Académique Documents
Professionnel Documents
Culture Documents
Acknowledgment……………………………………………………… xx-xx
List of abbreviation……………………………………………………... xx-xx
Executive Summary…………………………………………………….. xx-xx
CHAPTER:I INTRODUCTION…………………………………………………….. 01-01
1.1 Background……………………………………………………………... 01-03
1.2 Focus of the Study……………………………………………………… 03-04
1.3 Statement of the Problem……………………………………………….. 04-05
1.4 Objectives of the Study…………………………………………………. 05-05
1.5 Significance of the Study……………………………………………….. 06-06
1.6 Limitations of the Study………………………………………………… 07-07
1.7 Scope of Study………………………………………………………….. 07-07
CHAPTER:II REVIEW OF LITERATURE…………………………………………... 08-08
2.1 Conceptual Review of the “Marketing Strategy”………………………. 08-09
2.2 Review of the Related Studies……………………………………… 09-11
CHAPTER:III RESEARCH METHODOLOGY…………………………………... 12-12
3.1 Research Design………………………………………………………… 12-12
3.2 Population and Sample…………………………………………………. 12-12
3.3 Source of Data…………………………………………………………... 12-12
3.4 Primary Data……………………………………………………………. 12-12
3.5 Secondary Data……………………………………………………… … 13-13
3.6 Data Collection Techniques…………………………………………….. 13-13
3.7 Data Analysis Tools…………………………………………………….. 13-13
3.8 Limitations of the Methodology………………………………………... 13-13
CHAPTER:IV DATA PRESENTATION AND ANALYSIS………………………….. 14-14
4.1 Nepal's Present Tourism Performance………………………………. 14-14
4.1.1 Visitor numbers 14-15
4.1.2 ………………………………………………………… 15-16
4.1.3 Visitor 16-17
4.1.4 expenditure……………………………………………………... 17-19
4.1.5 Length of stay ………………………………………………………….. 20-20
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4.1.6 Reasons for visiting 20-20
4.1.7 Nepal……………………………………………. 21-21
4.1.8 Seasonality 21-22
4.1.9 ……………………………………………………………... 22-22
4.1.10 Demography 23-23
4.1.11 ……………………………………………………………. 23-23
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4.4.6.1 …………………….. 43-43
4.4.6.2 Inter-Himalayan tourism 44-44
4.4.6.3 ……………………………………………….. 44-45
4.4.7 Visitor bed night and occupancy targets 45-46
4.4.8 ……………………………….. 47-50
4.4.9 Visitor spend targets 51-52
4.4.10 …………………………………………………… 51-52
4.4.11 51-52
Monitoring and review
52-52
4.5 …………………………………………………
53-54
CHAPTER: V Key issues relating to tourism growth
55-55
5.1 …………………………………
55-55
5.2 Marketing Strategy for Tourism Industry ………………………..
56-56
5.3 General principles
57-57
………………………………………………………
Overall marketing
objectives………………………………………….
Positioning Nepal ………………………………………………………
Branding Nepal
…………………………………………………………
Clustering the product
………………………………………………….
Marketing starts with the product……………………………………….
Special interest product marketing
……………………………………..
Key source markets for Nepal …………………………………………
Main volume markets for Nepal………………………………………...
Main value markets for Nepal…………………………………………...
Developing markets for Nepal…………………………………………..
Medium term marketing strategy 2005-2009
…………………………..
County by country strategy 2005-2009
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………………………………...
Long term marketing strategy 2010-2015
……………………………..
Key issues in the Marketing Strategy for Nepal's tourism
industry……
The marketing mix ……………………………………………………...
Major Findings of the Study…………………………………………..
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary
Conclusions
Recommendations
Bibliography
LIST OF TABLES
LIST OF ANNEX
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