be denoted throughout the poster reinforces the hegemonic view that pink signifies females. This connotes that although Nicki Minajs star persona can be seen as quite forceful and harsh she still identifies with girly ideologies. The star can be denoted to wearing minimal clothing which may evoke anger from some members of the audience as they may feel it is pushing the limits of what is acceptable for younger audiences. But on the other hand, the parental advisory explicit content can be clearly denoted due to the harsh black used to juxtapose the primary, high key colour scheme used throughout the rest of the poster. The artist also has a visible tattoo on her upper arm. Tattoos signify rebellion and are typically associated with the codes and conventions of RnB music, this is a binary opposite of the pinks used as they signify pop music. A long shot is used so that the artists provocative body language can be depicted. This links to Laura Mulveys male gaze theory as it can be signified that the artist is sitting in a position such as this to attract attention to her bum from the target audience for a voyeuristic purpose. The graphics can be denoted to be two shades of pink and the title of the single is larger than the artists name connoting that her star persona is great enough to have just her face identify who she is.