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THE NEW & IMPROVED

ENERGY BAR FOR WARFIGHTERS

• ALL NATURAL & NO TRANS FAT


• 10G PROTEIN
• 3 YEAR SHELF-LIFE
• BETTER TASTE: “TASTED LIKE A GOURMET
DESSERT CHEF’S TAKE ON GRANOLA BARS.”
– NY DAILY NEWS
• SOLDIERS RANKED SOLDIER FUEL HIGHER THAN
FIRST STRIKE IN ENERGY BAR COMPARISON
CONDUCTED BY NATICK RDEC

D’Andrea Brothers LLC


SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

SoldierFuel™ energy bar is ranked #1 by Soldiers in Natick RDEC


energy bar evaluation, outperforming First Strike (and yet First Strike
is the bar currently being supplied to Warfighters).

Fort Polk Soldier Survey / Energy Bar comparison


• Testing “Perceived benefit of Product in the field” and “Overall Acceptability”
• Conducted by Alan O. Wright - Research Food Technologist, Natick Soldier Research, Development &
Engineering Center

RESULTS (by rank):

2 D’Andrea Brothers LLC christian@soldierfuel.com


SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

SoldierFuel™ energy bars contain the ideal balance of protein, carbs,


and fat. First Strike bars and the old Hooah bars currently being put
into MRE’s and DFAC’s do not.

Note: The Institute of Medicine’s recommended percentage of


calories from protein/carbs/fat is 18% / 55% / 28%

3 D’Andrea Brothers LLC christian@soldierfuel.com


SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

Additional Soldier field tests confirm the SoldierFuel™ energy bar as


highly acceptable to Soldiers.

In late 2006, the TRADOC Research & Analysis Dietician at the Directorate of Basic Combat
Training, Fort Jackson, SC., conducted a field test and survey on Hooah SoldierFuel™
energy bars. The bars were rated excellent in all categories (taste, texture, performance,
wrapper design, etc.) 70% of respondents rated it above average in the “Overall
Impression” category, and fully 27% of Soldiers gave SoldierFuel™ the highest rating of 9,
“Excellent”.

4 D’Andrea Brothers LLC christian@soldierfuel.com


SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

5 D’Andrea Brothers LLC christian@soldierfuel.com


SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

Contain TRANS FAT


NO TRANS FAT
Trans fat is "the worst fat" (Harvard Health Letter, January 2004).

"Trans fat both raises bad LDL cholesterol and lowers good HDL cholesterol. It has
other unique (for dietary fat) adverse effects on the inner lining of blood vessels...
Eating trans fat is like throwing sand into your finely regulated metabolic
machinery."
- Prof. Walter Willett, Harvard School of Public Health

The Mayo Clinic calls trans fat the “worst” of all the fats because it “both raises your
‘bad’ (LDL) cholesterol and lowers your ‘good’ (HDL) cholesterol,” creating a scenario
that “significantly increases your risk of heart disease, the leading killer of men and
women.”

6 D’Andrea Brothers LLC christian@soldierfuel.com


SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

SoldierFuel™ bars use


the natural Vitamin E –
D-alpha tocopherol

DL-alpha tocopherol (which is in Hooah and First strike) “is the cheapest
and least effective form of vitamin E… Natural-source d-alpha-tocopherol
(as opposed to dl) has been shown to have a higher biopotency”
- Dr. George Obikoya

7 D’Andrea Brothers LLC christian@soldierfuel.com


SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

10g of 4g protein
PROTEIN

“I am a serving member of the Australian defence force currently deployed


overseas. As part of our rations we regularly receive Hooah Bars we have do
not contain the 10g of protein that [the SoldierFuel™ bar has]... In fact, the
chocolate ones only contain 4g and the Apple Cinammon bars only contain
3.8g. As we regularly require a high amount of protein in our diet, we are
getting very full trying to get the amount of protein we need. Could you
please tell us where the missing protein is?... Regards, Murry”
murry.lockrey@defence.gov.au Jan 28, 2006

8 D’Andrea Brothers LLC christian@soldierfuel.com


SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

= Three years
of Shelf-life
Covance Laboratories Inc. is one of the world’s leading nutraceutical testing
facilities.

Covance conducted an organoleptic evaluation of three year-old


SoldierFuel™ energy bars. A 9-point hedonic scale was used. Chocolate
bars scored 9, 9, 9. Apple Cinnamon scored 9, 7, 7.

9 D’Andrea Brothers LLC christian@soldierfuel.com


SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

= BETTER VALUE

D’Andrea Brothers LLC offered Instead, Sterling Foods won the contract
SoldierFuel to DSCP in July 2007 at to supply FirstStrike bars to DSCP for

$.58 per bar $.85 per bar

10 D’Andrea Brothers LLC christian@soldierfuel.com


SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

= BETTER
ACCEPTABILITY

SoldierFuel scored perfect 9’s


9
on true 3-year shelf life tests

6.12 -Natick evaluation, using 9-pt scale, June 2007

11 D’Andrea Brothers LLC christian@soldierfuel.com


SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

Soldier Fuel™ is recommended in the new official Navy SEAL Nutrition


Guide. First Strike is not.

“Soldier Fuel is an excellent


recovery bar… The new bar
has been rated highly by all
who have tasted it.”

12 D’Andrea Brothers LLC christian@soldierfuel.com


SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

D’Andrea Brothers LLC – the makers of SoldierFuel™ -- receive ample


customer feedback from Warfighters complaining about the camo-
wrapped Hooah bars currently in MREs and DFACs, and requesting the
new and improved silver-wrapped SoldierFuel™ energy bars.

13 D’Andrea Brothers LLC christian@soldierfuel.com


SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

The 80 athletes training for the Olympics in the U.S. Army's World Class Athlete
Program eat 2 SoldierFuel™ bars a day during training.

"[WCAP athletes] are eating the bars up like they're going out of style"
- Tony Claiborne, Head Strength & Conditioning coach of WCAP,
commenting on SoldierFuel™ energy bars

14 D’Andrea Brothers LLC christian@soldierfuel.com


SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

“Shaved 9 minutes off his 45-minute [run]


course, for a net improvement of 20%.”
- Dr. Phil, G.P. , NY Daily News

“Pack a wallop of balanced nutrition


and taste good.”
- Steve Casimiro, Popular Science

15 D’Andrea Brothers LLC christian@soldierfuel.com


SoldierFuel™ energy bars – The Superior Choice for the Armed Forces

SoldierFuel™ energy bar LSN #’s


894001E611338 SoldierFuel Apple Cinnamon bar
894001E611339 SoldierFuel Chocolate bar
894001E611340 SoldierFuel Peanut Butter bar

Approved Sanitary Conditions

SoldierFuel™ energy bar production facilities


are certified by the American Institute of Baking.

DSCP Clause 52.246-9P31, “SANITARY CONDITIONS” reads:


“Bread and bakery products from an establishment inspected by the
American Institute of Baking need not be listed in the ‘Directory of Sanitarily
Approved Food Establishments for Armed Forces Procurement’.”

D’Andrea Brothers LLC contact info:


Christian D’Andrea christian@soldierfuel.com 323.841.1365 direct

16 D’Andrea Brothers LLC christian@soldierfuel.com

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