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DIRECT marketing is a text with cases appropriate for a course called Database Marketing or direct marketing. 10 cases on hot companies; i.e., home shopping network, victoria's secret, and Avon. The author's own case analysis software will also be packaged with every copy of the text.
DIRECT marketing is a text with cases appropriate for a course called Database Marketing or direct marketing. 10 cases on hot companies; i.e., home shopping network, victoria's secret, and A…