RESEARCH PROJECT REPORT

ON
Digital Marketing through LinkedIn Marketing in ThinkNEXT Technologies
Pvt.Ltd

SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION
By
HUKAM THAKUR
CHANDIGARH UNIVERSITY
UID-15MBA1070
MBA-2nd Semester
UNDER THE SUPERVISION OF
Mrs .RajniWadhwaBedi (HR Executive
Mrs .RufyAshta (SEO Developer)

Chandigarh University
(2015 2017)
DECLARATION

I, hereby declare that the research project report titled Digital Marketing through LinkedIn
Marketing in ThinkNEXT Technologies Pvt.Ltd
is my own original research work and this report has not been submitted to any
University/Institute for the award of any professional degree or diploma.

(HUKAM THAKUR)

ACKNOWLEDGEMENT
Acknowledgement is an art, one can write glib stanza without meaning a word on the other hand
one can make a single expression of gratitude.

It gives me a great pleasure to submit this project to CHANDIGARH UNIVERSITY. I take this
opportunity with great pleasure to present before this project on Digital Marketing through
LinkedIn Marketing in ThinkNEXT Technologies Pvt.Ltd
which is result of co-operation, hard work & good wishes of many people. The most pleasant
part of any project is to express the gratitude towards all those who have contributed to the
success of my project.
I would like to thanks MrsRajniWadhwaBedi and Mrs. RufyAshta who has been my mentor for
this project. It was only through her excellence assistance & good suggestion that i have been
able to complete this project.
I am deeply grateful to Dr.RajeevKhosla (Head of Department) USB CHANDIGARH
UNIVERSITY for their everlasting support or guidance on ground of which i have acquired a
new field of knowledge the course structure created for curriculum has benefited with inclusion
on recent development in an organization& management aspects.
I am thankful to all members of ThinkNEXT Technologies Pvt.Ltd.Company who have given me
valuable information in part of my project. Above all, I would like to thank all conducted persons
of firm who took out their valuable times to answer my queries & given me full information
related to my project.
I extent my sincere gratitude towards my parents who have always encourage me & give
suggestions as how to work on project. They always stand by me in solving all my enquiries.
Their support has always motivated me.

(HUKAM THAKUR)

TABLE OF CONTENT

TITLE
TITLE PAGE
CERTIFICATE
DECLARATION
ACKNOWLEDGEMENTS
CH-1 COMPANY PROFILE
CH-2INTRODUCTION TO TOPIC

Introduction of LinkedIn

History of LinkedIn

Advantage of LinkedIn

Disadvantage of LinkedIn

PAGE NO.

CH-3 RESEARCH METHODOLOGY

Literature Review

Objective of the Study

Need of the Study

Research Design

Limitations of the Study

CH-4DATA ANALYSIS & INTERPRETATION

CH-5FINDINGS & CONCLUSION
CH-6RECOMMENDATIONS & DISCUSSIONS

CH-7 BIBLIOGRAPHY
CH-8 QUESTIONNAIRE

CHAPTER - 1

COMPANY PROFILE

COMPANY PROFILE

ThinkNEXT Technologies Private Limited (Formerly Brilliant Software Solutions) is an ISO

9001:2008 certified software development company founded in August 2009 and it is approved
from Ministry of Corporate Affairs which deals in University/College/School ERP Solutions,
Android /iPhone Applications development, Web designing, Web development, Discount Deals
(www.thinknextcard.com, www.tricitydeal.com), Bulk SMS, Voice SMS, Bulk Email, Biometric
Time Attendance, Access Control, SEO/SMO, Database Solutions, Payment Gateway
Integration, E-Mail Integration, Industrial Training, Corporate Training and Placements etc.
Think NEXT Technologies provides software solutions using latest technologies e.g. Smart Card,
NFC, Biometrics, GPS, Barcode, RFID, SMS, Auto SMS (Short code), Android, iPhone, Web,
Windows and Mobile based technologies.
ThinkNEXT has wide expertise in .NET, Crystal Reports, Java, PHP, Android, iPhone, Databases
(Oracle and SQL Server), Web Designing, Networking, Web Server configurations, various
RAID Levels etc.

ThinkNEXT Technologies has also setup its offices in USA, Delhi, Shimla and Bathinda for its
software support. ThinkNEXT has its own multiple Smart Card printing, encoding and barcode
label printing machines to provide better and effective customer support solutions.
ThinkNEXT has also setup its own placement consultancy and is having numerous placement
partner companies to provide best possible placements in IT industry.
ThinkNEXT Technologies has developed for the first time in northern region cloud computing
based Cloud Campus 4.0 to facilitate knowledge and placement centric services. It is a unique
concept for effective and collaborative learning.

ThinkNEXT deals exclusively in campus automation through Smart Campus ERP

Solutions. Therefore we have better experience in handling large group of institutions
through proper time-tested policies and procedures.

First Company of India who has Launched NFC Technology (The Future) for Smart
Campuses through NFC Smart Cards.

First Company of India who has launched Android Version of Smart Campus ERP
Solutions for Mobiles and Tablet PCs.

First company of India who has developed SMS Opt-In Technology so that
Institutes/Colleges can send Transactional SMS with SMS Sender ID and without SMS
Template approval.

First company of Punjab, Haryana, Himachal, J&K (Northern region) who launched
Smart Cards (Contact Type), Smart Cards (Contactless) in Punjab for campus automation.

First company of India which has launched its Think NEXT Smart Card as Discount Card
in more than 120 enterprises.

Established own multiple Smart Card Designing, Smart Card Printing, Smart Card
Lamination and Oyster Barcode Printing Units.

Multiple SMS Gateway Support.

SERVICES:
We provide Software Solutions using latest technologies or features:

NFC

Biometrics (Fingerprint with Automated Online)

Smart Card

Barcode

RFID

SMS

Short code 56767 (Auto SMS)

Android

ions (phone)

GPS

WAP (For WAP Enabled Mobile Phones)

Multiple SMS Gateway Support

Web based Technologies (365x24x7 services)

Windows based Technologies

Mobile based Technologies

Webcam support for various operations

Parallel Internet, Intranet and Wi-Fi Support

VISION:
Technologies Pvt. Ltd. are already very flexible and scalable. Still, we always take care of specific requirements of
our clients. Our highly committed R&D team makes our software feature rich, dynamic and future
tuned everyday so that our clients always maintain the lead over their competitors. The
development of the software is being done and the purpose full customization of the package is
carried out in the ThinkNEXT lab.

MISSION:
ThinkNEXT is pioneer in Smart Campus ERP Solutions for Universities/Colleges/Schools using
latest technologies and features. We provide software solutions using .NET, PHP, Android, iPhone,
Java technologies with three tier-architecture support. We provide back-end solutions using MS
SQL Server, Oracle, and MySQL.

QUALITY POLICY:
We have wide experience working with eminent Educationists, Managements, Directors,
Principals, Head of Departments, other Staff Members, Parents and students. Therefore we do not
sell only software Modules but an innovative system which has more importance than just ERP
software modules. Today Smart Campus solutions are a need of hour for every University/Group
of Colleges or an Institution to make edge over others and maintain a lead over their competitors.
Our Research and Development team is committed to make your institute(s) to maintain lead over
their competitors.

MORE SERVICES:

ThinkNEXT offers various industry-ready programs so that student needs not to struggle
for jobs. ThinkNEXT offers 6 weeks/2 Months/6 Months training programs to make
students industry.

ThinkNEXT is pioneer in providing best placements in Industry. We offer minimum five

job interviews for each student and provide 100% Placement Assistance.

ThinkNEXT Offers Life-Time Validity Learning and Placement Card. Students

undergoing six months training will have advantage to learn free of cost anything against
that training program for life-time.

ThinkNEXT offers Part-Time/Full Time Job Offer for each student during training so that
students can earn while they learn. Student can bear their food, accommodation and other
expenses on.

Management of ThinkNEXT Technologies Pvt. Ltd.

BOARD OF DIRECTOR

Sunil Jindal

Munish Mittal

Ghansham Das

Vikas Gupta

MANAGING DIRECTOR

Sunil Jindal

MARKETING HEAD

Munish Mittal

IT HEAD

Mukesh Kumar

ACHIEVEMENTS

Get Training under an ISO 9001:2008 Certified Company.

Accredited Training Partner of National Institute of Electronics and Information

Technology, Department of Electronics and Information Technology, Ministry of

Communications Information Technology.

Approved from Ministry of Corporate Affairs, Govt. of India. Corporate Identity No.
U72200PB2011PTCO35677

Accredited Training Partner of ISTQB (International Software Testing Qualifications

Board).

Member of CII (Confederation of Indian Industry) Membership No. N5238P.

Industrial Training from Software/Electronics and CAD/CAM Systems development

Company (MNC) not just from a Training Institute

OTHER INFORMATION
Type

Privately Held

Company Size

32 Employees

Website
Industry Type

http://thinknexttraining.com/
IT Development and Professional

Training Company

Year of Establishment

August 2009

ThinkNEXT Technologies Pvt Ltd

Corporate OfficeAddress

Head Office Address

SCF 113, Sector 65, Phase XI, Mohali.

Canada US , 6931 148A Surrey, BC CANADA (V350Y9)

CHAPTER-2

INTRODUCTION

SOCIAL SOFTWARE
What is social software?
The term "social software" refers to a wide range of web-based programs, services and tools. A
key part of these new technologies is their collaborative aspects-- social software allows users to
contribute create and customize in ways that earlier models of software do not.
Social software includes user-created items like blogs, wikis and podcasts; user-enhanced
services such as photo-, video- and music-sharing sites; alternative communication resources
such as instant messaging and virtual worlds; and social networking sites.
SOCIAL NETWORKING
Social networking services take advantage of social software tools to create online places for
people to meet, share photos and videos, send messages, play games and more.
Wikipedia outlines three primary types of social networks:
Sites which contain a specific category directory (i.e. former classmates)
Sites used as a means to connect with friends or fans (often featuring customizable profile pages)
Sites which rely on recommender systems linked to trust (for professional networking)
Facebook is an example of the second type of social networking services.

INTRODUCTION OF LINKEDIN

LinkedIn is a business-oriented social networking service. Founded on

December 14, 2002, and launched on May 5, 2003, it is mainly used for
professional networking. LinkedIn (/likt.n/; stylised as Linked in) is a
business-oriented social networking service. Founded on December 14,
2002, and launched on May 5, 2003, it is mainly used for professional
networking. As of 2015, most of the site's revenue came from selling access
to information about its users to recruiters and sales professionals. As of

March 2016, LinkedIn has more than 433 million accounts, out of which more
than 106 million are active.
Based in the United States, the site is, as of 2013, available in 24 languages,
including Arabic, Chinese, English, French, German, Italian, Portuguese,
Spanish, Dutch, Swedish, Danish, Romanian, Russian, Turkish, Japanese,
Czech, Polish, Korean, Indonesian, Malay, and Tagalog.LinkedIn filed for an
initial public offering in January 2011 and traded its first shares on May 19,
2011, under the NYSE symbol "LNKD".
On June 13, 2016, Microsoft announced it will acquire LinkedIn for $26.2
billion, a deal expected to be completed by the end of 2016.
ThinkNEXT Technologies Pvt. Ltd. uses Linkedin mainly for recruiting
purpose.

FOUNDER OF LINKEDIN
ReidHoffman
Chief Executive Officer of LinkedIn

HISTORY OF LINKEDIN

Linkedin is created May 5th 2003 by Reid Hoffman Cinco de Linkedin! Became a
profitable company just 3 years after its launch No longer holds fund raising for
operational costs History of the Social Network First premium paid subscriptions
began in 2005 Paid subscriptions offer the subscriber more options for employment
and allows them to see who is interested in their profile Launched its first
international office in London, January of 2008 Exectutive Chairman and Co-founder
Continued exponential growth gaining 81000 members by the end of 2003, 1.6
million in 2004, 4 million 2005, 8 million 2006, 15 million 2007, 33 million 2008, 40
million 2009, 70 million 2010.

ADVANTAGE OF LINKEDIN

we will discuss about advantages of using LinkedIn which is one of the largest professional
networking site with more than 170+ million users. LinkedIn started in the year 2003 and it is
basically used for professional networking. The main USP of LinkedIn is its target audience is
professionals and not like twitter or Facebook generic users. People who register to LinkedIn
talks business. We even covered in our previous blog posting that LinkedIn is one of the website
where your business presence is important to improvise your social media networking.

Professional Connections
One of the main advantages of using LinkedIn is getting connected with Professionals who are in
the similar industry. By connecting with professionals you build a very serious network of people
where you can release news and other important aspect of your business.

Opinions
Another advantage of using LinkedIn is the opinion which comes from various professionals.
Yes they are not only opinions but they are an experienced opinion which helps you to take
corrective decisions for your career or for your business.

Discussions
With LinkedIn you do discussion to the point and you get answers for what actually you might
be searching for. There are Question and Answer section where you can ask question related to a
topic.

Job Seeking

Every day you will find job postings where companies are hiring people may be in your category.
This way you get detailed information about the companies working and it also allows you to get
right job for yourself.

New Clients
You can search for new clients, opportunities and business on social media by connecting with
people. There are many companies who do advertisements on LinkedIn since the scope of getting
intouch with the decision makers on the site is higher comparing other way of online
advertisement. Apart from that you also get connected with your old customers who can
remember you and may provide new references.

Old Connections
Getting connected with your old college friends or old customers is another advantage; you
always get news about their whereabouts.
Increase Social Networking: Using LinkedIn helps you increasing your social networking with
various people across the globe. You can start your own company page where other news or
announcement can be posted.
There are many other advantages of using LinkedIn both for professionals and for businesses. Do
share on what advantages you got while using LinkedIn.

DISASVANTAGE OF LINKEDIN

The Required Investment of Time

Possibly one of the biggest disadvantages of LinkedIn, as with other social media tools, is the
investment of time required to use it most effectively. While setting up a profile is relatively easy
and does not require design expertise, the robust nature of the site means that there are many
resources to navigate through, from Groups to Answers to making connections with others,
which also makes it very time-consuming. For those interested in establishing a presence without

a loss of work time, a good best practice is to be very strategic in terms of deciding which areas
of the site to focus on and how much time to spend on a daily or weekly basis.

Not Everybody is Actively Engaged in LinkedIn

While LinkedIn boasts more than 100 million users as of this article's publication, the figure is a
reported one, and can be misleading. Users who have created a profile may not be actively
participating, and may not check it on a regular basis. Adding or making contacts on the site may
not necessarily translate into a social business network, particularly if focusing on making those
contacts online causes you to less actively seek out direct connections with key business contacts.
Fortunately, it is easy to search to find out which contacts are on the site and to view their
profiles to determine level of activity, should it prove more beneficial to reach out to them
instead via email or otherwise.

Privacy Concerns
One big concern with LinkedIn, as with all social media sites, is privacy. LinkedIn provides the
opportunity for you to adjust your settings to control who can see your activity broadcasts or
activity feed, who can see when you've viewed their profile, who can see your connections and
who can see your profile photo and visibility. Your decisions about how to manage your privacy
settings will be based on your objectives in using the site and the levels of privacy you are
personally comfortable with.

Your Reputation

While it is possible to manage your privacy settings on LinkedIn, the nature of social media
means that at least some people will be able to see some of what you're doing and saying some of

the time. Managing and protecting your reputation online is important because what goes online
stays online--and can be readily shared with others. Posts made on LinkedIn through updates,
Groups participation and involvement on Answers, are relevant examples, and without exercising
caution both in the writing and content, have the potential to be damaging. It is important to be
cognizant at all times that what you are doing is public and to think carefully about the reputation
you are establishing through your profile and contacts. A profile that lists a past employer as
current, for instance, might send a sloppy message to others. Outdated references call into
question whether you have done anything of note lately. Think of your LinkedIn profile as your
face to the world, but it won't be useful unless it's accurate, relevant and kept up-to-date.

CHAPTER-3

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

The research methodology defines what the activity of research is, how to proceed, how to
measure progress, and what constitutes success. It provides us an advancement of wealth of
human knowledge, tools of the trade to carry out research, tools to look at things in life
objectively; develops a critical and scientific attitude, disciplined thinking to observe objectively
(scientific deduction and inductive thinking); skills of research particularly in the age of
information.

LITERATURE REVIEW
Introduction Digital Marketing to Linkedin Marketing
An Analytical Study of the LinkedIn Optimization Techniques for
Information Retrieval Systems

Prof.Sarika R Patil, JSPMs JTC Tathwade

Dr. Sarika Sharma, Director JSPM EIOCA

ABSTRACT:
LinkedIn is the most prominent tool to extract and share the information and ideas .It is a very
large distributed social network site .The concept of information retrieval systems is to only
receive the input from user as keywords, process it then compared with the database and the
information is provided to the user LinkedIn is the technique which is used to increase the
importance of the pages which are most frequently visited which the user come upon regularly.
This article introduces and discusses the concept of LinkedIn optimization, features of LinkedIn
and overview of elements and tools used in LinkedIn optimization.

NEED OF THE STUDY

A new study entitled Why do people use LinkedIn? from Boston Universitys
AshwiniNadkarni and Stefan G. Hofmann proposes that the social network meets two primary
human needs: (1) the need to belong and (2) the need for self-presentation. The study also
acknowledges demographic and cultural factors as they relate to the belonging need, and the
variation of personality types on Facebook usage.
The study defines social networking sites (SNSs) as Internet-based services that give
individuals three major capabilities: The ability to construct a public or semi-private profile,
identify a list of other users with whom a connection is shared, and view and track connections
made by individuals and others.
Previous studies have looked at the similarities between offline personality portrayal and online
personality, proving strong connections between real personality and LinkedIn-related behavior.
Extroverts report the most friends and highest engagement levels. People categorized as
conscientious types disciplined, organized and achievement-oriented report the least
LinkedIn use.
LinkedIn engagement results in a trail of virtual residue, including photos, videos, links, status
updates and other traces of a virtual presence. Linkedin is created May 5th 2003 by Reid
Hoffman Cinco de Linkedin! Became a profitable company just 3 years after its
launch No longer holds fund raising for operational costs History of the Social
Network First premium paid subscriptions began in 2005 Paid subscriptions offer the
subscriber more options for employment and allows them to see who is interested in
their profile Launched its first international office in London, January of 2008
Exectutive Chairman and Co-founder Continued exponential growth gaining 81000
members by the end of 2003, 1.6 million in 2004, 4 million 2005, 8 million 2006, 15
million 2007, 33 million 2008, 40 million 2009, 70 million 2010.

OBJECTIVE OF THE STUDY

1. To understand costumers preference towards through LinkedIn Marketing towards

ThinkNEXT Technologies Pvt. Ltd. through market research.
2. To identify and understand the students base in ThinkNEXT Technologies Pvt. Ltd.
3. To know about the awareness in the students about different types of Marketing, specially
LinkedIn Marketing
4. To know the organization goals for LinkedIn marketing relating to Students and Business.

RESEARCH DESIGN

POPULATION
A POPULATION is a summation of all the organisms of the same group or species, which live in
a particular geographical area and have the capabilities ofinterbreeding.
SAMPLE
A sample is a set of individuals (a sample) chosen from a larger set a population.Each individual
is chosen randomly and entirely by chance, such that each individual has the same probability of
being chosen at any stage during the sampling process.
SAMPLE SIZE
The sample size that was taken into consideration was 50 Applicants .These prospects were
randomly selected from the sample area and were asked to fill questionnaire.
SAMPLING TECHNIQUEA simple random sample is a set of individuals (a sample) chosen from a larger set a population.
Each individual is chosen randomly and entirely by chance, such that each individual has the
same probability of being chosen at any stage during the sampling process,
The sample size that was taken into consideration was 50 Applicants .These prospects were
randomly selected from the sample area and were asked to fill questionnaire.

The Sample area that has been selected for conducting the research was Mohali. The sample size
was taken randomly from all parts of Mohali region. The questionnaire are being distributed to
the various prospects in the sample area the prospects involved are doctors, college students
,lawyers, employees ,teachers etc.
SAMPLING UNITIn a multi stage sample , the sampling unit could be blocks , households and individuals within
the households .sampling frame is the actual list of sampling units fromwhich the sample or
some stage of the sample is selected. It is simply a list of the study population.
DATA COLLECTIONThe report is based on primary as well as secondary data, however primary data collection is
given more importance since it is overhearing factor in attitude studies. Research is being done
by primary data collection and primary data collection is being done by interacting with various
people. The secondary data has been collected through various journals and websites.
PRIMARY DATA:
Primary data refers to information that is generated to meet the specific requirement of the
investigation at hand. The primary data will be collected through the questionnaire from the
employees of ThinkNEXT Technologies PVT. LTD

SECONDARY DATA:
Secondary data is information that is collected for the purpose other than to solve the specific
problem under investigation. The secondary sources of data collection were information obtained
from books, magazines, websites and articles on the topic etc. In the study, the researcher would
use the secondary data to supplement the primary data.
TECHINIQUES OF ANALYSIS -

The tools that were used for analyzing the data that have been collected through the
questionnaire and other sources are as follows:
1. Pie chart
2. Bar diagram
3. Column chart
LIMITATIONS OF THE STUDY
1. Sample size
2. Lack of prior research studies on the topic
3. Lack of available and/or reliable data
4. Measure used to collect the data

CHAPTER-4
DATA AND RESEARCH ANALYSIS AND INTERPRETATION
1. Do you have any of your blog or website on any of the Social media platform?

a) YES ( )
b) NO ( )
OPTIONS
YES
NO

PERCENTAGE
45%
55%

Blog of social media platform

60
50
40
30
20
10
0

From the analysis of 50 respondents 45% is Yes, 55% is No.

2. Do you have internet connection?

a) YES ( )
b) NO ( )
OPTIONS
YES

PERCENTAGE
30%

NO

70%

Internet Connection

a; 30%

b; 70%

From the analysis of 50 respondents 30% is Yes, 70% is No.

3. You spend time on internet for

a) Reading Articles

b) Reading news

c) Reading magazine

d) Making Blogs

OPTIONS
Reading Articles
Reading News
Reading Magazine
Making Blogs

PERCENTAGE
20%
40%
15%
25%

Spend Time On Internet

d

25

15

40

20

From the analysis of 50 respondents, 20% people spend time on internet for reading articles,
40% people spend time on internet for reading news, 15% people spend time on internet for
reading magazine, 25% people spend time on internet for making blogs

4. Which is the Biggest Social Media Websites?

a) Bing
b) Ask
c) LinkedIn

OPTIONS

PERCENTAGE

Bing
Ask
LinkedIn

20%
30%
50%

Biggest Social Media Website

60
40
20
0
a

From the analysis of 50 respondents 20% Bing is biggest search engine, 30% Ask is biggest
search engine, and 50% LinkedIn is biggest search engine

5. How many people know about LinkedIn?

a) Nobody
b) Few
c) Many People
OPTIONS
Nobody
Few

PERCENTAGE
30%
20%

Many People

50%

linkedin
50
40
30
20
10
0

From the analysis of 50 respondents 30% people know about google search engine, 20% people
know about google search engine, 50% people know about LinkedIn

6. Is there any other Social Media website than LinkedIn?

a) Yes
b) No

OPTIONS
Yes
No

PERCETAGE
40%
60%

Social Media website than linkedin

60
50
40
30
20
10
0

From the analysis of 50 respondents 40% other search engine than google, 60% other search
engine than LinkedIn

7. Who is the current CEO of LinkedIn?

a) Amitabh Bachchan
b) Dr. NarendraModi
c) Reid Hoffman
OPTIONS

PERCENTAGE

Amitabh Bachan

10%

Dr.NarendraModi

20%

Reid Hoffman

70%

Current CEO Of linkedin

70
60
50
40
30
20
10
0
a

From the analysis of 50 respondents 10% Amitabh Bachan, 20% Dr. NarendraModi, 60% Reid
Hoffman

8. Whatsapp is the product of LinkedIn?

a) Yes
b) No
OPTIONS

PERCENTAGE

Yes

60%

No

40%

Whatsapp product of linkedin

b; 40%
a; 60%

From the analysis of 50 respondents 60% said that the Whatsapp is the Product LinkedIn.

CHAPTER -5

FINDINGS AND SUGGESTIONS

FINDINGS

From the research it has been found that most of the common users are unaware
about LinkedIn Origin.

From the analysis it can also be observed that LinkedIns useful in Online
Information.

From the analysis it has been found that the marketing on LinkedIn is mainly need to
be done on weekly basis.

From the analysis it has been found that people are also aware about the Youtube,
which is the list of 2ndtop Search Engine.

From the customer point of view the perception about LinkedIn Marketing is
excellent.

From the research it has been found that people found that LinkedIn is safe to work.

CONCLUSION

LinkedIn marketing being a broader concept, a great experience it gave me and what from the
research and findings it has been found that there are number of organisations who have clarity

on LinkedIn marketing success by using various social media platforms such as facebook,
Twitter and YouTube. There are many marketers who use technology for their website to look
more good and relevant.
From audience and uses point of view they mostly interacts and tend to be more active on these
social networking sites. An Analytical study of LinkedIn Marketing mainly focuses on Sales
Lead Quality, Sales. From the website traffic they come to know that how many users are
subscribing to their websites and from which social media.

CHAPTER-6

RECOMMENDATION

RECOMMENDATION

From the market survey it was able to identify that users have clarity on LinkedIn
marketing success and they effectively use in their organisations.

 The most important task that any organisation can do is that they can held internal
LinkedIn marketing meetings which is very valuable for the marketers as well as for the
organisations also and they can discuss programmes on monthly or quarterly basis.

From the market survey it was revealed that LinkedIn marketing focuses on Lead
Generations and Sales.

Company should appoint some executives to make strong relationships with customer.

Company should target its audience and users for Channel preference.

CHAPTER-7

BIBLIOGRAPHY

Websites:

https://www.amazon.com/Search-Optimization-Internet-MarketingStrategies/dp/151534567X/ref=sr_1_1?ie=UTF8 HYPERLINK
"https://www.amazon.com/Search-Optimization-Internet-MarketingStrategies/dp/151534567X/ref=sr_1_1?ie=UTF8&qid=1468472954&sr=81&keywords=seo+books"&HYPERLINK "https://www.amazon.com/SearchOptimization-Internet-Marketing-Strategies/dp/151534567X/ref=sr_1_1?
ie=UTF8&qid=1468472954&sr=8-1&keywords=seo+books"qid=1468472954
HYPERLINK "https://www.amazon.com/Search-Optimization-Internet-MarketingStrategies/dp/151534567X/ref=sr_1_1?ie=UTF8&qid=1468472954&sr=81&keywords=seo+books"& HYPERLINK "https://www.amazon.com/SearchOptimization-Internet-Marketing-Strategies/dp/151534567X/ref=sr_1_1?
ie=UTF8&qid=1468472954&sr=8-1&keywords=seo+books"sr=8-1 HYPERLINK
"https://www.amazon.com/Search-Optimization-Internet-MarketingStrategies/dp/151534567X/ref=sr_1_1?ie=UTF8&qid=1468472954&sr=81&keywords=seo+books"& HYPERLINK "https://www.amazon.com/SearchOptimization-Internet-Marketing-Strategies/dp/151534567X/ref=sr_1_1?
ie=UTF8&qid=1468472954&sr=8-1&keywords=seo+books"keywords=seo+books

spm.edu.in/International Journal/saru.pdf

https://en.wikipedia.org/wiki/Methodology

CHAPTER-8

QUESTIONNAIRE

QUESTIONNAIRE

PERSONAL DETAILS:
Name.............................

Gender: M ( ), F ( )

Occupation......................

Email address....................

Phone No.........................

1. Do you have any of your blog or website on any of the Social media platform?
YES ( )
NO ( )

2. Do you have internet connection?

YES ( )
NO ( )

3. You spend time on internet for

Reading Articles

Reading news

Reading magazine

Making Blogs

4. Which is the Biggest Social Media Websites?

Bing
Ask
Facebook

5. How many people know about LinkedIn?

Nobody
Few
Many People

6. Is there any other Social Media website than LinkedIn?

Yes
No

7. Who is the current CEO of LinkedIn?

Amitabh Bachchan

Dr. NarendraModi
Reid Hoffman
8. Whatsappis the product of LinkedIn?
Yes
No