MIAMI BEACH

OFFICE OF THE CITY MANAGER

NO. LTC#

LETTER TO COMMISSION

369- 2016

Levine

Philip

FROM:

Jimmy

L. Morales,

DATE:

September 1, 2016

SUBJECT:

ILLEGAL SHORT- TERM RENTALS PUBLIC SERVICE ANNOUNCEMENT

City

of

he

ission

Mayor

and

Members

Co

TO:

City

Manager

ho"-

The purpose of this Letter to Commission is to provide an update on the Illegal Short-Term

Rental public service announcement created by the Communications Department.

At the April 13, 2016 Commission meeting, the Mayor and City Commission discussed an action
plan related to combatting illegal short-term rentals. The matter was referred to the
Neighborhood/Community Affairs Committee for further discussion. At its meeting on April 15,
2016, the Neighborhood/ Community Affairs Committee voted by acclamation to permit the
Communications Department to create a public service announcement conveying the city' s
position with regard to illegal short- term rentals through direct contact with realtors and social
media.

Illegal transient rentals ( short-term) of residential properties throughout the City creates
excessive vehicular noise and traffic, and causes adverse impacts on surrounding residences,

negatively impacting the quality of life in those residential neighborhoods.

To that end, the Communications Department created a public service campaign designed to

educate the public on the illegality of short-term rentals in unsanctioned neighborhoods and the
penalties to be incurred.

hashtag # PracticeSafeRenting, the campaign focuses on three primary

renters; and finally, ( 3) the neighborhood
residents. Although the overarching communication warns of illegal short-term rentals, each

Anchored

with

the

targets: ( 1) the property owners and/ or brokers; ( 2) the

target has its own tailored message:

1.

Owners/ Brokers
to

2.

a $

Renting or advertising a property for illegal short-term rental is subject

20, 000 fine for the first offence. Fines double and triple for subsequent violations.

Renters

Booking an illegal short-term rental can result in an immediate vacation of the

premises.

3.

Neighborhood Residents

Help

us watch over your neighborhood.

Report illegal short-

term rentals to 305. 604. CITY.

Each ad includes a definition of short- term rental, the ordinance numbers and

www. practicesaferentina. com. Maintained by Code Compliance this page will offer users
additional information as well as a short-term rental neighborhood map.

The public service campaign will be promoted through our traditional media channels locally,
nationally and internationally. Media will include print, out- of- home, social media and online
advertising including travel booking websites.
JLM

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rnor+

inlorrrriarr and o shor -l. rn rental map Osage visa www.PrrodictSofielbmill69. co n

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For more information and o ire sotto mow3 phwis.visit Ww w.Pros tics
Ordinunce

numbers:

carpr eult

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immediate vacating of the premises.

51.ort-ttotri Renfol% 11. 4:v3111ton tar, months and any day) age 4931 ,in coriciin Miellei Bauch neg,ghboritcxxls.
For

ITIOria

infoirnceicc

Cild a ihaeMerm rontal

map

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vi wvoit.114001404601614111011ing- corri

0-dirwince numbeic 142409, 142,905, 142, 1111

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VIOLAT1ON

20 000
,
Renting

or

advertising

is

mrt

property for illegal

short-term rental

Y.

subject

to

20,000

fine for the first offense. Fines double and triple

for subsequent violations.
Srx

ct

Term Rertials ( less Can

siIC

mmor*

is arid ore

are illegal in dirt Miami Brach ne-obbarlmods.

Ear morn infortrofiort and a short terror rorsiol map p oas* viJlt www.Prodkelkefettenting. com
Ordinance

numbers:

142. 109, 542-905, 142- 1 1 1 1