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#157, Ward-7
Morinda -140101
Phone: +919814117726
E-mail: disha1211@gmail.com
Punjab
Career Objective
Build a career in a dynamic learning based function that allows me to leverage my interests in strategic
marketing and management, and response oriented marketing. I am focused on seeking growth opportunities
and maneuvering my intellectual energy and professional skills to add value to the organization.
Educational Qualifications
Year
2009
Degree
MBA
(Biotechnology)
Institute
University Business School,
Chandigarh
Board/University
Panjab University
2007
78.7%
2004
B.Sc. (Honors)
Biotechnology
Class XII
85%
2002
Class X
Marks (%)
71 %
92%
Work Experience
2 months (May '09- July '09) as Management Trainee with Millipore India Pvt. Ltd., Bangalore.
Since September' 09 working as Manager - Contract Research and Manufacturing Services (CRAMS)
with Health Biotech Limited
Elevated to the post of Senior Manager- International Business and CRAMS at Health Biotech Limited
(March 11 March 13)
Elevated to the post of AGM- International Business and CRAMS at Health Biotech Limited (March 13Dec 14)
Job Description
Health Biotech Limited, Chandigarh, India
AGM/ Senior Manager- International Business and CRAMS
September'09- Present
March '13- Present
Business development based on various models such as Contract Manufacturing/ P2P/Neutral Code
Manufacturing, Brand Marketing, Joint or co-marketing etc.
Strategic Planning for product mix selection, pricing, product launch and promotions in South Asian and
Latin American Markets.
International Market Research and Analysis for identifying new markets in semi/less regulated world
markets such as South East Asian, Latin American, African, Middle East and a few CIS markets.
Budgeting and Revenue Projections for various operational markets
Business process co-ordination involving aspects such as meeting regulatory requirements, obtaining
Market Authorizations, Order Execution, Shipment and Logistics etc.
Building on Licensing and technical know-how transfer projects with domestic/ international
accounts.
Strategic Planning for commissioning of EU-GMP facility for entry into highly regulated global markets
Coordinating with top-management for conceptualization, development and marketing of New Drugs/
FDCs.
Handling customized business projects such as Fill and Finish, Formulation Development and IND
(Investigational New Drug) filing with high volume business accounts (domestic and international)
Representing the company on industrial platforms such as events, exhibitions and seminars.
The team received 55 product registrations in operational markets in 3-years and a 20%
enhancement in YoY revenue from exports (direct and indirect), a value wise increase of approx USD 5
million per annum.
Sep'09- March'11
Business development for generic drugs/ Fixed Dose Combinations (FDCs) across various categories
like dry/liquid small volume injectables, oral solids, external topical preparations including creams/
ointments etc.
Developed marketing/ promotional tools like company brochures, literatures, company website etc.
Coordinated with support departments for proper Order Execution to minimize delivery lead time.
Responsible for monthly/quarterly sales review, client servicing and networking
Customer presentations for Life sciences division with an objective of increasing company awareness.
Identifying potential business opportunities and handing over the lead to respective Product Specialist.
A voluntary 7-month market research project on Price Perceptions and Consumer Shopping Behavior- a
study of Organized Indian Retail', at University Business School, Chandigarh, 2008-09.
Measurement and Mapping of Brand Equity for New Product Venture of Biocon Oncotherapeutics(NUFIL), Brand Equity Mapping of Biocon vis--vis its competitors, at Biocon Limited, Bangalore, 2008.
Developed a novice quantitative Brand Equity Measurement model for Biocon Limited, Bangalore, 2008.
A training project on Bread Fermentation' at Polka Bakery Co., Panchkula, Haryana, 2006.
Achievements
Presented a paper on Measurement and Tracking of Brand Equity- An Empirical Model' at the International
Conference held at Panjab University, Chandigarh, 22 December 2009
Won first prize in Esoterica' - a competitive ad-mad platform (organized by UBS Business Club), 2007.
Presented with the Certificate of Merit by CBSE for being among the top 0.1% of successful candidates in
General Sciences (All India Secondary School Examination, 2002).
Ranked third at the district level in Bhartiya Sanskriti Gyan Pariksha' held by International Gayatri Parivaar',
Haridwar, 2002.
Adjudged first in inter-school declamation contest organized by Consumers Forum, Chandigarh, 2001.
Passed the All India UN Information Test (Conducted at National Level by Council for UN Information)
having secured 83% marks, 2000.
Third in inter-school debate contest conducted by WWF (World Wide Fund for Nature India), 2000.
Extracurricular Activities
Participated in the Blood Donation Drive, Sankalp India Foundation, Bangalore, India, June 2009
Member of the UBS Alumni Relationship Cell' and handled Corporate Communications, 2008-09
Displayed working model of Infection Cycle of Retro Viruses' at Science Exhibition in college, 2006
Participated in the Annual Cultural Fest, GGDSD College, Chandigarh, September 2005
Volunteer at Lions Club Chandigarh for less privileged children at School for Deaf and Dumb, 2005-06
Coordinator of Cultural Club at Shivalik Public School, Chandigarh, 2002-03
Participated in the GREEN OLYMPIAD (sponsored by the Ministry of Environment and Forests) organized
by TERI, held on Earth Day, 22 April 2000.