WES MCCABE

San Francisco, CA | wesmccabe@gmail.com | (503) 523-7832

ABOUT

Wes leads Product Marketing at Sensor Tower, an Enterprise SaaS company that provides insights and
market data on mobile apps. Wes joined Sensor Towers founding team as the fth employee to work
with early Enterprise customers and dene product positioning. Outside of Product Marketing, Wes
has a passion for the world of education, having served as a corps member with Teach For America.
Wes is a graduate of Occidental College where he received a BA in Economics. He currently resides
in San Francisco, California.

EXPERIENCE

Lead Product Marketing Manager

Sensor Tower
Aug 2015 - Present
Develop PR relationships from the ground up; brand ambassador and spokesperson for company.
Design and author all sales enablement collateral (1-pagers, decks, case studies, and testimonials).
Launch the Mobile Insights Hub event series with speakers from Uber, Reddit, SEGA, & Zynga.
Form and lead a beta partnership program to gather early feedback from MZ, SEGA, and AdColony.
Product Marketing/Customer Success
Sensor Tower
Apr 2014 - Aug 2015
Hired as fth employee (rst marketer) to build out enterprise customer success/product marketing.
Grew revenue 5X in two years with a lean marketing budget and a team of only two.
Drove partnerships with C-level executives at Disney, Zynga, Yahoo, Amazon & more.
Product Marketing
Boldium
Oct 2013 - Apr 2014
Branded and wrote copy for the launch of new Vectra Networks website.
Communicated project goals and vision to clients such as Clorox, Cisco, & Vectra Networks.
Product Marketing Manager (Internship)
Elemental Technologies (acquired by Amazon)
Jun 2013 - Oct 2013
Created and executed a rapid go-to-market strategy for a new product (Elemental Cloud).
Conducted detailed SWAT analysis of competitors and reported to Director of Product Marketing.

EDUCATION

Occidental College
BA Economics (Awarded Honors in Economics)
2007 - 2011
Member of the Blyth Fund Investment Board: a student run board that manages a portion of
Occidental College's endowment.

PROJECTS

Press Features
This is a sampling of feature articles, commentary, charts, events, and tweets that feature my work.
Featured in Fortune Magazine: http://for.tn/2bVQc6Z
Featured on the front-page of Twitter (Moments) for Pokmon GO data: http://bit.ly/2bVQt9W
Designed chart for Business Insider: http://read.bi/2bJJy2W
Quoted in CNBC: http://cnb.cx/2bHq11v
Quoted in BuzzFeed: http://bzfd.it/2croYs1
Quoted in Digiday: http://bit.ly/2bJJC2o
Launched an event that closed a $90K deal within 3-months of lead creation: http://bit.ly/2bHsKb2
Spoke in front of 300+ on mobile marketing: http://bit.ly/2bBPGhG

SKILLS

Photoshop/Illustrator, Press Relations, Copywriting, Consumer Insights, and Data Analysis.