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ASSUMPTIONS
1. The proposed project will be owner managed and will operate as a
private limited company.
2. The required workforce will be sourced locally.
3. The project would have a segregated market targeting walk- Ins and
sections needing outside catering services.
Executive Summary
The Business Plan is submitted with the intention of sourcing for
funds for a Micro to small enterprise in the catering business. The
Proposal will support an establishment of a restaurant within the
District of Selibe- Phikwe.
1. Background Information
Page 2 of 20
restaurants are in the Hotels and lodges and are far expensive
than any normal restaurant would be.
2.1
2.2
Vision
To be the number one choice for meals and entertainment
needs within Selibe
Phikwe
Objectives
The entity aims in its operation to:
Exceed customer expectation
Develop into a sustainable entity maintained by its cashflow
Provide an environment of ambience and tranquility for
customers
To provide a multi-cultural menu to capture a wide
audience of customers
2.3
Mission
To be the number one choice for meals and entertainment by
providing a diversified menu in an environment of peace and
tranquility. This will be done by engaging qualified staff and
excellent customer service.
Page 3 of 20
Director/Manager
Chef
Administration
officer
Waitress( x2)
Cleaner/messen
ger
During establishment the Restaurant will create jobs for six people.
The owner will manage the business. A chef will be hired with two
waitresses on the side of operations. An administration Assistant will
be responsible for the cleaner and the reception area.
Page 4 of 20
and Remuneration
Remunera Freque
tion
ncy
P3, 500
Monthly
Chef
Waitresses
(x2)
Administratio
n officer
Ensure
successful
implementatio
n of jobs.
Recruitment.
Staff welfare
and resource
management
Menu
Preparations
Culinary
services
Obtaining
customer
Orders
Serving
and
clearing tables
Washing up
Manning
receptions/boo
king
Supervision of
the cleaner
Collection
of
cash
Welcoming
patrons
g skills
Business
planning
skills
Sales
&
marketing
skills
Sous Chef
P5000.00
Monthly
No
P1200.00
required
skills.
No
experience.
Month
Customer
service
experience
Month
P2000.00
Secretary
in
Public
Administrat
ion
4. Operational Plan
4.1 Location
The business requires a visible and accessible location in a safe
location. The location should be fully serviced with infrastructure
such as electricity, water, telephone and internet. The business
would be in a leased area in the town center where there is a
good foot traffic.
The area should be atleast 84 sqm, with ample room for inside
and outside seating areas. It should also be able to park a
Page 5 of 20
Raw
Materials/In
puts
Labour
Page 6 of 20
Source
Location
Selibe Phikwe
and
surroundings
Technical
Support
Business
Marketing
Advisory
Support
Services
&
Machinery
and
Equipment
5. Production process
Page 7 of 20
LEA
CEDA
Sefalana
Welcome
Eureka
Selibe Phikwe
Selibe Phikwe
Selibe
Phikwe
Service Process: The waitress will prepare the dining area for
service by ensuring cleanliness of the area. Once customers
arrive, they will be allocated an empty, clean table to sit, then
place orders. Drinks will be served, followed by meals, which will
be served hot for clients and their families. Where a kid is among
Page 8 of 20
the guest their meals will arrive before the others to avoid them
fidgeting. The waitress is expected to keep an eye on the clients
to ensure their requests are met in time. Once the clients are
finished with their meals they will pay for the service, while the
table is cleared. Dishes will then be washed in the kitchen.
Preparation
for service
Taking
orders
The service
of food and
drink
Bil ing
Clearing
Dishwashin
g
6. Marketing Plan
Description of the market for the product or service
The business would target:
Middle to high income earners (there is a steady growth in the
regions major villages and town (Phikwe and surrounding
areas)
Parastatals
Government entities
Private entities
Tourists
Social events such as weddings and parties
The business would be offering the following services:
Catering Services: This includes within the restaurant and
outside the resturant.
Location : offering a small space for parties
Benefits that the products/services meet.
The need for eatery places that cater for middle to high income areas
but reasonably priced than the current hotels
-Create employment for the youth
Page 9 of 20
Distribution channels.
The business would offer these services at the Restaurant.
Services for outside catering will be provided at the clients site.
Promotional strategy
There would be intense door to door campaigns and the business
should be ready to start on site. Flyers would be distributed at
strategic points and the business shall make use of social media
to increase mileage. The business is expected to venture into
mass media in their second year of operation. Signage at sites
would also be another tool to use for ease of reference. The
business would also identify a public site (E.g Park, Library,
Kgotla, or Education Centre) to work and exhibit their work as
part of giving back to the community.
Page 10 of 20
The entity would start off with door to door presentations, flea
markets and other business forums to market the business. Social
media, word of mouth and flyers would be other tools used to create
awareness of the restaurant.
7. Competition analysis
8.
NAME
DISTANC
E
Travelers
Rest 2km
House
The Braai Smoke
2km
Bosele
Cresta 1km
Lodge
Chicken Licken
500m
Hotel Selebi
2.5 km
PRICE
QUALITY
P90.00
meal
per Average
P75.00
meal
per Average
OTHER
The enterprise
mainly
offers
traditional
cuisine.
The enterprise
mainly
offers
traditional
cuisine.
Offers buffet and
ala-carte.
Newly opened
Competitive edge
The owner is a qualified Home Economics teacher for 5yrs and also
worked in various restaurant in the country and abroad as part
time manager, and has peoples management
The business is located in prime area where there is good foot
traffic and enough parking area.
It offers a wide range of choice, traditional and western
gastronomy.
Page 11 of 20
employ
a
finance
administrative officer.
and
Opportunities
Threat
Outbreak
of fire;
fire
Availability of skilled labor
extinguishers
will
be
placed
Availability of the much needed
strategically. Train employees
funds from schemes such as
on fire safety and first aid. The
CEDA, this is an achievable
business
assets
and
its
objective and it will be properly
employees will be insured.
mentored
into
a
successful
undertaking.
Theft/Embezzlement;- in order
to reduce this risk control
measures
like
security
systems operation will be on
board.
Rising Fuel costs; leading to
high operational costs and
uncompetitive prices.
Page 12 of 20
10.
Page 13 of 20
12.
Financing Structure
The budget for the business to start operating is as follows:
Table 12.1 Supplies
Description/i
tem
Assets
Double
door
fridge
Industrial
stove3
burner
4 Banner stove
Quant
ity
Cost
price
8
575.00
2
300.00
17 150.00
2 460.00
Bain-marie
6
divisionfloor
model
Full inserts
2
460.00
11
700.00
1 140.00
Flat pan
Half inserts
Electric
chip
fryer
2x
5l
double
Convection
oven 4 tray
Dough mixer
20l 220v
1140.0
0
4500.0
0
1965.0
0
2
060.00
8
487.00
10
300.00
8 487.00
Page 14 of 20
1
1
1
1
Total
2 300.00
11 700.0
4 500.00
1 965.00
2 060.00
10 300.00
Cash register
machine
Potato peeler
Chipper7
holes
Portion scale
Urn 28L
Chaffing dish
Hart
sauce
pan 50l
Defy
coffee
maker
Microwave
defy 28l
Dinner plate
Mug
coffee
white
Create
tumbler
glasses
Steel table
Spoon
Fork
Knife
Cutting board
Alarm
installation
Alarm
monitoring x 6
Light box
20
10
3000.0
0
10,300.
00
1,395.0
0
2
878.00
1550.0
0
285.67
855.00
674.95
674.95
1 195.00
100
100
1195.0
0
11.56
6.21
10
310.67
3 106.70
10
100
100
100
4
1
267.81
8.88
8.88
11.56
50.95
3777.5
1
306.85
2 678.10
888.00
888.00
1 156.00
203.80
3 777.51
3 600.00
Table Chelsea
Chair Chelsea
Gas 48 kg
6
24
3
3600.0
0
225.00
142.81
1
000.00
1
000.00
321.50
750.00
5
999.00
3 750.00
5 999.00
3
1
License fee
Fire
extinguisher
Gas re-fill
Deep freezer
Page 15 of 20
3
1
3 000.00
10,300.00
1,395.00
2 878.00
6200.00
5 713.40
8 550.00
1 156.00
621.00
920.85
1 350.00
3 427.44
3 000.00
1 000.00
1 400.00
TOTAL
140
890.75
2.3 SUPPLIES
Description/item
50 kg flour
50 kg brown flour
20L cooking oil
Maize meal 50kg
Rice 10 kg
Macaroni 3 kg
Spaghetti 3kg
Page 16 of 20
Quan
tity
10
10
10
10
10
12
12
Value
4 000.00
3 500.00
4 200.00
1 200.00
5 000.00
8 500.00
2 500.00
1 440.00
1 000.00
4 000.00
54 000.00
5 000.00
5 000.00
7 000.00
5 000.00
3 000.00
6 000.00
12 000.00
3 000.00
P135
340.00
Cost
price
330.95
330.95
320.95
302.95
89.95
46.95
46.95
Total
3
3
3
3
309.50
309.50
209.50
029.50
899.50
281.70
281.70
Sugar 12.5 kg
Samp 10 kg
Chicken 2kg
Brown sugar8kg
Russian 2kg
Rama 1kg
Eggs
Polony 1 kg
Tomato sauce 3l
Koo beans 3 kg
Mayonnaise 3kg
Atchar 12x 385g
Chutney 3 kg
Raisins 500g
Barbeque
spice
1kg
Steak
and
chops1kg
Portuguese spice
1kg
Spice for rice 1kg
Vinegar 5L
Yeast 500g
Baking powder
50g *25
Five roses
Ricoffy
Washing powder
2kg
Handy Andy 5l
Domestos
Mr min
Air
freshener
6pack
Toilet Paper
Broom
Mop
Vanilla
custard
500g
Peach slices
Tennis biscuits12x
200
Cremora1kg
Peach slices
Yoghurt 1kg 6
Page 17 of 20
3
3
60
2
6
12
10
10
6
6
10
6
10
6
3
116.00
61.95
59.95
70.50
90.95
33.95
87.95
25.95
85.90
54.95
73.95
229.95
33.95
18.95
78.95
348.00
185.85
3 597.00
141.00
545.70
407.40
879,50
259.50
515.40
329.70
739.50
1 379.70
339.50
113.70
236.85
78.95
236.85
78.95
236.85
3
3
3
3
96.95
21.50
29.95
99.95
290.85
64.50
89.85
299.85
3
3
3
45.95
134.95
31.95
137.85
404.85
95.85
3
6
1
1
99.95
19.95
125.95
67.95
299.85
119.70
125.95
67.95
2
2
2
12
78.95
53.95
42.95
16.95
78.95
107.90
85.90
203.40
6
3
79.95
98.95
479.70
296.85
12
6
6
30.45
79.95
136.95
365.40
479.70
821.70
Fomo pack 75 s
Disposable spoon
250
Disposable
fork
250
Serviettes 100
330ml coca cola
440ml coke
1l coke
330ml tab
330ml coke zero
330ml
Fanta
orange
440ml
Fanta
orange
330ml Fanta pine
330ML
Fanta
grape
330ml white grape
330ml mango
330ml pine apple
500ml
source
water
1l Fanta orange
Carrots prepack
Beetroot(pack)
green pepper
tomato
onion
cabbage
Ribs
Potatoes 10kg
cucumber
Stewing beef per
kg
Transport
Total
Total Requested
12
10
79.95
41.95
959.40
419.50
10
40.95
409.50
10
1440
720
216
288
144
360
15.95
6.95
8.45
10.95
6.95
6.95
6.95
159.50
9.938.50
5.998.50
2.255.70
1.932.10
931.30
2.435.50
216
8.45
1.767.50
216
144
6.95
6.95
1.431.70
931.30
144
331
216
108
7.95
6.95
6.95
4.95
1.065.30
2.230.95
1.431.70
485.10
72
240
240
360
48
24
420
50
90
960
50
10.95
8.95
8.95
12.95
47.45
57.45
8.95
580.00
69.95
5.65
35.95
3 500.00
2
2
4
2
1
3
29
6
5
1
498.90
148.00
148.00
662.00
277.60
378.80
759.00
000.00
295.50
424.00
797.50
3 500.00
127
779.80
P404
010.55
Page 18 of 20
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