, tags, and classication schemes that
registered users have created and saved.
Context source 2: http://net.educause.edu/ir/library/pdf/eli7001.pdf
Nota bene: bookmark, from book (n.) + mark (n.). The verb began to be used in1900.
Related: bookmarked, bookmarking
152

Variants: bookmark, to bookmark, bookmarked
Commentary: Bookmarking, as opposed to social bookmarking, is the practice of saving
the address of a Web site you wish to visit in the future on your computer. Romanian
dictionaries do not provide a translation for this term. However, due to the fact that it refers
to an internet marketing strategy, many people believe that its simpler for them to use the
English term than the Romanian equivalent nscrierea n directoare sociale.
Use area: Electronics, Computer Science, Social Media
Status: official
Ro correspondent: Social bookmarking, nscriere n directoare sociale
http://www.inscriere-in-directoare.ro/servicii/inscriere-in-directoare-sociale-socialbookmarking
153
81. Social Media

Definition: Social media refers to information and content created by people using online
publishing technologies.
Definition source:
Context 1: Why is social media so important? More people are using social media through
their mobile phones, computers, and tablets than talking, calling, emailing and
texting. Theres a lot more to engaging in social media marketing than creating a few
profiles and posting a few links. Without taking a measured approach to the situation,
youre not going to be able to make the most of what is a very powerful and influential
strategy. There are thousands of other companies competing for social media users
attention, so laying the right groundwork is crucial.
Context source 1:
http://www.searchenginejournal.com/simple-steps-to-creating-an-effective-social-mediastrategy/62934/
154
Context 2: Unlike traditional offline publishing, these technologies are increasingly easy to
access and use. Social media can transform the way people discover, read and share news,
information, and content. It allows individuals to become publishers of content and
information rather than just consumers. Social media has become extremely popular
because it allows people to connect online and develop new kinds of relationships for
personal and business reasons.
Context source 2:
Nota bene: social- c.1500 (implied in socially), characterized by friendliness or geniality,
also allied, associated, from Middle French social (14c.), from Latin socialis united,
living with others, from socius companion. Social network is attested from 1971 and
social networking from 1984.
Media- newspapers, radio, TV, etc. 1927, perhaps abstracted from mass media (1923, a
technical term in advertising).
Variants: social networking site, social web interaction
Commentary: Social media includes famous networking websites, like Facebook and
Twitter. It entails blogging and forums which facilitate individuals with the possibility to
engage in conversations with one another, often as a discussion over a particular blog, post,
news article or event. Certain online articles mention media social as a Romanian
equivalent, but most users and web specialists have the tendency to use the English
equivalent, as in most cases regarding web technology.
Use area: Online Marketing, Social Media
Status: official
Ro correspondent: media social
Correspondent source: http://marketingprofitabil.com/ce-poti-face-cu-social-media/
155
82. Spam
Definition: Mass mailing over the internet by sending promotional messages to practically
everyone whose email address is known, without asking for anyones permission.
Context 1: Spam or unsolicited commercial email refers to email sent to someone who has
not opted-in or given permission to the sender. Generally, its unwanted and unexpected
email from a sender unknown to the recipient.
Context source 1:
Context 2: Spam is the use of electronic messaging systems to send unsolicited bulk
messages, especially advertising, indiscriminately.
Context source 2: https://en.wikipedia.org/wiki/Classified_advertising
Nota bene: The sense of Internet junk email was coined in 1993. The term had been used
in online text games.
156
Variants: spamming
Commentary: The Romanian equivalent mentioned by most Internet users is the same as
the English term. It can also be translated as mesaj nesolicitat.
Use area: Computer Science, Internet Marketing, Advertising
Status: official
Ro correspondent: spam, mesaj nesolicitat
Correspondent source: http://www.wordreference.com/enro/spam
83. Strategy
Definition: a general plan or set of plans intended to achieve something, especially over a
long period.
Definition source: http://www.collinsdictionary.com/dictionary/english/strategy
Context 1: One major benefit of online advertising is the immediate publishing of
information and content that is not limited by geography or time. To that end, the emerging
area of interactive advertising presents fresh challenges for advertisers who have hitherto
adopted an interruptive strategy.
Context source 1: https://en.wikipedia.org/wiki/Online_advertising
Context 2: A marketing strategy is most effective when it is an integral component of
corporate strategy, defining how the organization will successfully engage customers,
prospects, and competitors in the market arena.
Context source 2:
http://www.selfgrowth.com/articles/Definition_Marketing_Strategy.html
157
Nota bene : 1810, art of a general, from Fr. stratgie, from Gk. strategia office or
command of a general, from strategos general, from stratos multitude, army,
expedition, lit. which is spread out + agos leader, from agein to lead.
Variants: tactic, plan
Commentary: A marketing strategy is perceived as the underpinning of a marketing plan.
An effective marketing strategy should be linked to results gathered from market research
and focus on the right product mix so as to gain maximum profit and increase the business.
Use area: Management, Marketing, Online marketing
Status: official
Ro correspondent: strategie
84. Sweepstake
Definition: Promotional scheme in which prizes are given to winners selected only by
chance (at random) from the entries received. Sweepstakes do not require a purchase
(consideration) otherwise they would become a lottery (which requires a license to
operate).
Context 1: Sweepstakes are a special type of contest where many people may enter and a
product/service is randomly given away at the end. Sweepstakes are a very effective way to
grow your fan base as you can require that someone can only enter your contest after they
have liked your social media page and/or signed up to your email list.
Context source 1:
http://www.optiniche.com/blog/1041/supercharge-marketing-sweepstakes/
Context 2: Most companies have a Facebook Page. Unfortunately, few are doing anything
with them to generate leads or increase sales. One of the most effective social media
158
marketing strategies that I have seen is Facebook sweepstakes. There are a few things to
consider when coming up with a prize for your sweepstakes. The first is determining your
target audience. Think about who your ideal client is.
Context source 2:
http://www.metalogicdesign.com/blog/run-successful-facebook-sweepstakes/
Nota bene: prize won in a race or contest, 1773, from Middle English sweepstake one
who sweeps or wins all the stakes in a game (late 15c., as the name of one of the Kings
ships), from swepen sweep.
Variants: contest, competition
Commentary: It refers to a type of competition in which you have the chance to win a
prize if your name is chosen. According to certain English-Romanian online dictionaries,
the term sweepstake refers to tombol or promoie.
Status: official
Ro correspondent: tombol, promoie
http://www.money.ro/dictionar/dictionar-marketing-advertising/sweepstake.html
159
85. Target audience

Definition: Particular group of people, identified as the intended recipient of an
advertisement or message.
Context 1: Your target audience is looking for you - they just don't know it yet. In order to
help them find you, you need to target who your audience is; in other words, you need to
understand who it is that would be looking for the information on your site.
Context source 1:
http://websearch.about.com/od/keywordsandphrases/a/targetaudience.htm
Context 2: Before finalizing any decision about the content of your site, it's important to
consider the people who will be reading it. Breaking down this target audience into several
groups helps you to work out whether your planned content matches up against the needs of
the audience.
160
Context source 2: http://www.leafdigital.com/class/lessons/content/2.html

Nota bene: c.1400, "shield," diminutive of late Old English targe, from Old
French targe "light
shield,"
German zarga "edging,
from
border,"
Frankish *targa "shield"

Germanzarge,
Old
(cf.
English
Old
High
targe,
Old
Norse targa "shield"), from Proto-Germanic *targo "border, edge." Meaning "object to be
aimed at in shooting" first recorded 1757, originally in archery. Target audience is by 1951,
early reference is to Cold War psychological warfare.
Audience- late 14c., the action of hearing, from Old French audience, from Latin
audentia a hearing, listening, from audientum, present participle of audire to hear. The
meaning of formal hearing is from late 14c.; that of persons within hearing range,
assembly of listeners is from early 15c.
Variants: target population, target market
Commentary: Most dictionaries include this term, as it refers to a significant marketing
issue.
Use area: Marketing, Commerce
Status: official
Ro correspondent: public int, public vizat
Correspondent source: http://www.wordreference.com/roen/public
161
86. Trademark
Definition: The name or other symbol used to identify the goods produced by a particular
manufacturer or distributed by a particular dealer and to distinguish them from products
associated with competing manufacturers or dealers.
Context 1: The global nature of the medium is the unique aspect of trademark infringement
on the Internet. Transmissions over the World Wide Web instantly expose trademarks to
millions of Internet users around the world, creating problems since trademarks are
protected on a "first in time" to register basis and only in the jurisdiction of the country
where they are registered and/or used.
Context source 1:
http://scholarship.law.duke.edu/cgi/viewcontent.cgi?article=1050&context=dltr
162
Context 2: Mark used by a manufacturer or merchant to identify the origin or ownership of

goods and to distinguish them from others. Trademarks may be words or groups of words,
letters, numerals, devices, names, the shape or other presentation of products or their
packages, or combinations of colours.
Context source 2: http://encyclopedia2.thefreedictionary.com/trademark
Nota bene: 1838 (the thing itself attested continuously from 14c.), from tarde (n.) + mark
(n.1). As a verb, from 1904. Related: trademarked, trademarking.
Variants: brandmark
Abbreviation: TM
Commentary: Its Romanian equivalent is widely encountered in dictionaries but also in
online articles tackling the subject of Romanian companies and their brand strategies.
Use area: Marketing, Commerce
Status: official
Ro correspondent: marc nregistrat, marc comercial
Correspondent source: http://www.wordreference.com/roen/marca
87. Traffic
Definition: The flow of visitors to a web site. The number of hits or unique visitors a web site
receives.
Definition source: http://www.imarketingdictionary.com/traffic.html
Context 1: Traffic is crucial to the success of any Internet marketing venture.
Consequently, Internet marketers spend a great deal of time and effort trying to drive more
traffic to their sites.
Context source 1: http://www.imarketingdictionary.com/traffic.html
Context 2: Many people think that having a good website is all you need to get tons of
visitors. Wrong answer. Getting traffic to your site takes hard work and diligence and is not
accomplished overnight. Think about it this way - how are people supposed to know where
to find your site if you don't tell them? You must advertise.
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Context source 2: http://webnet77.com/webstuff/tips.html

Nota bene: c.1500, trade, commerce, from Middle French trafique.
Variants: web traffic, site traffic
Commentary: Website traffic constitutes one of the most significant elements in running
an online business. In order to sell products or services, a website must be designed in a
particular way so as to drive targeted traffic i.e. clients who are directly interested.
Use area: Computer science, Online marketing
Status: official
Ro correspondent: trafic web, trafic pe site, trafic pe net
Correspondent source: http://www.techost.eu/cum-sa-generezi-trafic.html
88. Turnover
Definition: the value of the goods and services that a company sells in a particular period
of time.
Definition source: http://www.thefreedictionary.com/
Context 1: Turnover is sometimes the name for a measure of how quickly inventory is sold
(inventory turnover). A high turnover means that goods are sold quickly, while a low
turnover means that goods are sold more slowly.
Context source 1: http://en.wikipedia.org/wiki/Turnover
Context 2: Sales turnover represents the value of goods and services provided to customers
during a specified time period - usually one year.
Context source 2: http://www.e-conomic.co.uk/accountingsystem/glossary/sales-turnover
164
Nota bene: 1650s, action of turning over. The meaning of number of employees leaving
a place and being replaced is recorded from 1955.
Variants: employee turnover, turnover ratio
Commentary: The term has a dictionary entry.
Use area: Finance, Accounting, Human Resources
Status: official
Ro correspondent: cifr de afaceri, rotaie (angajai)
Correspondent source : http://dexonline.ro
89. Twitter
Definition: A micro-blogging platform that has become immensely popular (over 200
million registered users) and a cornerstone of social media marketing for Internet
marketers.
Context 1: With more than 465 million accounts and 175 million tweets every single day,
Twitter plays a pivotal role in the thousands of different social media marketing strategies
run by companies worldwide. But why is using Twitter for business such an effective online
marketing tool and whats so special about Twitter in particular? There are all sorts of
factors that make marketing via Twitter a great way to boost your business online:
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exposure, inter-connectivity, a personal touch, exchange of ideas and information the list
goes on.
Context source 1:
http://wearesocialpeople.com/the-benefits-of-using-twitter-for-business/
Context 2: Twitter is fast becoming a leading online community as well as a powerful
social marketing tool. The beauty of Twitter lies in its simplicity. Compared to other
community-oriented web services like Facebook and MySpace, Twitter is streamlined,
simple and straightforward.
Context source 2:
http://www.ehow.com/list_6026451_advantages-disadvantages-twitter.html
Variants: twitterer, to twit
Commentary: It is a social media channel where information can be shared with friends
and family. Twitter is actually the name of this social channel and bears no translation in
Romanian. Romanians simply use the English term.
Use area: Social media, Internet marketing
Status: official
Ro correspondent: reea de socializare online Twitter
Correspondent source: http://www.wall-street.ro/tag/retea-de-socializare.html
90. Upload (to)

Definition: To transfer a digital file such as a HTML web page or PDF from a local
computer to a web site.
Context 1: If you think uploading videos to YouTube and other video-sharing sites isnt an
effective internet marketing strategy, think again. It appears that people seem to have an
endless appetite for watching short videos of some of the silliest things imaginable.
Context source 1:
166
http://onlinepromotionmadeeasy.blogspot.ro/2009/08/internet-marketing-upload-videosto.html
Context 2: You must be aware of the fact that the websites of social media will assist you
in various activities that are related to link building in a large extent. YouTube is considered
as a popular website that hosts a large number of videos across the world. So, it is quite
essential to upload the videos in YouTube that are considered as a vital aspect in the SEO
strategy.
Context source 2: http://www.papablogger.org/2013/05/Video-SEO-Strategy.html
Nota bene: by 1980, from up + load (v.). Related: uploaded, uploading.
Variants: to transfer
Commentary: It refers to the transfer data or programs from one's own computer or digital
device to a server or host computer.
Use area: Electronics, Computer Science, Marketing
Status: official
Ro correspondent: a ncrca date
Correspondent source: http://www.wordreference.com/roen/incarca
91. URL (Universal Resource Locator)

Definition: Universal resource locator. An address on the World Wide Web.
Context 1: URLs are typed into a Web browser to access Web pages and files, and URLs
are embedded within the pages themselves as hypertext links.
Context source 1: http://encyclopedia2.thefreedictionary.com/URL
Context 2: Universal Resource Locator also known as URL is the name of your web page.
This name shows up on the address bar of your web browser. All search engines make use
167
of URLs to identify your web page. URLs are also saved in the index by search engines.
This is one of the ways to determine the content of the respective web site. A URL can be
broken into domain name and file name. The first part of the URL is the domain name
while the second part is the file name.
Context source 2: http://www.techknowlogists.com/the-role-of-url-in-seo/
Abbreviation: URL
Commentary: There is no etymological data concerning this protocol that deals with
Internet addresses. Moreover, this abbreviation is also used by Romanian internet users and
it occurs in certain dictionaries under the same form.
Use area: Electronics, Computer Science
Status: official
Ro correspondent: URL
Correspondent source: http://www.wordreference.com/enro/URL
92. Usability
Definition : Web usability is an approach to make web sites easy to use for an end-user,
without requiring her (or him) to undergo any specialized training. The user should be able
to intuitively relate the actions he needs to perform on the web page, with other interactions
he sees in the general domain of life e.g. press of a button leads to some action.
Definition source: http://encyclopedia.thefreedictionary.com
Context 1: Usability is the key component for the survival of an online business. A website
should have a user-centered design to navigate with ease and efficiency, allowing for
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complete satisfaction while using the website. This goal of an optimal user experience is
achieved through great design functionality which consists of a systematic approach to the
websites function through certain design elements. Having a user-friendly website will
attract and convert more sales and escalate a return of investment.
Context source 1: http://www.webunlimited.com/texas-web-design/web-usability-reaphuge-online-business-benefits/
Context 2: There are many things to consider when you are building a new website. Your
site needs to be attractive enough that people want to look at it. It also needs to contain all
of the information that you want to share with your readers in order to help them achieve
the objective for which they came to your website. One of the most important aspects of
building a website is testing for usability. Internet users are accustomed to being able to
figure out how to use a website quickly. Most of them will not take the time to figure out a
site that is not usable.
Context source 2: http://usabilitygeek.com/an-introduction-to-website-usability-testing/
Nota bene: from usable (adj.), from Old French usable (early 14c.). Related: usably
Variants: user-friendly, usable
Commentary: Usability means any kind of object that is easy to use. The object can be
anything, ranging from a tool to a website. If referring to internet marketing, usability is
understood as the ease at which an average person with no specific training is able to use
the software or website. This term does not have a Romanian equivalent included in
dictionaries but people use on the World Wide Web the term uzabilitate.
Use area: E-commerce, Internet Marketing
Status: official
Ro correspondent: uzabilitate
Correspondent source: http://www.seo-web-design.ro/webdesign/
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93. Viral marketing

Definition: A marketing technique that utilizes as many different channels as possible to
reproduce the effect of word of mouth buzz.
Definition source:
Context 1: Viral marketing, viral advertising, or marketing buzz are buzzwords referring
to marketing techniques that use pre-existing social networks and other technologies to
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produce increases inbrand awareness or to achieve other marketing objectives (such as

product sales).
Context source 1: http://en.wikipedia.org/wiki/Viral_marketing
Context 2: Viral marketing assumes that as each new user starts using the service or
product, the advertising will go to everyone with whom that user interacts.
Context source 2: http://www.investopedia.com/terms/v/viral-marketing.asp
Nota bene: viral- of the nature of, or caused by a virus, 1994.
Variants: VRL marketing, viral advertising, marketing buzz, viral promotion
Commentary: The scope is to increase brand awareness and sales via viral processes
(similar to the spread of pathological or computer viruses). Viral promotion consists of
videos, text messages, interactive games, images and email. There is also a Romanian
equivalent marketing viral that occurs in various online articles, but it seems that web
users mostly prefer to use the English term viral marketing.
Use area: Social Media, Advertising, Internet Marketing
Status: official
Ro correspondent: marketing viral
Correspondent source :
http://www.wall-street.ro/articol/Marketing-PR/27837/Campaniile-de-marketing-viralincurajate-de-productia-si-post-productia-audio-video.html
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94. Visibility
Definition: Visibility is defined as the extent of presence of a brand, or product, in the
consumers environment.
Definition source: http://www.xdreze.org/Publications/Visibility_Paper_DZ_1.pdf
Context 1: Online visibility is the ability of any given business to be found by people
searching the Internet for the product or service that business provides. High online visibility
means that people can find you on the Internet.
Context source 1: http://www.internetmarketingtalent.com/online-visibility/
172
Context 2: Getting found in a crowded market is a challenge for many small businesses. By
selecting and implementing a few, focused online marketing activities that deliver results, one
can increase online visibility and be found by the ideal customers.
Context source 2: http://smallbusiness.yahoo.com/advisor/6-marketing-activities-increaseonline-visibility-155242180.html
Nota bene: visibility- c.1400, from Late Latin visibilitas meaning condition of being visible.
Variants: visible, online visibility, web visibility
Commentary: Visibility refers to how visible is your website to search engines.
Status: official
Ro correspondent: vizibilitate, vizibilitate web
Correspondent source: Dicionarul explicativ al limbii romne, Academia Romn, Institutul
de Lingvistic Iorgu Iordan, Editura Univers Enciclopedic, 1998.
95. Visual identity

Definition: What a brand looks like - including, among other things, its logo, typography,
packaging and literature systems.
Definition source: http://www.brandchannel.com/education_glossary.asp
Context 1: Your visual identity is the most conspicuous, ubiquitous expression of your
brand. It lives not just in your communications, but in the minds of your customers. A
powerful visual expression can influence the perceptions and actions of your employees,
partners and customersoften much more than they realize or can rationalize. What good
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visual identity is not is just a pretty face. In our approach, analytic and creative thinking are
inextricably linked, leading to a visual identity that truly brings your brand to life. A logo,
color palette, typography, graphic motifs and imagery style are all threads of the visual
system, but its your underlying brand strategy that weaves them together as a cohesive,
consistent expression.
Context source 1: http://www.siegelgale.com/services_detail/brand-development/visualidentity/
Context 2: Corporate visual identity plays a significant role in the way an organization
presents itself to both internal and external stakeholders. In general terms, a corporate
visual identity expresses the values and ambitions of an organization, its business, and its
characteristics.
Context source 2: http://en.wikipedia.org/wiki/Corporate_identity#Visual_identity
Nota bene: visual- early 15c., coming from the eye or sight (as a beam of light), from
Late Latin visualis of sight, from Latin visus sight, from visus, past participle of videre
to see. The meaning relating to vision is first attested c.1600. The noun meaning
photographic film or other visual display is first recorded in 1951.
Identity- c.1600, sameness, oneness, from Middle French identit (14c.), from Late Latin
(5c.) identitatem sameness, from ident-, comb. Form of Latin idem (neuter) the same.
Variants: corporate visual identity, brand image
Commentary: The way a brand represents itself visually can enhance its reputation, raise
its profile and contribute to its commercial success. The Romanian equivalent does not
occur in dictionaries, but numerous online articles include identitate vizual.
Use area: Corporate Business, Internet Marketing
Status: official
Ro correspondent: identitate vizual
Correspondent source: http://www.soleil.ro/identitate-vizuala.php
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96. Voucher
Definition : a piece of paper that can be used to pay for particular goods or services or that
allows you to pay less than the usual price for them.
Definition source: http://dictionary.cambridge.org
Context 1: Merchants and consumers have their own profile page and status updates,
similar to other social media platforms. Merchants upload vouchers themselves and
customers redeem them all in the app. We are a social media app which focuses on
connecting businesses/merchants to new customers through the gift of vouchers. Our
175
number one aim is to ensure that we provide the perfect platform for businesses/merchants
to give out their vouchers.
Context source 1: http://www.vouchermore.com/?cur=page/page&id=21&title=About
Context 2: Markco Media puts your brand and products in front of a combined
international Facebook followership of over 50,000 fans. Your business will benefit from
being featured on a vast consumer driven social network, specific to your industry. This
crucial exposure will include updates on your deals, voucher codes and sales. All of which
is viewed by an extensive online community.
Context source 2: http://www.markcomedia.com/solutions/social-media
Nota bene: originally summoning of a person into court to warrant the title to a property.
The meaning of receipt from a business transaction is first attested in the 1690s; sense of
document which can be exchanged for goods or services is attested from 1947.
Variants: gift voucher, coupon
Commentary: The English term is used under the same form by net users in numerous
online articles and certain dictionaries even include its translation as voucher.
Use area: Internet Marketing, Social Media
Status: official
Ro correspondent: voucher de cadou
Correspondent source : http://www.wordreference.com/roen/voucher
97. Web accessibility

Definition: Authorization, opportunity or right to access records or retrieve information
from an archive, computer system or website.
Context 1: Web accessibility refers to the inclusive practice of making websites usable by
people of all abilities and disabilities. When sites are correctly designed, developed and
edited, all users can have equal access to information and functionality.
Context source 1: http://en.wikipedia.org/wiki/Web_accessibility
176
Context 2: Web accessibility means that people with disabilities can use the Web. More
specifically, Web accessibility means that people with disabilities can perceive, understand,
navigate, and interact with the Web, and that they can contribute to the Web. Web
accessibility also benefits others, including older people with changing abilities due to
aging.
Context source 2: http://www.w3.org/WAI/intro/accessibility.php
Nota bene: web- the internet sense is from 1992, from the World Wide Web. Web browser
and web page are also attested in 1990.
Accessibility- c1800, from accessible (affording access, from Middle French accessible,
from Late Latin accessibilis and the meaning easy to reach is from the 1640s) + -ity.
Variants: site accessibility
Commentary: Web accessibility refers to equal access to online content and services for all
users, including those with visual and mobility impairment. The Romanian equivalent was
found in several online articles on the internet.
Use area: Computer Science, Technology
Status: official
Ro correspondent: accesibilitate web
Correspondent
source:
http://ro.ettad.eu/understanding-disability/introduction-to-web-
accessibility
98. Web page

Definition: A single HTML files on a web site. A web site is made up of a collection of
web pages.
Context 1: Web page is one of many files that make up a Web site. For example, when a
Web site is accessed by only its domain name, such as www.computerlanguage.com, the
home page is the first page the user sees.
Context source 1: http://encyclopedia2.thefreedictionary.com/webpage
177
Context 2: A web page (or webpage) is a web document that is suitable for the World Wide
Web and the web browser. A web browser displays a web page on a monitor or mobile
device. The web page is what displays, but the term also refers to a computer file, usually
written in HTML or comparable markup language, whose main distinction is to
provide hypertext that will navigate to other web pages via links.
Context source 2: https://en.wikipedia.org/wiki/Web_page
Nota bene: web- the internet sense is from 1992, shortened from World Wide Web (1990).
Web page is attested in 1990.
Page- sheet of paper, 1580s, from Middle French page, from Old French pagene page,
text (12c.), from Latin pagina page, leaf of paper, strip of papyrus fastened to others.
Variants: webpage
Commentary: A website is a collection of webpages.
Status: official
Ro correspondent: pagin de web
Correspondent source: http://www.wordreference.com/enro/webpage
99. Website
Definition: A collection of web pages, images, and other digital assets such as PDFs and
zipped files that are collected and linked together under a specific URL.
Context 1: Effective online marketing strategies and professional search engine
optimization services will help increase brand awareness.
Context source 1: http://www.internetmarketingninjas.com/
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Context 2: Search engine optimization is about ways to get your website to the top of
search engines. This cannot be stressed enough. You can do this by generating useful
content like articles and blogs, by social networking and the development of multimedia.
This sounds easy but its a lot of hard work. Still, you can also strategically spread your
content in different websites while keeping your target niche in mind. Be very careful not to
over-link pages within your site, this is a new penalty from Google's most recent update.
Context source 2: http://www.wikihow.com/Increase-Website-Traffic
Nota bene: also web site, 1994, from web in the Internet sense + site
Variants: site, Web site
Commentary: The Romanian correspondent for website is pagin de internet or site
web. However, people tend to use more the English term website, than the Romanian
terms provided by dictionaries.
Use area: Computing, Internet technology, Online marketing
Status: official
Ro correspondent: pagin de internet, site web
Correspondent source : http://dexonline.ro
100. Website spiders

Definition : A computer program used by search engines that automates the process of
following links across the Internet, analyzing web pages for their content and producing an
index based on keywords which is then used to serve up search engine results based on user
queries.
179
Context 1: Many legitimate sites, in particular search engines, use Web spiders as a means
of providing up-to-date data. Web crawlers are mainly used to create a copy of all the
visited pages for later processing by a search engine, which will index the downloaded
pages to provide fast searches.
Context source 1: http://www.sciencedaily.com/articles/w/web_crawler.htm
Context 2: Web spiders, programs that automatically find and download web pages, have
become essential to the fabric of modern society. This strong claim is the result of a chain
of reasons: the importance of the web for publishing and finding information; the necessity
of using search engines like Google to find information on the web.
Context source 2:
www.scit.wlv.ac.uk/~cm1993/papers/Web_Crawling_Ethics_preprint.doc
Nota Bene: There is limited data concerning the connection between spiders as predatory
arachnids and Web spiders as computer programmes that index content on the Web and
assist search engines like Google to provide updated and accurate results.
Grammatical category: noun.
Variants: web crawlers, web crawling, web spidering.
Commentary: A web spider is a program that analyzes websites by cataloguing their pages.
Such a spider has the role of indexing website content and creating a search database. In
general, Romanian web specialists read a lot of scientific and technical articles in English
and numerous slang terms have been preserved in the same form in the Romanian
language. If a Romanian is asked what is paianjen web, he will know the answer, but
most often he uses the term web spider.
Status: official
Romanian correspondent: paianjen web, paianjen motor cautare, spideri motoare cautare.
http://2webdesign.ro/webdesignpedia/internet/ce-este-un-paianjen-web-spider-motoare-decautare/
http://www.innomarketing.ro/ro/companie/articole/search-engine-optimization--seo--bestpractice/
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IV. CONCLUSIONS
In order to summarize the content that we have presented, it should be mentioned
that the scope of this project is to reveal the significance of internet marketing for
businesses all around the world and to provide an insight to the evolving linguistic
phenomenon, i.e. the Internet lexicon.
Over the years, Canal IP has succeeded in establishing itself as a prestigious internet
marketing company on the Spanish and on the Romanian market. Their professional
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marketing strategies are crucially linked to the companys philosophy and the highly
qualified multidisciplinary team is dedicated to making sure that the clients are completely
satisfied and that their business needs and objectives are fulfilled.
One of the keys to its success is related to the companys philosophy that clients are
at the core of their activities. Canal IPs well- established values make it an outstanding
internet marketing company.
The global usage of ongoing innovations pertaining to the field of International
Network altogether with the emergence of social networking sites have triggered a
revolution in terms of linguistic means by shaping a distinctive vocabulary to which
people adapted their language. The occurrence of such ground-breaking technology and its
evolving impact on people has influenced the demand for establishing a specialized lexicon
i.e. a new dimension of communication which would enable users to comprehend more
easily the online services specially designed for their needs.
The advent of the Internet era represented a major breakthrough which mesmerized
potential users with its features forcing the population to unconsciously embrace a new
vocabulary representative for Internet terminology. The Internet has a considerable
influence on the vocabulary due to communication gadgets which present certain features
and which constantly require new names. Most of these features do not have dictionary
entries that explain their meaning.
In the practical part I have proposed to analyze 100 terms encountered in online
articles, in online glossaries, on websites, on blogs pertaining to the field of Internet, Social
Media, online marketing and e-commerce. The choice to analyze the above presented fields
was made after I have observed that the rapid development of these domains involve the
occurrence of particular terms. For every word, I have provided two contexts and their
sources.
The terms chosen for the analysis are organized alphabetically and every term was
provided with a definition and with a definition source. Some definitions were taken from
current dictionaries and other were taken from online specialized glossaries. Every term
was also provided with a Romanian correspondent. For certain entries, the Romanian
correspondent is actually the English term.
182
The emergence of Internet marketing strategies and technology captivated people

with cutting-edge gadgets and developments in this field have triggered the occurrence of a
new dimension of communication described by a distinctive vocabulary representative for
Internet marketing terminology. Due to the considerable number of internet users and
frequency of use, this specific new vocabulary has been embraced by many people. I
consider that developments in this domain diversify the English lexicon to a great extent
because the growing popularity of internet marketing influenced users to invent new words
and others to accept them.
V. REFERENCE LIST
Reports
Canal IP - Online Marketing Consultancy Report
Dossier Canal IP
Paper-based dictionaries
183
Ardac, T. (2010). Dicionar de Informatic. Editura Corint
Cambridge Advanced Learners Dictionary, Second Edition

Dicionarul Explicativ al limbii romne, Academia Romn, Institutul de
Lingvistic Iorgu Iordan, Editura Univers Enciclopedic, 1998

Web bibliography
http://www.canalip.com
http://www.hisocial.com
http://www.brandchannel.com/education_glossary.asp
http://www.metznik.com/Portals/87970/docs/glossary_of_inbound_marketing_terms.pd
http://www.sempo.org/?page=glossary
www.wikipedia.org
Online dictionaries
http://www.macmillandictionary.com
http://www.dnl.ro/dictionar-web/p.htm
http://www.imarketingdictionary.com
http://dictionary.cambridge.org
http://www.investopedia.com
http://www.money.ro/dictionar/dictionar-marketing-advertising/corporate_image.
http://www.businessdictionary.com
http://www.wordreference.com
http://www.thefreedictionary.com
http://www.etymonline.com
List of figures
Fig.1. Source: http://www.wikitude.com/world-week-coupies/
Fig.2. Source: http://squareberry.com/features/mobile-coupon-promotions-socialmedia/
Fig.3. Source: http://www.canalip.com/en/our-services/social-media
184
Fig.4. Source: Dossier HI SOCIAL, Canal IP

Fig.5. Source : Dossier HI SOCIAL, Canal IP
185

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UNIVERSITY OF BUCHAREST

THE FACULTY OF FOREIGN LANGUAGES AND LITERATURES

ONLINE MARKETING CONSULTANT

Associate Professor Doctor

II. Case-study- HI SOCIAL.16

TERMINOLOGY GLOSSARY (English-Romanian)...

I. Companys description and structure

I.1. Field of activity, mission and philosophy

The companys team of SEO consultants puts a great deal of emphasis on a

Performance-Oriented: the relentless urge to be successful is noticeable in their great

Genuine Characters: the attitude to do what is right for customers is valid

Transparency and Honesty: the team is committed to delivering two-way

Amazing Customer Service: cooperating with Canal IP means

PROTECTORAMATARO.ORG, Save the Children, Fundacon Vicente Ferrer.

I.2. Ethical code and values

Strict compliance with the law on protecting personal information

Development of an internal security policy and code of conduct

Verification of compliance with the previous points by external auditors

Clearly outlining the conditions of their services via contracts

Utmost transparency when providing services

Fulfillment of the strictest quality standards when offering services

Excellent customer service and customer privacy

As previously mentioned, Canal IP is a full-service Internet marketing and web design

They incessantly enhance and aspire to success

They created a warm and family environment

They always get their tasks finished in due time

They are open-minded and welcome changes

They put a lot of emphasis on teamwork

They build trust and always act with integrity.

They develop ongoing partnerships.

I.3.2. Companys structure

II. HI SOCIAL - The Catalan Engagement Platform of e-couponing

II.1 The emergence of online promotions and coupons

Fig.1 (see List of Figures)

revenue and customers by means of promotions, advertisements, sweepstakes, contests and

Fig. 2 (see List of Figures)

II.2. The role of HiSocial in online marketing campaigns

II.3. HiSocial the concept of social engagement platform and client

Acquiring a database of users that participated in the promotion

Significant diffusion of information about the brand on social networks turning it

Generating more traffic to websites

Advertise newly launched services and products

Promoting on various diffusion channels such as on social networks (Facebook,

Twitter), on the clients personal website and on HiSocials promotions platform

Satisfying clients and convincing them to become loyal buyers

Setting up an outstanding online reputation

Increasing product sales and brand image.

II.4 The variety of HiSocial promotions and publishing methods

Fig. 4 (see List of Figures)

E-coupons: designed for online stores

Pay with a tweet: to improve the promoters Twitter account

Pay with a like: to improve the promoters Facebook account

Fig. 5 (see List of Figures)

Fig. 6 (see List of Figures)

on the promoters Facebook account: HiSocial creates a so-called landing page,

One of the most fundamental characteristics of HiSocial is linked to its virality. As

Fig. 7 (see List of Figures)

II.5. The organizational chart

III. TERMINOLOGY GLOSSARY

51. Landing page

Ro correspondent: bannere publicitare

Correspondent source: http://www.wordreference.com/enro/blog

13. Brand awareness

Frisian brond "firebrand,