Académique Documents
Professionnel Documents
Culture Documents
Appendices
Competitiveness
Factors and their Competitiveness Factors Rank
relative
importance The availability of skilled personnel 1
The regulatory environment 2
Access to international financial markets 3
The availability of business infrastructure 4
Access to customers 5
A fair and just business environment 6
Government responsiveness 7
The corporate tax regime 8
Operational costs 9
Access to suppliers of professional services 10
Quality of life 11
Culture & language 12
Quality / availability of commercial property 13
The personal tax regime 14
Financial centres are added to the GFCI factors were selected and used so as to
model when they receive five or more generate a credible, dynamic rating of
mentions in Question 15 of the online competitiveness for financial centres.
questionnaire – “Are there any financial Additional Instrumental Factors are added to
centres that might become significantly more the GFCI model when relevant and
important over the next 2 to 3 years?” A centre meaningful ones are discovered.
is only given a GFCI rating and ranking if it
received more than 100 assessments in the The guidelines for independent indices used as
online survey. instrumental factors are:
At the beginning of work on the GFCI, a Indices should come from a reputable body
number of guidelines were set out, to ensure and be derived by a sound methodology.
that centre assessments and instrumental Indices should be readily available (ideally in
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the public domain) and ideally be regularly Only indices which have values for at least
updated. ten centres will be included.
Relevant indices can be added to the GFCI
model at any time. Creating the GFCI does not involve totaling or
Updates to the indices are collected and averaging scores across instrumental factors.
collated at the end of each quarter. An approach involving totaling and averaging
No weightings are applied to indices. would involve a number of difficulties:
Indices are entered into the GFCI model as Indices are published in a variety of different
directly as possible, whether this is a rank, a forms: an average or base point of 100 with
derived score, a value, a distribution around scores above and below this; a simple
a mean or a distribution around a ranking; actual values (e.g. $ per square foot
benchmark. of occupancy costs); a composite ‘score’.
If a factor is at a national level, the score will Indices would have to be normalised, e.g. in
be used for all centres in that country; some indices a high score is positive while in
nation-based factors will be avoided if others a low score is positive.
financial centre (city) based factors are Not all centres are included in all indices.
available. The indices would have to be weighted.
If an index has multiple values for a city or
nation, the most relevant value is used (and The guidelines for financial centre assessments
the method for judging relevance is noted). by respondents are:
If an index is at a regional level, the most Responses are collected via an online
relevant allocation of scores to each centre questionnaire which runs continuously. A link
is made (and the method for judging to this questionnaire is emailed to the target
relevance is noted). list of respondents at regular intervals and
If an index does not contain a value for a other interested parties can fill this in by
particular city, a blank is entered against following the link given in the GFCI
that centre (no average or mean is used). publications.
time weightings
0.8
0.6
0.4
0.2
0.0
-23 -22 -21 -20 -19 -18 -17 -16 -15 -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0
Month >
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Financial centre assessments will be included assessment model to remove home bias. The
in the GFCI model for 24 months after they model then predicts how respondents would
have been received. have assessed centres they are not familiar with,
Financial centre assessments from the month by answering questions such as:
when the GFCI is created are given full
weighting and earlier responses are given a If an investment banker gives Singapore and
reduced weighting on a log scale: Sydney certain assessments then, based on the
relevant data for Singapore, Sydney and Paris,
The financial centre assessments and instrumental how would that person assess Paris?
factors are used to build a predictive model of
centre competitiveness using a support vector Or
machine (SVM). The SVM used for the building of
the GFCI is PropheZy – Z/Yen’s proprietary system. If a pension fund manager gives Edinburgh and
SVMs are based upon statistical techniques that Munich a certain assessment then, based on the
classify and model complex historic data in order relevant data for Edinburgh, Munich and Zurich,
to make predictions of new data. SVMs work well how would that person assess Zurich?
on discrete, categorical data but also handle
continuous numerical or time series data. The SVM Financial centre predictions from the SVM are re-
used for the GFCI provides information about the combined with actual financial centre
confidence with which each specific assessments to produce the GFCI – a set of
classification is made and the likelihood of other financial centre ratings. The GFCI is dynamically
possible classifications. updated either by updating and adding to the
instrumental factors or through new financial
A factor assessment model is built using the centre assessments. These updates permit, for
centre assessments from responses to the online instance, a recently changed index of rental
questionnaire. Assessments from respondents’ costs to affect the competitiveness rating of the
home centres are excluded from the factor centres.
The GFCI
Process Instrumental Competitiveness
Factor Factor
Instrumental Competitiveness
Factor Factor
Instrumental Competitiveness
Factor Factor
Instrumental Competitiveness
Factor Factor
Instrumental Competitiveness
Factor Factor
Instrumental Factor
Prediction Engine – Updated GFCI published
PropheZy
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The process of creating the GFCI is outlined Insurance (for instance) while less
diagrammatically below: competitive in Asset Management (for
instance).
It is worth drawing attention to a few Over time, as confidence in the GFCI
consequences of basing the GFCI on increases, the factor assessment model can
instrumental factors and questionnaire be queried in a ‘what if’ mode - “how much
responses. would London rental costs need to fall in
order to increase London’s ranking against
Several indices can be used for each New York?”
competitive factor and there are likely to be
alternatives available once the GFCI is Part of the process of building the GFCI was
established. extensive sensitivity testing to changes in
A strong international group of ‘raters’ can factors of competitiveness and financial
be developed as the GFCI progresses. centre assessments. The accuracy of
Sector-specific ratings are being developed predictions given by the SVM was tested
by using the business sectors represented by against actual assessments. Over 80% of the
questionnaire respondents. This could make predictions made were accurate to within 5%.
it possible to rate London as competitive in
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The online questionnaire runs continuously and 8 In which financial centre are you based?
an emailed copy of the updated report is sent
to all respondents. We will send a copy of our research
findings to all participants in this survey. If
The questions in the most recent version of the you would like to receive a printed copy of
questionnaire are as follows: the report please enter your address below
(your details will not be passed on to any
1 Your name: third parties).
2 What is your job title/main area of 9 If you would prefer to receive a copy of the
responsibility? research findings electronically, please
enter your email address (this will not be
3 The name of your organisation: passed to any third parties). Or if you've
already given us your email address, just
4 In which industry is your organisation? tick the box.
Investment Banking
Commercial Banking 10 If you are familiar with any of the following
Retail Banking European financial centres, please rate
Insurance them as locations in which to conduct your
Asset Management business (1 being Very Poor and 10 being
Legal Services Excellent):
Accounting Services
Trade Association Amsterdam
Regulatory Body/Central Bank Athens
Government Brussels
Other – Please Specify Budapest
Copenhagen
5 In which centre are the headquarters of Dublin
your organisation? Edinburgh
Frankfurt
6 Approximately how many employees are Geneva
there at the headquarters of your Glasgow
organisation? Helsinki
Fewer than 100 Lisbon
100 to 500 London
500 to 1,000 Luxembourg
1,000 to 2,000 Madrid
2,000 to 5,000 Milan
More than 5,000 Monaco
Moscow
Munich
Oslo
Paris
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1 – This index has been updated since GFCI 5 Human Development Index, UNDP (2008)1 – A
b – This index has been added since GFCI 5 measure of the average achievements in a
country in three basic dimensions of human
development: a long and healthy life,
Instrumental Factors for People knowledge and a decent standard of living. It
is calculated for 177 countries and areas for
Intellectual Capital, Price Waterhouse Coopers which data are available. In addition, human
(2008)b – This indicator is one of 10 sub indices development indicators are presented for
in the Price Waterhouse Cooper’s Cities of another 17 UN member countries for which
Opportunity Survey. Intellectual capital is complete data are not available.
indicative of the quality of local human Source: http://hdr.undp.org
resources as well as the personal development
opportunities a city could offer; the scores are Quality of Living Survey, Mercer HR (2009)1 –
assigned in accordance to the percentage of This index is created by Mercer HR with the
the population in higher education, share of goal to provide a reliable measure to firms and
the top 500 universities, the number of medical governments that send employees abroad
schools and the share of top 100 MBA and need to calculate “hardship allowances”.
universities. It ranks 215 cities relative to New York, which is
Source: http://www.pwc.com/extweb/ assigned a base score of 100; the cities are
pwcpublications.nsf ranked according to 39 key quality of living
criteria such as political, economic and socio-
Graduates in Social Science Business and Law, cultural environment, medical and
World Bank (2009)1 – A detailed outlook of the educational considerations, public services,
qualified work force available. It represents the consumer goods, housing, recreation and
share of graduates in social science, business natural environment.
and law as percentage of all tertiary Source: www.mercerhr.com
education graduates, which is an indicator of
the availability of graduates with education Personal Safety Index, Mercer HR (2008) – A
most relevant to the financial sector. personal safety ranking that covers 215 cities
Source: www.worldbank.org/education worldwide. Based on internal stability, crime,
effectiveness of law enforcement and
Gross Tertiary Education Ratio, World Bank relationships with other countries. Personal
(2009)1 – A measure of the present and future safety is of utmost importance for employees
composition of a country’s workforce, in terms that consider opportunities to work abroad.
of skills. It represents the ratio of people that Companies that operate in places considered
take tertiary education degrees as opposed to less safe may have difficulties in attracting
all of the country’s population at graduation skilled professionals.
age, thus indicating the availability of people Source: www.mercerhr.com
with higher education degrees as a share of
the overall work force. International Crime Victims Survey, United
Source: www.worldbank.org/education Nations Office of Drugs and Crime (2007)b –
The International Crime Victims Survey (ICVS)
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provides a measure of crime levels through measure of a country’s overall cultural appeal
public perceptions of crime. Comparisons of and attractiveness to individuals.
crime data between countries are hard to Source: http://www.weforum.org/en/
come by due to differences in laws, initiatives/gcp/TravelandTourismReport
jurisdictions, recording practices and public
willingness to report crimes to the police. The Average Days with Precipitation per Year,
ICVS therefore attempts to measure the Sperling’s BestPlaces (2008) – An indication of
perception of the populations for the crime typical weather experienced in cities around
levels in their countries. The measure included the world. Precipitation is defined here as any
in GFCI reflects the five year prevalence product of the condensation of atmospheric
victimisation rates of 10 different crimes in main water vapour that is deposited on the earth’s
cities across the world. surface i.e. rain, snow, hail, sleet and virga
Source: http://rechten.uvt.nl/icvs/ (precipitation that begins falling to the earth
news.htm#The_2009_ICVS but evaporates before reaching the ground).
Source: www.bestplaces.net
Lifestyle Assets, Price Waterhouse Cooper
(2008)b – This indicator is one of 10 sub indices
in the Price Waterhouse Cooper’s Cities of Instrumental Factors for Business
Opportunity Survey. The lifestyle assets Environment
measure results from a combination of
different factors that reflect improved quality Business Environment, the Economist
of life and overall experience of both visitors Intelligence Unit (2007-11) – Measures the
and residents in a given city. The index quality of their business environment (adjusted
considers the number of international tourists, for size) of the world’s 82 largest economies
hotel rooms, skyline impact, city brand values, (accounting for more than 98% of global
the quality and variety of entertainment output, trade and FDI). The model is also used
venues as well as housing and commute time. to generate scores and rankings for the last
Source: http://www.pwc.com/extweb/ five years and a forecast for the next five years.
pwcpublications.nsf Source: www.economist.com/markets/
rankings
World’s Top Tourism Destination, Euromonitor
Archive (2007) – The World’s Top 150 Tourism Ease of Doing Business Index, The World Bank
Destinations ranks cities by the number of (2009)1 – The ease of doing business index is
international arrivals over a year. It is estimated designed as a measure of regulations that
that around 80% of arrivals are tourists but directly affect running a business rather than
there is also an increasingly important more general conditions like infrastructure,
constituent – the MICE (Meetings, Incentives, macroeconomic conditions or a country’s
Conventions and Exhibitions) travellers. closeness to large markets. It ranks economies
International top tourist destinations have a on the simple average of country percentile
powerful incentive to invest in travel rankings in 10 topics that range from starting
infrastructure, hotels and convention centres through 8 aspects of operating to closing a
and thus improve the overall quality of living business
and working there. Source: www.doingbusiness.org/
Source: www.euromonitor.org economyrankings
Number of World Heritage Sites, World Operational Risk Rating, EIU (2009)1 –
Economic Forum (2009)b – This index is derived An indicator of operational risk that monitors
from the World Economic Forum’s Travel and 150 countries and is updated every quarter or
Tourism Competitiveness Index. The number of if certain events require it. The index is
world heritage sites is one of the measures composed of ten different indicators weighted
used to compile a sub index reflecting a to reflect their importance from a business
country’s cultural resources. It is an important point of view. The underlying categories are:
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Index of Economic Freedom, the Heritage Instrumental Factors for Market Access
Foundation (2009)1 – A study of 162 countries
against a list of 50 independent variables Capital Access Index, Milken Institute (2009)1
divided into ten broad factors of economic – A study looking at 122 countries representing
freedom. The higher the score on a factor, the 99% of global GDP, and ranking them on more
greater the level of government interference than 58 measurements, including the strength
in the economy and the less economic of their banking systems and the diversity and
freedom a country enjoys. efficiency of financial markets.
Source: www.heritage.org/index/ Source: www.milkeninstitute.org/research
countries.cfm
Master Card Centres of Commerce, Master
Economic Freedom of the World, the Fraser Card (2008) – This index is developed by a
Institute (2008) – This is a joint venture involving world renowned panel of expert in economics,
seventy-one research institutes in seventy-one sociology and urban studies. It classifies
countries around the world. The index ranks 75 famous world cities according to their
130 countries according to 42 different significance in international commerce and as
indicators split into five components – size of global and regional economic and cultural
government, legal structure/security of centres. It groups 43 indicators and 74
property rights, access to sound money, sub-indicators with different weightings into
freedom to trade internationally and 7 major factors: Legal and political framework;
regulation of credit, labour and business. economic stability; ease of doing business;
Source: www.freetheworld.com/release.html financial flow; business centre; knowledge
creation and information flow; liveability.
Banking Industry Country Risk Assessments Source: www.mastercard.com/us/
(BICRA), Standard & Poor (2009)b – Standard company/en/wcoc/index.html
& Poor’s Rating Services ranks the risk in
89 countries’ banking systems in accordance Access Opportunities Index, SRI International
to their respective economic, regulatory and (2008) – Access is described as “a catalytic
legal environment as well as the credit process that enables interactions, contacts
positions of the financial institutions that and exchanges among people, businesses
operate in this environment. Countries are and nations.” The concept of the index is to
given individual scores in accordance to their display how accessible different countries are
financial systems’ relative strengths and or how easy it is for international market
weaknesses, structure and performance of the transactions to be implemented. It consists of
country’s economy, legal and regulatory 22 variables that measure physical and
infrastructure, proportion of problematic assets information access for 75 countries in three
in the overall credit structure, quality and different classifications of access opportunities
effectiveness of bank regulation and the track – those for people, businesses and nations.
record of its central bank’s crisis management. Source: www.sri.com/news/releases
Source: http://www2.standardandpoors.com
Securitisation, International Financial Services
Political Risk Index, Exclusive Analysis Ltd. London (2009)1 – A list of countries, ordered by
(2009)b – Exclusive Analysis specializes in their annual value of securitisation issuance.
forecasting political and violent risks. Securitisation offers a way for an organisation
The Political Risk Index assigns scores to to convert a future stable cash flow into a lump
individual countries according to a number of sum cash advance. This conversion is
variables ranging from internal stability to achieved by converting the future cash flows
external threats. into tradable securities which are sold as a
Source: http://www.exclusive-analysis.com/ means of raising capital.
Source: www.ifsl.org.uk
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E-Readiness Ranking, EIU (2009)1 – The the range of international flights from local
E-readiness score is published annually by the airports. It was included as an instrumental
Economist Intelligence Unit. It ranks countries factor because it includes different indicators
according to the state of their information and than the ones considered in PWC’s
communications technology (ICT) and the transportation and infrastructure assets or other
ability of its businesses, governments and qualitative measures based on questionnaires
consumers to make use of it. The need for such and hence provides a different perspective.
an index arises from the reasoning that the Source: http://www.mercer.com/
more a country does on line the more efficient qualityofliving
(and transparent) its economy will be. The
index evaluates the way a country influences Airport Satisfaction, Skytraxx (2009)1 – This
its information and communications survey ranks a number of international airports
infrastructure through political, economic, based on airport quality service audits (tailored
technological and social means. It is to the individual client) and airport customer
composed of nearly 100 criteria with different satisfaction surveys. All products and services
weightings that are grouped in six main delivered in an airport are taken into account
categories: connectivity, business including retail outlets and restaurants, since
environment, social and cultural environment, they are all part of the overall airport
legal environment, consumer and business experience. The ranking uses star ratings with
adoption (in other words, the scale on which five stars being the highest and 1 the lowest.
businesses and consumers use ICT), as well as Source: www.airlinequality.com/
government and policy vision (in other words, AirportRanking/ranking-intro.htm
how committed the country’s government is).
The latest survey includes 70 different countries Two measures from the World Economic Forum
with scores from zero to ten, zero being the (2009)b – Quality of Ground Transport Network
lowest and ten the highest score. and Quality of Roads are two indicators used to
Source: www.economist.com/markets/ compile a sub index that reflects a country’s
rankings ground infrastructure; this sub index is then
used to compile the Travel and Tourism
Transportation & Infrastructure Assets, Price Competitiveness Index. The measures are both
Waterhouse Coopers (2008)b –This indicator is based on an opinion survey conducted
one of 10 sub indices in the Price Waterhouse through a questionnaire and are hence more
Cooper’s Cities of Opportunity Survey and the indicative of the public’s perception of the
measures employed to reach the transportation network rather than hard data.
transportation and infrastructure assets Source: http://www.weforum.org/en/
include: registered taxis and electricity initiatives/gcp/TravelandTourismReport
consumed per 1,000 of population, miles of
mass transit track per 100,000 of population,
aircraft movements, incoming and outgoing Instrumental Factors for General
passenger flows, congestion management, Competitiveness
cost of public transport and buildings
approved and under construction. World Competitiveness Scoreboard, IMD
Source: http://www.pwc.com/extweb/ (2009)1 – An overall competitiveness ranking
pwcpublications.nsf for the 57 countries and regional economies
covered by the World Competitiveness
City Infrastructure, Mercer HR (2009)b – In their Yearbook. The economies are ranked from the
annual Quality of Living Survey, Mercer HR most to the least competitive and
qualifies the 215 participating cities according performance can be analysed on a
to their infrastructure. The ranking is based on time-series basis.
indicators such as telephone and mail services, Source: www.imd.ch/research
electricity supply, water availability, traffic
congestion, public transportation provision and
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The World’s Most Innovative Countries, EIU City Brands Index, Anholt (2007) – An
(2009)b – The Innovation Performance Index is analytical ranking of the world’s city brands,
compiled by the EIU and ranks 82 countries updated quarterly using survey responses from
according to how effectively they utilize nearly 20,000 consumers in 18 countries. The
knowledge for economic benefit. The index results determine how centres are perceived
consists of two main components – innovation by others in terms of six components -
outputs measured by the sum of patents international status/standing, physical
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