TINDER FOR EXPERTS

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Copyright 2014 Tinder Advisor Inc.

All Rights Reserved

www.tinderadvisor.com

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BE LIABLE FOR ANY DIRECT OR INDIRECT CONSEQUENCES THAT OCCUR FROM THE USE OF ANY OF THE IDEAS
CONTAINED THIS BOOK.

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Notes by the Author

Thank you for purchasing Tinder for Experts and setting out to discover the immense potential of modern dating
innovations. This book is targeted towards men who strive to become experts in all activities they deem worthy
of their time. The advice will save you countless hours of trial and error, heaps of money from unsuccessful dates
and the frustration that comes along the learning curve. This is the instruction manual to quickly join the top 1%
of Tinder users and take full advantage of this amazing new way to meet women.

Personal Account
Even before the emergence of Tinder, I was successful with women for the better part of a decade. It all started at
a young age, when I decided to read about seduction psychology and finally began to understand what women
truly look for in a man. I cannot call myself a Pick-up Artist since I have never practiced seduction professionally,
but I have read dozen of books from the masters in the field. I credit them for most of the talent I have developed
and for the many adventures I have enjoyed with beautiful intelligent women.
For a living, I am serial entrepreneur working alternatingly between Europe and Canada. After selling my last
venture, I embarked on a world tour that lasted a full year. At the same time, I separated from my girlfriend and
proceeded to polishing my seduction skills and getting back into meeting women. A new app called Tinder was
quickly recommended to me.
Astonishingly, I had a lot of trouble meeting the women I wanted on Tinder. My approach was simply not adapted
for this form of interaction. I grew determined to upgrade my seductive skills and convince my ideal matches to
go on a date with me. By the end of my travel year, I finally had it down to a science. In fact, I was meeting more
quality women than at any other point in my life.
My success with the app amazed my friends and they began to ask me for lines and advice. This made me see first
hand how small changes could dramatically improve their experience on Tinder, no matter how good looking or
charming they happen to be. These friends slowly convinced me that there was real value in laying out my entire
process in writing.
I see Tinder - and dating in general - as a sales process. Most guys fail to get the women they deserve because they
do not know how to convey the best of themselves. This book will make you an expert in self-promotion. Your
challenge will then be to live up to the expectations of all the new women eager to meet you!

Acknowledgements
Perfecting techniques for Tinder was a long and arduous procedure, but it was greatly enhanced by the
contributions of two close friends: Dr. Stinson and The Marv. The three of us shared a rare advantage: we had
an entire year filled with the free time to test Tinder in many different countries. This enabled us to develop
innovative techniques and become experts in our own right.
Their ideas helped bridge the gaps in my understanding and were crucial in motivating me to write a complete
comprehensive method. Tinder has enabled us to live unforgettable experiences, and now we believe it is your
turn!

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reprogram your mind

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Technological Disruption
Welcome to the age of Apps! Seemingly every aspect of life is being made easier by the smart device in your
pocket. You now have the power to be connected to absolutely anyone at any time. The implications of this
second Internet revolution are far reaching.
The traditional options to lifes everyday problems used to be confined in space and limited by the scarcity of
information. You need a gas station, ask around for the nearest one. Fast-forward to today and you can find the
one that minimizes the detour and grants you the appropriate reward program.
For those of you who have spotted where I am getting at, congrats! I am addressing the Tinder skeptics. Next time
you are hoping to get lucky at a bar with only 10 or even 50 decent girls (some of which might not even be single),
stop to realize that Tinder connects you to hundreds if not thousands of girls nearby!
Tinder has arguably brought online-dating to the masses. Girls who would never dare to advertise themselves
on match.com find far less social stigma in uploading a few Facebook pictures and swiping through the endless
ocean of contenders. This breakthrough brings unique implications for men and women respectively.
The female behavior on Tinder varies greatly from traditional online dating. This being said, the online-daters
will sometimes try their luck on Tinder. These women will be among the easiest to meet and sleep with. They are
comfortable going on dates with men they have never previously seen in person and they will display the common
eagerness (sometimes desperation) that characterizes this bold segment. Yet some online-daters will balk at
Tinders superficiality and its lack of profile customization. In summary, if you enjoy Tinder, I highly recommend
you give traditional online sites a try: you will have more sex, but the normal girl is harder to come by.
This brings me to the majority of girls on Tinder: the normal girls. These will download the app for fun, personal
gratification and because it has become an extremely popular pastime. These girls are single and you can sleep
with them, but there exist some very palpable challenges to this entirely new sphere of dating. This book will
break down these obstacles and give you a broad set of tools to overcome them.
And finally, what does this technological revolution mean for us, the single men? The Economist cited Tinder as
the modern-day cure for desperation; turning men away from prostitution and other such sins. So let us take a
look at Supply and Demand. Supply has suddenly surged thanks to Tinder implying less effort (ie. price of pursuit)
for more of the women you would usually get. Odds are that this abundance will be more than you can handle
and you will up your price (standards), ending up with hotter women and, yes, fewer prostitutes.
So no matter your seductive skill level and no matter how handsome you are: you are missing out on a huge
amount of potential if you do not get comfortable using Tinder. The following chapters will show you how to save
time along the learning curve and avoid feeling creepy when interacting with new women.

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Tinders Perception: The Sex App

Many describe Tinder as an app serving strictly to have a one-night stand or to find a partner for a casual nostrings-attached relationship. This reputation is mostly unfounded and overall misleading, here is why.
Im sorry to say, but the girls on Tinder are no hornier than the girls at the bar. Depending, which bar you go to, the
converse may be true. However, you have a higher chance of getting laid because you have a far greater selection,
this is the law of large numbers. The more you try, the higher the probability that you will get what you expect.
So a lot of guys are already getting laid more thanks to Tinder, does that mean the girls are easier? Initially, the girls
who you finally convince to meet you will have a stronger adventurous side than the average (see Rick Premium
later in this section). So yes, you will find easy ones, but they are the outliers and you would still have had an easier
time seducing them in the bar. Often, they fall below your standards, but hey, you charmed her from the comfort
of your couch. Hopefully, no one will see you two together!
Understand that sleeping with the normal girls - the ones you truly want - is going to be harder than if youd had
the luck of running into her alone at the bar. Think about it, you need to convince a girl who has never seen you
that she needs to spend some time with you, preferably one-on-one, as opposed to go on with life as usual or meet
one of the other million guys on the app. The good news is that the law of large numbers ensures that you will
succeed far more than at the bar, and there are techniques to multiply your odds.
Once you succeed in meeting a girl from Tinder, casual sex is actually more likely than regular dates. This is because
the girl is usually well removed from your social circle and will not have to answer for the crazy things she decides
to do with you. Also, since this is the first time you meet, she is not expecting anything, leaving room for the magic
of spontaneity that is so crucial in guaranteeing sex on the first night. (see Coup de Grace Chapter)

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Your Online Persona: The Sweetheart Principle

Now that we understand the playing field, let us get into the specifics of the tactics involved. The Sweetheart
Principle is the approach that will maximize your chances with the largest number of girls. It underlies most
recommendations in this book and actually goes against many principles put forth in traditional pickup literature.

Traditional Attraction Phase

Let us look at a traditional pickup in a bar. If you have read books like The Game or Mystery Method, you already
understand the underlying dynamics. If you are a natural or utterly clueless, the scenario I am about to describe
should still make sense and will later serve to contrast what goes on in the Tindersphere. Here is the scene:
I am standing at the bar with a friend; we are talking about something extremely interesting. Suddenly, his head
motion serves to tell me that a very attractive girl has arrived to order. I turn my upper body to address the girl

and her friend Excuse me girls, just quickly, can you help my friend and I settle a debate... who lies more, girls
or guys?
The hot girl gives me a blank look; she has clearly been hit on dozens of times that night. Yet her friend chimes
in with an answer. I retort: Interesting you would say that! You must be the clever one! Turn to the hot one.
And you must be the one with attitude and then give her a cheeky smile.
She proceeds to say that men lie more. Since she gives me nothing more to go on, I begin to banter with her
friend about how the hot girl must have had a traumatic experience with a Frenchman who offered to take her
to live in Paris, but then turned out to be Swiss and own a farm instead.
When the hot girl says half laughing that this is not true, I turn to her and give her a hug and utter: Sure it isnt,
but dont worry, not all men are Swiss. What has happened here?

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Game connoisseurs will spot this as the attraction phase of a pickup. I created attraction by taking the hot girl off
her high horse. For the rest of the night, I would differentiate myself from the other needy men by staying slightly
cocky, thereby keeping her on her toes and demonstrating that I am also a prize to be won. I would also radiate
confidence so that the womans subconscious can begin to picture me as being good in bed.

Tinder is Not Yet Real Life

This dynamic on Tinder is completely different. To begin with, successful implementation of the above example
comes down more to the body language and tone of delivery than the actual words. On Tinder, you are stuck
using messages with a girl that has absolutely minimal insight into your character.
Next, you are not competing with needy guys buying drinks or repeatedly trying to approach her. You are
competing with apparent douchebags, creeps and the sexually depraved. Furthermore, guys who are generally
shy around women grant themselves every right to exude confidence over Tinder, thus quickly falling into one of
the aforementioned categories. The messages I have read on girls phones are simply unbelievable and prove that
the overwhelming number of male matches clearly have no shame!
The danger with conventional gaming tactics is that during the initial stages, you risk being grouped with the
other weirdoes if you try to be cocky or confident. Besides, a girl with so many options at the swipe of a finger will
not give you the benefit of the doubt and youll be left wondering why she suddenly went cold.

Differentiate Yourself By being The Absolute Biggest Sweetheart

I am talking about Ryan Gosling in The Notebook. The guy who can do no wrong and was brought up to do
anything for a woman. Someone who respects them so much that he is shy by nature and would never dare to
approach a girl in a bar or do anything player-like for that matter. This is the guy that all women dream about, but
would never actually be attracted to in reality.
The Sweetheart Principle will enable you to pleasantly surprise a woman. Thanks to Tinder, she has found the
perfect sweetheart that she otherwise would never have noticed! Also, this guy is so non-threatening that she
could picture herself being completely comfortable meeting up with him, even after telling herself she was only
using Tinder for fun and not to actually go on dates. When she does meet you, she will not worry about you
expecting only sex, since you have shown interest in other aspect of her life.
This is a powerful narrative. Although not the only one, the Sweetheart approach will yield the highest success
because it appeals to a broad base of normal girls. In the later chapter, you will see many examples of how to put
this frame into practice at every step until the meet-up. Dont forget, once you finally do meet her, Ryan Gosling
needs to turn into James Bond if you want to avoid a wedding and, instead, guide her seamlessly into your bed.

(See chapter on Tactics for in-person Tinder dates)

Remember: There is no foolproof formula to bed any girl on Tinder. There is only an attitude and some applied
principles that will maximize the output for the time you invest. Focus on adapting your mentality and you will
see drastic improvements.

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OTHER NARRATIVES:
When you care about maximizing your chances of success, revert to the Sweetheart Principle. If applied, it will
never turn a girl off. However, if you wish to save time or target specific outliers, you can apply a different frame.
Here are some examples of frame variations:
The Sexual Escaltor: You have matched with a girl that is not worth much investment or you have a very limited
time horizon in this specific city - you want to cut straight to the chase. Although Sexual Escalation will alienate the
majority, you can end up filtering down to the ones you aqre looking for. There are ways to quickily identify which
girls are open to cater to your immediate needs and to get them to agree enthusiastically to a one-night stand.
My good friend Dr. Stinson is truly a pioneer in this field.

(read about Sexual escalation Techniques in the Facebook chapter)

The Social Facilitator: Here you play the cool guy that enjoys bringing people together and is not necessarily
looking for a date. You should absolutely implement this frame if one of these three points applies:
1. You have close friends in common with the girl
2. She is part of that community that youhave strong ties with (Jewish, Hispanic, Fashion, Charity...)
3. She is visiting your city and does not know anyone (except perhaps the friends she is traveling with)
Begin by pointing out that, through you, she can meet interesting people and have a great time. This is a sure shot
way to build comfort. If she is showing a specific interest in you, gradually push for a one-on-one meet-up (see
Temperture Theory in The Art of Chatting). You can always fall back on social group invitation if she does not
want to meet alone.
The Social Facilitator is also a last resort for other girls that have gone cold. If the date looks almost impossible,
invite them to cool events - the law of large numbers will insure that somewill end upmeeting you after all.
The Tourist: This frame can be used in conjunction with the Sweetheart Principle. For various reason, local girls
will go out of their way to meet you if you are a tourist, especially if you come from a place they could picture
themselves visiting someday. If you act sweet and non-threatening, the girls will be happy to show you parts of
town that regular tourists would never see.

I have travelled much of the world using Tinder profusely, and this has led to some absolutely unforgetable
esperiences!
Keep in mind that sex will be more difficult since the girl will set up the date and your logistics may not be optimized
in a foreign land.

(see chapter on Setting up a great date)

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Two Core Challenges: Risk Premium & Your Perceived Value

If you are a seasoned Tinder user, you might be beginning to wonder why the average quality of women you get
is below your expectations. The hottest girls in your rsum were probably met through friends, in the workplace,
or in another form of community. So why are Tinder girls not measuring up to this level of quality?
At work, a woman faces very little risk interacting with you because you carry Social Proof, a common context
that proves that you are not dangerous in any way. Furthermore, if you are successful in this context, you will easily
be able to spark attraction.

On Tinder, You Carry A Risk Premium

Women will subconsciously discount your value because meeting a stranger requires an extra effort to overcome
discomfort and a risk of disaster (a date going terribly tends to happen more often than not - guys just dont know
what they are doing). These two variables make up your Risk Premium and the higher it is, the more difficult it will
be to meet the girls you want.
The starting Risk Premium is beyond your control: some girls are simply more trusting or more adventurous than
others. Some are also busier or less keen to improve their love lives. The girls with innately higher risk premiums
will require more work to bring the discount down to a point where they are ready to meet. Temperature Theory,
explained later, will help you gage how much more work you need to put in.

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Optimize Your Perceived Value

On Tinder, men have a lot of difficulty displaying how great they really are. As a result, they see themselves as
being far better than their profiles allow women to understand. Naturally, they can never score with women they
deem worthy.
Your Perceived Value is a continuous project and is the ultimate deciding factor for the quality of women you will
meet. It will vary from one to the other; for instance, some women admire travel and some do not. Yet there are
ways to make your average Perceived Value go up to levels that would even exceed your own expectations. This
is the foundation for all the of the subsequent seduction techniques implemented on Tinder. The higher it is, the
easier everything will follow.

Theory In Practice
You are an amazing guy and you give yourself an arbitrary value of 300. You deserve a girl with a combined value
of 300 as well, right?
Well, lets say that your Perceived Value is not optimized and your profile only shows greatness adding up to 250
points (the ratio of 5/6 is actually much better than most men pull off).
You are talking to normal girls and you are having trouble making them feel completely comfortable meeting a
stranger. They give you an average Risk Premium discount of 20%.
Therefore, on average you will be meeting women with a value of 200, thus only two thirds of the 300 you think
you are worth!
So is Tinder doomed to give you only shallow fun with low quality women? Not necessarily. You need to focus on
the two challenges described above: The Risk Premium and your Perceived Value.
Techniques in this book will focus on precisely that. You can create a profile that will make you look even better
than you see yourself, thereby giving you a value of say: 350. Proper conversational skills, social validation and
Sweetheart Principle can help you drastically reduce the Risk Premium women feel. If you can bring it down to
suppose 10%, then you are scoring women worth 315 and punching above your weight!
Now that you understand the broad strokes that need to be improved, let us look at how to build an amazing
profile and send your Perceived Value through the roof!

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create the irresistible profile

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Who Should You Be?

You should aim to be the most interesting man in the world. Even more interesting than the Dos Equis guy! Think
about how a magazine would frame you if it were doing a special report on how great you are. Done properly,
your profile can spectacularly inflate your Perceived Value and overcome the Risk Premium of girls you used to
consider out of your league. It will take a while to get the right photos, but we will see the absolute dos and donts
to set you on the right track!
PERSONAL COACHING
OUR EXPERTS ALSO OFFER PERSONALIZED CONSULTING TO MAXIMIZE YOUR ONLINE IMAGE ON TINDER,
FACEBOOK AND INSTAGRAM. IF YOU ARE INTERESTED.
VISIT: WWW.TINDERADVISOR.COM

Do You Need To Be Handsome?

Tinder is as superficial as it gets. Looks matter tremendously, but hold on, this does not mean you need to be
handsome to harvest a ton of matches. It just means that you need to learn how to sell yourself properly.
In this respect, women are light-years ahead of men. I have lost count of the number of times my jaw dropped
when I discovered what a woman actually looked like versus her Tinder profile (make sure to check her Facebook
to avoid awkward meet-ups, this is explained later). Although I dont advocate hiding any flaws, as women often
do, you must learn how to cast them in the best possible light!

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Methods For Dealing With Specific Flaws

You are out of shape: Do not post a photo of you shirtless lying on a couch surrounded by skinny people. This will
amplify the attribute and raise more objections than necessary. Also, do not hide this by only posting face shots!
This will eventually make the woman feel tricked once she gets a proper look at you.
Instead, post photos of you, on your own, rocking some well-adjusted clothes doing something sporty or stylish.
This way, the flaw is immediately outweighed by other qualities in the same photo. Also, if you are alone, you are
not contrasted to people in better shape. Do not post a photo of you with friends in even worse shape. This will
sink your social value.
You are short: The girl will have no way of holding this against you so long as you do not post photos with much
taller people. The worse would be to post a photo of you with a taller girl - this will immediately trigger a left swipe.
I have a couple of very short friends, including Dr. Stinson, and this has not hindered their incredible success on
Tinder. Occasionally, you will meet a taller girl, but this can be dealt with reasonably well in person.
You are bald: If you are seriously balding, shave your head and rock that style. If you are starting to bald and it is
noticeable, do not hide it by wearing a hat in every photo! Angle the photos so that it is not too noticeable. Also,
post a few that date back to a time when you sported a full set of hair. At 35 years old, my good friend The Marv
is an expert in this art.
You have bad skin: This is very easy to smooth over using modern photo optimizing tools like Instagram (more
on this to follow). Again, the trick to avoid a betrayal reaction from the woman is not to hide your flaw, but to
minimize it and cast it in the best light. Sporting a nice tan in your photos can make you look a full point more
appealing.
You have below average looks: Use Instagram to take cool photos. Show that you have a really interesting life
and access to luxury. Do not show photos with handsomer guy friends. However, photos with attractive female
friends (showing interest in you) are proven to make you look 1 to 2 points more attractive (more on this in the
Secondary Pictures section).
Remember: Optimize your flaws. Do not hide them completely. Imagine you decide to meet a girl you perceived
as curvy. In reality, she turns out to be curvier than you thought. You will be slightly disappointed, but odds are
that you will still enjoy yourself. This is even truer for women because they are not as superficial as men. Once they
know you, they will even learn to like you for your flaws.
However, imagine you thought a girl was in good shape and she turns out to be that same very curvy girl. You will
feel completely fooled and you will never forgive her for it.

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Broaden Your Appeal

Another important concept to keep in mind is aiming for a broad appeal. This means avoiding showing or saying
anything particularly polarizing. For instance, if you are a smoker, do NOT post a photo of you smoking. This will
turn off a large number of women who later could have tolerated the habit.
In essence, to maximize your matches, stay away from factors that give women the slightest reason to say no or
to categorize you as a type. Not a single woman will have a problem with a photo of you travelling to remote
places, or doing a particular sport. However, many will categorize you if you reveal a photo of you in a mosh
pit with KISS makeup all over your body. The Rocker Type simply does not appeal to a broad base. Similarly,
avoid photos of you at the church or the synagogue unless you want to alienate almost every atheist girl. Having
passions and strong community affiliations will be a source of attraction when you finally do meet the girl, but on
Tinder, they will make her judge you all too quickly.
I strongly recommend leaving your career mysterious and open-ended. This is not LinkedIn - you are not here to
talk about work! Besides, a picture of you in your office - no matter how senior you look - will categorize you as
the corporate type and you will lose matches. In fact, all professions will categorize you: doctor type, manual
laborer, model/actor type... Even if you are proud of your profession, resist disclosing it too early because it
will limit your appeal. Instead, show the intriguing things it grants you access to, like private events, fancy trips,
meeting famous people... The girl will be curious and might even match you to find out what it is you actually do*.

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Avoid The Douchebag Trap

Finally, you need to stay away from anything that could make you look like a douchebag! Almost every guy will
get this wrong and it will sink your perceived value. Let us look over some of the common mistakes:
NO SELFIES: There, I said it and Im going to say it again later on to make sure you remember. We all get turned
on when girls take selfies in their skimpy new dress, but this is not a two way street. Only the lower quality girls
will give you props for talking a shirtless selfie after the gym. The vast majority will see you for what you are: a
douchebag. Selfies at the beach, selfies at the ski resort, before a gala... no, no and no!
If you are a cool guy, you have friends who can take a nice photo for you. The only selfie that can be tolerated is
using a GoPro and an extendible arm because no real life photographer could hit some of those angles. Otherwise,
delete every selfie you ever took!
NO COOL SERIOUS FACE: Im sorry, but unless you are starring in a professional modeling shoot, you have no
reason to pretend to be serious. Even if you were caught at a serious moment, it has no place on your Tinder
profile. The Duck Face is especially painful. When someone is taking a photo of you, you smile, and it is as simple
as that.
NO POSING WITH SOMETHING YOU DO NOT OWN: You see a sports car or a nice boat and you quickly go take
a photo with it. Congratulations, but you need to keep it for your own fantasizing. Dr. Stinson came up with a
clever twist to avoid douchebaggery: someone took a slick Instagram photo of him from the passenger seat of the
Porsche he was driving. You can only tell it is a Porsche because of the logo on the steering wheel. Girls love this
because he is not posing; he is simply having fun driving a Porsche! (Stinson does not own the car in question, but
no girl ever assumed he did, nevertheless he is associated with an item of luxury)
NO SHOWING-OFF: Cool people do not need to show off, they simply radiate all the things that make them cool.
This difference may take some time to grasp. Let us assume you own the Porsche in the previous example. Driving
it is cool because you only see the steering wheel and the road ahead. Also, Stinson is not even looking at the
camera, implying that this is not a big deal. If the car was not moving and he was giving the thumbs up to the
photographer, girls will know for sure that he borrowed it from his friend.
So which one is cooler?
1. You smiling in a bathrobe with an amazing suite behind you.
2. You freaking out in front of a Hilton sign.
If you guessed 1, then you are on the right track. As mentioned earlier, girls like to see that you indulge in luxury,
but this must be shown in a subtle manner without looking like this is the first time youve ever splurged on a nice
room.
The same goes for your body. If you are in good shape do NOT have a photo of you flexing for the camera
(especially not a Selfie)! Instead, have a photo of you doing something that requires you to be shirtless like sailing
or catching a Frisbee at the beach and make sure that the angle gives you a great definition!
The same logic applies to style. Wear nice, well-fitted clothes. Do not wear a black t-shirt with a huge Armani
logo written on your chest. Are you starting to get it? If ever you are not sure whether or not you are committing
one of the cardinal sins mentioned above, ask a female friend with a good fashion sense to have a look at your
Tinder profile. Ask her if you look douchy in any picture and tell her to be brutally honest.

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The Profile Picture

Your profile picture is the single most important element of your profile. Most women will only see this when
deciding which way to swipe. They will not read your status and not look at your other photos until they have
matched with you. Most will not even look at your age!

Formatting The Perfect Shot

So how do we get maximum impact for just one photo? Firstly, formatting is very important. Avoid posting a
photo with:

88 only your face

88 you standing somewhere in the distance

88 you turned away from the camera
88 you sporting the serious look
88 you posing with anyone else.

People in the background can be ok.

88 blurry resolution. Women are very weary of this while swiping and you should be too.
88 parts of the photo hidden by darkness.
88 you wearing sunglasses

Same principle as previous point. Avoid black and white photos.

Instead:

99 Have a photo of ONLY you, the sole focus of all attention.

99 We must be able to see your entire head, down to at least your chest*.
zoomed out.

Anything past the knees will be too

99 Stare at the camera, or slightly away if you want to have the in action look.
99 Smile genuinely

99 Make sure it is a crisp shot, such that someone who saw the photo could later recognize you in person.

This
being said, use apps like Instagram to optimize the lighting and smooth over your features. This needs to be
the absolute best version of you.

99 Display one or several of the following Value Indicators: taste for luxury, physical activity, artistic side, travel
experience or acute sense of style.

*Note: If you have a nice body, I do not recommend being shirtless on the profile picture. In most cultures, this
will come across as douchy. Also, many other guys will think that this is the way to go. Differentiate yourself by
having her discover your body on the later photos (more on this in the next section).

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Integrate One Or Several Value Indicators

Taste for Luxury: Someone once told me: A well fitted suite does to a woman what lingerie does to a man. If
you have a designer suit or tuxedo that is either custom tailored or a perfect fit, then you would be wise to have a
woman see it. This has been my preferred approach for a while. If you combine it with a slick skinny tie then you
are also ticking the style indicators.
Other examples include:

99 being in a very nice restaurant with some wine or a fancy meal

99 being in a luxury hotel room or balcony

99 if you have a very nice apartment, you can pose for a picture there
99 a fun activity known to cost a lot, like flying in a helicopter

Physical Activity: Absolutely no photos at the gym. Although I fully advocate a good workout regimen, do not
make this the central premise of who you are. The woman will automatically disqualify you as someone with no
life. Instead, it needs to be something that looks fun like:

99 You at the top of a mountain in hiking clothes or light ski/snowboard gear

99 You in a marathon outfit near the finish line
99 You dancing in a cool venue

99 You on the field/court of your favorite sport holding the equipment

Artistic Side: Posing in front of a painting at the museum is simply not going to cut it. You need to display
something more profound. For example:

99 Hold a camera and be in front of a set or a breathtaking setting

99 Get featured on stage holding a microphone.

99 Hold artistic painting material, but NOT your actual painting.

You dont want the girl to swipe left or right

depending on whether or not she likes your art. Let her be curious.

99 Take a dancing lesson, like salsa, and get someone to take a photo of you looking like a pro, even if it is just
your first time.

99 If you play an instrument, save it for the secondary picture or she might think this is a major part of your life,
as opposed to a hobby. See next section.

Travel Experience: I strongly believe that travel is the best investment of time and money to grow as a person. A
few trips to remote locations will make you so much more interesting to any woman. You will automatically have
higher value and you will have an easier time filling dates with interesting conversation. Even if you have only
travelled to the nearest national park, the picture will hold more value than somewhere local.

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Capture yourself with something unique about the place you are visiting, be it a waterfall or the Eifel Tower. When
appearing in the photo, it is better if you do not look like a complete tourist. Backpacker gear will not impress as
much as some of the local fashion that you bought that day. Girls love seeing that you are versatile and that you
adapt to every new culture you encounter.
Acute Sense of Style: In your photos, you need to be wearing your most stylish clothes. Careful, being stylish does
not mean looking like you put two hours of work into your appearance. Being extremely casual is part of style as
long as the clothes look nice and are well adjusted to your body.
If you have a very strong personal style, be careful not to fall into a specific type like Goth, rocker, hipster, gangster
or overly preppy. This will trigger left swipes. If you see yourself as a trendsetter, you might want to tone it down
for Tinder, since not all girls will appreciate this.
If you feel you are lacking in the fashion area, buy mens lifestyle magazines like GQ. Also, visit the website of the
worlds fashion leaders like Armani, Hugo Boss, Dolce & Gabbana and Diesel to name a few. Analyze the colors and
looks that are defining this season. Then, I recommend going to a designer store and having the cute employee
help dress you properly. If you have stylish female friends, bring them along too.
Designer clothes will simply look better than regular clothes to the trained eye. Girls are much more perceptive of
these things than men, so dont think you can fool them. As mentioned earlier, stay away from large logos seen
on belt buckles or t-shirts, they will make you look douchy. The occasional medium range items from Zara or H&M
are all right, so long as they follow the styles set by the leading brands.

PRIVATE PHOTO TRICK

IF YOU WOULD LIKE TO USE A PHOTO THAT YOU NOT WISH TO APPEAR ON YOUR FACEBOOK - FOR EXAMPLE, YOU
USED INSTAGRAM TO IMPROVE AN OLD SHOT - SIMPLY POST IT ON YOUR WALL UNDER THE ONLY ME VISIBILITY
SETTING. AS OF THIS PUBLICATION, THE LATEST TINDER ALLOWS YOU TO USE THESE PICTURES ON YOUR PROFILE.

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Your Secondary Pictures

While viewing secondary photos, the girl has now decided to dig deeper into your profile. She will usually look at
all of them, so you have more flexibility than with girls who only look at your profile picture. Keep in mind that the
last photo is the most important since this is the one she will ponder on before making her decision. It should be
almost as good as the profile picture.

Show Different Facets Of Your Character

Tinder enables you to add five supporting photos. You must absolutely upload the maximum number of photos
to have the highest chance of success. While photos good enough to be a Profile Picture can also qualify as
Secondary Pictures, the goal here is broader: you want to show many unique variations of you. As long as these
are non-polarizing, they will help spark interest from many different segments of the female population.
You will therefore want to target the Value Indicators that you did not integrate into your Profile Picture. For
example, do not have six photos of you in a suite if done right, one is enough. Use the other pictures to show that
you also know how to be casual, that you travel a lot, that you are sporty... Refer to the previous section for ideas.

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Additional Mandatory And Optional Shots

In addition to these Value Indicators, there are tweaks that can apply to Secondary Pictures, but not in your Profile
pictures. Here are the new categories:
The Body Picture: Finally, it is time to show off your body! I believe this is a must, no matter what shape you are
in. If you omit a body picture, the woman may suspect that you are insecure or hiding something.

99 If you are in shape, do not look like you are flexing.

Also, do something that requires you to have your shirt

off. A shirtless pic with your feet dipped in water will look a lot better than one of you in your bedroom.
Alternatively, you can be on a boat or doing a sport. Instagram will make sure your muscles look absolutely
spectacular.

99 If you are in average to poor shape, you still need to get shirtless! Dr. Stinson does this masterfully by lying on

his stomach, facing the camera, such that you can only see his face and shoulders. This way, he looks ripped
even though he truly isnt. If you are overweight, get shirtless, but do not let your weight show! She already
knows you have a few extra pounds from your other photos (but you have compensated with adequate
designer clothes). You just need to show that you are not the guy at the pool that keeps his shirt on!

Sunglasses: Lets admit it, we all look cooler with our shades on. This is perfectly fine for your Secondary Pictures,
but not your Profile Picture. Do not wear sunglasses on more than half your pictures or else girls may think you
dont look good without them. Make sure they are stylish and that you are still doing something else in your photo
than just wearing glasses.
Looking into the Distance: This is also ok for Secondary Pictures and can make for a cool effect if you are in a truly
stunning setting. Also, you can be standing further in the background if this attracts more attention to the scene
you are aiming to demonstrate.
The Cooking Photo: Although optional, you can almost only go right with this type of photo. Have someone
capture a shot of you stirring up something fancy, with many ingredients spread out neatly in the background. If
you do not have a nice kitchen, take a one-off cooking class. Girls will want to know what you are making and will
assume you are a great cook even if you are not. Some will even be willing to come straight to your house for you
to cook them something!
I am not a great cook, but I have never gotten a single complaint. This is because women will appreciate the effort
far more than the end result. The food just needs to be edible and require a reasonable degree of preparation. The
presentation is just as important: light a candle, use nice cutlery, arrange the food artfully on the plate and open a
good bottle of wine!
Playing an Instrument: The great thing about this picture is that you dont even need to know more than a few
notes to capitalize on the value it brings. Sit at a piano and look concentrated while your friend captures the
moment. Women will assume this is one of your many talents and you will likely never have to prove it.
Childhood photo: If you have a funny or extremely cute photo of you as a child, this can have a powerful effect on
many women. They will feel an intrinsic sense of affection for you and will view you as non-threatening fitting
nicely with the Sweetheart Principle. Place this photo in 4th or 5th because, on the first pictures, she is still trying

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to figure out if she finds you hot and the 6th photo is too pivotal. No baby photos please, this is going too far and
will come off as weird since she has no way of knowing if it is you, your nephew or your kid!
The Party Photo: Time to show that you like to go out and have fun! This is an optional photo and must be
treated with care. Firstly, remember that you are targeting a broad appeal, so avoid anything too vivid like a rave
or a mosh pit. You must look like you are having fun, but you cannot look tipsy. In fact, dont be holding a drink
even girls who drink themselves will be turned off by this. If you like to pop massive bottles, have them be in the
background. Dont hold one while you stand on a table like a douche.
So how to do this properly? Make sure the party venue prestigious and non-trashy. Rooftop parties or galas have
a particular appeal to women. They also love themed costume parties; so if you happen to be dressed retro 60s for
an event, take a good photo! A Halloween party can also work although this is much less original. No matter how
you dress that night, you need to look slick and the picture should be very crisp and clear. Pulling a little dance
move can look charming and show that you are not reserved.
Include other People: I highly recommend showing that you have friends in one or two of your Secondary Pictures.
The goal here is to look extremely comfortable embracing others in a social context. If you look awkward, the
woman will imagine that the date will go badly. There are different set-ups to be mindful of ranging from great,
tricky and mostly bad:

88 A crowd: usually counterproductive, the girl will waste time trying to find you in the group and get annoyed.
This will only work if you are clearly at the forefront of the gang.

88 You and children:

This is a no. Women will think that you either have kids or that they are an immediate
preoccupation for you. This will drastically lessen your appeal. The only way this can work is if you are caring
for poor children that are clearly not yours. This will show that you have a sense of social responsibility and
that, one day, you will be a strong father figure. This is actually very powerful.

88 You and a group of girls: Sorry, I do not endorse this approach.

Whether the women are working for you

or you happen to have many hot friends, having them all pose with your will come off as douchy. Girls are
usually not drawn to the pimp appeal. If you convinced a bunch of playboy bunnies to give you one lucky
photo, girls will think you are a loser.

99 You and a few friends: I would also not recommend this.

It is hard to make this work in your favor. The guys

cannot steal your thunder, but also cannot drag down your social value. If you have really cool friends and
appear to be the leader in this particular photo, then it will work well.

99 You and a pet:

Be careful with this one. If you live in an area where absolutely everyone loves dogs, this can
work so long as it is the cutest mutt anyone has ever seen. However, especially in urban settings, you will
have your fair share of women who do not like pets. When they see you with one, they will assume it is yours
and that you come as a packaged deal. This will trigger objections. If you own a pet, dont worry she will
eventually learn to love it, but since Tinder is extremely fickle, you are better off revealing this later.

99 You and one girl:

This is dangerous. Since Tinder automatically builds you a profile using past Facebook
profile photos, many girls will assume that the woman in you pictures is your ex-girlfriend. The fact that you
have her on your Tinder account will make girls assume you still care for her. This is a complete deal-breaker
for most women. A mind-boggling number of men make this mistake. Therefore, to avoid confusion, never
have another woman on your profile pictures. You can have one in your secondary pictures, but only if it is
totally clear that she is just a friend or a random girl. If you can afford it, two girls are better.

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99 You and one friend: Can work well, just make sure that you are doing something that friends do together like
partying, playing a sport or travelling, not just standing in the street.

99 You with two girls: Yes, but do not get sandwiched between the two like a wannabe pimp.

Be doing
something cool like have one on your shoulders and the other pulling your arm. Needless to say that this will
entirely backfire if the girls are not attractive. The girls must appear to be giving you more attention than you
are giving them in return. A good way to implement this is to be the only one looking at the camera, while
the girls look at you. This will boost your attractiveness to women because you appear preselected by other
women. If you are already a very attractive man, be careful not to look too much like a player.

99 You and a gay guy:

This can be funny and actually work as well as having an attractive female friend posing
with you. If girls see you as preapproved by the gay community, they will respect you for it. Just make sure
that you look absolutely straight, some girls may have a problem with you swinging both ways.

99 You and someone famous:

If you can get a good photo with a celebrity than this is sure to boost your
Perceived Value considerably. Casual and exclusive settings are better. For instance, a picture of you and
Justin Timberlake in his concert venue is worth less than one with you two sitting in a hotel lobby. Beware
of celebrities known to polarize opinions such as prominent politicians. For better or worse, a picture with
Obama will cost you a lot of matches.

99 You and your family:

A picture of you with your parents or grandparents will let a girl know that you are a
family guy and she will associate positive emotions to this. Similarly to a childhood photo, this will make you
come across as modest and non-threatening, thereby lowering your Risk Premium. Make sure that you and
your family appear to be happy in the photo!

99 You and wild animals:

This is much better than a pet photo because you can show that you are an animal
person without girls assuming that you own the animal in question. The more exotic the animal the better!
Travel around to get photographed riding an elephant, high-fiving a kangaroo, kissing a dolphin... These will
also boost your Perceived Value. Make sure that the animals are alive in the photo the female community
is very divided over the issue of hunting.

Clashing To Maximize Intrique

Secondary serve to show your many sides. This displays your versatility, but will also spark a keen interest from
many different types of women. The broader your spectrum of activity, the more attraction you will create.
On top of attraction, you can also trigger fascination by showing activities that appear to contradict each other. I
call this clashing. For example, in one photo you are giving a toast at a gala (luxury, style, social value) and the next
you are building a house in a Colombian ghetto (physical activity, travel, benevolence). Most formal types would
never venture out of five star hotels. You are effectively escaping categorization and many women will want to
know: who is that man who can afford to be several different people in one!
An advanced technique is to create an apparent clash within the same scene. The examples will seem far-fetched,
but if pulled off, women will almost always ask about these photos:

99 Wearing an expensive suite for a physical activity (running, climbing, jumping into water...)
99 Being extremely casual at a formal event surrounded by suites

99 Working on your laptop at a deserted beach or another highly exotic and unlikely setting
Come up with your own ideas. Detach yourself from the ordinary and strive for the extraordinary

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Coming Up With A Description

The important thing to remember about your description on Tinder is that it matters very little. You have 500
characters to write a nice description of yourself. Do not fall in this trap: more does not mean better. You want to
write exactly one full sentence and thats it.
You will look like you are trying much too hard if your description appears to have required any real thought.
Tinder is meant to be a low-effort, simple app. Your photos need to do all the talking. They were presumably not
taken explicitly for Tinder and therefore will not look too try-hard. A long monologue will make you seem willing
to pour your heart out to the million strangers viewing your profile. This is not high value at all.
Crucially, you should use this space to add your Instagram account. Since Tinder only allows for six pictures,
adding Instagram will allow women to find out more of your qualities. Creating a great Instagram is covered in
the next section. Here is the format:

About White Panda

a simple sentence of my choosing.

Instagram: xxx_xxx

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Common Errors

88 Remember the principles from the previous sections: nothing show-off, polarizing, work-related, weird, gross
or low value in any way.

88 Abstain from saying that you are a tourist or new to a city.

This will cost you matches with women seeking

something serious or with tourist girls looking for a local. Therefore, mention this later when the temperature
of the conversation is right.

88 Quotes are also perceived as quite lame. Not all women are seeking a man who thinks of himself as a modernday philosopher. Come up with something yourself, but nothing too deep.

88 Do not cite what you are looking for in a woman.

88 Do not try to be funny.

This is also too try-hard.

Being cute is ok, but saying something with a punch line is much too try-hard.
Besides, girls have a different sense of humor and most will find you lame.

88 Do not say anything already made obvious in your photos.

This is a waste of space.

88 Do not mention what you plan to do with a woman you meet.

on.

88 Do not say anything too serious.

her judging you.

88 Do not leave this area blank.

This will make her think of the date too early

It is better to appear to be joking around to set a relaxed tone and to avoid

You will come across as strange.

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Sentence Suggestions
If you avoid the previous errors, you can say pretty much anything. This being said, you might as well say something
that can set off womens imagination and serve in the conversation later. Here are some examples of these:

Romance Themed
Magic carpet certified obviously joking around, but she might ask you to come pick her up with it.
I love long carriage rides into the sunset notice that you are not saying you will necessarily do this with her.
This could make her think of the date too early on.
Flying to the moon and back
The fortuneteller brought me here
Dancing in the moonlight... it just feels so right
Looking for something dumb to do some girls might spot the Bruno Mars song and chat you up saying hey
baby, I think I want to marry you.

Travel Themed
If you could wake up anywhere in the world tomorrow, where would it be?
Sandy beaches and snowy mountain tops! - usually girls will like one of the two.
Buenos Aires Paris - Berlin if you have lived in several places or speak another language than just English,
hint at it in your status. If a woman shares a particular affinity, this will pique her interest. You can use this as a
second line in your description because it is not really a sentence. This is the exception to the rule.

Cute Line Evoking Familiarity*

See you later, alligator - Credits to Stinson for a using sweet sentence that close friends usually part with. She
might even respond: In a while, crocodile.
Rise and shine, porcupine
What you cooking, good looking?
Take care, teddy bear!
*Note: Although these lines give the girl little content to help the conversation along, they make you look
unassuming and approachable. This initiates the Sweetheart Principle before the chatting even begins. I would
recommend a cute line if your pictures spill into the seducer or exclusive look.
In conclusion, your description is not intended to give you additional value. Your pictures must entirely do this
for you. The best you can achieve is to come off as relaxed and interesting. On the flip side, you can lose a lot of
value if you write something too long or if you commit one of the common errors. Give her a glimpse into your
personality, but leave her wanting to know more!

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The Age Conundrum

Your age is written up there, in big letters, right next to your name. Contary to your description, this number will
play a big role in a womans snap decision on your eligibility. If you are used to seducing only younger women,
this will not pose a problem for you. However, if you interested in women your age or older, this will be a strong
limiting factor to your success.
To begin with, most women use the age filter and will not even see people their age or younger. Even if you do
manage to match them, they will have a strong bias against meeting guys born even a few months before them.
There are many reasons for this (pride, maturity, habit) and on Tinder you do not yet have enough rapport to
diffuse them.
I dont usually advocate obscuring information about yourself, but if you are mature for your age, the pros will
outweigh the cons. At 24, you get girls 19-23. If you are suddenly 28, you can get girls 20-27. This means many
more women and a higher level of maturity on your dates. Do not reveal your age when you meet the girl, even if
she is younger. This will shatter your image.

Between the age of 22 and 26 (before Tinder), I regularly inflated my age. As long as I stuck with my story, I never
got a single comment from the many older women I encountered. When I finally got into a relationship with a
girl two and a half years my senior, I waited a few months to tell her my real age. She was upset for a day, but
then admitted to being grateful. Had I not put on this act, she would never have spoken to me and overlooked
what was to become a great romance!
The decision is yours. Unlike hidden phyical characteristics, your age will not be revealed when you finally meet the
girl. Facebook allows you to alter your age, but not too often. Proceed with care.

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