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In late 2006, the TRADOC Research & Analysis Dietician at the Directorate of Basic Combat
Training, Fort Jackson, SC., conducted a field test and survey on Hooah SoldierFuel™
energy bars. The bars were rated excellent in all categories (taste, texture, performance,
wrapper design, etc.) 70% of respondents rated it above average in the “Overall
Impression” category, and fully 27% of Soldiers gave SoldierFuel™ the highest rating of 9,
“Excellent”.
"Trans fat both raises bad LDL cholesterol and lowers good HDL cholesterol. It has
other unique (for dietary fat) adverse effects on the inner lining of blood vessels...
Eating trans fat is like throwing sand into your finely regulated metabolic
machinery."
- Prof. Walter Willett, Harvard School of Public Health
The Mayo Clinic calls trans fat the “worst” of all the fats because it “both raises your
‘bad’ (LDL) cholesterol and lowers your ‘good’ (HDL) cholesterol,” creating a scenario
that “significantly increases your risk of heart disease, the leading killer of men and
women.”
DL-alpha tocopherol (which is in Hooah and First strike) “is the cheapest
and least effective form of vitamin E… Natural-source d-alpha-tocopherol
(as opposed to dl) has been shown to have a higher biopotency”
- Dr. George Obikoya
10g of 4g protein
PROTEIN
= Three years
of Shelf-life
Covance Laboratories Inc. is one of the world’s leading nutraceutical testing
facilities.
= BETTER VALUE
D’Andrea Brothers LLC offered Instead, Sterling Foods won the contract
SoldierFuel to DSCP in July 2007 at to supply FirstStrike bars to DSCP for
= BETTER
ACCEPTABILITY
The 80 athletes training for the Olympics in the U.S. Army's World Class Athlete
Program eat 2 SoldierFuel™ bars a day during training.
"[WCAP athletes] are eating the bars up like they're going out of style"
- Tony Claiborne, Head Strength & Conditioning coach of WCAP,
commenting on SoldierFuel™ energy bars