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MARKETING ASPECT

MARKETING ASPECT INTRODUCTION


This chapter will help to know the marketing aspects of the business. The
marketing aspect will cover the following: Product description, Demand & Supply, Price
Study, Market Research, Market Share, Market Strategy, and Competitors list.
The Marketing aspect is a study of the market by environmental scanning thru
various data collection methods such as surveys, strategic planning, observation and
researching about the area. Survey questions and answers are one of the most
essential part of this chapter. Through this, the researchers will immensely help the
rapid growth of the business. It also deals with the study of the past product demand
and services that are existing on the chosen area. Different kinds of promotional
strategies will also be discussed.
MARKETING ASPECT OBJECTIVE

To determine if the proposed business is viable in the proposed location


To be able to come up with an effective strategy that will help in the growth of the

business
To be able to come up with a competitive price for the business products

PRODUCT DESCRIPTION
Sizzling Giants, unlike the other sisig resto bar in town. Our sisig resto bar offers a
variety of delicious sisig food in sizzling plates in terms of serving size. One noticeable
thing you can see is that our food serving comes in big size because our target markets
are families and barkadas
Sizzling Giants also offers giant rice meals, soup, dessert and also giant beverage
which can be enjoyed and shared by big numbers of customers.

DEMAND AND SUPPLIES


HISTORICAL DEMAND
LOCATION
FAIRVIEW
GREATER LAGRO
NORTH FAIRVIEW
NOVALICHES PROPER
PASONG
PUTIK

2011
50,177
21,320
41,691
15,046

2012
52,527
21,481
45,400
15,349

2013
54,986
21,643
49,439
15,659

2014
57,561
21,805
53,837
15,975

2015
60,256
21,970
58,626
16,297

PROPER

33,329

34,788
169,54

36,310
178,03

37,900

39,559

TOTAL POPULATION

161,563

187,078

196,708

PROJECTED DEMAND
AVERAGE INCREASE=

GIVEN:
Yn Final Value
Yc First Value
n Number of Years
1 Common
196,708 161,563
5-1
35145
4
AI = 8786.25

Yn-Yc
n-1

PROJECTED YEAR PAST DEMAND


2016
2017
2018
2019
2020

196,708
205,494.25
214280.5
223066.75
231853

AVERAGE INCREASE PROJECTED


DEMAND
205,494.25
214280.5
223066.75
231853
240639.25

8786.25
8786.25
8786.25
8786.25
8786.25

HISTORICAL SUPPLY
COMPETITOR

2011

2012

S
CHICKEN DELI
CHILL
JAIRAH
ROUTE 21
SPINX
TOTAL:

PROJECTED SUPPLY
AVERAGE INCREASE =

Yn Final Value
Yc First Value
n Number of Years
1 Common
220416-100800
5-1

Yn-Yc
n-1

GIVEN:

2013

2014

2015

33600

33600
60480
50400
50400
26880

119616
4

AI = 29904
PROJECTED
YEAR
2016
2017
2018
2019
2020

PAST SUPPLY
220416
250320
280224
310128
340032

AVERAGE

PROJECTED

INCREASE
29904
29904
29904
29904
29904

SUPPLY
250,320
280,224
310,128
340,032
369,936

PROJECTED

PROJECTED

PROJECTED

DEMAND

YEAR
2016
2017
2018
2019
2020

DEMAND
205,494.25
214280.5
223066.75
231853
240639.25

SUPPLY
250,320
280,224
310,128
340,032
369,936

SUPPLY
-44825.75
-65943.5
-87061.25
-108179
-129296.25

& UNSATISFIED
GAP

Gender:
Age:
Occupation:

Marital Status:
Instruction: Please encircle the letter of your choice. Choose one answer only.
Income Status
a. less than 12k
b. between 13k-20k
c. above 20k
1.
a.
b.
2.
a.
b.
c.
d.
3.
a.
b.
c.
d.
e.
f.
g.
4.
a.
b.
c.
5.
a.
b.
c.
6.
a.

Do you eat sizzling food?


Yes
No
What kind of sizzling food you
already tried?
Pork Sisig
Chicken Sisig
Bangus Sisig
All of the above
What kind of new sisig variety
youre willing to try?
Sizzling Balut
Sizzling Tofu
Sizzling Longganisa
Sisig Pizza
Sisig Pancit
Sisig Lumpia
All of the above
Do you prefer to partner your
sisig
With rice
Without rice
Either of the two
Do you prefer to partner your
sizzling food with
Alcoholic beverages
Non-alcoholic beverages
Either of the two
Would you go for
Drinking
only
(alcoholic
beverages)

b. Eating only
c. Both
7. When eating in a restaurant,
how many is your usual head
count?
a. Less than 5 persons
b. Between 6-10 persons
c. Above 11 persons
8. How much is your usual
budget when eating in a
restaurant?
a. Less than P100
b. Between P100-P500
c. More than P600
9. How often do you eat at a
restaurant?
a. Everyday/Always
b. Occasional/Rarely
c. Once or Twice a week/Moderate
d. Never
10. What other offer you would like
to suggest?
a. Live band
b. Billiards
c. Darts
d. None of the above
11. _______________________
12. Signature of the Respondent

13. PROFILE OF RESPONDENTS


14. Table 1
15. Distribution of Respondents by Gender
16. N= 100
17. Gender

18. Frequency

19. Percentage

20. Male

21. 41

22. 41%

23. Female

24. 59

25. 59%

26. Total

27. 100

28. 100%

29.

Based on the gender distribution, the studys respondents were


composed of 59 females and 49 males. This showed that female respondents
were greater in number garnering 59% of the total population than male which
has 41% only.
30. Table 2
31. Distribution of Respondents by Age

32. Age

33. Frequency

34. Percentage

35. 14-19

36. 22

37. 22%

38. 20-29

39. 29

40. 29%

41. 30-39

42. 24

43. 24%

44. 40-49

45. 15

46. 15%

47. 50-59

48. 6

49. 6%

50. 60-69

51. 4

52. 4%

53. Total

54. 100

55. 100%

56.

In the distribution of respondents by age, it is stated that 29% of the


respondents are at the age between 20-28 years of age and followed by 30-39
years of age garnering 24% of the total population and followed by 14-19 years
of age garnering 22% of the total population followed by 40-49 years of age
garnering 15% of the total population followed by 50-59 years of age garnering

6% of the total population and the lowest number of the population from 60-69
years of age with only 4% of the population
57. Table 3
58. Distribution of Respondents by Occupation
59. Occupation

60. Frequency

61. Percentage

62. Working

63. 47

64. 47%

65. Non-Working

66. 53

67. 53%

68. Total

69. 100

70. 100%

71.

Based on the figures in Table 3 which consist of the distribution of


respondents by occupation, 53% of the respondents answered they are Nonworking then 47% answered they are working for the total of 100%.
72. Table 4
73. Distribution by Marital Status

74. Marital Status


77. Single
80. Married

75. Frequency
78. 57
81. 43

76. Percentage
79. 57%
82. 43%

83. Total

84. 100

85. 100%

86.

Based on the figures in Table 4 which consist of the distribution by Marital


Status, 57% of the respondents answered Single then 43% of the respondents
answered Married for the total of 100%.
87. Table 5
88. Income Statement

89. Selection
92. Less than 12k
95. Between 13k-20k
98. Above 20k
101.
Total

90. Frequency
93. 71
96. 12
99. 17
102.
100

91. Percentage
94. 71%
97. 12%
100.
17%
103.
100%

104.

Based on the study conducted by the researchers 71% of the

respondents answered that the income they earn is less than P12,000 then 17%
answered P20,000 above, the last 12% of the respondents answered between
P13,000-P20,000.
105.
106.
107.
110.
113.

Selection
Yes
No

116.
119.

Total

Table 6

Do you eat sizzling food?


108.
111.
114.

Frequency
98
2

109.
112.
115.

Percentage
98%
2%

117.
100
118.
100%
According to the study that the researchers conducted most of the

respondents are asked Do you eat sizzling food, 98% of them answered Yes
while only 2% answered No for the total of 100%.
120.
121.

Table 7

What kind of sizzling food you already tried?

122.

Selection

123.

Frequency

124.

Percentage

125.

Pork Sisig

126.

53

127.

53%

128.

Chicken Sisig

129.

10

130.

10%

131.

Bangus Sisig

132.

11

133.

11%

134.

All of the

135.

26

136.

26%

138.

100

139.

100%

above
137.
Total
140.

According to the study that the researchers conducted most of the

respondents which is 53% out of 100% answered Pork Sisig, while the 26%
answered All of the above, then 11% answered Bangus Sisig and the last 10%
answered Chicken Sisig for the total of 100%.
141.
142.

143.
144.
145.
148.
151.
154.

Table 8

What kind of new sisig variety youre willing to try?

Selection
Sizzling Balut
Sizzling Tofu
Sizzling

146.
149.
152.
155.

Frequency
13
13
12

147.
150.
153.
156.

Percentage
13%
13%
12%

Longganisa
157.
Sisig Pizza
160.
Sisig Pancit

158.
161.

24
5

159.
162.

24%
5%

163.
166.

164.
167.

13
20

165.
168.

13%
20%

170.

100

171.

100%

Sisig Lumpia
All
of
the

above
169.
Total
172.

According to the study the researchers conducted most of the

respondents which is 24% out of 100% answered Sisig Pizza, while the 20%
answered All of the above, then 13% answered Sizzling Balut, Sizzling Tofu and
Sisig Lumpia. 12% answered Sizzling Longganisa and last is 5% answered Sisig
Pancit for the total of 100%.
173.
174.
175.
178.
181.
184.

Selection
Rice
Without rice
Either of the

two
187.
190.

Total

Table 9

Do you prefer to partner your sisig with?


176.
179.
182.
185.

Frequency
71
5
24

177.
180.
183.
186.

Percentage
71%
5%
24%

188.
100
189.
100%
According to the study the researchers conducted most of the

respondents which is 71% out of 100% answered with Rice, while the 24%
answered either of the two then 5% answered without rice for the total of 100%.
191.

192.
193.
194.
197.

Table 10

Do you prefer to partner your sizzling food with?


195.
198.

Frequency
15

196.
199.

Percentage
15%

beverage
200.
Non- alcoholic

201.

57

202.

57%

beverage
203.
Either of the

204.

28

205.

28%

two
206.
209.

Selection
Alcoholic

Total

207.
100
208.
100%
According to the study the researchers conducted most of the

respondents which is 57% out of 100% answered they prefer to partner their
sizzling food with non-alcoholic beverage, while the 28% answered either of the
two, then 15% answered alcoholic beverage for the total of 100%
210.
211.

Table 11
Would you go for

212.

Selection

213.

Frequency

214.

Percentage

215.

Drinking only

216.

217.

3%

(Alcoholic Beverage)
218.
Eating only

219.

45

220.

45%

221.

Both

222.

52

223.

52%

224.

Total

225.

100

226.

100%

227.

According to the study the researchers conducted most of the

respondents which is 52% out of 100% answered they will go for Both, while 45%
answered eating only, then 3% answered Drinking only(Alcoholic Beverage) for
the total of 100%.
228.
229.
230.

231.
232.
233.
234.
235.
238.

Table 12

When eating in a restaurant, how many is your usual head count?


Selection
Less than 5

236.
239.

Frequency
71

237.
240.

Percentage
71%

persons
241.
Between 6-10

242.

26

243.

26%

persons
244.
Above 11

245.

246.

3%

persons
247.
Total
248.
100
249.
100%
250.
According to the study the researchers conducted most of the
respondents are asked When eating in a restaurant, how many is your usual
head count, 71% out of 100% answered Less than 5 persons, while 26%
answered Between 6-10 persons, then only 3% answered above 11 persons for
the total of 100%.
251.
252.

Table 13

How much is your usual budget when eating in a restaurant?

253.

Selection

254.

Frequency

255.

Percentage

256.

Less than

257.

14

258.

14%

P100
259.
Between

260.

44

261.

44%

P100-P500
262.
More than

263.

41

264.

41%

P600
265.
Total

266.

100

267.

100%

268.

According to the study the researchers conducted most of the

respondents which is 44% out of 100% answered Between P100-P500, while

41% answered More than P600, then 14% answered Less than P100 for the total
of 100%.
269.
270.

MARKET INTERPRETATION

271.

A study conducted by the use of survey questionnaire method

answered by 100 respondents will be the dependable source of information that


will be shown in this part. The 100 respondents consist of 59% female and 41%
male at the age ranging from 14-69.
272.
273.

QUESTION #1: When the respondents are asked Do you eat sizzling

food, 98% of them answered Yes while only 2% answered No. In this study the
researchers will have the idea on how many people are interested in eating
sizzling food.
274.

QUESTION #2: When the respondents are asked What kind of sizzling

food you already tried, 53% out of 100% answered Pork Sisig, while the 26%
answered All of the above, then 11% answered Bangus Sisig and the last 10%
answered Chicken Sisig for the total of 100%. In this study it will help the
researchers to determine what type of Sisig is the most popular and common for
the guests.
275.

QUESTION #3: When the respondents are asked What kind of new sisig

variety youre willing to try, 24% out of 100% answered Sisig Pizza, while the
20% answered All of the above, then 13% answered Sizzling Balut, Sizzling Tofu
and Sisig Lumpia. 12% answered Sizzling Longganisa and last is 5% answered
Sisig Pancit for the total of 100%. In this study it will determine what new sisig
varieties will be added in the menu and what varieties should have more stacks.
276.

QUESTION #4: When the respondents are asked Do you prefer to partner

your sisig with rice, without rice, or either of the two, 71% out of 100% answered

with Rice, while the 24% answered either of the two then 5% answered without
rice for the total of 100%. In this study it will help the researchers to determine if
the respondents want rice to be a companion of sisig meals.
277.

QUESTION #5: When the respondents are asked Do you prefer to partner

your sizzling food with alcoholic, non-alcoholic or either of the two, 57% out of
100% answered they prefer to partner their sizzling food with non-alcoholic
beverage, while the 28% answered either of the two, then 15% answered
alcoholic beverage for the total of 100%. In this study it will help to determine if
the respondents want alcoholic drinks to be a partner of Sisig.
278.

QUESTION #6: When the respondents are asked Would you go for

eating, drinking or both, 52% out of 100% answered they will go for Both, while
45% answered eating only, then 3% answered Drinking only(Alcoholic Beverage)
for the total of 100%. In this study it will help the researchers to determine what
the most common reasons for people to go in a Resto bar.
279.

QUESTION #7: When the respondents are asked, When eating in a

restaurant, how many is your usual head count, 71% out of 100% answered Less
than 5 persons, while 26% answered Between 6-10 persons, then only 3%
answered above 11 persons for the total of 100%. In this study it will help the
researchers to determine how many will be the usual guest for each day.
280.

QUESTION #8: When the respondents are asked, How much is your

usual budget when eating in a restaurant, 44% out of 100% answered Between
P100-P500, while 41% answered More than P600, then 14% answered Less
than P100 for the total of 100% by this the researchers will have the idea on what
price range the proposed business should offer.
281.

QUESTION #9: When the respondents are asked, How often do you eat

in a restaurant, 62% out of 100% answered Occasional/Rarely, while 35%


answered Once or Twice a week/Moderate, then 3% answered Everyday/Always
and 0% answered Never for the total of 100%. In this study it will help the
researchers to determine how many will be the usual guest for each day.

282.

QUESTION #10: When the respondents are asked, What other offer you

would like to suggest, 53% of them answered Live Bands, 21% answered
Billiards and None of the above then 5% answered Darts for the total of 100%. In
this study it will help the researchers what other offer needs to be added for the
satisfaction of the guests.
283.
284.
285.
286.
287.
288.
289.

Table 14

How often do you eat in a restaurant?

290.

Selection

291.

Frequency

292.

Percentage

293.

Everyday/Alw

294.

295.

3%

ays
296.

Occasional/R

297.

62

298.

62%

arely
299.
Once or Twice

300.

35

301.

35%

a week/Moderate
302.
Never

303.

304.

0%

305.

306.

100

307.

100%

308.

Total

According to the study the researchers conducted most of the

respondents which is 62% out of 100% answered Occasional/Rarely, while 35%


answered Once or Twice a week/Moderate, then 3% answered Everyday/Always
and 0% answered Never for the total of 100%.
309.
310.

Table 15

What other offer you would like to suggest?

311.
314.
317.
320.
323.

Selection
Live Bands
Billards
Darts
None of the

312.
315.
318.
321.
324.

Frequency
53
21
5
21

313.
316.
319.
322.
325.

Percentage
53%
21%
5%
21%

above
326.
Total
327.
100
328.
100%
329.
According to the study the researchers conducted most of the
respondents are asked What other offer you would like to suggest, 53% of them
answered Live Bands, 21% answered Billiards and None of the above then 5%
answered Darts for the total of 100%.
330.
331.