Avery Allen

averyvc92@gmail.com

PROFESSIONAL
SUMMARY:

EDUCATION:

(724) 456-6197

www.linkedin.com/in/AveryJAllen

Communications degree with experience in online content creation and editing through WordPress and
Facebook. Self-taught use of Adobe Photoshop Suite for creating edited print photos and posters. Relevant
coursework such as Integrated Marketing Communications (IMC) have provided me with the knowledge to
help implement a strong brand presence.
Master of Arts, Communication Studies
May 2016
Dual Concentration in Integrated Marketing/Managerial and Leadership Communication
Bachelor of Science, Business Administration
Concentration in Marketing
Edinboro University of Pennsylvania, Edinboro, PA

RELEVANT
COURSEWORK:

RELATED
EMPLOYMENT:

Communication Research
Managerial & Leadership Communication
Integrated Marketing Communications

May 2012

Communications Strategies in Advertising

Technology of Communication
Organizational Communication

Marketing Intern
January 2016 May 2016
BENSUR Creative Marketing Group Erie, PA
Created social media content (Facebook and Twitter posts, website blogs, etc.)
Data research; created infographic using census data on household size/income per zip code cross
indexing with Facebook interests relevant to launching a new branding campaign
Proofed
profit and non-profit client website content, linked materials as well as brochures, fliers and

reports for consistency, correct brand representation, grammar and design

Implemented Facebooks Business end in identifying click-through rates and impressions in regards to
running advertisements
Ability
to work as part of a team in completing job requests by clients in a timely manner

Adapted
to performing parts such as writing posts, proofing written materials, writing content and copy

and providing constructive critiquing in multiple projects as needed

Graduate Assistant
August 2015 May 2016
Department Office of Arts/Humanities/Social Sciences and School of Business - Edinboro, PA
Assisted the Interim Dean with projects relating to Arts/Humanities/Social Sciences as well as the School
of Business
Audited course selection and sequences by observing student interest vs. enrollment and necessity in
course offering per semester
Used media tools such as Adobe Photoshop for editing photos and creating graphics for presentations
Created summary reports of data in both Microsoft Word and Excel formats that compiled data into
infographics along with written explanations of said infographics
Provided assistance to collegiate student body functions such as open houses, College Bowl, Summer
Business Academy and First Year Experience program by assisting in organizing students and providing
even information
Leadership Mentor
July 2012 - October 2012
Lakeshore Marketing Group LLC - Cleveland, OH
Conducted business-to-business sales for Direct Energy
Extensive time and territory management to conduct daily B2B sales solicitation
Assisted in giving feedback to evolve Direct Energy marketing campaign
Advertised directly to businesses with direct marketing tactics

Avery Allen
Mediated contract negotiations for both gas and electric services with our client Direct energy and

OTHER
EMPLOYMENT:

businesses
Performed employee training
Conducted full day interviews of marketing sales applicants
Presented motivational speeches in morning meetings
Managed office inventory such as electric and gas sales forms, Direct Energy brochures and large
business price adjustment forms

Packer
December 2013 - Present
Joy Cone Co. - Hermitage, PA
Prepare assembly line for packaging
Perform quality control
Maintain consistency and efficiency for production lines
Insight into Brand Name and Private Label food packaging/distribution
Head Photo Specialist
July 2013 - Dec. 2013
Walgreens - Meadville, PA
Assured maintenance of inventory necessary for wet-film photo machines running properly
Responded to consumer requests
Created seasonal display panels and specials
Case Manager
April 2013 - July 2013
Keystone Adolescent Center - Greenville, PA
Supervised and managed juvenile and troubled youth within a group home setting
Assisted in providing organization and structure to daily lives of clients
Observed clients to help ensure they are working towards set goals to move forward within the program

SKILLS:

Beginner WordPress, Adobe Photoshop, SPSS, Microsoft Access, Microsoft Publisher, Scripted
Intermediate Microsoft Word, Microsoft Excel, Microsoft PowerPoint

HONORS:

Lambda Chi Alpha Fraternity

Beta Delta chapter, member
Eagle Scout
Highest rank achievable within the Boy Scouts of America organization

REFERENCES:

Available Upon Request

January 2009 May 2012