Project Proposal Guideline

1. Overview of Proposal Preparation

a. Format
i. Font : Arial

ii. Size: 11 point

iii. Spacing : 1.5

iv. Paper Size : A4

b. Length
i. Not more than 20 pages

ii. Divided into sections as described in the section 2 below

2. Structure

a. Executive Summary
i. Length : 2 pages

ii. The Executive Summary is used to summarise the concept,

implementation and outcomes of the applicant’s proposal.

b. Project Section
i. Overview

The subsection focuses on a general overview of the
project.

ii. Concept

Applicants are required to define the concept of the
project.

iii. Deliverables

What are the end deliverables of the project?
What does the applicant intend to achieve?

iv. Implementation Plan

What is the implementation plan that the applicant will
undertake in order to successfully complete this
project?

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What are the key activities and methodologies that will
be undertaken by the applicant to ensure the smooth
running of the project?

The applicant is required to give a graphical depiction
of the key process flows and activities involved.

v. Technology Plan

What are the technologies/techniques that will be
undertaken by the applicant to implement the project.

vi. Risks/Risk management Plan

Please list out the key risks that are involve in this
project. What are the actions that will be undertaken by
the applicant to minimize the risks and in the event of
its occurrences what are the actions that will be
undertaken by the applicant?

vii. Resource requirements

Human Capital
 List out the key roles and responsibilities of the staff
that are involved in the project.

Hardware
 List out in detail, the hardware, the units required
and specifications that will be required to implement
the project.

Software
 List out in detail, the software, the units required to
implement the project.

Miscellaneous
 List out current/potential partners.
 List out current/potential co-investors.

viii. Project Timeline/Gantt Chart/Deliverables Milestones

Please provide us with a Gantt Chart with key
milestones defined.

c. Business Section (Applicable only for Company/Individual

Application of a Commercial Nature)
i. Commercialisation Plan

Outline the commercialization plan that the applicant
will undertake in order to successfully commercialise
the product.

Please provide us with a timeline and key activities that
will be undertaken to commercialise your product.

ii. Marketing Plan

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What is the marketing strategy of the applicant of the
product?

Who are the key market segments? Please list out the
characteristics of the key market segments. Provide us
with statistics and demographics of your key market
segment.

What are the marketing activities that will be
implemented to address the needs of the key market
segments?

What are the key events that you plan to participate in
order to promote your products/services?

iii. Competitive Analysis

Who are your primary competitors? [national, regional
and global]

Please list out your top 3 competitors that exist within
the following categories:-
 Those who provide similar services/products;
 Those who provide replacement/alternative
services/products.

d. Social Impact Section (Applicable only for Company/Individual

Application of a Social Nature)
i. Issue that is being addressed

What specific ‘need’ is being filled/addressed by the
existence of this type/form of content?

ii. Target Group

Who are the primary target groups of the content that is
being created?

iii. Sustainability Issues

Are there issues of sustainability that exist with regards
to the provision/delivery of the said content to the
market?

iv. Benefits

National
 How will the project benefit the nation?
 How will the project benefit the target market?

The Applicant
 How will the project benefit the applicant?

e. Financial Section
i. Project Costing/Budget

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Please provide us with a detailed breakdown of the
project costing/budget based on the timeline set by the
applicant.

ii. Project Cash Flow Projection

Please provide us with a cash flow projection
throughout the lifetime of the project.

iii. Project Balance Sheet

Please provide us with a project balance sheet.

3. Structure

a. Samples of (Artwork/Storyboard/Animatic/Trailers/etc.).

b. Rudimentary Proof of Concept.

c. Pre-Sales Agreement.

d. Letters of Intent.

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