Contents

SUMMARY............................................................................................................... 2
CHAPTER 1 BACKGROUND..................................................................................... 3
1.1

Company Profile........................................................................................ 4

1.2

Vision and Mission..................................................................................... 4

1.3

Business Line and Product........................................................................4

a. Noodles.................................................................................................. 4
b. Dairy...................................................................................................... 4
c. Snack Foods........................................................................................... 5
d. Food Seasonings.................................................................................... 5
e. Nutrition and Special Foods...................................................................5
f. Beverages............................................................................................... 5

SUMMARY

CHAPTE
R1
BACKG
ROUND

1.1

Company Profile

1.2

Vision, Mission, and Values

Vision
The leading consumer goods company
Mision
-

To continuously Innovate, focusing on Consumers needs,

delivering great Brands with unparalleled Performance
To deliver quality products which are loved by consumers
To continuously improve our people, processes and technologies
To contribute to the welfare of the society and environment in a
sustainable manner
To continuously improve stakeholders values

Values
With disciplines as the basis of our way of life; We conduct our
business with
integrity; We
treat our stakeholders with respect;
and together we unite to strive
for excellence and
continuous
innovation
1.3

Business Line and Product

Indofood CBP has six line business. There are noodles, dairy, snack
foods, food seasonings,
nutrition & special foods, and beverages
a. Noodles
The noodles division produces and markets a range bag noodles,
egg noodles and instant vermicelli, and represents one of the
worlds largest instant noodle producers with annual capacity of
more than 16 billion packs. Its diverse brand portfolio includes
Indomie, Supermi, Sarimi, Sakura, Pop Mie, Pop Bihun, and Mi Telur
Cap 3 Ayam, catering to all market segments. These brands are
renowned for their quality and high level of acceptance by
consumers, and have won numerous awards for excellence and
brand status.
b. Dairy

The dairy division is one of the leading producers of dairy products

in Indonesia. It produces a variety of dairy products including
sweetned condensed milk, ultra-high temperature milk, sterilized
bottled milk, pasteurized liquid milk, powdered milk, butter and iice
cream. Its flagship brand Indomilk has enjoyed strong market
presence for more than 40 years and is one of Indonesias bestknown brands.
c. Snack Foods
The snack foods division comprises two business units, snack foods
and biscuits. The snack foods unit is a joint venture company with PepsiCo
that produces modern and traditional snacks including potato, cassava,
and soybean chips, curly and prawn crackers, and extruded snacks
marketed under brand names such as Chitatom Lays, Qtela, Cheetos, and
JetZ, all of which
d. Food Seasonings
e. Nutrition and Special Foods
f. Beverages