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ASSIGNMENT
SUBMITTED BY:
ARUN S
NAREN KAPOOR
PRANJAL JAIN
CONTENTS
MANSI KUMARI
1
S.NO
CONTENT
PAGE NO
INTRODUCTION
INTRODUCTION
OF CASE
POSSIBLE
SOLUTION TO
THE PROBLEM
QUESTION
DISCUSSION
3
4
4
4
INTRODUCTION
This caused an upset amongst the customers of the vehicle that led to
posing a question for the company on the delay of the car .
There was an ethical issue involved as Subros , who were the AC kit
suppliers to TELCO , were being pressurised by the competitor ( Maruti
Suzuki ) to delay the supply of the kits .
Also, Maruti Suzuki was 50 percent Government owned,
so there was certainly a political influence as well on
Subros to make the delay in order to eliminate
competition.
TELCO was unable to handle the problem posed by the
external environment that included its competitors and
the government as well that led to the delay of the
product.
3
QUESTION DISCUSSION
1. Why did TELCO land itself in the problem?
Missing of backup plan.
They must have an alternative source for the supply of AC kits.
The company did not possess a proactive nature.