Pizza Hut is always evolving and aims to bring the best European flavours to wherever it operates in.

Over 150 dishes, appetizers, chef recommendations, different crusts, toppings and pasta selections are
available to customers from its extensive la carte or set menus. Pizza Hut strives to make every bite
an enjoyable experience. In addition to being the citys largest professional take-out order operator,
Pizza Hut guarantees a hot and fresh European dining experience in every delivery.
THE MARKET
Pizza Hut is the most established pizza restaurant
in Hong Kong and Macau, with a commitment to
providing excellent food and services. Hong Kong
and Macau Pizza Hut provides dine-in, take out,
and delivery services. At present, there are over
80 stores in Hong Kong and Macau.
Pizza Hut has been serving Hong Kong for almost
30 years. The first Pizza Hut restaurant opened in
Hong Kong in 1981, and the first delivery service
began in 1992. In 1987, Jardine Matheson & Co.
Ltd. took over the Hong Kong Pizza Hut franchise,
and has been operating the famous chain to this
present day, upholding Customer Mania as its core
corporate culture. To date, Pizza Hut is the largest
pizza and pasta chain restaurant in Hong Kong, with
over 4,000 employees dedicated to over 80 stores
in Hong Kong and Macau.
The vision of Pizza Hut is to be the leading
casual dining restaurant in Hong Kong and Macau
by bringing customers enjoyable yet affordable
European cuisine by capitalising on its brand
equity. The brand strives to be the number one
pizza delivery provider by offering world-class
pizza delicacies that are always delivered hot
and on time.
ACHIEVEMENTS
The success of Pizza Hut in Hong Kong is
evident from the number of industry awards it has
garnered over the years.
It received both the EFFIE Gold and the Yahoo!
Emotive Brand Awards in 2008 and 2009. Organised
by HK4As, the EFFIE award recognises brands for
effective marketing promotions while the Yahoo!
Award is conferred to brands that have been
selected by online users as their favourite brands.
HISTORY
The legacy of Pizza Hut began in 1958, when
two college students from Wichita, Kansas, were
approached by a family friend with the idea of
opening a pizza parlour. Although the concept was
relatively new to many Americans at that time, the

SUPERBRANDS VOLUME V

two brothers quickly saw the potential of this new

enterprise.
After borrowing $600 from their mother, they
purchased some second-hand equipment and
rented a small building on a busy intersection in
their hometown. The result of their entrepreneurial
efforts was the first Pizza Hut restaurant and the
foundation for what would become the largest and
most successful pizza restaurant chain in the world.
In 1977, Pizza Hut was acquired by PepsiCo Inc.
In October of 1997, PepsiCo spun-off Pizza Hut and
its two other brands thereby forming Tricon Global
Restaurants Inc. In May of 2002, Tricon Global
Restaurants Inc. changed its name to Yum! Brands,
Inc. to reflect its expanding portfolio of brands.
Today, Pizza Hut is the recognised leader in the

market with restaurants in more than 90 countries

and territories around the world.
THE PRODUCT
Pizza Hut is always evolving and aims to bring the
best European flavours to wherever it operates in.
Over 150 dishes, appetizers, chef recommendations,
different crusts, toppings and pasta selections are
available to customers from its extensive la carte
or set menus. Pizza Hut strives to make every bite
an enjoyable experience. In addition to being the
citys largest professional take-out order operator,
Pizza Hut guarantees a hot and fresh European
dining experience in every delivery.
At Pizza Hut, the pizza dough is made fresh
every day. The Dough Master at each Pizza Hut

store oversees the pizza dough rolling process

and ensures the pizza base is prepared fresh and
baked to perfection, resulting in pizzas that surpass
homemade ones.
When choosing wholesome ingredients for the
pizza dough, Pizza Hut only selects the best quality
wheat to maintain the highest quality standards
and superb taste. The Pizza dough is mixed by
a dough mixer for consistency and to ensure the
best texture. Following this, the Dough Master at
each store expertly rolls the dough into its famous
pizza base.
Only the freshest imported vegetables and
ingredients are selected for our pizzas to guarantee
the best quality.

Golden Crust Pizza

Double experience of crispy and soft that delivers
the ultimate savoury sensation!
RECENT DEVELOPMENTS
Pizza Hut has set up a new entity called PHD,
an edgy brand created to take pizza delivery to
the next level. The first of the four stores in Hong
Kong store opened in April 2008, and to date, PHD
operates in 11 countries and is still growing rapidly.
PHD represents the following values:
Young, resolutely modern and edgy
Focused on Delivery and Take-out business
Deliver Hot and Fresh Pizza

ThinN Crispy Pizza

Crispy, crunchy, cracking
goodness
that
explodes in your mouth with a wide range of
delicious toppings.
Stuffed Crust Pizza
Soft Melted Mozzarella Cheese stuffed into a handrolled crust for a big burst of flavour.

relaxing environment.
BRAND VALUES
Customers can enjoy Pizza Huts casual dining
experience anytime, anywhere with their friends
and family for a joyful occasion.
The Joy of Sharing
Pizza Hut provides a wonderful casual dining
for customers and their loved ones! Through the
sharing of a perfect and unforgettable experience
of the special delicacies that Pizza Hut is dedicated
in offering, Pizza Hut brings joy and happiness that
helps build strong bonds between customers and
their loved ones.
The Joy of Freedom
Enjoy a touch of tranquility at the new Pizza Hut
stores. A palette of black, brown and orange hues
interweaves with the minimalist decor to create
an environment of laid-back casual ambience. For
more privacy, the sofa zone is specially designed to
let customers enjoy fun times with their friends in a
more intimate setting.
The Joy of Togetherness
The laid-back casual environment, excellent
service and European delicacies all make up the
most sensational and valuable gathering experience

Pan Pizza
Crispy on the outside and all soft and fluffy
inside, baked to golden perfection in our
signature Pan!

Offer value products

PROMOTION
In addition to its regular promotions featuring
its latest product and service offerings, Pizza Hut
raises its brand profile in the community by actively
contributing to the society, which is also part of
Pizza Huts corporate mission. Pizza Hut organises
community service initiatives that bring family and
friends together to engage in worthy causes. For
the most joyful gatherings, customers can indulge in
sharing Pizza Huts special delicacies anytime, which
ties in with Pizza Huts philosophy of fostering familial
closeness a value it associates with a blissful dining
experience at its restaurants.
Kids Fun Tour
The Kids Fun Tour programme offers a
different type of learning that cannot be found at
schools. In the programme, children are given the
opportunity to learn how to make their own pizzas
in a professional kitchen under the guidance of
experienced chefs. They are taught table etiquette
and get to enjoy European cuisine in a fun and

for customers and their loved ones.

THINGS YOU DIDNT KNOW ABOUT

PIZZA HUT

Setting up their first restaurant, the

two founding brothers realised that
the building could only accommodate
a signage with space for just nine
characters. They wanted to use the
word "pizza" in the name, which
would leave only enough space for a
second word with three letters. A
family member suggested the building
looked like a hut - and the famous
name Pizza Hut was born.

H O N G KO N G S S T RO N G E S T B R A N D S