SEVENTH

EDITION

CONTEMPORARY
STRATEGY
ANALYSIS
R O B E R T M. G R A N T

John Wiley & Sons, Ltd

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Preface
Guide to Web Resources

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PARTI INTRODUCTION
1 The Concept of Strategy
Introduction and Objectives
The Role of Strategy in Success
The Basic Framework for Strategy Analysis
A Brief History of Business Strategy
Strategic Management Today
The Role of Analysis in Strategy Formulation
Summary
Self-Study Questions
Notes

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PART II THE TOOLS OF STRATEGY ANALYSIS

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2 Goals, Values, and Performance

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Introduction and Objectives

Strategy as a Quest for Value
Strategy and Real Options
Putting Performance Analysis into Practice
Beyond Profit: Values and Social Responsibility
Summary
Self-Study Questions
Notes

3 Industry Analysis: The Fundamentals

Introduction and Objectives
From Environmental Analysis to Industry Analysis
The Determinants of Industry Profit: Demand and Competition
Analyzing Industry Attractiveness
Applying Industry Analysis
Defining Industries: Where to Draw the Boundaries
From Industry Attractiveness to Competitive Advantage:
Identifying Key Success Factors

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CONTENTS

Summary
Self-Study Questions
Notes

Further Topics in Industry and Competitive Analysis

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Introduction and Objectives

Extending the Five Forces Framework
The Contribution of Game Theory
Competitor Analysis
Segmentation Analysis
Strategic Groups
Summary
Self-Study Questions
Notes

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Analyzing Resources and Capabilities

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Introduction and Objectives

The Role of Resources and Capabilities in Strategy Formulation
The Resources of the Firm
Organizational Capabilities
Appraising Resources and Capabilities
Putting Resource and Capability Analysis to Work: A Practical Guide
Summary
Self-Study Questions
Notes

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Developing Resources and Capabilities

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Introduction and Objectives

Developing Resources
The Challenge of Capability Development
Approaches to Capability Development
Knowledge Management and the Knowledge-based View
Designing Knowledge Management Systems
Summary
Self-Study Questions
Notes

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Organization Structure and Management Systems:

The Fundamentals of Strategy Implementation

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Introduction and Objectives

The Evolution of the Corporation
The Organizational Problem: Reconciling Specialization
with Coordination and Cooperation
Hierarchy in Organizational Design
Applying the Principles of Organizational Design

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Organizing on the Basis of Coordination Intensity

Alternative Structural Forms
Management Systems for Coordination and Control
Summary
Self-Study Questions
Notes

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PART III THE ANALYSIS OF COMPETITIVE ADVANTAGE

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The Nature and Sources of Competitive Advantage

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Introduction and Objectives

The Emergence of Competitive Advantage
Sustaining Competitive Advantage
Competitive Advantage in Different Market Settings
Types of Competitive Advantage: Cost and Differentiation
Summary
Self-Study Questions
Notes

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Cost Advantage

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Introduction and Objectives

Strategy and Cost Advantage
The Sources of Cost Advantage
Using the Value Chain to Analyze Costs
Summary
Self-Study Questions
Notes

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Differentiation Advantage

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Introduction and Objectives

The Nature of Differentiation and Differentiation Advantage
Analyzing Differentiation: The Demand Side
Analyzing Differentiation: The Supply Side
Bringing It All Together: The Value Chain in Differentiation Analysis
Summary
Self-Study Questions
Notes

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PART IV BUSINESS STRATEGIES IN DIFFERENT

INDUSTRY CONTEXTS

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Industry Evolution and Strategic Change

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Introduction and Objectives

The Industry Life Cycle

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Structure, Competition and Success Factors over the Life Cycle

Organizational Adaptation and Change
Summary
Self-Study Questions
Notes

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Technology-based Industries and the Management

of Innovation

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Introduction and Objectives

Competitive Advantage in Technology-intensive Industries
Strategies to Exploit Innovation: How and When to Enter
Competing for Standards
Implementing Technology Strategies: Creating the Conditions
for Innovation
Summary
Self-Study Questions
Notes

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Competitive Advantage in Mature Industries

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Introduction and Objectives

Competitive Advantage in Mature Industries
Strategy Implementation in Mature Industries: Structure,
Systems and Style
Strategies for Declining Industries
Summary
Self-Study Questions
Notes

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PART V CORPORATE STRATEGY

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Vertical Integration and the Scope of the Firm

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Introduction and Objectives

Transaction Costs and the Scope of the Firm
The Costs and Benefits of Vertical Integration
Designing Vertical Relationships
Summary
Self-Study Questions
Notes

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Global Strategies and the Multinational Corporation

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Introduction and Objectives

Implications of International Competition for Industry Analysis
Analyzing Competitive Advantage in an International Context

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Applying the Framework: International Location of Production

Applying the Framework: Foreign Entry Strategies
Multinational Strategies: Global Integration versus
National Differentiation
Strategy and Organization within the Multinational Corporation
Summary
Self-Study Questions
Notes

16 Diversification Strategy

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Introduction and Objectives

Trends in Diversification over Time
Motives for Diversification
Competitive Advantage from Diversification
Diversification and Performance
Summary
Self-Study Questions
Appendix: Does Diversification Confer Market Power?
Notes

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Implementing Corporate Strategy: Managing

the Multibusiness Firm

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Introduction and Objectives

Governance and the Structure of the Multibusiness Corporation
The Role of Corporate Management
Managing the Corporate Portfolio
Managing Individual Businesses
Managing Linkages between Businesses
Managing Change in the Multibusiness Corporation
External Strategy: Mergers and Acquisitions
Summary
Self-Study Questions
Notes

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18 Current Trends in Strategic Management

Introduction
The New External Environment of Business
Managing in an Economic Crisis
New Directions in Strategic Thinking
Redesigning the Organization
New Modes of Leadership
Summary
Notes
Index

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