Académique Documents
Professionnel Documents
Culture Documents
Prerequisite:
Marketing 3301, DS2334
TEXT:
TITLE:
AUTHOR:
PUBLISHER:
Thomas C. Kinnear & James r. Taylor, Marketing Research, McGraw-Hill Book Company, New
York, 1999.
William G. Zikmund, Exploring Marketing Research, The Dryden Press, Chicago, 1999.
REFERENCE BOOKS
Dickinson, John, The Bibliography of Marketing Research Methods, Lexington Books, 1995.
Menard, Scott, Longitudinal Research, Sage Publication, 1991.
Patzer, Gordon L., Experiment Research Methodology In Marketing: Types and Applications,
1996. (Lib. Ref. HF5415.2 P. 379)
Stewart, David and Prem. N. Shamdasani, Focus Groups: Theory and Practice, Sage
Publications, 1990.
Urban, G. and J.A. Hauser, Design and Marketing of New Products, Prentice-Hall, 1993.
ETHICS SOURCES
Cooke, Robert A., Ethics in Business: A Perspective, Arthur Andersen and Co., 1988.
Gundee, Howard N. Council Joins Industrial Effort to Support Research, Marketing News,
Sept. 28, 1992, p. 4.
Hunt, Shelby D. and Scott Vitell, A General Theory of Marketing Ethics, Journal of
Macromarketing, V. 6 (Spring 1986), pp. 5-16.
Kim, Sang Yong, and Chun, Sung Yong, A Study of Marketing Ethics in Korea: What do
Koreans Care About?, International Journal of Management, Sep. 2003, Vol. 20, Iss. 3,
pp. 377-383
Laczniak, Gene R. and Patrick E. Murphy, eds., Marketing Ethics: Guidelines For Managers,
D.C. Heath, 1985.
McNair Jr., Robert M., Will the New Standards Stick?, Pharmaceutical Executive, Oct. 2003,
pp 8-13
Murphy, Patrick E. and Gene R. Laczniak, Emerging Ethical Issues Facing Marketing
Researchers, Marketing Research (June 1992), pp. 6-7.
Robin, P. and R. Eric Reidenbach, Social Responsibility, Ethics and Marketing Strategy:
Closing the Gap between Concept and Application, Journal of Marketing, V. 51 (Jan.
1987), pp. 44-58.
ARTICLES
Yuping Liu, The Long-Term Impact of Loyalty Programs on Consumer Purchase, Journal of
Marketing Research, Vol. 71 (Oct. 2007), pp. 1935.
Byung Chul Shine, Jongwon Park, and Robert S. Wyer Jr., Brand Synergy Effects in Multiple
Brand Extensions, Journal of Marketing Research, Vol. XLIV (Nov. 2007), pp. 663
670.
Kent Grayson, Friendship versus Business in Marketing Relationships, Journal of Marketing,
Vol. 71 (Oct. 2007), pp. 121139
Nathan Novemsky, Ravi Dhar, Norbert Schwarz, and Itamar Simonson, Preference Fluency in
Choice, Journal of Marketing Research, Vol. XLIV (Aug. 2007), pp. 347356
Beardon, William and Michael Etzel, Reference Group Influence on Product and Brand
Choice, Journal of Consumer Research, (Sept. 1982), pp. 183-94.
Bell, Gordon H., Beyond the A/B Split, Target Marketing, Oct. 2003, Vol. 26, Iss. 10, pp. 111114
Briesch, Richard A. et. Al., A Comparative Analysis of Reference Price Models, Journal of
Consumer Research, Vol. 24, No. 2 (Sept. 1997), pp. 202-214.
Childers, Terry L. and Akshay R. Rao, The Influence of Familial and Peer-based Reference
Groups on Consumer Decisions, Journal of Consumer Research, (Sept. 1992), pp. 198211.
Crispell, Diane, Dual Earner Diversity, American Demographics, (July 1995), pp. 32-36.
Estelami, Hooman, The Effect of Price Presentation Tactics on Consumer Evaluation Effort of
Multi-Dimensional Prices, Journal of Marketing Theory and Practice, Spring 2003,
Vol. 11, Iss. 2, pp. 1-16.
Gelb, Betsy and Gabriel Gelb, New Cokes Fizzle Lessons for the Rest of Us, Sloan
Management Review, (Fall 1986), pp. 71-76.
Holt, Douglas, How Consumers Consume: A Typology of Consumption Practices, Journal of
Consumer Research, Vol. 22, No. 1, June 1995, pp. 1-16.
Homer, Pamela, Ad Size As An Indicator of Perceived Advertising Costs and Effort: The
Effects on Memory and Perceptions, Journal of Advertising, Vol. 24, No. 4 (Winter
1995), pp. 1-17.
Jones, John Philip, What Does Effective Frequency Mean in 1997? Journal of Advertising
Research, Vol. 37, No. 4 (July/August 1997), pp. 14-20.
ABI/INFORM (BRS,DIALOG)
Business Periodicals Index (BRS, WILSONLINE)
Business Week (DIALOG)
F&S Index (DIALOG)
Harvard Business Review (BRS<DIALOG)
PAIS INTERNATIONAL (DIALOG)
7. PROMT (DIALOG)
8. Hoovers
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