Kayla M.

Cash

Personal Social Media Brand: @kaylacash1234

http://www.facebook.com/kmc54

1277 N. Liberty St.

Boise, Idaho 83704
(208) 830-4379
kcash0130@gmail.com

Professional Qualifications Summary

Contemporary Public Relations & Media Consultant specializing with critical thinking skills to
emphasize effective communication, a social media presence and building client relationships.

Social media proficiency: Twitter, Facebook,

(Facebook Live), Tumblr, Instagram,
Snapchat, LinkedIn, Pinterest, Periscope,
Vine, and some blogging sites
News/media junkie, journalism experience
Prompt, organized, attentive
Strategic campaign and event planning
Multi-tasking enthusiast
In-depth interviewing expertise
Interpersonal relations and project
management
Attentive, responsive, experience with
hundreds of emails daily

SEO optimization, Google Analytics

experience
Proficient knowledge of AP Style
Social media reporting experience
High standards of ethics and accuracy
Brand awareness
Proficient with CMS systems:
Clickability, StoryLine
Microsoft Office, Adobe Photoshop,
editing software experience
Extensive customer service training
Effective verbal, written, and strategic
communication skills

Work Experience
KBOI 2News Sinclair Broadcast Group
Social Media Producer/Weekend Assignment Editor

June 2015 Present

Create, write and edit content for http://kboi2.com as well as promoting, initiating and
spreading a social media presence for the television station and its on-air talent.
Mold press releases, breaking news and content into journalistic, newsworthy or
viral online and mobile articles in AP style.
Published stories, videos, photos and content through two content management
systems (CMS): Clickability and StoryLine.
Cover Twitter, Instagram, Periscope, Facebook, Facebook Live, Vine, Pinterest with
live and scheduled posts.
Read, edit reporters stories for the web and write short broadcast scripts for FB.
Distribute and promote content among other Sinclair Broadcast Group stations and
digital specialists while syndicating material to KBOI.
Contact sources for content, permissions, verified information, clarification on
inaccuracies, etc.
Utilize social media, breaking news apps such as Banjo, to gather materials for
resources, stories, and analytics.
Photograph events for online galleries.
Work experience continued on page No. 2

Wrote and reported KBOI QuickCasts in short online videos, usually under two
minutes, of one to three weird or shocking news stories from around the nation.
Listen to police and fire scanners, dispatch employees to breaking news, and conduct
beat checks by calling dispatch centers to confirm addresses, names, key information
and more, at the beginning of every day.
Review and evaluate Google Analytics for the website, the Facebook page and our
mobile app.

Valhalla Bar & Grill

Bartender

Pullman, Wash.
April 2014 June 2015

Utilized communication and customer service skills to ensure satisfactory for each customer,
and abide by the laws of Washington State Liquor Control Board.
Also, posted on Instagram, Facebook and Twitter to promote events and drink specials.
University of Idaho Womens Center
Body rEvolution Intern

Moscow, Idaho
Aug. 2014 Jan. 2015

Researched, designed and presented a body image rendition that challenged the contemporary
status quo to campus living groups and educational audiences.
Created a central theme: Body rEvolution connecting body issues with evolution.
Led group discussions to brainstorm various issues within modern society and
alternative cultures.
Gave multiple presentations to audiences with 15 to 40 people.
Conducted research on physical body image, negative advertising, violence against
women, objectification, cultural beauty and the idea of beauty.
Worked with deadlines and presentation scheduling.

Education
University of Idaho
Bachelors of Science (B.S.)
Major: Public Relations
Minors: Communications Studies, Political Science

Moscow, Idaho
May 2015

Specialized Training

PR Campaigns:
o Client: Moscow Chamber of Commerce More Than A
Membership
Content Management Systems (CMS)
o Clickability
o StoryLine (recently created by Sinclair Broadcast Group)
Recruitment Exercises and Effective Communication Workshops
Customer Service Tutorials
Social Media Training: Banjo, Facebook, Instagram, Twitter, Tumblr
o Personal Social Media Brand: kaylacash1234 brand is linked to
personal accounts on LinkedIn, Instagram, Twitter and Tumblr
o Facebook profile: http://www.facebook.com/kmc54

Leadership and Teamwork Experience

Idaho Press Club
Membership

April 2016 Present

Delta Gamma Fraternity Nu Chapter

Alumna status
Director of Senior Programming
Director of Philanthropies

August 2011 May 2015

May 2015 Present

UIPR University of Idaho Public Relations Club

Vice President

January 2012 January 2015

Volunteer Work and Notable Mentions

Adopt-A-Highway
August 2011 May 2015
Highway cleanup Delta Gamma, Nu Chapter
Service for Sight
August 2011 May 2015
Anchor Splash event and campaign
Social media awareness and sharing facts on the blind and visually impaired
Good Samaritan Society
April 2014 May 2014
Caretaker, game enthusiast, misc. volunteer duties
Sigma Nu Fraternity
March 2013 May 2015
House Little Sister Award
Compassionate, philanthropic, loyal, advocate

References page No. 4

Personal References
Rebecca J. Tallent
Associate Professor, Ed.D.
School of Journalism and Mass Media
University of Idaho
P.O. Box 443178
Moscow, ID 83844-3178
Office: (208) 885-8872
Cell: (208) 596-9507
Email: rtallent@uidaho.edu
Steve Smith
Clinical Assistant Professor of Journalism and Media Ethics
School of Journalism and Mass Media
University of Idaho
875 Perimeter Drive MS 3718
Moscow, ID 83844-3178
Cell: (509) 496-6973
Email: sasmith@uidaho.edu
Annette L. Folwell
Associate Professor, Ph.D.
Department of Psychology and Communication Studies
675 Perimeter Drive MS 3043
Moscow, ID 83844-3043
Office: (208) 885-7260
Email: folwell@uidaho.edu
Kassi Bright-Tobias
Recruitment Advisor, Delta Gamma Nu Chapter
Teacher, Fourth Grade
2093 E. Summerdawn
Meridian, ID 83647
Cell: (208) 283-6447
Email: brighterdays6539@aol.com
Roxanne Trocino
Assistant Manager Valhalla Bar & Grill
732 NW Ritchie St. Apt B
Pullman, WA 99163
Cell: (360) 346-0335
Email: roxannetrocino@gmail.com
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