TECHNOLOGY MANAGEMENT LOGISTICS

READING COMPREHENSION IN ENGLISH, RELATED TO THE NEEDS OF

LOGISTICS ACTORS RED

ANCIZAR CEBALLOS
JUAN CARLOS OCAMPO
DAVID BOTERO RESTREPO
KEVIN HOLGUIN MENDOZA
JHON ALEXANDER GUAPACHA
CHRISTIAN GONZALEZ

INDUSTRIAL BIOTECHNOLOGY CENTER CBI (SENA)

LOGISTICS MANAGEMENT TECHNOLOGY (1203639)
PALMIRA
2016

TECHNOLOGY MANAGEMENT LOGISTICS

READING COMPREHENSION IN ENGLISH, RELATED TO THE NEEDS OF

LOGISTICS ACTORS RED

ANCIZAR CEBALLOS
JUAN CARLOS OCAMPO
DAVID BOTERO RESPTREPO
KEVIN HOLGUIN MENDOZA
JHON ALEXANDER GUAPACHA
CHRISTIAN GONZALEZ

TUTOR: JOSE AGUSTIN PULGA

INDUSTRIAL BIOTECHNOLOGY CENTER CBI (SENA)

LOGISTICS MANAGEMENT TECHNOLOGY (1203639)
PALMIRA
2016

TABLE OF CONTENTS

Actividad 1: Talking about me, other people and companies..............................2

Actividad 2: Customer Locus............................................................................... 2
Actividad 3: Customer Focus............................................................................... 2

Actividad 1: Talking about me, other people and companies

a. Identifique los miembros de la compaa por medio de una presentacin
personal. Mencione aspectos tales como: nombre, nacionalidad, edad, intereses,
estado civil, hobbies, profesin, responsabilidades / funciones en el proyecto.

I am David Bolero Restrepo, I have 35 years, I am from Palmira, Valle del

Cauca, work in Ramo of Occident 7 years ago, and Auxiliary me
performance winery and yet I am responsible for making programming the
offices of the different channels. My interest is to grow personally and
occupationally contribute to the growth of the company, I am single and my
feelings are happiness, peace and the desire to get ahead.

I am John Alexander Guapacha Rivera, I have 24 years, I am from

Palmira , Valle del Cauca , work in Ramo of Occident 2 years ago, I belong
to the department of logistics and work in the area of control returns. My
interests are personally grow academically and occupationally to be a better
person, I am single and my feelings are tranquility and harmony with others
to have good relationships.

I am Christian Gonzalez Rayo, I have 35 years, I am from Palmira , Valle

del Cauca , my hobby is playing basketball and soccer , work in Ramo of
Occident 4 years ago , I belong to the logistics department with the position
of assistant billing , I am single and my feelings are love neighbor, and
peace.

I am kevin Holguin Mendoza, I have 30 years old, married, I have a child of

two years, I live in Palmira Valle del Cauca, my hobbies are soccer and
reading, I am assistant Manufacturing 1 year in Ramo of Occident, my role
in the project is bring my experience in logistics because of my previous
work and achieve the goal of being a technologist for my personal
achievement.

I am Juan Carlos Ocampo, I have 25 years I am a Colombian national, I am

very interested to be a high-level professional and have a good position
within the company where I work. Currently I have a girlfriend to which I love
and respect very much for its infinite qualities. As I love very much enjoy a
good movie, I like sports like tennis and football, currently performance I
Ramo of Occident as Administrative Assistant of Supermarkets Agency and
am responsible for overseeing the inventory of the Agency Reports Edi and
Service levels and monitor the routes on which ship our products.

I am Ancizar Ceballos, I have 36 years, I am married, I live in Palmira, I

have two children, I work in Ramo of occident since 2008, my wife is
Adriana Patricia and my children are Sebastian and Isabella, my occupation
in Ramo is transportation coordinator. My personal interest in this project is
increase my knowledge in logistic and to be promoted in the company to
improve my lifestyle and my family too.

b. Escriba un prrafo en ingls y de acuerdo con su proyecto de formacin

informacin sobre Perfil de la Compaa. Incluya: nombre, tipo de negocio,
principal actividad, nacionalidad, oficinas / sucursales, clientes, portafolio,
estructura organizacional, mercados principales, competencia
The name of our company is Ramo of Occident. It is a food company where we
offer our customers the best product at the best prices and better quality.
Supporting us with one of the best and qualified information systems for better
effectiveness of the logistics network staff also have agencies in each city where it
is most efficient delivery to our customers. Summarizing our main activities are:
quality control, manufacturing, distribution and sales. It is a Colombian company
where their branches are:

PRODUCTS RAMO S.A (MOSQUERA, CUNDINAMARCA)

RAMO ANTIOQUIA (CALDAS, ANTIOQUIA)
RAMO OF OCCIDENT (PALMIRA, VALLE DEL CAUCA)

Our customers are the channel:

MODERN CANAL
CANAL TAT
We offer a long line of delicious food for consumption by our Colombian
families, the most representative are: Gala, Chocoramo, traditional in its two
flavors, cannas, snacks (Tostacos and Maizitos) Platanitos.

Actividad 2: Customer Locus

A partir de la lectura Enfoque en el Cliente, disee un diagrama sobre los
actores de la cadena logstica que se relacionan en su proyecto de formacin en
idioma ingls.

Aprovisionamiento

Proveedores

Transporte

ALMACENAMIENTO

PRODUCCION

Bienes y servicios

Transformacin de
materias primas

Materia prima

Distribucin

Producto terminado

Transporte

Cliente

Actividad 3: Customer Focus

a. Una vez realice la lectura del texto Enfoque en el Cliente,
Complete los diagramas que se encuentran en la paginas 57
Con las palabras que se encuentran en los recuadros.

Statutory and Regulatory requirements - Expectations - Customer

Needs
Requerime
Determi

Surveys

By means of
Custo
mer
Focus

Wants

Communic

To Establish
Ttransfer

Meet

Customer

Expectation
s

Statutory and
regulatory
requirements

Information

Requirements - Expectations - Surveys - Design services - Search for new

markets - Preferences - Location - Price - Occupation
Customer Needs and expectations

To

Design products
Search for new
Expectation
markets
s
know customer
Satisfy customer's
Needs
needs
Preferences Match benefits
Design services
Standardize
products
Priorities

By means of

Location
desires
Unsatisfy
wantsSurveys
Occupation
Requirement
s
Life style
Price
Others

10

Regulatory transfer delivery environment - safety

Communicate customer requirements

Quality
Delivery
Cost
Environment
Statutory
Of
Requiremen
Health
Regulator
ts
ySafety
Financial Laws

Establis
h

Of
To

Transfer

Of

Information

Actors in the supply chain

operating systems

Construct

Meeting Requirements

To develop
To

Customer
satisfaction

Actors in the
Of
supply chain

Construct
operating
systems
Achieve Goals