Question

Age

Job

Have you ever encountered a problem with flies?

What do you think is the cause of the flies to come?

Have you ever used a flies repellent before?

What product that you ever used before?

Why did you choose those product?

Where do you usually used flies repellent?

If there is a new product, how effective do you want it

What is the deficiency of the product that you used?

What do you expect from the new flies repellent produ

What bentuk do you want the flies repellent product t

Question

What do you think is the cause of the flies to come?

Why did you choose certain fly repellent product that

are existing?

Where do you usually used flies repellent?

What is the deficiency of the product that you used?

What do you expect from the new fly repellent

product?

What type of fly repellent do you want the new

product to be?

Respondents Answers
18-20
20-30
30-40
40-50
50-60
Pelajar/Mahasiswa
Karyawan BUMD
Karyawan Swasta
Wiraswasta
Dokter Gigi
Karyawan Restauran
PNS
Yes
No
Garbage
The waste of food
Crumbs of food
After cooking something that smells
Unpleasant smell
The smell of food
Fish dishes
Reek smell of food
Yes
No
Spray
Natural product
Chemical product
Electrical product
Conventional ways
Candle
Broom Stick
Nothing
Safe
Smells good
Effective
Can be used in a long range of time
Economic
Easy to use
Easy to stored
Easy to be carried
Easy to asked in restaurants
Easy to find
House

Restaurant
Food store
The flies died
The flies go away when the product is being used
The flies go away for good

Membuat sesak nafas

Flammable
Mengganggu kesehetan
Easily broke
Not easy to use
Runs out easily
Expensive
Harus digerakkan
Ga ngusir lalat
Jangkauan sempit
The flies gone only on near spots
Not efficient
Effective
Merusak lingkungan
Membutuhkan banyak energi
Economic
Smells good
Portable
Aesthetically pleasing
Looks good
Not wasting too much energy
Easy to stored
Tidak beracun
Not smelly
Not run out easliy
Jangkauan luas
There should be a lock if its not use
Electrical that plugged to the power source
UV light
Electric racket

Solidify chemical

Flies glue
Candle
Spray

Respondent Answers
I think they usually come if there's a garbage around
and because the stinky smell from the garbage
Flies come after I cooked food that has quite a smell
When I was eating fish dishes, flies usually come and
hovering around me
They come when there's a smell of food basically
We think the product is safe to use
It kind of smells good
The product that I used is very effective on repelling
flies
The product can be used in a long range of time
It's not expensive
I chose the product because it's easy to use
If I'm not using it, the product is easy to stored
Easy to be carried
The fly repellent that I used can be found in nearby
shops, so I have no difficulties regarding on buying
the fly repellent that I used
Because there's always will be food around in my
house and flies often come so I usually used it at
home
In restaurants or food store we use fly repellent,
because If we're not using them the customers will be
disgusted by the presence of flies
It sometimes makes me suffocate
I'm afraid that it's flammable
I don't think it's good for health if we inhale it
My fly repellent at home is easily broke, usually the
packaging that is not good
The product that I used runs out easily
It's expensive
We have to move it for it to be worked
The flies didn't go away
The range of the product is small
The flies gone only on near spots when the product is
use
Usually it's not efficient

The product that I used is not environmentally friendly

It needed so many energy
I hope it will smells good
The important thing is that the fly repellent product
can be bring anywhere
The look of the product is also important because it
will make me excited
Not wasting too much energy
There should be a lock if its not use
I wish the product is not toxic
I think I wanted something that electrical, like fly
racket or something that you can plug in into a power
so they have no chemical composition on it
I prefer a fly repellent that is has chemical
composition on it because I think it's more effective,
but I also want it to be safe for using

Needs

Fly repellent that could be use as air-freshner

Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly

repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent

that is safety to use

that has soft fragrance
that can be applied to all kind of flies
that has long period effect
that have affordable price
which has easy installation
that has small container
that is light weight
that is easy to obtained

Fly repellent that can be used everywhere

Fly repellent that can be used everywhere

Fly repellent that is efficient to use

Fly
Fly
Fly
Fly
Fly

repellent
repellent
repellent
repellent
repellent

Fly repellent that is safety to use

that has high durability
which has easy installation
that has long life span
that have affordable price
that is ergonomic

Fly repellent that is efficient to use

Fly repellent that is eco-friendly

Ergo
Fly repellent that is aesthetically pleasing

Fly repellent that is non-chemical

Fly repellent with additional function

Fly repellent that has chemical aspect

Fly repellent that has chemical aspect

Interpreted Needs

Fly repellent that could be use as air-freshener

Fly repellent that is safety to use

Fly repellent that has soft fragrance
Fly repellent that can be applied to all kind of flies
Fly
Fly
Fly
Fly
Fly

repellent
repellent
repellent
repellent
repellent

that has long period effect

that have affordable price
which has easy installation
that has small container
that is light weight

Fly repellent that is easy to obtained

Fly repellent that can be used everywhere

Fly repellent that is safety to use

Fly repellent that has high durability
Fly repellent that has long life span
Fly repellent that have affordable price
Fly repellent that is ergonomic

Fly repellent that is efficient to use

Fly repellent that is environmentally friendly

Fly repellent that has soft fragrance
Fly repellent that is ergonomic
Fly repellent that is aesthetically pleasing
Fly repellent that is environmentally friendly
Fly repellent that is safety to use
Fly repellent that is non-chemical
Fly repellent with additional function

Fly repellent that has chemical aspect

1 Fly
2 Fly
3 Fly
4 Fly
5 Fly
6 Fly
7 Fly
8 Fly
9 Fly
10 Fly
11 Fly
12 Fly
13 Fly
14 Fly
15 Fly
16 Fly
17 Fly
18 Fly
19 Fly
20 Fly

repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent

that could be use as air-freshner

that is safety to use
that has soft fragrance
that can be applied to all kind of flies
that has long period effect
that have affordable price
which has easy installation
that has small container
that is light weight
that is easy to obtained
that can be used everywhere
that is ergonomic
that is efficient to use
that environmentaly friendly
that has high durability
that has long life span
that is aesthetically pleasing
that is non-chemical
with additional function
that has chemical aspect

List of Needs
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly

repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent

List of Needs
Needs
that could be use as air-freshner
that is safety to use
that has soft fragrance
that can be applied to all kind of flies
that has long period effect
that have affordable price
which has easy installation
that has small container
that is light weight
that is easy to obtained
that can be used everywhere
that is ergonomic
that is efficient to use
that environmentaly friendly
that has high durability
that has long life span
that is aesthetically pleasing
that is non-chemical
with additional function
that has chemical aspect

A
E
A
A
A
D
C
B
B
D
A
C
A
E
C
C
B
A
B
E

Product Perform
Physical Specific
Usage and Main
Retailing
Regulation
No
1
2
3
4
5
6
7
8
9
10
11
13
14
15
16
17
19
20

Group of Needs

Product
Performance

Physical
Specification

No
1
3
4
5
11
12
8
9
16

Physical
Specification
Usage and
Maintenance
Retailing

Regulation

17
7
14
15
6
10
2
13
18

A
B
C
D
E
Needs
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent

Needs
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent

that could be use as air-freshner

that is safety to use
that has soft fragrance
that can be applied to all kind of flies
that has long period effect
that have affordable price
which has easy installation
that has small container
that is light weight
that is easy to obtained
that can be used everywhere
that is efficient to use
that environmentaly friendly
that has high durability
that has long life span
that is aesthetically pleasing
with additional function
that has chemical aspect

Group
A
E
A
A
A
D
C
B
B
D
A
A
E
C
C
B
B
E

Rank
that
that
that
that
that
that
that
that
that

could be use as air-freshner

has soft fragrance
can be applied to all kind of flies
has long period effect
can be used everywhere
is efficient to use
has small container
is light weight
is aesthetically pleasing

3
4
5
5
4
4
3
3
2

Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly
Fly

repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent
repellent

with additional function

which has easy installation
that has high durability
that has long life span
that have affordable price
that is easy to obtained
that environmentaly friendly
that is safety to use
that has chemical aspect

3
5
4
3
4
4
5
5
3

Group of Needs

No

1
3
4
5
11
Product Performance
13
8
9
16
Physical Specification 19
7
14
Usage and Maintenance 15
6
Retailing
10
2
13
Regulation
20

Needs
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent
Fly repellent

Rank
that could be use as air-freshner
that has soft fragrance
that can be applied to all kind of flies
that has long period effect
that can be used everywhere
that is efficient to use
that has small container
that is light weight
that is aesthetically pleasing
with additional function
which has easy installation
that has high durability
that has long life span
that have affordable price
that is easy to obtained
that environmentaly friendly
that is safety to use
that has chemical aspect

3
4
5
5
4
4
3
3
2
3
5
4
3
4
4
5
5
3

No

Needs

Product Performance
1 Fly repellent that could be use as air-freshner
3 Fly repellent that has soft fragrance
4 Fly repellent that can be applied to all kind of flies

5 Fly repellent that has long period effect

11 Fly repellent that can be used everywhere
13 Fly repellent that is efficient to use

Physical Specification
8 Fly repellent
9 Fly repellent
16 Fly repellent
19 Fly repellent

that has small container

that is light weight
that is aesthetically pleasing
with additional function

Usage and Maintenance

7 Fly repellent which has easy installation
14 Fly repellent that has high durability
15 Fly repellent that has long life span
Retailing
6 Fly repellent that have affordable price
10 Fly repellent that is easy to obtained
Regulation
2 Fly repellent that environmentaly friendly
13 Fly repellent that is safety to use

20 Fly repellent that has chemical aspect

Specification

Metric Unit

Rank

Concentration of freshner mixture

Concentration of fragrant mixture
Concentration of pyrethroid
Intensity of UV Light
Frequency
Time
Places
Time needed to repel flies
Range of protection

ppm
ppm
ppm
Cd
hz
hours
subjective
seconds
m

3
4
5

Package volume
Packaging mass
Packaging
Decoration

cm^3
gram
subjective
subjective

3
3
2
3

Time to assembly
Material of packing
Time

seconds
mPa
Months

5
4
3

Price
Availability

idr
subjective

4
4

Concentration of toxical mixture

Exposure limit
Intensity of UV Light
Frequency
Concentration of pyrethroid

ppm
ppm
Cd
hz
ppm

5
5

5
4
4

No

Product Performance
1
3
4

5
11
12

Physical Specification
8
9
16
17
Usage and Maintenance
7
14
15
Retailing
6
10
Regulation
2
13

18

Needs

uct Performance
Fly repellent that could be use as air-freshner
Fly repellent that has soft fragrance
Fly repellent that can be applied to all kind of flies

Fly repellent that has long period effect

Fly repellent that can be used everywhere
Fly repellent that is efficient to use

ical Specification
Fly repellent
Fly repellent
Fly repellent
Fly repellent

that has small container

that is light weight
that is aesthetically pleasing
with additional function

ge and Maintenance
Fly repellent which has easy installation
Fly repellent that has high durability
Fly repellent that has long life span

Fly repellent that have affordable price

Fly repellent that is easy to obtained

Fly repellent that environmentaly friendly

Fly repellent that is safety to use

Fly repellent that has chemical aspect

Specification

Rank

Metric Unit

Concentration of freshner mixture

Concentration of fragrant mixture
Concentration of pyrethroid
Intensity of UV Light
Frequency
Time
Places
Time needed to repel flies
Range of protection

3 ppm
4 %wt
5 %wt
watt
kHz
5 hours
4 subjective
4 seconds
m^2

Package volume
Packaging mass
Packaging
Decoration

3 dm^3
3 gram
2 subjective
3 subjective

Time to assembly
Material of packing
Time

5 seconds
4 subjective
3 Months

Price

4 idr

Availability

4 subjective

Concentration of toxical mixture

Exposure limit
Intensity of UV Light
Flash point
Frequency
Concentration of pyrethroid

5 ppm
5 ppm
watt
celcius
kHz
3 ppm

Scores
Competitior
Own Product

UV Fly Electric Trap

(Gardner WS-85)

Baygon

Raid

N/A

N/A

1
N/A
N/A
8 - 10
indoor
5
1m

0.1 - 1.5
N/A
N/A
indoor
5
1m

N/A
N/A
N/A
15
N/A
24
indoor and outdoor
20
56 - 80

0.6
572
No
No

0.6
544
No
No

N/A
3630
Yes
Yes (can be used as lamp)

N/A
N/A
Aluminium - Plastic
1
1

36000

45000

Easy to find Easy to find

>2000
N/A
13.33
N/A

N/A
-7
N/A

3600
Carbon steel
24

1.480.000
Hard to find (online
shopping)

N/A
N/A
15
N/A
N/A
N/A

itior
Ultrasonic Fly Repellent
(BUGZOFF)
N/A
N/A
N/A
N/A
38 - 44
24
indoor and outdoor
30
200

N/A
142
Yes
No

5
Plastic
12

405000
Hard to find (online
shopping)

N/A
N/A
N/A
N/A
38 - 44
N/A

Product Performance
1 Fly repellent
3 Fly repellent
4 Fly repellent
5 Fly repellent
11 Fly repellent
12 Fly repellent

that
that
that
that
that
that

Physical Specification
8 Fly repellent
9 Fly repellent
16 Fly repellent
17 Fly repellent

that has small container

that is light weight
that is aesthetically pleasing
with additional function

could be use as air-freshner

has soft fragrance
can be applied to all kind of flies
has long period effect
can be used everywhere
is efficient to use

Usage and Maintenance

7 Fly repellent which has easy installation
14 Fly repellent that has high durability
15 Fly repellent that has long life span
Retailing
6 Fly repellent that have affordable price
10 Fly repellent that is easy to obtained
Regulation
2 Fly repellent that environmentaly friendly
13 Fly repellent that is safety to use
18 Fly repellent that has chemical aspect

Yes/No

idr

ppm

Cd

hz

mPa

second

minute

months

gr

cm^3

celcius