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1. Which magazine's logo is Pegasus, the winged horse?

Readers Digest
2. What refers to an arrangement where private company acquires a public
company in order to acquire the status of a public company? Reverse
Merger
3. Monster loyalty is a book, written by Jackie Hubie, that details the
strategies adopted by a famous celebrity to maintain fan following. Name
the celebrity. Lady Gaga
4. Outlook is the e-mail-client offered by which company? Microsoft
5. Aer is air fresehener brand from which business group? Godrej
6. Which Indian business daily has tie-up with Wall street Journal? Mint
7. Which financial services firm creates awareness through the character
"Chintamani"? ICICI
8. To promote trade in region, Dubai government came up with which idea?
Dubai shopping festival
9. Which community in India gets name from the place where they used to
conduct business? Baniyas
10.
Dewkaran Nanji started which bank? Dena Bank
11.
Initially when this company was started it was named "Noyce and
moore" it was eventually branded as what? Intel
12.
Which service company was started by Tatas in 1980s that works in
area of animation and graphical imaging. Tata Elxsi
13.
Boulwarism is a popular negotiation strategy developed by whom?
GE
14.
The process of not hiring replacements for employees who leave
is known as? Zero replacement
15.
Which company launched the Beat range of hi-tech watches in
India? Swatch
16.
What is the term used for adding non-essential features to make a
product more appealing? Bells & Whistles
17.
Which company coined the term Born Global firms in 1993?
McKinsey
18.
Which American computer company is refered to as Big Blue? IBM
19.
A loan for which one significant lump sum payment is due at
maturity is called? balloon loan
20.
Name the term used for depreciating a company's intangible
assets? Amortization
21.
A short-term loan made until a longer term financing is obtained is
called? bridge loan
22.
In the world of trade and commerce what is special about the
commissioning of Monte dei Paschi si Siena in Italy in 1742? First Trading
Bank in the world.
23.
Who founded the famous Wall Street Journal? Charles Dow and
Edward Jones
24.
Which financial services giant is referred as the "Thundering Herd"?
Merrill Lynch

25.

What is an unusual service offered by Bank of Baroda at Tirupati?


Only bank in India to sell Prasada
26.
In which country's coins you can found the following lines
imprinted, 'This is the root of all evils? Vatican City
27.
Name the person who introduced the 'Double Entry' book keeping
concept? Lucas Pacioli
28.
Name the personality who founded Pratichi Trust with the use of
his Nobel Prize money? Amartya Sen
29.
In India where is the Paper for the currency manufactured?
Security paper Mill at Hoshangabad, Madya Pradesh
30.
Which NRI businessman owns the Caparo Group? Lord Swaraj Paul
31.
What are the Bonds that carry low ratings with correspondingly
higher yields called? Junk Bonds
32.
Who proposed the 'Equity Theory' in the year 1960? J.Stacy Adams
33.
Who introduced the modern concept of 360 Degree Appraisal?
General Electric Company
34.
Which internationally acclaimed Indian movie has been included as
a case study for 'Human Behavior at Work' by Indian Institute of
Management, Indore? Lagaan
35.
Which theory is commonly referred as the 'Hierarchy of Human
Needs'? Maslow Theory
36.
Which management term originated from the book "Small is
Beautiful" authored by Michael Shumacher? Small is Beautiful

1. Business QuizPRELIMS WITH ANSWERS


2. Rules 25+1 questions. Each question carries 1 point. (Except Zeroeth ques)
Part points to be given wherever applicable. Question 20-25 are Tie-breakers!
Use of unfair means will lead to disqualification. Mind your own business!
QuizMasters decision is final and binding.
3. Zeroeth Question This campaign is started by co-founder ofMicrosoft and
Wizard of Omaha. Name any one of them!
4. 1. In the letter to Giving Pledge , he wrote"I was deeply influenced by Gandhis
notion of holding ones wealth in trusteeship, to be used for the betterment of
society and not as if one owned it" , thus becoming the first Indian to sign up for
the Giving Pledge, an undertaking by large-hearted billionaires to dedicate a
majority of their wealth tophilanthropy, whose prime movers have been Bill
Gates and Warren Buffett. Who?
5. 2. X, established in 1906 as X HinduPermanent Fund in Mangalore, India,
byAmmembal Subba Rao Pai, is one of the oldest and major commercial banks of
India. The Government of India nationalized the bank, along with 13other major
commercial banks of India, on 19 July 1969. Identify X!

6. 3. X is a design created in 1971 by Carolyn Davidson, while she was a graphic


design student at Portland State University. Some people might regard X as a
check mark. X was created when Carolyn was frustrated about not being able to
create a "newfresh" logo and she drew a quick check on a paper. In the spring of
1971, Davidson presented a number of design options to the company , and they
ultimately selected the mark now known globally as the X. Thecompanys
founder told her "I dont love it but I think it will grow on me."
7. SWOOSH, NIKE NOT ACCEPTED
8. 4. In 1976, X , Arjun Malhotra , Subhash Arora, Badam Kishore Kumar, T.V.
Bharadwaj & Arun Kumar H started Microcomp Limited. The focus of thecompany
was design and manufacturing of scientific calculators. The venture provided its
founders money to start acompany that focused on manufacturing computers.
Identify X.
9. 5.It is a product design brand from India. Itcollaborates with many designers,
craftsmenfrom across the country to combinetraditional skills and modern design
to createa lifestyle products and ordinary householdgoods. One of its most noted
products is theSandaas Ashtray, an ash-tray designed like anIndian toilet seat.
The company has beenorganising an independent music festivalcalled Music in
the Hills, since 2007. Identifythe company/brand.
10. Happily Unmarried!
11. 6.Which company ran a commercial in the United States in 1994 widely
thought to be the first commercial featuring a homosexual couple, itaired for
several weeks before beingpulled due to bomb threats directed at the company
stores?
12. 7.Product Lines of which brand? Little Snugglers _________ Little Movers Snug
and Dry Overnites Pure and Natural _________ Pull Ups
13. 8.What refers to an arrangementwhere private company acquires a public
company in order to acquire the status of a public company?
14. Reverse Merger
15. 9.Which companys premier product is sold under these different brand
names - Formula One, Terreracer, Link, Carrera, Monaco and Grand Carrera?
16. 10. _____________ Australia (0.929) Netherlands (0.910) United States (0.910)
New Zealand (0.908)This world famous list follows this pattern - Giving numbers
from 0 to 1 using their formula with 1 being the best outcomepossible. Which
country tops this list with a score of 0.943?
17. Norway
18. 11. Retro Print Ad for?

19. 12. Staff of which company? Susan Richards Johnny Storm Christi Stoger
Ethan Crane Jian Feeta Bethany Palmer Jed Schultz Margaret Kofpulski
20. Fantastic Four Incorporated
21. 13. This term comes from a field of statistics known as process capability
studies.. Processes that operate with this approach over the short term are
assumed to produce long-term defect levelsbelow 3.4 defects per million
opportunities. It is a registered service mark and trademark ofMotorola Inc. As of
2006 Motorola reported over US$17 billion in savings from this approach. Other
early adopters of Six Sigma who achieved well-publicized success include
Honeywell and General Electric, where Jack Welch introduced the method.
22. 14. X was an indigenous carry-forward system invented on the Bombay Stock
Exchange as a solution to the perpetual lack of liquidity in the secondary market.
X was banned by the Securities and Exchange Board of India in 1993amid
complaints from foreign investors, with the expectation that it would be replaced
by a futures-and-options exchange. Such anexchange was not established and X
was legalized again in 1996 with a carry-forward limit of Rs 20 crore per broker)
and banned again onJuly 2, 2001, following the introduction of futures contracts
in 2000.
23. 15. Connect
24. 16.Founded in 1995, the company specialized infilm production and event
management. Thebusiness was plagued by financial difficulties.The company
burst into the limelight in 1996when it was responsible for bringing to Indiathe
Miss World Pageant, but was then miredwith controversy when the company was
notable to pay its dues. It was re-launched in2001 with a slight change in its
name.Who is the owner of this company?
25. 17. Whose recent tweet? "There has been more time to be athome, play with
my dogs, and catch upon smaller things which I never found the time to do
earlier"
26. 18. A nations ranking on this index is based on the average of 10 sub
indices : Starting abusiness , Dealing with construction permits , Getting
electricity , Registering property, Getting credit , Protecting investors , Paying
taxes, Trading across borders , Enforcing contracts & Resolving insolvencyIndia
currently ranks 132 on this index. Name this index created by World Bank.
27. Ease of Doing Business Index
28. 19.On February 18,2013, somebody hacked Xs Twitteraccount posting
obscene messages and changing its profile picture to Ys logo. Someone tweeted
from Xs account : "We just got sold to Y!" When the account was restored, X
tweeted:"Interesting day here at X, but were back! Welcome to our new
followers. Hope you all stick around!" Later in the day, Y responded on Twitter
that it empathised with its X counterparts. "Rest assured, we had nothing to do
with the hacking. Give me X and Y!

29. X Burger King, Y McDonalds!


30. *20. In the 1990s, the company X extended its cult heritage brand status too
far. It introduced products like wine coolers, aftershave and perfumes. Even the
loyal fans did not like the idea, as it did not resonate with the tough
brandidentity. The company was clearly not focusing on what it knew best
building strong ______. Perfumes and wine coolers were eroding the mystery of
the X brand. After strong criticism from the loyal customers, the company pulled
of many inappropriate products. Id X.
31. Harley Davidson
32. *21. Identify
33. *22. First logo of?
34. *23.This brand when launched had this printed on it "Beauty Tips to Keep
the Paper from Your Lips Name the brand.
35. *24. What I am talking about? Poppie FreshGranpopper and Granmommer
Poppie and Bun-Bun Flapjack and Biscuit Uncle Rollie
36. *25. Cryptic Clue : We are Filmy. We areWarriors. Our Formula is to play with
Force
37. Filmy Channel, Pune Warriors India and Force India in Formula One
1. ComArena St.Thomas College, Pala PEGASUS Business Quiz Preliminary Round
2. RULES 25 questions. Questions 1,5,15,20 and 25 are * marked. No
negative marks.
3. 1* The name of this company was created by the branding consultancy Wolff
Olins in 1997. The name is composed of a Latin word meaning day, and the
Greek word meaning world, and is meant to reference the company giving
pleasure every day, everywhere. Identify the company?
4. 2 Identify.
5. 3 -----------is an alumnus of Indian Institute of Management Calcutta. Although
he originally wanted to be a historian, initially chose a career in finance because
he couldn't afford the former. He worked for 14 years in the financial services
industry, in companies such as Standard Chartered, DBS Bank and IDBI Federal
Life Insurance. Now he is very famous in an entirely different field. Identify him.
6. Amish Tripathi
7. 4 Identify.
8. 5* Identify.
9. 6 Um, drunk at a mates 21st, I tripped ofer [sic] and landed lip first (with front
teeth coming a very close second) on a set of steps. I had a hole about 1cm long

right through my bottom lip. And sorry about the focus, it was a ------------.
Significance?
10. First ever use of the word Selfie
11. 7 In association with which automobile manufacturer, Blackberry markets this
special edition mobile phones?
12. 8 Name the famous enterprise from this group.
13. 9 This Hollywood actor is a co-founder of the venture capital fund A-Grade
Investments and Katalyst Media. Recently, Lenovo announced that it has hired
him as product engineer. Identify him.
14. Ashton Kutcher
15. 10* You're a whole new generation You're dancin' through the day You're
grabbing' for the magic on the run You're a whole new generation You're loving'
what you do Put a __x__ in the motion The choice is up to you, heeey You're the
__x__ generation Guzzle down and Taste the thrill of the day And feel the __x__
way Taste the thrill of the day And feel the __x__ way You're a whole new
generation You're a whole new generation You're a whole new generation
16. Pepsi Generation Ad.
17. 11 Name of this currency literally means "golden. It is subdivided into 100
groszy (singular: grosz, alternative plural forms: grosze; groszy). The currency
sign is z. Name the currency and the country.
18. Zloty, Poland
19. 12 He (born February 28, 1953) is an American economist, Professor of
Economics and International Affairs at the Woodrow Wilson School of Public and
International Affairs at Princeton University, Centenary Professor at the London
School of Economics, and an op-ed columnist for The New York Times. In 2008,
he won the Nobel Memorial Prize in Economic Sciences for his contributions to
New Trade Theory and New Economic Geography. He is known in academia for
his work on international economics (including trade theory, economic
geography, and international finance), liquidity traps, and currency crises. He is
ranked among the most influential academic thinkers in the US. Identify the
person.
20. Paul Krugman
21. 13 It was founded in Mumbai in 1893 by journalist and freedom fighter,
Kasinathuni Nageswara Rao. He popularized it by distributing it free-of-cost at
music concerts. Natures Essence Symbol
22. 14
23. 15* _______ is a cognitive bias in which one's judgments of a persons
character can be influenced by one's overall impression of him or her. It can also

be explained as generalization from the perception of one outstanding


personality trait to an overly favourable evaluation of the whole personality. This
is a term used in marketing to explain the bias shown by customers towards
certain products because of a favourable experience with other products made
by the same manufacturer or maker. Identify the term.
24. Halo Effect
25. 16 Fakhruddin T, an Indian business man acquired Worli Chemical Works in
1959. In early 1973s it was incorporated as a Private Ltd by his son in a different
name as we know it today. The name was inspired from the Companys motto
hard work. Founder then added letter t to the name to make it sound German,
thus creating an image of a MNC. Identify the Company.
26. 17 Monster loyalty is a book, written by Jackie Hubie, that details the
strategies adopted by a famous celebrity to maintain fan following. Name the
celebrity.
27. Lady Gaga
28. 18 Simon Personal Communicator is often considered as the first smart
phone to be made. Name the company designed and engineered this handheld,
touch screen cellular phone.
29. 19 Name the famous brand marketed by this enterprise.
30. 20 _____________ is the registered trademark for an alkalialuminosilicate sheet
toughened glass manufactured by U.S. glassmaker Corning Inc. Engineered for a
combination of thinness, lightness, and damage-resistance, it is used primarily as
the cover glass for portable electronic devices including mobile phones, portable
media players, laptop computer displays, and some television screens. It is
manufactured through immersion in a molten alkaline salt bath using ion
exchange to produce compressive residual stress at the surface. This prevents
cracks from propagating - for a crack to start, it will first have to overcome this
compressive stress. Name this trademarked glass of Corning Inc.
31. Gorilla Glass
32. 21 Identify the person in the video.
33. Pranav Mistry
34. 22
35. Varun Agarwal
36. 23 What was founded by these two personalities?
37. NIIT
38. 24 Identify the Campaign.

39. 25*

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