Lesson Plan

Subject: Business Communication

Branch: PGDM (2016-18)
Subject Code: BC
Trimester:
Duration: (Total Hours): 30 Hrs.
Total Mark: 100
Course Instructor: Deepmala Tripathy
Course Objective: The objective of the course is to help the students to
acquire the basics of interpersonal communication, corporate
communication and soft skills, so as to improve their communication skills
and ability to understand others along with the personality development
as per the requirement of the corporate world.
Detailed Syllabus:
UNIT 1:
1. Basics of Communication
Defining Communication.
Distinguishing between Business Communication and General
Communication.
Process of Communication explained through various Models;
Importance of Feedback.
Purpose of Organizational Communication.
Introduction to Corporate Communication.
UNIT 2:
2. Communication Networks
Channels of Communication
Formal: Upward, Downward, Lateral.
Informal: Grapevine; Advantages and Disadvantages of the
grapevine.
Comparing Formal and Informal Channels for Communication
Situations.
Principles of Effective Communication.
Verbal Communication: using words, addition and obsolescence of
words from the dictionary, Language as a tool for Communication.
Non-Verbal
Communication:
Importance
of
non-verbal
communication, Kinesics, Proxemics, Paralanguage.
Cultural differences in Non-Verbal Behavior.

UNIT 3:
3. Factors affecting Communication
Barriers to Effective Communication and ways to overcome them.
Listening : Importance of Listening
Types of Listening
Barriers to Listening and overcoming them
Listening situations
Developing Listening Skills.
Understanding Communication through Transactional Analysis.
UNIT 4:
4. Business Writing
Basic patterns of business letters.
Cover letters, Sales and Credit letters, Applications, etc..
Directness in good news and neutral situations.
Indirectness in bad news and persuasive messages.
Choosing appropriate channels and media for
communication.

effective

UNIT FIVE:
5. Office Management and Presentation Strategies
Writing the perfect resume; tailoring the content to suit the
requirements.
E-mails, Memos and Circulars.
Writing Reports and Proposals.
Preparing for and conducting Presentations.
Interviewing and being interviewed.
Group Discussions.
Speeches and Public Speaking.
PRACTICAL:
Case analyses, discussion and presentation.
Role plays.
Group discussions.
Comprehension skills based on reading and listening using audiovisual media.
BOOKS:

TEXT READINGS
1. Penrose, Business Comunication for Managers, 5th edition, Cengage
Learning,India
2. P.D. Chaturvedi, Business Communication Concepts Cases & Applications, First
Edition Pearson Education.
3. Debashish & Das Business Communication, PHI, 2009
4. Krizan, Effective Business Communication 7th edition. Cengage Learning,India.
5. Courtland L. Bovee,Techniques of Writing Business Letters,Memos and Reports
Jaico Publishing House ,2008

SUGGESTED READINGS
1. Asha Kaul,Business Communication,2nd edition,2009,PHI Learning
2. Courtland L. Bovee Business Communication Today, 9th edition, 2008
3. Urmila Rai & S.M. Rai, Business Communication, 2008, Himalaya Publishing House
4. Madhukar Business Communication, Vikas Publishing House, 2008
5. Sushil Bahl, Business Communication Today, Response Books, Reprint 2009
6. Meenakshi Raman& Prakash Singh Business Communication, Oxford Higher
Education,2006

Lectur
e No

Module/Topic
Details with sub
and sub-sub
topic
Basics
of
Communication:
Defining
Communication.
Distinguishing
between Business
Communication
and
General
Communication.

Methodolo
gy

Process of
Communication
explained through
various Models;
Importance of
Feedback

PPT

Purpose
Organizational
Communication

NOTES & PPT

Introduction to
Corporate
Communication.
Full review of UNIT 1

NOTES & PPT

Communication
Networks:
Channels
of
Communication

NOTES & PPT

6
7

Wee
k No

of

NOTES

NOTES

Reference/Te
xt Book

Date on
which
Delivere
d

ASSIGNMENT

Formal:
Upward,
Downward, Lateral.
Informal:
Grapevine;
Advantages
and
Disadvantages
of
the grapevine.
Comparing Formal
and
Informal
Channels
for
Communication
Situations.
Principles
of
Effective
Communication.
Verbal
Communication:
using
words,
addition
and
obsolescence
of
words from the
dictionary,
Language as a tool
for Communication.

NOTES & PPT

10

Non-Verbal
Communication:
Importance of nonverbal
communication,
Kinesics,
Proxemics,
Paralanguage.

NOTES & PPT

11

Cultural differences
in
Non-Verbal
Behavior.

NOTES

12

Full review of UNIT 2

13

Factors affecting
Communication:
Barriers to
Effective
Communication
and ways to
overcome them.

14

Listening :
Importance of
Listening,
Types of Listening

NOTES & PPT

NOTES & PPT

15

Barriers to
Listening and
overcoming them

16

NOTES & PPT

NOTES & PPT

Listening
situations.
Developing
Listening Skills.

17

Understanding
Communication
through
Transactional
Analysis.

18

Full review of UNIT 3

19

Business
Writing:
Basic patterns of
business letters.

NOTES & PPT

20

Cover letters, Sales

and Credit letters,
Applications, etc..

NOTES & PPT

21

Directness in good
news and neutral
situations.

NOTES & PPT

22

Indirectness in bad
news and
persuasive
messages.

NOTES & PPT

23

Choosing
appropriate
channels and
media for effective
communication.

NOTES &
PPT

24

Full review of UNIT 4

25

Office
Management

NOTES & PPT

NOTES & PPT

and Presentation
Strategies:

Writing the
perfect resume;
tailoring the
content to suit
the
requirements.

26

E-mails, Memos
and Circulars.

NOTES & PPT

27

Writing Reports
and Proposals.

NOTES & PPT

28

Preparing for
and conducting
Presentations.
Interviewing
and being
interviewed.

NOTES & PPT

Group
Discussions.
Speeches and
Public
Speaking.

NOTES & PPT

29

30

Full review of UNIT

Course Materials:
Brief notes on the topics will be provided by me in form Lectures Notes (Study material) and
discussions of case studies will be made during the sessions.
KTC will be provided at the beginning of every unit.
Text Books:

Reference Books:

Evaluation Scheme:
Quiz of 20 Marks.
Presentation of 10 Marks.
Mid Term of 20 Marks
End Term of 50 Marks.

Prepared By:

Approved By:
Prof.(Dr) Srimoy Patra
Dean