Jordan Orman-Weiss

Pitch Letter: A Safe Haven

Organization: Safe Haven (ASH) is a social enterprise that provides comprehensive and
vertically integrated approach uniquely designed to address root causes of poverty and
homelessness for social and economic development to achieve sustainable self-sufficiency.
Populations served: Individuals Adults, Families with children, Youth, including Veterans and
non-violent re-entry.
Media Outlet: The Chicago Tribune is the most daily read newspaper in Chicago metropolitan
area covering breaking news, sports business, politics and more.
Target Audience: Chicagoans interested in the homelessness epidemic as well as those who
could be potential donors to A Safe Haven.
Strategic Objective:
To increase awareness of A Safe Haven and the Run to End Homelessness by 25% a week
after the article is published (we can measure this through print circulation and web
impressions) and to furthermore increase A Safe Haven donations by 10% by summer 2015.
Key Message:
By telling the story of how A Safe Haven helps the homeless get back on track, we hope to
inspire other Chicagoans to spread awareness of what A Safe Haven does but even more so to
join A Safe Haven in the fight against homelessness with a donation.

To: Stephanie K. Baer

Local Reporter
Chicago Tribune
435 N. Michigan Ave., Chicago, IL
sbaer@chicagotribune.com
Dear Stephanie Baer,
As Chicago experiences arctic-like temperatures, you can imagine the struggles of the
homeless. Shelters fill quickly. Even limited exposure to the cold air can cause frostbite. And a
days worth of begging barely produces enough money for one warm meal. Those with children
wonder if they will ever be able to provide proper care for their kids. Their daily struggles are
unsettling, and compassion calls for a solution. Thankfully, Chicago has an answer.
Founded in the early 1990s, A Safe Haven Foundation doesnt just provide the
homeless food and shelter, but teaches them how to reclaim a sustainable life.
Angalia Bianca is A Safe Haven success story. After 36 years of heroin abuse, crime,
prison time and homelessness, the Chicago native found help with recovery and job training at
A Safe Haven. Bianca is now using her experience in a positive light. This recovering addict now
holds a steady job at CeaseFire-an organization that interrupts violence before it escalates in
Chicago. As an implementation/community affairs specialist, Bianca trains staff to mediate street
conflicts and track data on shootings and homicides.
The Run to End Homelessness is an annual 5K organized by A Save Haven to help
people like Bianca. This years event will be Sunday, July 12 starting at 8:00am in Chicagos
historic Douglas Park. With help from sponsors 101.9fm, ABC7Chicago, Enova and more this
years event is sure to beat last years $750,000 raised.
I am offering you an exclusive on Biancas story, as well as inside look at A Safe Havens
yearly Run to End Homelessness event on July 12.
Please contact me by June 1 to arrange an interview with Bianca and a member of A
Safe Havens board. I can be reached by phone at 847-867-5309 or email at
Jordan@ASafeHaven.org.

Sincerely,
Jordan Orman-Weiss
PR Coordinator
A Safe Haven Foundation
Jordan@ASafeHaven.org
847-867-5309