TABLE OF CONTENTS

INTRODUCTION
COMPANY PROFILE
PRODUCTS PROFILE
SIGNIFICANCE AND MANAGERIAL USEFULNESS
OBJECTIVES
SCOPE OF STUDY
CONCEPTUAL DISCUSSION
RESEARCH & METHODOLOGY
MARKET SHARE
SWOT ANALYSIS
SUGGESTIONS AND RECOMMENDATIONS

BIBLIOGRAPHY

CHAPTER- 1

INTRODUCTION
BAJAJ

Brand is the visual expression of our thoughts and actions.It

conveys to everyone our intention to constantly inspire confidence.Our

customers are the primary audience for our brand.Indeed, our Brand Identity
is shaped as much by their belief in Bajaj as it is by our own vision.
Everything we do is always reinforce the distinctiveness and the power of
our brand. We do this by living our brand essence and by continuously
seeking to enhance our customers experience.Our brand essence
encapsulates our mission at Bajaj.It is the singular representation of our
terms of endearment with our customers.It provides the basis on which we
grow profitably in the market.Blending together and the implicit
expectations of our customers.By challenging the given. By exploring the
unknown and thereby stretching ourselves towards future.

COMPANY PROFILE
Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce a
range of the latest, state-of-art two-wheelers in India. Since the tie-up in 1986, Bajaj Auto
has launched KB100, KB RTZ, KB125, 4S, 4S Champion, Boxer, Caliber, Caliber115,
Wind125 and India's first real cruiser bike, the Kawasaki Bajaj Eliminator. A Fortune 500
company with a turnover of USD 10 billion (Rs. 45,840crore), Kawasaki Heavy
Industries has crafted new technologies for over a hundred years. These technologies
have redefined space systems, aircrafts, jet engines, ships, locomotive, energy plants,
construction machinery, automation systems, apart from a range of high quality, high
reliability two-wheelers. Kawasaki has given the world its legendary series of 6001200cc Ninja and1600 Vulcan bikes. Straight from Kawasaki design boards, the
Kawasaki Bajaj Eliminator redefines the pleasure of "biking" in looks as well as
performance.

Our Brand Values

Brand

values:

Learning,

Innovation,

Perfection,

Speed

and

Transparency.

Bajaj constantly inspires confidence through excitement engineering.

Learning:
Learning is how we ensure proactivity.
It is a value that embraces knowledge as the platform for building well informed,
reasoned, and decisive actions.

Innovation:
Innovation is how we create the future.
It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds
the ordinary.

Perfection:
Perfection is how we set new standards.
It is a value that exhibits our determination to excel by endeavouring to establish new
benchmarks all the time.

Speed:
Speed is how we convey clear conviction.
It is a value that keeps us sharply responsive, mirroring our commitment towards our
goals and processes.

Transparency:
Transparency is how we characterise ourselves.
It is a value that makes us worthy of credibility through integrity, of trust through
sensitivity and of loyalty through interdependence

HISTORICAL BACKGROUND

December Bajaj Dicsover launched

June

Bajaj Avenger launched

February

Bajaj Wave launched

Sept/Oct

Bajaj Discover DTS-i launched

August

New Bajaj Chetak 4 stroke with Wonder Gear launched

May

Bajaj CT100 Launched

January

Bajaj unveils new brand identity, dons new symbol, logo and brandline

October

Pulsar DTS-i is launched.

October

107,115 Motorcycles sold in a month.

July

Bajaj Wind 125,The World Bike, is launched in India.

February

November
January

Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive

motorcycle segment.
Bajaj Auto launches its latest offering in the premium bike segment
Pulsar.
The Eliminator is launched.
The Bajaj Saffire is introduced.
Caliber motorcycle notches up 100,000 sales in record time of 12 months.
Production commences at Chakan plant.

June 7th

Kawasaki Bajaj Caliber rolls out of Waluj.

July 25th Legend, Indias first four-stroke scooter rolls out of Akurdi.
October

Spirit launched.
The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are
introduced.

November Bajaj Auto is 50.

29
Agreements signed with Kubota of Japan for the development of diesel
engines for three-wheelers and with Tokyo R&D for ungeared Scooter and
moped development.
The Bajaj Super Excel is introduced while Bajaj celebrates its ten
millionth vehicle.
One million vehicles were produced and sold in this financial year.
The Bajaj Classic is introduced.
The Kawasaki Bajaj 4S Champion is introduced.
The Bajaj Sunny is introduced.
The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are
introduced.
500,000 vehicles produced and sold in a single financial year.
November

The Waluj plant inaugurated by the erstwhile President of India, Shri

Giani Zail Singh.
Production commences at Waluj, Aurangabad in a record time of 16
months.

1984
January
19

Foundation stone laid for the new Plant at Waluj, Aurangabad.

1981
The Bajaj M-50 is introduced.
1977
The Rear Engine Autorickshaw is introduced.
Bajaj Auto achieves production and sales of 100,000 vehicles in a single
financial year.
1976
The Bajaj Super is introduced.

1975
BAL & Maharashtra Scooters Ltd. joint venture.
1972
The Bajaj Chetak is introduced.
1971
The three-wheeler goods carrier is introduced.
1970
Bajaj Auto rolls out its 100,000th vehicle.
1960
Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi
Plant.
1959
Bajaj Auto obtains licence from the Government of India to manufacture
two- and three-wheelers.
1948
Sales in India commence by importing two- and three-wheelers.
1945
November Bajaj Auto comes into existence as M/s Bachraj Trading Corporation
29

Private Limited.

ORGANIZATIONAL CHART
Board of Directors
Rahul Bajaj

Chairman

Madhur Bajaj

Vice Chairman & Whole-Time Director

Rajiv Bajaj

Managing Director

Sanjiv Bajaj

Executive Director

D.S. Mehta

Whole-Time Director

Kantikumar R. Podar

Director

Shekhar Bajaj

Director

D.J. Balaji Rao

Director

J.N. Godrej

Director

S.H. Khan

Director

Mrs. Suman Kirloskar

Director

Naresh Chandra

Director

Nanoo Pamnani

Director

Manish Kejriwal

Director

Committees of the Board

Audit Committee
S.H. Khan
J.N. Godrej
Nanoo Pamnani
D.J. Balaji Rao
Naresh Chandra

Chairman

Shareholders & Investors Grievance committee

D.J. Balaji Rao

Chairman

J.N. Godrej
Naresh Chandra

Remuneration committee
D.J. Balaji Rao
S.H. Khan
Naresh Chandra

Chairman

PRODUCTS PROFILE

BAJAJ AVENGER

Engine

4 Stroke, Single Cylinder, Air

Cooled

Cubic Capacity

178.6cc

Max. Power

16.5 BHP @ 8000rpm

Gear Box

5 Speed

Ignition

CDI

Front Brakes

Disc

Rear Brakes

Drum

Front Tyre

90/90 X 17

Rear Tyre

130/90 X 15

Wheelbase

1475mm

Ground Clearance

0mm

Dry Weight

154 Kg

Tank Capacity

14 Litres

BAJAJ DISCOVER ELECTRICSTART

Engine

4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity

124.52cc

Max. Power

11.51 BHP @ 8000rpm

Gear Box

4 Speed

Ignition

CDI

Front Brakes

130mm Drum

Rear Brakes

130mm Drum

Front Tyre

2.75 X 17

Rear Tyre

3.00 X 17

Wheelbase

1305mm

Ground Clearance

0mm

Dry Weight

129 Kg

Tank Capacity

10 Litres

Price On Road Mumbai

Rs. 50710

BAJAJ PULSAR

Engine

4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity

143.9cc

Max. Power

13.02 BHP @ 8500rpm

Gear Box

5 Speed

Ignition

CDI

Front Brakes

240mm Disc

Rear Brakes

130mm Drum

Front Tyre

2.75 X 18

Rear Tyre

100/90 X 18

Wheelbase

1320mm

Ground Clearance

155mm

Dry Weight

134 Kg

Tank Capacity

18 Litres

Price On Road Mumbai

Rs. 58700

Colours

Black, Silver, Blue & Red

BAJAJ WAVE

Model:

Bajaj Wave DTS-i

Year:

2006

Category:

Scooter

Rating:

Do you know this bike?

Click here to rate it. We miss 1 vote to show the rating.
Engine and transmission

Displacement:

110.00 ccm (6.71 cubic inches)

Engine type:

Single cylinder

Stroke:

Power:

8.00 HP (5.8 kW))

Torque:

1.22 Nm (0.1 kgf-m or 0.9 ft.lbs)

Fuel system:

Injection

Ignition:

CDI Electronic

Cooling
system:

Air

Transmission
type

Belt

final drive:
Physical measures
Weight incl. oil,
gas, etc:
Wheelbase:

110.0 kg (242.5 pounds)

1,225 mm (48.2 inches)
Chassis and dimensions

Front brakes:

Expanding brake (drum brake)

Rear brakes:

Expanding brake (drum brake)

Speed and acceleration
Other specifications

Fuel capacity:

5.00 litres (1.32 gallons)

BAJAJ WIND 125

Model:

Bajaj Wind 125

Year:

2006

Category:

Sport

Rating:

68.9 out of 100. Show full rating and compare with other
bikes
Engine and transmission

Displacement:

124.60 ccm (7.60 cubic inches)

Engine type:

Single cylinder

Stroke:

Power:

10.80 HP (7.9 kW)) @ 8500 RPM

Torque:

9.80 Nm (1.0 kgf-m or 7.2 ft.lbs) @ 7500 RPM

Cooling system: Air

Gearbox:

5-speed

Transmission
type

Chain

final drive:
Physical measures
Weight incl. oil,
gas, etc:
Wheelbase:

121.0 kg (266.8 pounds)

1,260 mm (49.6 inches)
Chassis and dimensions

Front brakes:

Single disc

Rear brakes:

Expanding brake (drum brake)

Speed and acceleration
Other specifications

Fuel capacity:
Reserve fuel
capacity:

13.00 litres (3.43 gallons)

2.00 litres (0.53 gallons)

BAJAJ CT 100
Engine
Type

4 stroke

Cooling Type

Air Cooled

Displacement

99.27 cc

Max Power

8.2 bhp( 6.03 kW) @ 7500 rpm

Max Torque

8.05 Nm @ 4500 rpm

Ignition Type

C.D.I

Carburettor

Keihin-Fie

Transmission Type

4 speed gear box

Electrical System

System

12 V, AC+DC

Head Light

35/35 W

Horn

12 V, DC

Chassis
Chassis Type

Tubular construction

Suspension
Front Suspension

Telescopic

Rear Suspension

Swing arm type with dual co-axial springs (springin-spring) and hydraulic shock absorbers

Tyres
Front Tyre Size

2.75 x 17, 4/6 PR

Rear Tyre Size

3.00 x 17, 6 PR

Brakes
Front Brakes

Mechanical expanding shoe, Friction type

Rear Brakes

Mechanical expanding shoe, Friction type

Fuel Tank
Fuel Tank Capacity

10.5 litres

Reserve Capacity

2.2 litres

Dimensions
Overall length

1945 mm

Overall width

770 mm

Overall height

1065 mm

Wheel Base

1235 mm

BAJAJ GC 1000

Engine
Type

Four Stroke, Single Cylinder, IDI, Compression

Ignition

Cooling Type

Forced Air Cooled

Displacement

416 cc

Max Power

8.5 bhp( 6.25 kW) @ 3600 rpm

Max Torque

20 Nm @ 2400 rpm

Ignition Type

Electric start

Transmission Type

4 forward & 1 reverse gear

Clutch Type

Single plate,dry friction type,foot operated

Electrical System
System

System 12V DC

Chassis
Chassis Type

Semi Monocoque

Suspension
Front Suspension

Antidive leading link with helical compression

spring & shock absorber

Rear Suspension

Independent suspension with spring & shock

absorber

Tyres

Front Tyre Size

4.5x10,8PR

Rear Tyre Size

4.5x10,8PR

Brakes
Front Brakes

Hydraulic brakes with auto adjuster

Rear Brakes

Hydraulic brakes with auto adjuster

Fuel Tank
Fuel Tank Capacity

8 litres

Dimensions
Overall length

2960 mm

Overall width

1375 mm

Overall height

1810 mm

Wheel Base

2025 mm

Ground Clearance

170 mm

Minimum Turning Radius

2.75 m

GVW

990 kg

Loading Tray
Length (Pick up)

1500 mm

Width (Pick up)

1325 mm

Height (Pick up)

250 mm

Length (HiDec)

1500 mm

Width (HiDec)

1325 mm

Height (HiDec)

1050 mm

BAJAJ RE DISEL MEGA

Engine
Type

4 stroke, single cylinder, compression ignition

Cooling Type

Forced Air Cooled

Displacement

416.6 cc

Max Power

8.5 bhp( 6.25 kW) @ 3600 rpm

Max Torque

20 Nm @ 2400 rpm

Ignition Type

Electric start

Clutch Type

single plate, dry friction, foot operated

Electrical System
System

12 V, DC

Chassis
Chassis Type

Semi monocoque chassis with stamped members

welded

Suspension
Front Suspension

Antidive link with helical coil compression spring

& shock absorbers

Rear Suspension

Swing arm with helical coil compression spring &

shock absorbers
Tyres
Front Tyre Size

4.5x10,8PR

Rear Tyre Size

4.5x10,8PR

Brakes
Front Brakes

Rear Brakes

Hydraulic brakes with tandem mater cylinder &

auto adjuster
Hydraulic brakes with tandem mater cylinder &
auto adjuster

Fuel Tank
Fuel Tank Capacity

8 litres

Dimensions
Overall length

3090 mm

Overall width

1375 mm

Overall height

1880 mm

Wheel Base

2025 mm

Ground Clearance

170 mm

GVW

876 kg

CHAPTER-2

SIGNIFICANCE AND MANAGERIAL USEFULNESS OF THE

STUDY
It isn't surprising that the company is in no mood to take its hand off the
throttle. As Brijmohan Lall Munjal, the Chairman, BAJAJ Motors succinctly
puts it, "We pioneered India's motorcycle industry, and it's our responsibility
now to take the industry to the next level. We'll do all it takes to reach
there.''

At BAJAJ, our goal is not only to sell you a bike, but also to help you every
step of the way in making your world a better place to live in. Besides its
will to provide a high-quality service to all of its customers, BAJAJ takes a
stand as a socially responsible enterprise respectful of its environment and
respectful of the important issues.

BAJAJ is strongly committed not only to environmental conservation

programmes but also expresses the increasingly inseparable balance between
the economic concerns and the environmental and social issues faced by a
business. A business must not grow at the expense of mankind and man's
future but rather must serve mankind.

OBJECTIVE AND SCOPE OF STUDY

Environmental policy
Towards creating and preserving a cleaner environment
Bajaj Auto Ltd., manufacturer of two and three wheeler vehicles is
committed to prevention of pollution, continual improvement of our
environmental

performance

and

compliance

with

all

applicable

environmental legislation and regulations.

Towards this, we shall strive to:
Create a proactive environment management system that addresses all
environmentally significant aspects related to our products and processes,
Minimise the generation of waste and conserve resources Through better
technology and practices, and Promote environmental awareness amongst
our employees and motivate them to fulfill our commitments.

Quality Policy
We at Bajaj Auto continue to firmly believe in providing the customer Value
for money, for years through our products and services. This we shall
maintain and improve.
In our decision making, quality, safety and service will be given as much
consideration as productivity, cost and delivery.
Quality shall be built into every aspect of our work life and business operations. Quality
improvements and customer satisfaction shall be the responsibility of every employee.

TPM Policy

We at Bajaj Auto adopt Total Productivity Maintenance as a means of

creating a safe and participative work environment in which all employees
target the elimination of losses in order to continuously enhance the
capacity, flexibility, reliability and capability of its processes, leading to
higher employee morale and greater organizational profitability.

CONCEPTUAL DISCUSSION
Meritorious Performance in

2001

National Safety Council

Certificate of Excellence

2001

National Safety Council

Achieving Lowest Average

2001

National Safety Award

2000

National Safety Award

2000

National Safety Council

Achieving Longest Accident-free 1999

National Safety Council

Industrial Safety
for three consecutive years

Frequency Rate
Achieving Lowest Average
Frequency Rate
Meritorious Performance in
Industrial Safety
for three consecutive years

Period under Heavy Engineering

Industries Group
Meritorious Performance in

1999

National Safety Council

Industrial Safety
for three consecutive years
Achieving Longest Accident-free 1998

Council of Industrial Safety

Period under Heavy Engineering

Industries Group
Achieving Lowest Average

1998

National Safety Award

1998

National Safety Council

1997

Council of Industrial Safety

Achieving Longest Accident-free 1997

Council of Industrial Safety

Frequency Rate
Meritorious Performance in
Industrial Safety
for three consecutive years
Achieving Lowest Frequency
Rate under Heavy Engineering
Industries Group

Period under Heavy Engineering

Industries Group

CHAPTER-3

Research Methodology

Meaning of Research
Redman and Mory define research as a systemized effort to gain new knowledge. Some
people consider research as a movement, a movement from the known to the unknown.
Research is an academic activity and as such the term should be used in a technical sense.
According to Clifford Woody, research comprises defining and redefining problems,
formulating hypothesis or suggested solutions; collecting, organizing and evaluating data;
making deductions and reaching conclusions; and at last carefully testing the conclusions
to determine whether they fit the formulating hypothesis.

Objectives of Research
ugh the application of scientific procedures. The main aim of research is to find out the
truth which is hidden and which has not been discovered as yet. Though each r
The purpose of research is to discover answers to questions throesearch study has its
own specific purpose but the research objectives can be listed into a number of broad
categories, as following:

To gain familiarity with a phenomenon or to achieve new insights into it.

Studies with this object in view are termed as exploratory or formulative
research studies.

To portray accurately the characteristics of a particular individual, situation

or a group. Studies with this object in view are known as descriptive research
studies.

To determine the frequency with which something occurs or with which it is

associated with something else. Studies with this object in view are known
as diagnostic research studies.

To test a hypothesis of a casual relationship between variables. Such studies

are known as hypothesis-testing research studies.

Significance of Research
All process is born of inquiry. Doubt is often better than overconfidence, for it leads to
inquiry and inquiry leads to invention. Is a famous Hudson Maxim in context of which
the significance of research can well be understood. Increased amounts of research make
progress possible.
Research inculcates scientific and inductive thinking and it promotes the development of
logical habits of thinking and organization.
The role of research in several fields of applied economics, whether related to business or
to the economy as a whole, has greatly increased in modern times. The increasing
complex nature of business and government has focused attention on the use of research
in solving operational problems. Research, as an aid to economic policy, has gained
added importance, both for government and business.

Research Methodology
Research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. In it we study the
various steps that are generally adopted by a researcher in studying his research problem
along with the logic behind them. It is necessary for the researcher to know not only the
research methods or techniques but also the methodology.

Data Collection Source

Information was collected through both primary and secondary sources.

Primary Data:

In some cases the researchers may realize the need for collecting

the first hand information. As in the case of everyday life, if we want to have first hand
information or any happening or event, we either ask someone who knows about it or we

observe it ourselves, we do the both. Thus, the two method by which primary data can be
collected is observation and questionnaire.

Secondary Data:

Any data, which have been gathered earlier for some other

purpose, are secondary data in the hands of researcher. Those data collected first hand,
either by the researcher or by someone else, especially for the purpose of the study is
known as primary data.
The data collected for this project has been taken from the secondary source.

Sources of secondary data are :

Internet

Magazines

Publications

Newspapers

Brouchers

CHAPTER-4

MARKET SHARE

S.W.O.T ANALYSIS OF BAJAJ

SWOT Analysis is a tool used for understanding an organization's strengths, weaknesses,
opportunities and threats.

The SWOT Analysis tool can be used in identifying an organization's strengths (S) and
weaknesses (W), and examining the opportunities (O) and threats (T) it is facing. The
outcome from a SWOT Analysis enables organizations to focus on strengths, minimize
weaknesses, address threats, and take the greatest possible advantage of opportunities
available.

Strengths:
Our members value the professional designation.
We have a lower course fee structure than similar programs.
We provide good customer service.
Our instructors are highly-regarded in the profession.
We have a small staff and low overhead.

Weaknesses:
We are slow to make decisions and adapt to changes that affect the profession.
The professional designation is rarely included as a condition of employment.
We are overly dependent on key volunteers who developed and teach our certification
courses. We do not have the resources to research the market and promote the
designation.

Opportunities:
Our business sector is expanding, with many future opportunities for success.Our local
council wants to encourage local businesses with work where possible.Our competitors
may be slow to adopt new technologies.

Threats:
Will developments in technology change this market beyond our ability to adapt?A small
change in focus of a large competitor might wipe out any market position we achieve.

PROBLEMS OF THE COMPANY AND THEIR

SOLUTIONS
At BAJAJ, our goal is not only to sell you a bike, but also to help you at every step in
making your world a better place to live in. Besides its will to provide a high-quality
service to all of its customers, BAJAJ takes a stand as a socially responsible enterprise
respectful of its environment and respectful of the important issues.BAJAJ is strongly
committed not only to environmental conservation programmes but also expresses the
increasingly inseparable balance between the economic concerns and the environmental
and social issues faced by a business. A business must not grow at the expense of
mankind

and

man's

future

but

rather

must

serve

mankind.

"We must do something for the community from whose land we generate our
wealth." We at BAJAJ are committed to demonstrate excellence in our
environmental performance on a continual basis, as an intrinsic element of our
corporate philosophy.

To achieve this we commit ourselves to:

1. Integrate environmental attributes and cleaner production in all our business
processes and practices with specific consideration to substitution of hazardous
chemicals to strengthen the greening of supply chain.
2. Continue product innovations to improve environmental compatibility.Comply with
all applicable environmental legislation and also controlling our environmental
discharges through the principles of"alara" (as low as reasonably achieva).
3. Institutionalise resource conservation, in particular, in the areas of oil, water,
electrical energy, paints and chemicals.
4. Enhance environmental awareness of our employees and dealers / vendors, while
promoting their involvement in ensuring sound environmental management.

SALES PERFORMANCE FOR JULY 2014

For July 2006

Upto July 2006

For July 2005

Upto July 2005

171,115

739,302

115,216

537,759

696

5,253

5,642

26,184

1,347

4,822

6,627

14,885

870

Total 2 wheelers

173,158

749,377

127,485

579,698

Three Wheelers

26,663

97,538

22,585

75,896

Grand Total

199,821

846,915

150,070

655,594

Product
Motorcycles
Geared Scooters
Ungeared Scooters
Step thrus

Sales in numbers for the month of June 2014

1st July 2014

For June 2006

Upto June 2006

For June 2005

Upto June 2005

183,549

568,187

130,710

422,543

Geared Scooters

3,301

4,557

7,640

20,542

Ungeared Scooters

1,335

3,475

2,987

8,258

870

Total 2 wheelers

188,185

576,219

141,337

452,213

Three Wheelers

25,687

70,875

19,966

53,311

Grand Total

213,872

647,094

161,303

505,524

Product
Motorcycles

Step thrus

CHAPTER 5

RECOMMENDATIONS AND SUGGESTIONS

The company should concentrate more on sales and marketing department so that
more and more products can be sold out.

Advertisements should be the best method to advertise the products and popular
among the public.

Cheaper products(Motorcycles) should be introduced by the company so that it

can reach the middle class public.

Transparency should be made in between the product details and the original
product sold to the customers.

Company customer ratio should be maintained.

CHAPTER 6

BIBLIOGRAPHY

Books:

Marketing Management By Philip Kotler

Marketing Management- By C.B.Gupta

Magazines: Auto magazine, Aug 2008

Over drive magazine, Sep 2007
Business today, Aug 2009

Websites: www.bajajindia.com
www.google.com
www.msn.com

Newspapers:

Times of India Aug 27 , 14

The Indian Express Sep 5, 14