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a.
b.
c.
d.
sales managers
amount of sales dollars
salesperson
number of contacts
c. proportions
d. percents
14.
Which of the following goals should a good survey instrument
accomplish?
a. Encourage each participant to provide accurate responses
b. Encourage participants to be succinct in their responses
c. Encourage participants to answer only those questions they are
comfortable answering
d. Encourage participants to end the survey when they feel they have
contributed enough information
15.
Kroger, a grocery store chain, wants to identify the ideal store
layout for increasing store sales. Because it primarily uses two store
designs, one a grid layout with vertical aisles divided by a center aisle
and another using a traditional straight-aisle pattern, Kroger will match
pairs of stores that have different designs but similar shopper
demographics and location. Sales from each pair will then be compared
to determine if store design is related to sales. Which type of study is
this an example of?
a. Exploratory study
b. Case study
c. Ex post facto study
d. Longitudinal study
16.
Bones Brothers & Associates prepare individual tax returns. Over
prior years, Bones Brothers has maintained careful records regarding
the time to prepare a return. The mean time to prepare a return is 90
minutes and the standard deviation of this distribution is 14 minutes.
Suppose 100 returns from this year are selected and analyzed
regarding the preparation time. What assumption do you need to make
about the shape of the population distribution of all possible tax
preparation times to make inferences about the mean time to
complete a tax form?
a. The population distribution is skewed to the left.
b. The population distribution is skewed to the right.
c. The shape of the population distribution does not matter.
d. The population distribution is normal.
17.
Checklists with several items to be considered by respondents
may be subject to _____.
a. recency effects
b. leniency effects
c. halo effects
d. primacy effects
18.
In a multiple rating list scale, ____.
a. participants rate multiple items on a 3-point scale
b. the participant is restricted to circling their rating
c. it is possible to visualize the results better than with other numerical
scales
d. the data generated are always ordinal
19.
of
a.
b.
c.
d.
20.
For any chi-square goodness-of-fit test, the number of degrees of
freedom is found by ______.
a. n + k
b. k -1
c. n k - 1
d. n + 1
21.
BankChoice is concerned about stagnating profits and asks, "How
can profitability be improved?" This is an example of a(n) _____.
a. research question
b. measurement question
c. management question
d. investigative question
22.
A machine is set to fill the small-size packages of M&M candies
with 56 candies per bag. A sample revealed three bags of 56, two bags
of 57, one bag of 55, and two bags of 58. To test the hypothesis that
the mean candies per bag is 56, how many degrees of freedom are
there?
a.
b.
c.
d.
1
7
9
8
23.
An experimental study is one that _____.
a. attempts to reveal why or how one variable produces changes in
another
b. involves manipulation of one or more variables to determine the
effect on another variable
c. attempts to capture a population's characteristics by making
inferences from a sample's characteristics and testing resulting
hypotheses
d. discovers answers to the questions who, what, when, where, or how
much
24.
The monthly salaries of a sample of 100 employees were
rounded to the nearest $10. They ranged from a low of $1,040 to a
high of $1,720. If we want to condense the data into seven classes,
what is the most convenient class interval?
a. $200
b. $50
c. $150
d. $100
25.
Consider a regression analysis, where the correlation coefficient
is 0.18. Then, the coefficient of determination is _______.
a. .0324
b. .36
c. 1.16
d. .424
26.
In multiple regression analysis, when the independent variables
are highly correlated, this situation is called __________________.
a. homoscedasticity
b. curvilinearity
c. multicollinearity
d. autocorrelation
27.
Sam's Club installed self-checkout stations that can track not
only member's purchases but also packaging problems, as the system
uses universal product codes to match the item the shopper has in
their cart with its price and inventory level in the store, generating a
spreadsheet style report for the researcher. If you consider the scanner
as the tool for collecting data for Sam's researchers, they are doing
data entry by ____.
a. spreadsheet
b. Optical Character Recognition
c. Field editing
d. Voice recognition
28.
The weekly incomes of a large group of executives are normally
distributed with a mean of $2,000 and a standard deviation of $100.
What is the z-score for an income of $2,100?
a. 1.683
b. 0.90
c. 2.00
d. 1.00
29.
A ranking scale is a scale that _____.
a. scores an object without making a direct comparison to another
object
b. groups participants
c. groups concepts according to specific criteria
d. scores an object by making a comparison and determining order
among two or more objects
30.
What is the interpretation of a 96% confidence level?
a. The interval contains 96% of all sample means.
b. Approximately 96 out of 100 such intervals would include the true
value of the population parameter.
c. There's a 96% chance that the given interval includes the true value
of the population parameter.
d. There's a 4% chance that the given interval does not include the
true value of the population parameter.
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