Always innovate Nothing impossible

New Era Viet Investment Holding Company

A joint venture with Real Life Education Pte. (Singapore)

Total solution for career pursuits

No teacher only experts from
industries
Discover the untold truth from
insiders
Individually tailored to provide a
real life solution
STRICTLY PRIVATE AND CONFIDENTIAL

School gives you at max 20% of what you need in life, how do
you complete the remaining 80% ?
What true professional fulfillment is:

What school is about:

Your life, time, and brain should belong to you, not to an institution
Grace Llewellyn

Education itself is a putting off, a postponement; we are told to work hard

to get good results. Why? So we can get a good job. What is a good job?
One that pays well. Oh. And thats it? All this suffering, merely so that we
can earn a lot of money, which, even if we manage it, will not solve our
problems anyway? Its a tragically limited idea of what life is all about.
Tom Hodgkinson

Education is a private matter between the person and the world of

knowledge and experience, and has little to do with school or college
Lillian Smith
Nothing that is worth knowing can be taught
Oscar Wilde

Schools have not necessarily much to do with education...they are mainly

institutions of control where certain basic habits must be inculcated in the
young. Life education is quite different and has little place in school.
Winston Churchill

You've got to find what you love and that is as true for work as it is for
lovers
Steve Jobs

Life is fun and real:

A revolution in training is now introduced to you:

New Era Viet & Co (Vietnam) in joint venture with The Real Life
Education Pte (Singapore) offering coaching sessions and 1-1
coaching that enables our clients to discover their true passion and
empower them achieve their ultimate goals in life
A solid partnership between Singapore & Vietnam:
Singapore: Mr. Antonio Bui The Real Life Education Pte, # 35, 6th
floor, Block 267, Tampines Street 21, Tampines, Singapore 520267
Vietnam: Mr. Tung Le New Era Viet & Co, The sho-fe plaza, 36
Truong Quyen, District 3, HCMC
Special discount for group and early enrollment. Contact us:
Email: coaching@sho-fe.com
Hotline: +84 935 088 108

Bespoke and class coaching to reveal ultimate passion and

achieve fulfilment in life
Core developments:

Career orientation designed for particular pursuits

Achieved a
fulfilled life
and career
aspiration

Financial services / entrepreneurship:

banking, corporate finance, M&A, public
equity, fixed income, private equity, VC

FMCG/ Retailing: sales (MT vs. GT),

marketing, purchasing, supply chain, agency

Professional image &

manerism, corporate
politics
Soft skills: leadership,
communication &
interpersonal skills, time
management and
managerial abilities

TMT: telecommunication, media (content,

production, agency services) and
technologies

Hard skills: sales coaching, marketing / PR

techniques, photoshops/ design, financial
modelling, industrial knowledge, IT

Real estate: residential, commercial, office,

services apartments

Identify your passion to follow and equivalent

professional options: "you got to do what you love" said
Steve Jobs

When perception is reality, professional image and mannerism

constitutes the winning formula
Enhancing the image by The sho-fe photo:
Rebranding your resume with a greater professionalism
Shooting at The sho-fe photo extended reflection studio
Professional photographer: Le Phuc
Ad hoc services available
Pricing: photo & post production (250K) + CV & cover letter (120K)
Email: phuc.le@sho-fe.com

DISCOUNT
10% FOR
GROUPS /
EARLY BIRDS

Website: http://www.sho-fe.com/photo/
Hotline: +84 935 088 108
Diplomatic mannerism by The sho-fe professional services:
Communicating position, potential and confidence in meetings
Well trained behaviors to create influence
Coach head: Antonio Bui
Ad hoc services coaching VND 500K / session
Email: antonio.bui@sho-fe.com
Website: http://www.sho-fe.com/coaching
Hotline: +84 935 088 108

Professional image
Styling in different occasions (Coach: Fjfj)
Make up coaching (Coach: Trong Nguyen)
Photo shooting (Photographer: Phuc Le)

Professional resumes (Coach: Mai Le)

Harvard business school format
Languages & tailor-made caption
International standard layout

Professional mannerism (Coach: Son Le)

Basic diplomatic
Board room behaviours
Manage clients expectation

Uniquely provide tailored coaching courses and sessions (by

contemporary industry figures)
*** Strictly confidential & designed
privately for each clients request ***

*** Real life coaching by working

executives and professionals from
your targeted employers ***

Executive (1-1)
(bespoke coaching)

Confidential interview
with counsellors (3

Hard skills (classes)

sections VND 600K /

section)

(8 sections VND3,800K)

Private meeting with

seasoned managers in
a chosen employers (2
sections VND 900K /
section)

Drawing a career path/

MBA consulting (2
sections VND 800K /
section)

What's missing to
achieve professional
pursuits (4 sections VND
500K / section)

Documentation
Emails/ corporate letters
Operation: kaizen
techniques, 6sigma, agile
Sales, Presentations I, II
Financial modelling I, II,
III
Design / PR / Marketing
Professional English

Identifying passion (1-1)

(individual/ small group <5)

Communication
Leadership
Interpersonal
skills
Mentoring
Negotiation
Time
management /
Organisation

Salary negotiation
Self promotion
Corporate politics
General
management (tax,
legal, finance, HR,
IT) (tailored package
for start up)

Soft skills (classes)

(8 sections VND3,800K)
DISCOUNT
10% FOR
GROUPS /
EARLY
BIRDS

Prices are exclusive of VAT

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Diversity of coaching team with expertise covering every

industry
Mr. Son Le (strategy, commercial, soft skills, executive coaching):
Given 15 years of experiences as a trainer for many corporations to give advices and guide their business
operation, Son is responsible for delivering tailored solutions for the betterment of our clients.
Previously as a senior consulting practice leader at a Big 4 consulting firm based in Vietnam, he was in
charge of the business strategy advisory practice and commercial due diligence. Prior to leading the
consulting team, Son was a Senior Commercial Specialist of the U.S. Commercial Service at the U.S.
Embassy in Vietnam, in charge of advising U.S companies on market entry strategies into the Vietnamese
market. His experience includes in a number of engagements with both local and international clients in
various sectors such as insurance, banking and finance, retail, telecommunication, fertilizers and chemicals,
pharmaceuticals, food and beverage, textile and apparels. He was the solely leading Project Manager in
several assignments in insurance and financial service sector.
Son holds a Master Degree in Finance (First-Prize Honours), Dauphine University and a Bachelor Degree
(Honours) in Economics, University of Economics in Ho Chi Minh City, Vietnam. He also had extensive
training in market research and industry research in Washington D.C., USA

Email: son.l@sho-fe.com
Website: http://www.sho-fe.com/coaching
Hotline: +84 935 088 108

Diversity of coaching team with expertise covering every

industry
Mr. Tung Le (B2B marketing/ sales, presentation, financials & executive training):
Previously working with Real Life Education Pte, Tung is the central contact point of the joint venture to bring
solutions to Vietnamese customers. His background compromised of both financial market training and
qualified by FSA in London as well as a series of training sessions with various organisations both in
Vietnam and overseas.
In the past, Tung joined the Asia, Middle East & Africa leading universal bank with particular focus on M&A
and principal investment business in Indochina. Reporting to global head quarter, he was responsible for
deal generation across the investment areas of private equity, real estate (both equity and project level) and
infrastructure. His previous investment experience was with Mekong Capital, a Vietnam focused private
equity fund, to manage portfolios, exit investments as well as make an investment into a leading private
chemical distribution company. Prior to his arrival to Vietnam, Tung worked for RBS Global Banking &
Market in its London head quarter where he was part of a number of M&A and acquisition financing deals
across the EMEA region. He was also a Telecom, Media and Technology (TMT) Corporate Finance analyst
with ABN Amro Investment Bank in the UK and the Netherlands.
Tung holds a Bachelor of Science (Hons) from University of Dundee in Scotland, the United Kingdom with
Honors in Applied Computing and extra studies in Economics. On top of his professional career, he involved
extensively with social enterprises such as co-founding SUCHEN global, www.suchenglobal.org as well as
educational initiatives such as SEO IIV where he placed young promising students in the top local
corporate and institutions in the market.

Email: tung@sho-fe.com
Website: http://www.sho-fe.com/coaching
Hotline: +84 935 088 108

Diversity of coaching team with expertise covering every

industry
Ms. Oanh Pham (marketing, sales, communication, leadership):
Oanh is a founder of The sho-fe professional services provided her track record established since coaching
200 personnel of P&Gs distributors and contractors at CPM. For sales & marketing candidates, her
leadership in sales & marketing at The sho-fe brings in a unique insights and learning curve from the reality
of FMCG markets.
Prior founding The sho-fe, she was the only dedicated business development manager for Vietnam market
in CPM (an Omnicom Groups company) where her responsibility covered below-the-line services for brands
of different multinational companies from different industries. Under her leadership, CPM secured key
projects from leading MNCs including: Diageo, Henkel, United Pharma and Japanese International Tobacco
and achieved 168% growth for their new business segment in 2011.
She started her distinguished career at Procter & Gamble where she was constantly promoting from
management trainee to section manager of the company's largest division and responsible for entire North
East region. There were 116 people and 7 branches under her management and she produced a growth
index of 135%.
Oanh holds a First class bachelor degree in International Business at University of Economics HCMC, with
annual scholarship during her studies. She enjoys youth development and knowledge competition as her
frequent extra curriculum activities.

Email: oanh.pk@sho-fe.com
Website: http://www.sho-fe.com/coaching
Hotline: +84 935 088 108

Diversity of coaching team with expertise covering every

industry
Mr. Trung Thai CFA (real estate, financials, organization, operational process):
Trung Thai, CFA is currently an expert coach responsible for financial training, research practices and real
estate sector coaching.
Trung has 5 years of experience in real estate and consulting in Vietnam, Singapore and the regional
market, serving both private- and public-sector entities. Trung is well trained in market analysis and
investment analysis, especially with regards to economic research and financial modeling.
Trung has experience producing research publications and has served as a key contact point to Standard
Chartered Bank, RREEF, Citigroup, Credit Suisse, Goldman Sachs, Morgan Stanley, MGPA and Hongkong
Land. Trung has also carried out real estate consulting assignments involving feasibility studies and
development advisory services.
Some of Trungs major assignments include a property benchmarking study in Malaysia for a large
international private equity real estate fund; a master planning and economic study for a 100-km2 city in
Southeast Asia; and an independent research assignment on underground retail centers in preparation for
the IPO of a Chinese developer on the Hong Kong Stock Exchange.
Trung has been Head of Research at Jones Lang LaSalle Vietnam, Research Analyst at Jones Lang LaSalle
Singapore, and Consulting Analyst at Euromonitor International.
Trung holds a BSc of Science in Economics from Singapore Management University and has been a CFA
charter holder since October 2012.

Email: trung.t@sho-fe.com
Website: http://www.sho-fe.com/coaching
Hotline: +84 935 088 108

The limitation is only up to your imagination

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Global disclaimer
The idea that people should study for about 12 years and then start living is more deeply
seated in our culture than many people realize. ~ Larry and Susan Kaseman
"Our rapidly moving, information-based society badly needs people who know how to find
facts rather than memorize them, and who know how to cope with change in creative ways.
You don't learn those things in school." ~ Wendy Priesnitz

Important notice

This presentation was prepared by Viet Tan Ky Company Ltd. (VTK) aka New Era Viet Investment Holding Company (NEVIHC) exclusively for the benefit and internal use of the clients (the Company) in order to indicate, on
a preliminary basis, the feasibility of a possible transaction or transactions. This presentation is incomplete without reference to, and should be viewed solely in conjunction with, the oral briefing provided by VTK. It may
not be disclosed to, or referred to, by any third party or distributed, reproduced or used for any other purpose without the prior written consent of VTK. VTK is and shall not be obliged to update or correct any information
set out in this presentation. This presentation is provided for discussion purposes only, does not constitute an offer or invitation for the sale, purchase, exchange or transfer of any securities or a recommendation to
enter into the transactions hereby contemplated, and is not intended to form the basis of any investment decision.
This presentation is based upon information provided by the Company and publicly available information. It reflects prevailing conditions and our initial views as at this date which we reserve the right to change. We have relied
upon and assumed, without verification, the accuracy and completeness of all information available to us, whether from public sources or provided by or on behalf of the Company. VTK, save in the case of fraudulent
misrepresentations, does not accept any responsibility or liability for (and no representation or warranty or assurance of any kind, express or implied, is or will be made as to or in relation to), the accuracy or
completeness of such information, the contents of this presentation or any action taken or omitted by the Company as a result of receiving it. In addition, neither this presentation nor our analyses are nor purport to be
appraisals or valuations of the assets, securities or business(es) of the Company any transaction counterparty.
Nothing in this presentation should be construed as legal, tax or investment advice or as a recommendation or an offer to purchase or underwrite any securities from you, or to sell securities to you or to extend any credit to you
or to do any of those things on your behalf.
The information in this presentation is confidential and proprietary to us. This presentation remains our property and must be returned to us on request and any copies you have made must be destroyed.
This presentation is not intended for distribution to retail clients (as defined in the Markets in Financial Instruments Directive (MiFID)) under any circumstances.
VTK, and its respective affiliates, connected companies, employees or clients may have an interest in the securities (or related securities or other financial instruments or their related derivatives) ("Securities") mentioned in this
document. This may involve activities such as dealing in, holding, acting as market-makers, or performing financial or advisory services, in relation to any of the Securities referred to in this document. It may also have
acted as a manager or co-manager of a public offering of such Securities, and may also have an investment banking relationship with any companies mentioned in this document.

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