Hero duet

Hero Duet comes with an all-new metal body and design. The Duet gets chrome-finished rear panels, 3D emblem,
twin hold grab-rail, tubeless tyres, and a digital-analogue meter console. Besides, the scooter features an external
fuel filling, mobile charging port located at the under the seat storage space, boot light, and telescopic front
suspension. Duet is available in two variants - LX and VX. The scooter is available in 6 colours Candy Blazing
Red, Pearl Silver White, Grace Grey, Matte Nature Green, Panther Black and Vernier Grey (Non-metallic)

Honda

TVS JUPITER

FINDINGS And CONCLUSION

Hero showrooms were not that up to the mark, there
was not at all innovation, no specific banners
pertaining to a particular product.
TVS showrooms were comparatively better than hero,
with very unique feature of LCD monitor to get more
info.
Honda had the best showroom in comparison to hero
and TVS, proper greetings, welcome was given

 The best showrooms were of Yamaha in terms of

everything be it infra, space, product i.e. scooty,
bikes, POS etc.

Hero eating into Honda's share in

scooter market
A look at the company-wise scooter market data for the past six months points to the rising
market share of Hero and a somewhat corresponding dip in Hondas market share. From a
low double-digit market share around mid-2015, Delhi-based Hero has touched 21 per cent in
December. In doing so, it has also replaced Chennai-headquartered TVS Motor as the secondlargest seller last month.
In September last year, Hero expanded its scooter offering with the launch of two products
Duet and Maestro Edge. Until then, the countrys largest two-wheeler maker had two scooters
to offer: Pleasure and Maestro. Launching the companys first in-house developed scooters,
chairman and managing director and chief executive Pawan Munjal had said in September
that the companys aim was to gun for leadership in scooters. I know it is not going to
happen overnight, he had said.

In October, Hero saw a 74 per cent surge (over same month in 2014) in wholesale scooter
dispatch to dealers, helped by the twin launches. Sales grew six per cent in November and 11
per cent in December. The growth from scooters is critical for Hero as it has faced a rough
ride in sales of motorcycles owing to a weakness in demand from rural markets. In December
alone, it saw a nine per cent dip in motorcycle sales.
Both our new scooters, Maestro Edge and Duet - the first of the products to have been
developed by our own in-house R&D, have been received well by consumers, said Ashok
Bhasin, head of sales, marketing & customer care at Hero MotoCorp.
Hero is yet to go national with the two new scooters. Our phased launch approach for these
scooters has helped us gain market share in several key markets. With upcoming national
rollout of both these launches, we expect the growth trajectory to continue in the coming
months, said Bhasin.
Honda, the undisputed market leader in scooters, has a 51 per cent market share. The
company says it is facing a capacity constraint and has lost a few production days in
November and December, impacting the dispatch to dealers. For another one month or so
there will be a decline in market share, said Y S Guleria, senior vice-president (sales and
marketing), Honda Motorcycle and Scooter India. Competitors came up with new offerings
and we had a capacity issue. Still, about 30,000 customers who booked with us preferred to
wait for a delivery, said Guleria.
Honda is inaugurating a scooter-only plant in Gujarat next month, which will initially have a
monthly capacity of 50,000, to be doubled around middle of the year. With the Gujarat plant,
Honda will have a total scooter capacity of 4.2 million units in a market where annual
demand stood at 4.9 million units (January-December 2015).
The encouraging factor is that scooter sales grew 13 per cent in 2015 against a 3.42 per cent
dip in motorcycles. Scooters formed 30 per cent of the 16 million unit two-wheeler market in
2015, against 27 per cent in 2014.
Players such as Honda, Hero and TVS will compete against each other in near future to
increase their share in the expanding scooter market