A STUDY REPORT ON INDUSTRIAL VISIT

1.HABROs ENGINEERING WORKS

2.LAKSHMI ENGINEERING WORKS
3.MA-PLAST POLY-VINYL WORKS

INDUSTRY VISIT
Group 5
IRSHAD LATHEEF
KRISHNA KARKI
ARJUNLAL S
NIDHAL R S
SAJINI.N

INTRODUCTION
The Micro, Small and Medium Enterprises (MSME) sector has been recognised as
engine of growth all over the world. Many countries of the world have established a SME
Development Agency as the nodal agency to coordinate and oversee all Government
interventions in respect of the development of this sector. In the case of India, also Medium
establishment has for the first time been defined in terms of separate Act, governing promotion
and development of Micro, Small and Medium Enterprises (MSME) i.e. Micro, Small and
Medium Enterprises (MSME) development Act, 2006 (which has come into force from 02nd
Oct, 2006) the Office of Development Commissioner (Micro, Small and Medium Enterprises)
functions as the nodal Development Agency under the Ministry of Micro, Small and Medium
Enterprises (MSME).
Office of Development Commissioner (SSI) was established in 1954 on the basis of the
recommendations of the Ford Foundation. Over the years, it has seen its role evolve into an
agency for advocacy, hand holding and facilitation for the small industries sector. It has over 70
offices and 21 autonomous bodies under its management. These autonomous bodies include
Tool Rooms, Training Institutions and Project-cum-Process Development Centres. Office of the
Development Commissioner (MSME) provides a wide spectrum of services to the Micro, Small
and Medium Industrial sector. These include facilities for testing, toolmenting, training for
entrepreneurship development, preparation of project and product profiles, technical and
managerial consultancy, assistance for exports, pollution and energy audits etc. Office of the
Development Commissioner (MSME) provides economic information services and advises
Government in policy formulation for the promotion and development of SSIs. The field offices
also work as effective links between the Central and the State Governments.
Consequent to the increased globalization of the Indian economy, MSMEs are required to face
new challenges. Office of the Development Commissioner (MSME) has recognised the
changed environment and is currently focusing on providing support in the fields of credit,
marketing, technology and infrastructure to MSMEs. Global trends and national developments
have accentuated Office of the Development Commissioner (MSME)'s role as a catalyst of
growth of MSMEs in the country.
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The main services rendered by DIC (MSME) office are:

1. Advising the Government in policy formulation for the promotion and development of
MSMEs.
2. Providing techno-economic and managerial consultancy, common facilities and
extension services to MSMEs.
3. Providing facilities for technology upgradation, modernisation, quality improvement and
infrastructure.
4. Developing Human Resources through training and skill upgradation.
5. Providing economic information services.
6. Maintaining a close liaison with the Central Ministries, Planning Commission, State
Governments,

Financial

Institutions

and

other

Organisations

concerned

with

development of MSMEs.
7. Evolving and coordinating Policies and Programmes for development of MSMEs as
ancillaries to large industries.

A one day Industrial Visit to District Industries Centre were scheduled as a part of our
curriculum for gathering more knowledge about various business units and the way in which
they were suffered to get a clutch in the industry. The field project study was scheduled on 28th
May, 2016 in association with DIC, Kollam and SIDCO . Our group was asked to report at DIC
(District Industries Centre) Kollam. We were allotted with 3 business units and was asked to
Visit those business units to collect maximum information about their business and its history.
Business Units which we were allotted with:

HABROs ENGINEERING WORKS

LAKSHMI ENGINEERING WORKS
MA-PLAST POLY-VINYL WORKS

1. HABROS ENGINEERING WORKS

INTRODUCTION ABOUT THE COMPANY:

HABROS ENGINEERINGs is one of the most popular Engineering units in Kollam and has become a
familiar name for vehicle owners in Kollam. The Unit was started in the year 2001. Starting with initial
financial capacity of 45 Lakh, the Company, with added infrastructure and state of the art technology, has
increased working capacity and is now able to earn at least 15000 per day. The plant is set up at District
Industrial Estate, at Kollam district in Kerala. The quality of services at HABROS is proved to be the best in
the lathe work Industry of Kollam district.

PROFILE OF THE COMPANY:

Type Small Business Unit

Ownership Presently as partnership Business (SINI & HAZEENA)
Products and Services Lathe Woks, mechanical part repairing of vehicles like Buses,
Lorries, Jeeps, Cars, and Auto Rickshaws.
Customers Service Centres of different vehicles.
Business Model They Guarantee in every work they do, they uses only assured quality
mechanical parts, so comparatively costs will be higher than local repair shops. But those
need quality work will definitely come again.
Vision:
To evolve as market leader in Kollam District and stand for customer delight with
consistent quality and service standards
Mission:
To be a symbol of professionalism and transparent human resource management practices to
work out an optimum balance between employee security and stake holder satisfaction.
External Analysis:

Being on the industrial estate which is governed totally by the Kerala State Government,
and is exclusively for only industries, the problems of pollution like air, water and sound
is not at all a problem.
There are mainly two problems which are being faced by the company now days.
They are as below:
Being on a mechanical engineering industry technology is upgraded time to
time. There are only 3 machines which are still being utilized since the
company started in 2001. All other machineries and mechanical parts were
forced to replace as per the changing scenario.
The bigger problem that which Kerala faces now. Power Cut. The
Company is unable to buy its own Power Generator, since it requires
another investment of bigger amounts.

OPPORTUNITIES & THREATS:

OPPORTUNITIES:

 Quality assured services increases customer satisfaction. Thus more customers are coming for different works.
Increasing the present level of capacity will be greatly helpful to accommodate every type of customer needs.
Can plan to open another branch in different part of the city. No matter whether it is small one or not. So that
from there as well company can get works.
THREATS:
Cut throat competition.
Change in the technologies.
Financial weaknesses.

INTERNAL ANALYSIS:
Marketing strategies:
No particular marketing strategies are using. Believes in the concept that, there no better way of advertisement as
good as a satisfied customer.
Pick-up and delivery van is operating for collecting parts to be repaired from service centres.
Financial:

Initial investment from the part of the owners was Rs.20 Lakhs and a loan amount from SBI of Rs.25 Lakhs.

Wishes to expand operation to other parts of the city as well.

Keeps a track of every transaction for audit purpose.
Meeting working capital requirements is complex task. That is advance payment is not available, since it is a
repairing works. So while buying parts it will be done on credit basis. But Quality work helps to ensure that
customers are satisfied and they make prompt payment.
Human Resource Management:
Total 17 employees are there other than the owners.
There are 8 main mechanics that are skilled and experienced.
Provides salary + Bonus as well.

2.LAKSHMI ENGINEERING WORKS

INTRODUCTION ABOUT THE COMPANY:

LAKSHMI NGINEERINGs is one of the most popular Engineering units in Kollam and is a familiar
name for vehicle owners in Kollam. The Unit was started in the year 1994. Starting with initial financial
capacity of 60 Lakh, the Company, with added infrastructure and state of the art technology, has increased
working capacity and is now able to earn good business per day. The plant is set up at District Industrial Estate,
at Kollam district in Kerala. The quality of services at LAKSHMI Engineerings is proved to be the top best in
the lathe work Industry of Kollam district. They started the unit as a part of their family business, and they
already had a unit in ernakulam which was started in the year 1967. So with around 50 years of excellence and
quality services now they are the top in the lathe work market in Kollam.

PROFILE OF THE COMPANY:

Type Small Business Unit

Ownership FAMILY BUSINESS, ( MD- RAMESH NAIDU)
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 Products and Services Lathe Woks, Engine works & engine service while repairing it
Customers Service Centres of different vehicles, Prospective Customers.
Business Model They Guarantee in every work they do, they uses only assured quality
mechanical parts, so comparatively costs will be higher than local repair shops. But those
need quality work will definitely come again.
Vision:
To evolve as market leader in Kollam District and stand for customer delight with
consistent quality and service standards
Mission:
To be a symbol of professionalism and transparent human resource management practices to
work out an optimum balance between employee security and stake holder satisfaction.
External Analysis:
Being on the industrial estate which is governed totally by the Kerala State Government,
and is exclusively for only industries, the problems of pollution like air, water and sound
is not at all a problem.

3.MA-PLAST POLY-VINYL WORKS

INTRODUCTION ABOUT THE COMPANY:

Ma-Plastics is dedicated to manufacturing high quality injection molded products, providing timely deliveries
and creating an atmosphere of continuous improvements where all employees strive to keep both internal and
external customers satisfied. Ma-Plastics understands that in todays world you are looking for a company that
is knowledgeable within your industry, provides excellent service and high standards of quality products. Our
team will work with you from inception throughout the lifetime of your project.

PROFILE OF THE COMPANY:

Type Small Business Unit

Ownership FAMILY BUSINESS, (MD- JAWAHAR)

 Products and Services POLYBAGS, PRINTED POLYCOVERS AND BAGS

Customers Shops and Shows rooms
Business Model They Guarantee in every work they do, they uses only assured quality
mechanical parts, so comparatively costs will be higher than local shops. But those need
quality work will definitely come again.
Vision:
To evolve as market leader in Kollam District and stand for customer delight with
consistent quality and service standards
Mission:

Better plastic products, Responsive expertise, Exceptional value with

quality assured.
External Analysis:
Being on the industrial estate which is governed totally by the Kerala State Government, and
is exclusively for only industries, the problems of pollution like air, water and sound is not
at all a problem..
Recognitions:
ISO 13485:2003 registered
ISO 9001:2008 certified
FDA Compliance 21 CFR 820 registered facility
USDA approved and registered facility
Compliant with Good Manufacturing Practices (cGMP)
Corrective and Preventive Action (CAPA) System
Clean assembly environment for FDA/GMP product lines
NSF certified by Cook and Thurber