Approved by AICTE New Delhi & Affiliate to ANNA UNIVERSITY Chennai

545, Sathy Main Road, Kurumbapalayam (post), Coimbatore 641 107

LESSON PLAN
DEGREE - MBA (2014
2015)
COURSE CODE
-BA7108

SEMESTER - I

TARGET SESSIONS
45 Hrs

COURSE TITLE WRITTEN COMMUNICATION

FACILITATOR - Mrs. SARANYA PB

AIM:
To provide a broad overview and equip the students with different aspects of
written communication and get them the habit of writing regularly.
COURSE OBJECTIVE:
To familiarize learners with the mechanics of writing.
To enable learners to write in English precisely and effectively.
LEARNING OUTCOMES:
Learners should be able to
Get into the habit of writing regularly
Express themselves in different genres of writing from creative to critical
to factual writing,
Take part in print and online media communication
Acquire different styles of writing
Identify their areas of strengths and weaknesses in writing.
COURSE DELIVERY:
Facilitate the students through theory and practical applications. To develop
true interest in the subject two text bookstand several reference books are
prescribed as the sources of study material. The teaching methodologies will
include lecture, discussions through PPTs, Video show, Assignment writing
and seminars. Students can approach the course facilitator for any

clarifications in the subject and also refer relevant sources for their
assignment and seminars.
GRADING PATTERN
No.
1
2
3
4

Component
Attendance*
Internal Assessment Tests
Assignments
End Semester Examination
Total

Unit
Score
50
100

Times
3
5
1

Total
Score
05
100
100

Weight
05
10
80
100

ATTENDANCE MARKS
Percentage of Attendance

Weight

96-100
91-95
86-90
81-85
76-80

5
4
3
2
1

CLASS PARTICIPATION:
It means physical, mental and intellectual participation in class. Students are
expected to read well in advance for active participation in class. They need
to contribute to the academic discussion in every session and quality of such
contribution must be appreciable. They are welcome to share their practical
experiences, provided those are relevant and related to topic.
COURSE PLAN
SESSI
ON

CONTENT

PEDAGO
GY

RESOURCES

UNIT I - PERSONAL COMMUNICATION

1

Introduction to the subject

Journal writing

Journal writing

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http://www.creativewriting-now.com/what-isa-journal.html

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Mails/emails

SMS

Greeting cards

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Situation based Accepting

/ declining invitations

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congratulating, &
consoling

conveying information

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http://www.emailreplies.co
m/
http://www.pinterest.com/j
ohaw/greeting-cardmaking-ideas/

http://www.writeexpress.c
om/thank-you.htm

UNIT II - SOCIAL COMMUNICATION

10

Blogs

11

Making blog entry

12

Reviews (films & books)

13

Writing movie reviews

14

Writing book reviews

15
16
17
18

Posting comments &

tweets
Cross-cultural
communication
Cross-cultural
communication
Gender sensitivity in
Communication
UNIT III
E-mails, minutes

20

reports of different kinds

22

http://blog.com/
http://blogs.hbr.org/

http://www.telegraph.co.u
k/culture/books/bookrevie
ws/

TB 1, CH 16, PG: 432 - 468

WORK PLACE COMMUNICATION

19

21

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annual report, status

report, survey report
proposals

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TB
TB
TB
TB

1,
1,
1,
1,

CH
CH
CH
CH

1, PG: 3
8, PG: 192
12, PG: 942
17, PG: 469

23
24
25
26
27

memorandums,
presentations
interviews, profile of
institutions
speeches
responding to enquiries,
Complaints, Resumes,
Applications
Summarizing, strategies
for writing.

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UNIT IV RESEARCH WRITING

28

Articles for publication

(Journals)

29

developing questionnaire

30

writing abstract

31

dissertation

32

Qualities of research
writing

33

data , charts, tables

34

analysis

35

Documentation

36

Documentation
UNIT V

Features for publication

38

Newspapers, magazines,

39

newsletters, notice-board

41

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TB 1, CH 10, PG: 272

WRITING FOR MEDIA AND CREATIVE WRITING

37

40

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case studies, short

stories,
travelogues

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TB:1, CH 4, PG: 62

42

writing for children

43

translation

44

techniques of writing

45

Discussions

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ASSIGNMENTS PREPARATION
Assignments will be individual assignments. Topics are given in the
schedule.
The length of written assignment should not exceed 04 pages (A-4
size) with 1.5 space writing.
It must include a face-sheet with desirable information.
ASSIGNMENT TOPICS
Assignment
Topic
Coverage
Unit 1

Unit 2
Unit 3
Unit 4
Unit 5

Title
1. Draft a journal about your experience with the
person who you met (he was so charitable) on
your journey to Delhi
2. Write an email to your friend to console
him/her from their closed ones demise
3. Write a letter to invite your cousin for a family
function
4. Draft a SMS to your brother re minding about
the payment due
5. Form your groups of 5 each and collect
greeting cards for several occasions.
Make a blog entry reviewing a movie which you
have watched recently
Write a book review (Book of your choice)
Prepare a proposal for a training program in your
company
Apply for a job opening with a reputed company
Submit 3 research article in several management
domains (HR, Marketing, Finance, etc)
Prepare a newsletter
Prepare a short story

Submissio
n Date

25/9/14

10/10/14
25/10/14
10/11/14
25/11/14

RULES AND REGULATIONS FOR ASSIGNMENT

Students are advised to produce original piece of work and to strictly avoid
plagiarism. It is a critical offence to plagiarize material. This facilitator has a
zero tolerance policy. No excuses on this one! All assistance received or
references obtained from others should be documented in accordance with
ethical reporting practice. Proper formatting of references will be carefully
examined.
CODE OF CONDUCT:
Any form of cheating, plagiarism, impersonation, falsification of a document
as well as any other form of dishonest behavior related to the obtaining of
academic gain or the avoidance of evaluative exercises committed by a
student is judged as an academic offence.
INTERNAL ASSESSMENT TESTS DATES AND PORTIONS
TEST
IA Test 1

Date

IA Test 2
Model

Portions
Unit 1 & 2
Unit 3 & 4
All 5 units

IMPORTANT INFORMATION:
1. Students are required to be present in class at scheduled time.
2. They must carry their subject note book and lesson plan to the class.
3. If a student fails to attend the class within 05 minutes of its scheduled
time, he will be marked absent.
4. Students are required to take consent from the course faculty for any
kind of permission.
LEARNING RESOURCES:

TEXT
BOOKS

REFERE
NCE:

TB 1: Raymond V Lesikar, John D Pettit, and Mary E Flatly. 2009.

Lesikars Basic Business Communication. 11th ed. Tata McGrawHill, New Delhi.
TB 2: Sharan J Gerson, and Steven M Gerson. 2008. Technical
Writing: Process and Product. Pearson Education, New Delhi.
R 1:. E. H. McGrath, S.J. 2012. Basic Managerial Skills for All. 9th
ed. Prentice-Hall of India, New Delhi

WEBSIT
ES

http://www.emailreplies.com/
http://www.telegraph.co.uk/culture/books/bookreviews/
http://www.writeexpress.com/thank-you.htm

(Saranya PB)
COURSE FACILITATOR
PRINCIPAL/DIRECTOR