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OBJECTIVES OF THE STUDY

Project study which is being conducted by me is not only a formality for the
fulfillment of thetwo year full time MBA. But being a management student I
tried my best to extract best of the information available in the market for
the use of society and people. Objectives whichare being covered by me in
this project are as following
To know the perception of customers regarding bikes.

To determine the customers satisfaction regarding bikes.

To determine the factors influencing the choice of customers regarding bikes.

To find out consumer refers which bike.

To know the post purchase experiences of consumer regarding bikes.

Company profile
Bajaj Auto limited is one of the largest two wheeler manufacturing company
in India apartfrom producing two wheelers they also manufacture three
wheelers. It is the world's 4thlargest two- and three-wheeler maker. It is
based in Pune, Maharashtra, with plants in Walujnear Aurangabad, Akurdi
and Chakan, near Pune. Bajaj Auto makes motor scooters,motorcycles and
the auto rickshaw
.
The company had started way back in 1945. Initially it used to import the
two wheelers fromoutside, but from 1959 it started manufacturing of two
wheelers in the country. By the year1970 Bajaj Auto had rolled out their
100,000th vehicle. Bajaj scooters and motor cycles havebecome an integral
part of the Indian milieu and over the years have come to represent
theaspirations of modern India.Bajaj Auto also has a technical tie up with
Kawasaki heavy industries of Japan to produce thelatest motorcycles in India
which are of world class quality the Bajaj Kawasaki eliminator hasemerged
straight out of the drawing board of Kawasaki heavy industries. The core
brandvalues of Bajaj Auto limited includes Learning, Innovation, Perfection,
Speed andTransparency.Bajaj Auto has three manufacturing units in the
country at Akurdi, Waluj and Chakan inMaharashtra, western India, which
produced 2,314,787 vehicles in 2005-06. The sales arebacked by a network
of after sales service and maintenance work shops all over the country.Bajaj
Auto has products which cater to every segment of the Indian two wheeler
market BajajCT 100 Dlx offers a great value for money at the entry level.
Similarly Bajaj Discover 125offers the consumer a great performance without
making a big hole in the pocket.

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Company's history
Bajaj Auto came into existence on November 29,1945as M/s Bachraj Trading
CorporationPrivate Limited. It started off by selling imported two- and threewheelers in India. In1959, itobtained license from theGovernment of Indiato
manufacture two- and three-wheelers and itwent public in1960. In1970, it
rolled out its 100,000th vehicle. In1977, it managed toproduce and sell
100,000 vehicles in a single financial year. In1985, it started producing
atWaluj inAurangabad. In1986, it managed to produce and sell 500,000
vehicles in a singlefinancial year. In1995, it rolled out its ten millionth
vehicles and produced and sold 1 millionvehicles in a year.According to the
authors of Globality: Competing with Everyone from Everywhere
forEverything, Bajaj has grown operations in 50 countries by creating a line

of value-for-moneybikes targeted to the different preferences of entry-level

buyers.
Origins
The Bajaj Group was formed in the first days of India's independence from
Britain. Itsfounder, Jamnalal Bajaj, had been a follower of Mahatma Gandhi,
who reportedly referred tohim as a fifth son. 'Whenever I spoke of wealthy
men becoming the trustees of their wealthfor the common good I always had
this merchant prince principally in mind,' said theMahatma after Jamnalal's
death.Jamnalal Bajaj was succeeded by his eldest son, 27-year-old
Kamalnayan, in 1942.Kamalnayan, however, was preoccupied with India's
struggle for independence. After thiswas achieved, in 1947, Kamalnayan
consolidated and diversified the group, branching intocement, ayurvedic
medicines, electrical equipment, and appliances, as well as scooters.

7The precursor to Bajaj Auto had been formed on November 29, 1945 as M/s
Bachraj TradingLtd. It began selling imported two- and three-wheeled
vehicles in 1948 and obtained amanufacturing license from the government
11 years later. The next year, 1960, Bajaj Autobecame a public limited
company.Rahul Bajaj reportedly adored the famous Vespa scooters made by
Piaggio of Italy. In 1960,at the age of 22, he became the Indian licensee for
the make; Bajaj Auto began producing itsfirst two-wheelers the next
year.Rahul Bajaj became the group's chief executive officer in 1968 after first
picking up an MBAat Harvard. He lived next to the factory in Pune, an
industrial city three hours' drive fromBombay. The company had an annual
turnover of Rs 72 million at the time. By 1970, thecompany had produced
100,000 vehicles. The oil crisis soon drove cars off the roads in favorof twowheelers, much cheaper to buy and many times more fuel-efficient.A number
of new models were introduced in the 1970s, including the three-wheeler
goodscarrier and Bajaj Chetak early in the decade and the Bajaj Super and
three-wheeled, rearengine Autorickshaw in 1976 and 1977. Bajaj Auto
produced 100,000 vehicles in the 1976-77 fiscal year alone.The technical
collaboration agreement with Piaggio of Italy expired in 1977.
Afterward,Piaggio, maker of the Vespa brand of scooters, filed patent
infringement suits to block Bajajscooter sales in the United States, United
Kingdom, West Germany, and Hong Kong. Bajaj'sscooter exports plummeted
from Rs 133.2 million in 1980-81 to Rs 52 million ($5.4 million)in 1981-82,
although total revenues rose five percent to Rs 1.16 billion. Pretax profits
werecut in half, to Rs 63 million.
New Competition in the 1980s
Japanese and Italian scooter companies began entering the Indian market in
the early 1980s.Although some boasted superior technology and flashier

brands, Bajaj Auto had built upseveral advantages in the previous decades.
Its customers liked the durability of the productand the ready availability of
maintenance; the company's distributors permeated the country.

8The Bajaj M-50 debuted in 1981. The new fuel-efficient, 50cc motorcycle
was immediatelysuccessful, and the company aimed to be able to make
60,000 of them a year by 1985.Capacity was the most important constraint
for the Indian motorcycle industry. Although thecountry's total production
rose from 262,000 vehicles in 1976 to 600,000 in 1982, companieslike rival
Lohia Machines had difficulty meeting demand. Bajaj Auto's advance orders
forone of its new mini-motorcycles amounted to $57 million. Work on a new
plant at Waluj,Aurangabad commenced in January 1984.The 1986-87 fiscal
year saw the introduction of the Bajaj M-80 and the Kawasaki BajajKB100
motorcycles. The company was making 500,000 vehicles a year at this
point.Although Rahul Bajaj credited much of his company's success with its
focus on one type of product, he did attempt to diversify into tractor-trailers.
In 1987 his attempt to buy control of Ahsok Leyland failed.The Bajaj Sunny
was launched in 1990; the Kawasaki Bajaj 4S Champion followed a yearlater.
About this time, the Indian government was initiating a program of
marketliberalization, doing away with the old 'license raj' system, which
limited the amount of investment any one company could make in a
particular industry.A possible joint venture with Piaggio was discussed in
1993 but aborted. Rahul Bajaj told theFinancial Times that his company was
too large to be considered a potential collaborator byJapanese firms. It was
hoping to increase its exports, which then amounted to just fivepercent of
sales. The company began by shipping a few thousand vehicles a year
toneighboring Sri Lanka and Bangladesh, but soon was reaching markets in
Europe, LatinAmerica, Africa, and West Asia. Its domestic market share,
barely less than 50 percent, wasslowly slipping.By 1994, Bajaj also was
contemplating high-volume, low-cost car manufacture. Several of Bajaj's
rivals were looking at this market as well, which was being rapidly liberalized
by theIndian government.Bajaj Auto produced one million vehicles in the
1994-95 fiscal year. The company was theworld's fourth largest manufacturer
of two-wheelers, behind Japan's Honda, Suzuki, and