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DOCUMENT OBJECTIVE/PURPOSE
This document seeks to bring new perspectives to the challenge of increasing Western Australias agrifood
exports
Coriolis is a management consulting and market research firm that
focuses on agriculture, FMCG (fast moving consumer goods) and
retailing, servicing clients across the Asia Pacific region. Coriolis
have recently opened an office in Perth, Western Australia as an
endorsement of the regions capability and potential to be an
agrifood leader in the Asia Century. This document represents our
first contribution to assisting Western Australia's agrifood
potential.
Western Australia has huge potential for agrifood growth. The
State is the size of Western Europe with the population of Jamaica.
It is four times the size of Texas, five times the size of the Ukraine
and six times the size of California.
For a range of historical reasons, this massive region is not
currently intensively farmed. As one example, Israel with 1% of the
land and 5% of the water produces twice as much food &
beverages as Western Australia.
As well as having spare capacity to produce more, Western
Australia has location. The state is on the doorstep of South-East
Asia (a third of world population) and close to East Asia (one
quarter of world population).
DOCUMENT OBJECTIVE/PURPOSE
As this is an internal pro bono project, scope is kept relatively tight and focused; the objective is to frame
the questions rather than answer them in detail
IN SCOPE
OUT OF SCOPE
Climatic peers
but not economic development peers
Relevant to economic
and climatic comparisons
United Kingdom
Canada
New Zealand
France
Germany
Denmark
Switzerland
Other Northern Europe
Israel
Spain
Italy
Portugal
Chile
Parts of the United States
(e.g. Arizona)
Parts of Argentina
Mexico
Turkey
Morocco
Egypt
South Africa
Peru
Kazakstan
Kenya
Tunisia
Lebanon
Saudi Arabia
Syria
Somalia
Botswana
Algeria
Yemen
Oman
Iran
Mozambique
Ethiopia
Iraq
Sudan
Uzbekistan
Chad
Azerbaijan
Turkmenistan
Eretria
Jordan
Libya
OUTLINE
VALUE OF PRODUCTION
Western Australia has grown the value of agrifood production from $1.9b in 1983 to $6.6b in 2013, achieving
a 4.2% compound annual growth rate (CAGR) over the period (non-inflation adjusted)
GROSS VALUE OF AGRI-FOOD1 PRODUCTION IN WESTERN AUSTRALIA: AGRICULTURE AND SEAFOOD
A$m; 82/83-12/13
$7,000
$6,613m
30y CAGR
(83-13)
4.2%
$6,000
3.4 x
Wheat
$5,000
Barley
$4,000
Oats
Other grains
Oilseeds
Wheat
Legumes
Hay, etc.
Nursery/other
Vegetables
Grapes
Fruit & nuts (x grapes)
Eggs
Milk
$3,000
$2,000
$1,924m
Meat
$1,000
$2012-13
2011-12
2010-11
2009-10
2008-09
2007-08
2006-07
2005-06
2004-05
2003-04
2002-03
2001-02
2000-01
1999-00
1998-99
1997-98
1996-97
1995-96
1994-95
1993-94
1992-93
1991-92
1990-91
1989-90
1988-89
1987-88
1986-87
1985-86
1984-85
1983-84
1982-83
1. Focus is food; chart excludes fibre (wool and cotton) and forestry; 2. Food aquaculture, excludes pearls; Source: ABS 7503.0 Value of Agricultural Commodities Produced (various); ABS
7501.0 Value of Principal Ag Commodities Preliminary (various); ABARE Australian Fisheries Statistics (various years); WA Statistical Yearbook (various years); Coriolis analysis and estimates
INFLATION-ADJUSTED
However, adjusting for inflation reveals an industry struggling to grow in real terms; a handful of sectors
stand out for having created meaningful long-term growth (particularly oilseeds)
30 YEAR REAL PRODUCTION VALUE GROWTH RATE CAGR
A$m; 82/83-12/13
$9,000
30y CAGR
(83-13)
$8,000
Real
0.5%
$7,000
Real value
(Inflation-adjusted)
$6,000
$5,000
$4,000
Nominal
4.2%
23.5%
Oilseeds
Grapes
6.1%
Other grains
5.9%
Aquaculture, food
5.9%
Nursery/other
3.3%
Vegetables
3.0%
Barley
2.6%
2.5%
Other seafood
2.4%
1.7%
Legumes
$3,000
Nominal
(As reported on
the day)
$2,000
$1,000
$2010-11
2008-09
2006-07
2004-05
2002-03
2000-01
1998-99
1996-97
1994-95
1992-93
1990-91
1988-89
1986-87
1984-85
1982-83
Source: page prior sources; ABS 6401.0 Consumer Price Index; Coriolis analysis
Eggs
0.4%
Meat
0.1%
Milk
0.0%
Rock lobster
-0.5%
Hay, etc.
-0.8%
Wheat
-1.0%
Oats
-1.5%
Overall
0.5%
7
GROWTH TARGETS
The government has set the goal of doubling agrifood in real terms by 2025; this will require real growth of
5.9%/pa creating $6.6b in new activity; we believe this is possible and propose a stretch target of +$14b
VALUE OF AGRI-FOOD PRODUCTION IN WESTERN AUSTRALIA: HISTORICAL ACTUAL AND THREE MODELS FOR GROWTH
A$b; 82/83-12/13 actual; 12/13-24/25 model
$20
$15
Required real growth
+$6.6b @ 5.9% CAGR
$10
Historical Real value growth
0.5% CAGR
Business-As-Usual
+$0.4b @ 0.5% CAGR
$5
$2024-25
2023-24
2022-23
2021-22
2020-21
2019-20
2018-19
2017-18
2016-17
2015-16
2014-15
2013-14
2012-13
2011-12
2010-11
2009-10
2008-09
2007-08
2006-07
2005-06
2004-05
2003-04
2002-03
2001-02
2000-01
1999-00
1998-99
1997-98
1996-97
1995-96
1994-95
1993-94
1992-93
1991-92
1990-91
1989-90
1988-89
1987-88
1986-87
1985-86
1984-85
1983-84
1982-83
Source: pages prior; DAFWA Agrifood 2025+ material (aims to double the real-term value of sales from WAs agrifood sector between 2013 and 2025; Coriolis analysis
GOVERNMENT INVESTING
The State Government recognises the challenges involved in transforming Western Australian agriculture
and is investing almost $300m in the Seizing the Opportunity program, itself building on past investment
This is a landmark initiative that provides $297.5million to ensure our agricultural sector is positioned
to capitalise on the growing global demand for food and agricultural products - much of it right on our
doorstep. The program will focus on short and medium-term strategies to assist WA businesses to
capture the opportunities presented in Asia, the Middle East and other new markets - markets that
need to secure food supplies for their population.
Treasurer Troy Buswell, Aug 2013
60 per cent of the worlds population is in the same time zone as WA, which made the State well
placed to capitalise on demand from Asias rapidly expanding middle class. Theres never been greater
opportunity for our agriculture and food sectors to secure new markets and increase productivity and
profitability. This funding will help to promote local products and attract new investment in agriculture,
as well as build business skills, research and development and create efficient supply chains.
Agriculture and Food Minister Ken Baston, Aug 2013
There are huge opportunities for Australian agriculture, and through this unprecedented package we
hope to provide the industry with the skills and resources they need to attract investment and capitalise
on Asias growing demand for food. Just as strategic government investment in the resources sector
has underpinned economic growth in WA, this package aims to drive similar opportunities for
agriculture. This package is an important stimulus for agricultural businesses and will support them as
they present products and opportunities to markets and investors.
Regional Development Minister Brendon Grylls, Aug 2013
Source: Media Statement State Budget 2013-14: Securing our economic future - Seizing opportunities in agriculture Friday, 9 August 2013
Likely real
domestic
food expenditure
growth
1-3%
2-3% pa Population
1-3% pa Food $/capita
2-3% pa Food inflation
Required real
Western Australian
food export
value growth
6-12%
Target
growth
=
6-10%
10
10.6%
11.4%
11.8%
High
12%
3.4%
United Kingdom
France
Spain
3.5%
4.8%
Italy
Morocco
5.1%
5.6%
Kenya
Greece
Canada
Australia
Netherlands
USA
Mexico
Chile
New Zealand
Argentina
Portugal
Israel
South Africa
5.7%
6.4%
6.5%
6.9%
7.0%
7.2%
7.6%
7.8%
8.2%
8.4%
8.5%
8.6%
8.8%
Kazakhstan
Turkey
Peru
Source: UN Comtrade database (custom job); US BLS (US$ food price inflation); Coriolis analysis
Low
6%
11
OUTLINE
12
KEY DRIVERS
Broadly speaking, there are three key drivers available to increase the turnover of the agrifood industry in
Western Australia
Re-evaluate viability of
non-ag crown lands
Bring more private land
into agriculture
Improving yields
KEY DRIVERS TO
INCREASE AGRIFOOD
INDUSTRY TURNOVER
2. INTENSIFICATION
t/ha
3. ADDING VALUE
$/t
Improving products
Improve positioning
Transforming product
13
SOURCES OF GROWTH
Our analysis suggests these big picture drivers have the ability to create all the required growth (+$6.6b to
+$14b); our straw man model (developed later) suggests up to $40b is available
ESTIMATED INCREMENTAL VALUE OF DRIVERS/SOURCES OF AGRIFOOD GROWTH AVAILABLE TO WESTERN AUSTRALIA
A$b; model
$46.1
S
CCES
H SU RIO
G
I
H
USES H SCENA
LIS
BUL
$8.0
$0.1
$0.1
Further
long-term
+$25.5 incremental
upside
available
$10.0
Bullish
Scenario
Total
Potential
upside
+$40
$10.0
To stretch
+$7.4 target +$14b
$5.0
$0.3
$1.0
+$6.6
$5.0
$6.6
Required +$6.6b
$6.6
2012-13
2. Intensification
More high
intensity
production
systems
Improving
existing
products
Current
3. Adding value
14
SOURCES OF GROWTH
Our straw man analysis suggests anywhere from $4b to $40b in potential agrifood
industry growth upside is available to Western Australia
Likely
PRELIM
subjec INARY
t to s
revisio ignificant
n
High success
Bullish scenario
Improving yields
Increasing irrigation
$800-900m
(46,252ha x $17-20k/ha)
Get to Mozambique
Double area
+$1b
Limited success
+$1b
Improving products
Improving positioning
Transforming products
Get to Finland
+$1b
Get to Denmark
+$8b
Driver
2. Intensification
3. Adding value
TOTAL
15
Re-evaluate viability of
non-ag crown lands
Bring more private land
into agriculture
KEY DRIVERS TO
INCREASE AGRIFOOD
INDUSTRY TURNOVER
16
120
120
Ha; m; 1900-2014
Ha; m; 1900-2014
100
100
80
80
60
60
40
40
20
20
Source: various historical statistical publications and yearbooks; ABS; other; Coriolis analysis and estimates
2012
2008
2004
2000
1996
1992
1988
1984
1980
1976
1972
1968
1964
1960
1956
1952
1948
1944
1940
1936
1932
1928
1924
1920
1916
1912
1908
1904
1900
2012
2008
2004
2000
1996
1992
1988
1984
1980
1976
1972
1968
1964
1960
1956
1952
1948
1944
1940
1936
1932
1928
1924
1920
1916
1912
1908
1904
1900
17
WA LAND OWNERSHIP
Sq km; 000; 2010
Unallocated
961
38%
Arable
84
3%
Total land
2,530
Grazing
748
30%
Parks, etc.
261
10%
Non-ag
475
19%
Government
owned
2,353
93%
Total land
2,530
Private
177
7%
Agricultural
land
33%
Source: Agricultural Commodities Australia 2012-13 (ABS; 7121.0); DPAW Annual Report 2013/14; EDOWA Fact Sheet 12 Dec 2010; Coriolis analysis
18
2. INTENSIFICATION
The second potential driver is to intensify the use of existing land to increase its output
Re-evaluate viability of
non-ag crown lands
Bring more private land
into agriculture
Improving yields
KEY DRIVERS TO
INCREASE AGRIFOOD
INDUSTRY TURNOVER
2. INTENSIFICATION
t/ha
19
$71,927
$85,944
$93,686
$105,060
$120,206
$125,878
$140,333
$44,925
$3,956
Egypt
Kenya
Kazakhstan
$4,604
Canada
$943
$4,755
Peru
Western Australia
$5,398
South Africa
$1,937
$7,531
Mexico
Morocco
$12,006
Argentina
$9,321
$14,808
Turkey
United States
$20,305
Chile
$14,875
$21,489
Greece
Portugal
New Zealand
Spain
Israel
France
United Kingdom
Italy
Source: UN Comtrade database (custom job); DAFWA WAAFFF 2013; Coriolis analysis
20
2.5
51 year
Absolute
Change
vs. US
160%
140%
2.0
Chile
+43%
Canada
+40%
S. Africa
+58%
120%
1.5
100%
80%
1.0
60%
WA
-3%
40%
0.5
20%
-
2012
2009
2006
2003
2000
1997
1994
1991
1988
1985
1982
1979
1976
1973
1970
1967
1964
1961
2009
2005
2001
1997
1993
1989
1985
1981
1977
1973
1969
1965
1961
Source: UN FAO AgStat database; ABS (various reports); Coriolis analysis
0%
21
T/ha; 2012
T/ha; 2012
6.6
35
5.7
30
29
28
28
27
27
4.9
26
26
24
4.1
3.7
19
2.8
14
2.7
2.6
1.4
WA
1.2
Morocco
1.5
Peru
Spain
Turkey
Israel
Greece
South Africa
Italy
Chile
Mexico
Egypt
Peru
WA
Greece
Italy
Chile
Mexico
Egypt
Turkey
Morocco
Spain
Israel
South Africa
2.8
22
$34,108
ZOOM &
STRETCH
0.1% of land
$28,143
$3,698
$8,038
$8,857
Milk
Grapes
Hay & silage
Fruit
Vegetables
Area filled in = distribution of $6.1b total gross value of agriculture (excludes value-added beyond farm)
$510
$606
$441
$339
Other grains
Oilseeds
Wheat
Pulses
$14
Livestock
Average
= $72
Area used
ha; 2012/13
Source: ABS (various data sets); Coriolis analysis
23
RENEWABLE WATER
Cu km; 2013
37.7
$34,824
2,529,875
More
than
400x
value
per ha
$15.5
More
than
twice
the
size
$7
Less
than 5%
of the
water
Less
than 1%
of the
land
1.8
$84 *
20,770
WA
Israel
WA
Israel
WA
Israel
WA
Israel
24
Turkey
2,214,364
Iran
2.8%
1,901,239
Spain
1.2%
1,858,071
Italy
3.7%
1,575,779
France
5.2%
1,125,365
Argentina
673,930
1.8%
0.2%
Morocco
550,060
1.2%
Iraq
539,620
1.2%
South Africa
456,738
Chile
448,574
Portugal
443,527
Tunisia
373,694
Saudi Arabia
354,700
Greece
346,295
Kenya
343,670
Israel
0.4%
0.6%
4.8%
2.3%
0.2%
2.6%
0.6%
128,176
5.8%
Zambia
79,160
0.1%
Zimbabwe
68,016
0.2%
Western Australia
29,470
0.01%
Source: Agricultural Commodities, Australia, 2012-2013 (ABS; 7121.0); United Nations FAO AgStat; Coriolis analysis
25
217
WA DATA
PRELIMINARY
212
191
137
122
112
90
69
65
57
49
43
38
35
29
25
18
Yemen
Israel
Oman
Jordan
Libya
Algeria
Botswana
Somalia
Saudi Arabia
12
Lebanon
12
Tunisia
15
Eritrea
17
Syria
Namibia
Zimbabwe
Turkmenistan
Morocco
Azerbaijan
Western Australia
Chad
Uzbekistan
Egypt
Sudan
Portugal
Iraq
Spain
Ethiopia
Iran
Italy
Turkey
Mozambique
Source: CIA World Fact Book; National Water Commission Australian Water Resource 2005; Coriolis analysis
20
26
WA DATA
PRELIMINARY
986%
Mining fossil
water and using
desalination to
exceed 100%
619%
115%
113%
110%
100%
100%
94%
74%
73%
68%
62%
49%
43%
43%
35%
29%
29%
24%
22%
21%
19%
18%
16%
12%
9%
5%
5%
3%
3%
2%
2%
0%
Egypt
Uzbekistan
Turklenistan
Israel
Syria
Jordan
Oman
Pakistan
Iraq
Iran
Tunisia
Algeria
Morocco
Sudan
Azerbaijan
Spain
Lebanon
Italy
Somalia
Zimbabwe
Turkey
Mexico
United States
Portugal
Eritrea
Madagascar
Ethiopia
Western Australia
Chile
Namibia
Botswana
Mozambique
Yemen
119%
170%
Libya
Saudi Arabia
Source: CIA World Fact Book; National Water Commission Australian Water Resource 2005; National Water Account Australia (ABS 4610.0); Coriolis analysis
27
Treat a
s direct
Ha; 1900-2012
ional
60,000
5 period
moving
average
50,000
40,000
30,000
20,000
10,000
1900
1920
1940
Source: various ABS publications released over the past 100 years; Coriolis analysis
1960
1980
2000
2020
28
64,526
S/SW
34,482
53%
North
30,044
47%
Perth Metro
5,620
9%
Peel
10,426
16%
TOTAL
64,526
24,400
E. Kimberley
24,400
38%
28,100
(including inconstruction)
South West
11,297
17%
Great Southern
3,212
5%
Pilbara
2,330
Wheatbelt 4%
3,206
5%
Gascoyne
Mid West 1,600
721
2%
1%
5,198
809
W. Kimberley
1,714
3%
15,051
300
4,898
East Kimberley
1,714
3,930
West Kimberley
12,759
Other S/SW
21,723
Peel/South-West
Other North
600
6,489
15,004
9,853
1955
1974-75
2015
Note: Other North 1955 (300) and 1974 (600) currently Coriolis estimate; Source: Water For Food brochure (p3); Planning to develop sustainable irrigated agriculture in Northern Western
Australia (George, et al; 2004); State Water Strategy - Irrigation in Western Australia; ABS Gross Value of Irrigated Agricultural Production (various); various historical ABS publications; Coriolis
analysis and estimates
29
266,440
199,900
4,700
3,970
2,896
2,250
2,000
1,735
1,181
789
589
508
216
76
14
Algeria
Libya
Tunisia
Ethiopia
Israel
Somalia
Zimbabwe
Mozambique
Jordan
Oman
Western Australia
Eritrea
Namibia
Botswana
Madagascar
5,694
10,860
Chile
Portugal
11,990
Azerbaijan
5,837
14,250
Morocco
Yemen
14,850
Saudi Arabia
6,801
16,200
Sudan
Spain
18,900
34,700
Iraq
Turklenistan
35,250
Italy
19,910
39,510
Uzbekistan
Iran
Mexico
Turkey
41,980
53,400
64,600
87,000
Pakistan
United States
30
Source: Water Use on Australian Farms (ABS 4618.0); WA Irrigation Review Final Report July 2005 (p30); CIA World Fact Book; UN FAO; Coriolis analysis
25.9%
17.2%
0.3%
0.3%
0.3%
0.3%
0.2%
0.2%
0.2%
0.2%
Zimbabwe
Australia
Somalia
Ethiopia
Libya
Algeria
Eritrea
Oman
Mozambique
Botswana
0.4%
Eastern Australia
0.003%
0.5%
Saudi Arabia
Namibia
0.8%
Jordan
0.01%
0.9%
Sudan
Western Australia
1.0%
Yemen
0.02%
1.3%
Chile
Tunisia
1.6%
2.6%
United States
Madagascar
2.9%
Mexico
1.9%
3.3%
Morocco
Turklenistan
3.3%
4.2%
Portugal
Iran
6.4%
Turkey
5.7%
6.9%
Spain
Italy
Israel
Uzbekistan
Iraq
7.0%
8.1%
9.9%
11.1%
13.4%
Azerbaijan
Pakistan
31
Source: WA Irrigation Review Final Report July 2005 (p30); CIA World Fact Book; UN FAO; Coriolis analysis
Greenhouses
Lot Feeding
Barn Feeding
Aquaculture
32
89,600
81,000
71,698
72,800
57,444
49,049
49,746
23,770
26,000
26,500
31,800
5
8
15
15
44
60
60
60
75
80
80
89
92
100
109
115
125
140
140
140
145
150
152
166
200
200
200
203
209
243
260
303
350
418
544
688
720
733
760
800
828
850
1,000
1,075
1,200
1,341
1,574
1,600
2,100
2,200
2,286
2,600
2,700
2,700
2,700
2,790
3,100
3,278
3,739
4,000
4,000
4,670
5,000
5,400
6,200
7,560
8,895
10,000
11,759
14,981
15,000
Mongolia
Iceland
Mauritius
Jamaica
Western Australia
Saudi Arabia
Tajikistan
Bahrain
South Africa
Czech Rep.
Yemen
Estonia
Qatar
Guatemala
Latvia
Denmark
Norway
Armenia
Slovenia
Slovakia
Sweden
Ireland
Malta
Macedonia
Georgia
Uzbekistan
Costa Rica
Belarus
Switzerland
Finland
Croatia
North Korea
Azerbaijan
Austria
Moldova
New Zealand
India
Cyprus
UAE
Iraq
Kazakhstan
Dominican Rep.
Serbia
Bulgaria
Columbia
Australia
Kuwait
Belgium
Chile
Argentina
Canada
Russia
Portugal
Ecuador
Ukraine
Romania
Syria
Palestine
Jordan
Lebanon
Iran
Germany
Libya
Hungary
Algeria
Poland
Tunisia
Brazil
Mexico
Greece
United States
Morocco
Israel
France
Egypt
Japan
Turkey
South Korea
Spain
Italy
China
Netherlands
33
NOTE: Data is from a wide range of sources and may not be perfectly comparable; many countries include glasshouse, greenhouse/PE tunnel & low tunnel; range of estimates for China (up to
2,760,000ha)
Source: Cuesta Roble Consulting; Greenhouse production systems in Mediterranean area Leonardi/De Pascale May 2010; Greenhouse Technology Globally: The future of food; Coriolis
analysis
~$18b
A$/US$; b; 2012/13
$13.1
~$12b
$6.9
$3.9
$3.4
~$1b
Grain,
oilseeds &
pulses
Western Australia
$0.35
$0.46
Pigs,
poultry &
eggs
Cattle
$1.7
$1.8
Grain,
oilseeds &
pulses
Pigs,
poultry &
eggs
$3.0
$2.9
$1.7
$0.15
Milk
California
Source: USDA Census of Agriculture 2012 (various tables); ABS (7503.0); Coriolis analysis
Cattle
Milk
Grain,
oilseeds &
pulses
Pigs,
poultry &
eggs
Cattle
Milk
Texas
34
175
167
137 132
122
72
70
53
30
30
22
0.1
0.1
0.1
Western Australia
Qatar
Lebanon
Source: UN Fishstat database; ABARES Aquaculture production in 2011/12 by state; CIA World Fact Book; Wikipedia; Coriolis analysis
Uruguay
Argentina
Kuwait
10
Portugal
Mexico
Singapore
Malta
Italy
Jordan
Turkey
Peru
Spain
Philippines
Israel
Iran
Malaysia
Pakistan
Chile
Indonesia
Taiwan
Vietnam
10
Cyprus
15
Cuba
18
Saudi Arabia
21
Greece
21
35
3. ADDING VALUE
The third potential driver is to add more value to existing output
Re-evaluate viability of
non-ag crown lands
Bring more private land
into agriculture
Improving yields
KEY DRIVERS TO
INCREASE AGRIFOOD
INDUSTRY TURNOVER
2. INTENSIFICATION
t/ha
3. ADDING VALUE
$/t
Improving products
Improve positioning
Transforming product
36
$286
$293
$293
$304
$314
$318
$325
$326
$331
+7% above
Average
= $304
$252
$246
$244
Russia
Kazakhstan
Ukraine
Height:
Average export
value per tonne
$/t; 2013
Western
Australia
Other Europe
India
Brazil
Argentina
France
USA
Germany
Australia
Canada
All other
37
$3.43
$3.36
$2.78
$2.26
$1.93
$1.63
$1.58
$1.78
$1.14
$1.13
$1.05
$0.90
$0.50
Height:
Average
US$/kg
Export
price
CIF
(2012)
WA
Australia
New Zealand
USA
Spain
Chile
Mexico
Peru
Israel
Dominican Rep.
South Africa
Other
Kenya
Other C/S America
38
Health claims
about the product
Example attributes
Fair trade
Organic
Free range
Cage free
Barn laid
Sustainable
Low in fat
High in calcium
Low in salt
Heart healthy
Cures urinary tract infections
Anti-bacterial; anti-microbial
Role of government
Regulating claims
In-market promotion
Regulating claims
Funding research
Regional branding
Regulation/rules
Alaska (Seafood)
Iceland (Seafood)
USA (Organic)
NZ Manuka Honey
AHA Heart Health
Anglia
Switzerland
Italy (various)
France (various)
Example certification
systems
Source: Coriolis
- Overall: LIMITED
- Some positioning around free range
- Some seafood sustainable (e.g.rock
lobster) and MSC certified
- Very limited organic
39
11%
6%
11%
11%
11%
5%
48%
50%
47%
45%
66%
33%
2%
3%
3%
7%
10%
30%
11%
4%
2%
21%
15%
2%
4%
5%
4%
5%
0%
1%
1%
1%
2%
0%
21%
33%
28%
15%
28%
31%
2%
3%
1%
Beverages
Processed foods
16%
56%
Grains
1%
8%
1%
1%
6%
Produce
Dairy
Seafood
12%
14%
13%
Meat
19%
15%
13%
29%
12%
3%
8%
Denmark
Ireland
Netherlands
Sweden
Argentina
Germany
Japan
Italy
United Kingdom
Switzerland
4%
3%
15%
19%
13%
10%
12%
3%
6%
2%
Source: UN Comtrade database; DAFF Australian Food Statistics (various years) Table 5.8; Coriolis analysis
34%
34%
13%
3%
11%
2%
4%
36%
2%
33%
15%
4%
16%
14%
8%
1%
6%
2%
7%
1%
4%
3%
6%
42%
31%
Finland
7%
1%
3%
3%
2%
3%
1%
37%
32%
Spain
0%
9%
0%
1%
2%
22%
23%
36%
Processed foods
5%
Western Australia
2%
Canada
Beverages
8%
USA
9%
4%
4%
40
152x
$37.74
$0.25
Export value of grain Value added by
in a bottle of whisky everyone else in the
value chain and tax
Source: Dan Murphys online; Grants Whisky corporate blog; UN Comtrade; Coriolis analysis
Retail price of a
bottle of whisky
41
WHAT WE DO
We help our clients assemble the facts
needed to guide their big decisions. We make
practical recommendations. Where
appropriate, we work with clients to make
change happen.
HOW WE DO IT
Our style is practical and down-to-earth. We
try to put ourselves in our clients shoes and
focus on actions. We listen hard, but we are
suspicious of the consensus. We provide an
external, objective perspective. We are happy
to link our fees to results.
WHO WE WORK WITH
We only work with a select group of clients
we trust. We build long term relationships
with our clients and more than 80% of our
work comes from existing clients. Our clients
trust our experience, advice and integrity.
VALUE CREATION
We help clients create value through revenue
growth and cost reduction.
TARGET IDENTIFICATION
We help clients identify high potential acquisition
targets by profiling industries, screening
companies and devising a plan to approach targets.
DUE DILIGENCE
We help organisations make better decisions by
performing consumer and market-focused due
diligence and assessing performance improvement
opportunities.
EXPERT WITNESS
We provide expert witness support to clients in
legal cases and insurance claims. We assist with
applications under competition/fair trade laws and
regulations.
READ MORE ON OUR WEBSITE.
42