BADM 320: Principles of Marketing

University of Illinois at Urbana-Champaign

Spring 2015
Class Location: Foellinger Auditorium
Instructor: Dr. Mark Wolters
Email: mwolter@illinois.edu
Twitter: @woltersworld
Mailbox: 350A Wohlers Hall Professors Office: 10 Wohlers Hall
Office Hours: Prof. Wolters Tuesday & Thursday 9:30-11:00 or by appointment. Please let the professor know
if you are coming to visit so he will be there. The day preceding each exam the professor will be in the BIF
Atrium answering questions, and have a live twitter feed answering questions #woltersworld (usually 6pm9pm).
Course Website and Social Media Sites:
www.woltersworld.com follow the Business Courses link for BADM 320 Principles of Marketing for class
slides, summary videos and course information. Additionally, course topic blogs will be posted here.
www.youtube.com/woltersworld location of summary videos for class topics. Please subscribe in order to
receive new class videos.
www.twitter.com/woltersworld for weekly class topics, course updates, in class discussion facilitation, please
follow in order to keep up with class room discussions.
www.facebook.com/woltersworld Like Wolters World on Facebook: Class videos will be posted as well as
discussion topics, Frequently Asked Questions & class announcements.
The course has a Compass 2G page for slides, documentation and quizzes.
Lecture Times:
Tuesday and Thursday 8:00-9:20AM.
Teaching Assistants Information:
We do not have any TAs this semester.
Email for BADM 320 Questions: mwolter@illinois.edu
If you have questions about your grade you should contact Prof. Wolters in person
Objectives of the Course: The idea behind this course is to give students a solid base of marketing knowledge
so no matter what area of business their careers take them, whether accountancy, finance, management, supply
chain, marketing, advertising, non-profits, they have a firm understanding of the principles of marketing. Some
of the definite objectives of the course are:

Define the role of marketing in a firm and how it can add value to a firm,
1

BADM 320: Principles of Marketing Dr. Mark Wolters University of Illinois at Urbana Champaign

Give students a brief overview of the main areas of marketing so they will not be lost when discussing
marketing among other executives,
Open students eyes to the tricks of the trade of marketing so that they can become better informed
consumers.
Develop an understanding of the processes that companies go through to develop: marketing
strategies, new products, pricing models, promotion & advertising strategies.
Give students a feel for the developing fields of online and social media marketing,
Give students of all disciplines a firm base of marketing knowledge that they can use in their future
business careers.

Overview of the Course: with 600 plus students it is difficult to have in class discussions, therefore the
majority of the course will be lecture based. Having said that all efforts will be made in order to foster in class
discussions with the students with whom you sit, therefore it is important that you have a twitter account to
share information with the class during in class discussions.
Course Materials:
Required: Marketing by Grewal and Levy, Fourth Edition, Principles of Marketing, University of Illinois,
(2013, McGraw-Hill).There will be two books on reserve in the undergraduate library.
Required: Marketing Course Packet collection of all slides for each lecture, the textbook & a McGraw
Connect password.
Required: McGraw Hill Connect Password for Marketing by Grewal and Levy FOURTH Edition. The
third edition passwords will not work for this class.
Recommended: www.twitter.com/woltersworld Follow the class feed on Twitter for updates and in class
discussion remarks.
Recommended: www.youtube.com/woltersworld Subscribe to obtain the summary videos for class topics.
Recommended: Like Wolters World on Facebook for announcements, blog posts & summary video posts.
Required: Compass 2G login, class slides and information will be presented there as well as on the course
webpage at www.woltersworld.com (Business Courses BADM 320).

Announcements will be posted in Compass in your announcement feed, please note any
announcements as this is where any relevant notes or announcements will be placed.

Performance Evaluations:
Exam 1: 25% - February 19th in class. Conflict the following Tuesday February 24th.
Exam 2: 25% - April 2nd in class. Conflict the following Tuesday April 7th.
Exam 3: 25% - April 30th in class. Conflict the following Tuesday May 5th.
McGraw Hill Connect Quizes 10%, 7 quizzes to be filled out via Compass & Connect. The quizzes are
available the Monday before their due date. They need to be filled out online by 11:59pm on the Friday they
are due. Please see your connect & compass site for details. There are no make up quizzes, so please get them
done on time! Also, you must signup for the McGraw Hill Connect with your University of Illinois email
otherwise your grades will not be transferred to Compass.

2
BADM 320: Principles of Marketing Dr. Mark Wolters University of Illinois at Urbana Champaign

Syllabus Quiz: 5% - In class quiz on the syllabus for BADM 320. January 29th in class. For students late
registering for the course there is an alternate assignment. Please see me by March 10th if you would like to
receive credit. No makeup available.
Participation/Attendance: 10%. There is a three attendance curve, students that miss over half of the
attendance checks will receive an F in the course. I calculate the attendance grade (for students who come to
over half of the attendance checks) as follows (Number of Attendance Checks You Did + 3) / Total Number
of Attendance Checks in the Semester.
Grading Scale:
A+ (96.45-100)

A (92.45-96.44)

A- (89.45-92.44)

B+ (86.45-89.44)

B (82.45-86.44)

B- (79.45-82.44)

C+ (76.45-79.44)

C (72.45-76.44)

C+ (69.45-72.44)

D+ (66.45-69.44)

D (62.45-66.44)

D- (59.45-62.44)

F (59.44 and Below)

Students should review their grades on Compass to insure that there were no data entry errors when entering
your grades. If you note a discrepancy please write mwolter@illinois.edu about the issue. Note your full name,
student number, the grade in question, and relevant information for the discrepancy. The grades at the end of
the semester will be rounded up for example, a grade of 89.5 will round up to a 90 a final grade of A-, while a
grade of 89.2 will be given a final grade of 89 B+.
COMPASS POINTS MEAN NOTHING: When calculating your grade for the class you should NOT, I
repeat NOT use the total compass points. They are not weighted to take into account the exams versus quizzes.
Not all Compass Points are created equal, therefore use only the scores in coordination with the syllabus to
calculate your grades.
Extra Credit Options: 3% Maximum choose one of two options
Write a 10 page strategic marketing plan (Max 3% depending on quality of work done) for a non-profit
or not-for-profit group based in the Champaign-Urbana area or in your home community (think save the
planet, help the community, make the world a better place organizations). Your job is to help out organizations
that depend greatly on volunteers. You should help them determine their main marketing problems and issues
and analyze their market and industry using the tools we learn in class. You should then give them
recommendations on how they could improve their marketing and fundraising positions. Students must receive
a specific OK on their choice of organizations from Prof. Wolters (mwolter@illinois.edu). The non-profit
strategic marketing plan extra credit must be turned in to Prof. Wolters (hard copy) as well as emailed to the
organizations contact person and ccd at the same time to Prof. Wolters by 5:00pm April 14th. Use, SWOT
Analysis, Key Success Factors for their industry, Ansoff Matrix for recommendations and analyze their social
media with recommendations.
Participate in up to six (6) SONA Experiments throughout the semester. A link will be sent via Compass
Announcements a few weeks into the semester. Sign up for studies as soon as you see them as there may not
be enough studies for all students to get all six experiments. Each experiment that you complete will earn you
0.5% added onto your FINAL grade.
Class Schedule: (Subject to Change)

3
BADM 320: Principles of Marketing Dr. Mark Wolters University of Illinois at Urbana Champaign

Day

Date

Topic

Chapter

Assignment

Tue

Jan 20

Intro to Course Syllabus

Thur

Jan 22

Overview of Marketing

Grewal Chap 1

Like on Facebook

Tue

Jan 27

Developing Marketing Strategies

Grewal Chap 2/5

Study Syllabus for Quiz

Thur

Jan 29

Syllabus Quiz Analyzing the Market Environment

Grewal Chap 2/5

Tue

Feb 3

Marketing Strategies Continued

Grewal Chap 2/5

Thur

Feb 5

No Class Business Career Fair

Tue

Feb 10

Social Media & Online Marketing

Grewal Chap 3

Online Quiz 1 Friday

11:59pm

Thur

Feb 12

Social Media & Online Marketing

Grewal Chap 3

Tue

Feb 17

Exam Review & Catch Up

Online Quiz 2 Friday

11:59pm
Go Get a Job
Study for Exam

Thur

Feb 19

Exam 1 Grewal Chap 1, 2, 3, 5

Tue

Feb 24

Consumer Behavior

Grewal Chap 6

Thur

Feb 26

Business to Business Marketing

Grewel Chap 7

Tue

Mar 3

Business to Business Marketing

Grewal Chap 8

Thur

Mar 5

Global Marketing

Grewal Chap 9

Tue

Mar 10

Segmentation, Targeting, Positioning

Grewal Chap 10

Thur

Mar 12

Marketing Research & Information Systems

Tue

Mar 17

Product, Branding & Packaging Decisions

Grewal Chap 11

Thur

Mar 19

Branding cont.

Grewal Chap 11

Tue

Mar 24

No Class Spring Break

Be Safe

Thur

Mar 26

No Class Spring Break

Have Fun

Tue

Mar 31

Exam Review & Catch Up

Thur

April 2

Exam 2 from Grewal 6, 7, 8, 9, 10, 11

Tue

Apr 7

New Product Development

Grewal Chap 12

Thur

Apr 9

Services: Intangible Products

Grewal Chap 13

Follow on Twitter
Subscribe on YouTube

Get a Job or Internship

Online Quiz 3 Friday

11:59pm

Try not to get arrested at

Unofficial please

Online Quiz 4 Friday

11:59pm

Online Quiz 5 Friday

11:59pm

Get back safe for your

exam!

Online Quiz 6 11:59pm

Friday

4
BADM 320: Principles of Marketing Dr. Mark Wolters University of Illinois at Urbana Champaign

Tue

Apr 14

Pricing Concepts for Establishing Value

Grewal Chap
14/15 combo

James Scholars, Honors

& EC Projects Due

Thur

Apr 16

Supply Chain Management

Grewal Chap 16

Online Quiz 7 Friday

11:59pm

Tue

Apr 21

Integrated Marketing Communications & Advertising

Gr. Ch 18, 19

Thur

Apr 23

Integrated Marketing Communications & Advertising

Gr. Ch 18, 19

Tue

Apr 28

Exam Review & Catch Up

Thur

Apr 30

Exam 3 Grewal 12, 13, 14, 15, 16, 18, 19

Tue

May 5

Wrap Up ICES & Awards

Life

Have a great life and enjoy every day!

Email viral marketing

summary to professor

Conflict Exam #3
Be Happy.

Say HI! at alumni

functions I will be lonely

Course Policies:
Grade Notification: Due to FERPA the Professor is not able to email you or respond by phone to your requests
for your current grade standings. If you would like to know where your grade stands on any specific day please
contact the professor (mwolter@illinois.edu) about your desire to know your grade and then stop by for office
hours (see above) for him to share your grade with you. You should be able to track your grade with your
scores. My TAs cannot help you with your grade. They are able to help you review your exam, but you must
go into their office hours to chat with them.
Attendance Policy: I truly enjoy teaching, especially when there are students in the classroom. So, please
come. You are permitted to miss three (3) class attendance checks without any penalties, if you miss more than
three you have to bring in an official note stating your reason for your fourth absence. If you are absent for
more than half of the attendance checks during the semester you will fail the course (would your boss pay you
if you only showed up half the time?). Additionally, please come to class on time. I will periodically check
attendance to insure that students are attending; the manner in which attendance is checked is at the discretion
of the professor. Also, if you use your first three absentees on hangovers giving me a letter for the 4 th one for
an interview does not really count. So choose wisely on your misses. Also, Attendance checks will take place
in class and if you do not hand in your form when the other 500 students turn it in I will not accept it. Also, if
you are found to be filling out a form for another student, all students (the turn-er-in-er and the missing student)
involved will have their attendance grade marked down to ZERO. This is at the discretion of the professor.
Mobile Phones: Please set your phone to vibrate or off during the class period (and do not answer them if they
do go off, you risk becoming the object of the class lecture). If you have an emergency where you need to be
able to answer your phone during class please make me aware of the situation before class and sit in the back
of the class so your slipping out to take the call does not disturb any other students.
Laptop/Facebook updater devices: I usually do not mind students having their laptops in class, however
the past semesters class turned into Facebook 320 and not BADM 320. I realize the class is in the morning,
but your friends are not awake this early and there is no reason to check NSFW materials during class, therefore
I prefer you fall asleep in class than check Facebook. If I catch you watching non-Wolters World videos in
class I may be a bit upset and take points off of your grade.

5
BADM 320: Principles of Marketing Dr. Mark Wolters University of Illinois at Urbana Champaign

Food/Drink Policy: The University of Illinois has a no food or drink policy for their classrooms and therefore
no food or drinks are allowed in the lecture hall. Please do not make me come and eat your Twinkies. Unless,
I give you food and then it is OK. Double standards are funny that way.
Common Courtesy Policy: Students are expected to show respect towards the other students, faculty and
guest speakers in the course. These courtesies include respecting others opinions, giving full attention to
presenters, acting in a professional manner with respect to external contacts, other students and faculty, also
speaking in a low voice if speaking to others in class. If you are a disruption you will be asked to leave and
your grade will be marked down 5% of the final grade for each dismissal. Refusal to leave or submit your
name will lead to a further 10% decrease of your final grade. Additionally, if you are found to be harassing
other students, teaching assistants or the professor, your case will be handed directly over to Dean Dahl. We
have had some serious issues in the past and therefore we have a zero tolerance policy on threats, bullying and
harassment.
Leaving the Lecture Hall: The lecture hall is rather full of students it is distracting and an annoyance for
other students to have to move to let you out if you are to leave the class early, therefore leaving beforehand
is frowned upon. If you do need to leave early please sit in the back of the classroom so as not to disturb other
students.
Plagiarism and Academic Dishonesty: Please do your own work. If it is found out that you copied,
plagiarized, paid someone to do the work for you, used works from previous semesters you will receive a zero
(0) on that assignment/exam. Also, if the act is severe further university action may be taken. This is further
detailed in the Student Code. (Though I expect nothing but the best from all of you).
Special Accommodations: If you have any condition, such as a physical or learning disability, which will
make it difficult for you to carry out the work as outlined above please, notify myself, Mark Wolters during
the first week of the course and I will do my best to accommodate you. Requests for special accommodations
will require documentation from the Disability Resources and Educational Services (DRES). If you are hearing
impaired please let the professor know if you would like a summary text of the YouTube videos relating to
course materials.
Emergency Procedures: In the case of tornado or other emergencies Wohlers Hall and the Armory both have
designated tornado shelters in their basements. BIF is not set up as a tornado shelter; however the basement
stairwells can be used in case of immediate emergency. In the case of fire note the stairwells. In the case of a
shooter on the campus, lock down the classroom and move to a place of safety within the classroom. If you
see a suspicious package please alert campus police immediately.
Enrollment in the Course: I do not have any control over enrollment in this course. If you need information
on registering for the course please visit the Business Administration office in 350 Wohlers Hall.
Copyright Protection: The materials presented in class are copyrighted and are not allowed to be
photographed, recorded, or any other form of reproduction in order to be sold or re-distributed. If this is found
the person/institution that did such selling/re-distribution will be held legally accountable.
Exam Policies:
Exam Questions: The questions on the exam will come from the chapters indicated by the professor. The
exams are not cumulative; they will only focus on the material covered in the term between exams. The
chapters listed in the schedule are a tentative list of what chapters will be covered in each exam, the professor
reserves the right to change the chapters covered in the exam if time does not allow for certain materials to be
covered. The exams will be multiple choice on Scantron answer sheets. I will announce the number of

6
BADM 320: Principles of Marketing Dr. Mark Wolters University of Illinois at Urbana Champaign

questions on the exam in the class preceding the exam (approximately 40-60 multiple choice questions are
typical).
Exam Preparation: What should I study Professor? Please do not ask me this, I will tell you, Why Everything
Student OMine. So, my recommendations are to read the class notes, read the class blogs found on
www.woltersworld.com watch the summary videos, read the cases and chapters and get a good nights sleep
before the exam (and have a healthy breakfast too).
Exam Day Etiquette:

Come Early: the exams are taken during the class period, the sooner everyone is seated the more time
you will have to answer the exam,
Do Not Save Seats: The proctors, TAs and professor may indicate that you will need to move your
seat during the exam in order to accommodate late arriving students, so please sit toward the center.
Bring a Number 2 Lead Pencil (or more) as the exams are Scantron.
Bring your Photo ID to show the proctors at the end of the exam when you turn in your exam. If you
do not have a Photo ID your exam will not be accepted (unless there are documented extenuating
circumstances).
Do Not Get Up 30 Minutes Into the Exam: Other people are working and if you are trying to get out
you may ruin their concentration. No one will be allowed to leave until 45 minutes into the exam.
The Exams Are Closed Book, Closed Internet, Closed Buddy, so prepare by reading the chapters, the
notes, watching the summary videos and reading the summary blogs.
You Cannot Keep the Exam Book: I trust you, but I do not trust your roommate who will use your
exam book for nefarious purposes. So you must turn your exam book in at the end of the exam with
your Scantron answer sheet.
Once You Are Up, You Are Done: Once you have turned in your exam you cannot return to the exam
room. So if you forget your jacket you get to wait until the class is over.
No Make Up Exams: You will need a letter from the emergency dean as well as a really good excuse
for missing the exam. Only acceptable reasons will allow a student to take the make up exam (which
is only given in essay form). Great-Third-Aunt-Removed-in-Ohio-You-Have-Not-Seen-In-20-Years
do not count, I reserve the right to call and verify relationship and funeral home records. If you are
found out to be lying well that would be just wrong.
Do Not Cheat: Many students will try to sit together in order to help other students out. If you are
found to be in one of these groups your exam grade will be ZERO. So do not cheat, do not share
answers, if you have problems with the vocabulary raise your hand and I will help. Asking your friend
what a VCR is will get both of you a ZERO on the exam. Just ask the professor.

Lets have a great semester and if you have any questions about the syllabus or the class please contact Prof.
Wolters.

7
BADM 320: Principles of Marketing Dr. Mark Wolters University of Illinois at Urbana Champaign