TRENDS IN TOURISM AND HOSPITALITY

CHINESE TOURIST TO THAILAND

KO-TING CHEN
311026

M6124
MAY 20th 2016

Statement of authorship
I certify that this assignment is my own work and contains no material, which
has been submitted as part of an assignment in any institute college or
university. Moreover, to the best of my knowledge and belief, it contains no
material previously published or written by another person, except where due
reference is made in the text of the assignment.

Signed

Date

20/5/2016

This report examines trends in Chinese outbound travel in the context of

economic and demographic developments and projects how Chinese travel demand
will evolve over the coming decade. The research provides a unique perspective of
which destinations - both cities and countries - are set to benefit most from this
growth in Chinese travel demand. The potential benefit for different worldwide
destinations has also been identified in comparison to overall growth in Chinese
outbound travel.

A place that contains the richest of all attractions can be call as a place of
heaven. This place is located in South East Asia, Thailand. This country had lots of
amazing view and things of attraction to let the
tourist enjoy there holiday. Thailand not only
known as Thailand also come with other named,
The land of Smile because of it natural
exquisiteness of the friendliness of Thai
Hospitality (Terms, 2003).

The trend is

between Chinese Tourist Traveling to Thailand

from 2015-2020 (Ltd & Legal, 2014). People
that visited these amazing countries

are

spending quality time with their family or just

married couple and maybe they seeking job here. Thailand it full of mountain, lots of
place to stay and lots of yummy spicy food and also Thailand is famous on Medical
Facilities, for this mostly middle east travellers.

Years passing by Chinese Tourist got rapidly increasing in the pervious 3

years but there are incident that cant be avoid such as, Tsunami (2004), Government
Conflict (2013-2014). According to Thai Airways, started in 2006 it flew inbound and
outbound tourist to different destination, the number came back of total 3.13 million
of passengers and might reach 8 millions of Chinese Tourist, it rapidly increasing and
better every years (Diongson, 2006) It shown that Thailand is an major hub for
vocation through Chinese Tourists eyes. According to Tourism Authority of Thailand,
TAT the flight from inbound increase by 8%, it went over it target margin and also
TAT want to increase flight from all ASEAN countries in the up coming years.
Chinese people travel mostly to Thailand, Korea, Taiwan and European Courtiers

depending on seasoning changes. During 2015 in China, the economic slow down in
China but it didnt effect on the local to travel. Thailand has become on of the
favourite destination for Chinese tourist of the year and is expected increasing rapidly
through end of the years (Notice, 2015).

The images of Thailand have be promoted by a Chinese movie that came out
in 2012, Lost in Thailand. This movie become the blockbuster of the year and
successfully increased the popularity of the country among potential Chinese Tourists.
The number of Chinese tourist in Thailand experienced a sudden grow. According to
Santo Chudintra, Deputy Governor of TAT, Chinese tourist paid 4.6 million to visit to
Thailand last year, and the number is increasing. Regions like Bangkok, Phuket and
Chang Mai are all attractive destination for all Chinese Tourists.

According to TAT, the best

place for Tourist to travel inside
Thailand is Phuket. This place located
in the south part of Thailand by
traveling there you must fly from a
domestic airport, proximity 1 hour
flight time (Air Asia). This place is
pack with Chinese Tourists. This place
had

been

protected

on

water

management to keep the coral alive

and the fresh air to breath. Pattaya is the first project for TAT and the government to
protect the place but is to late, the place is pack with people and hard to clean so they
decide to target Phuket by bring and upselling Phuket and protect in the same time.
Phuket for tourist is known as heaven place in Thailand. Phuket, are attracting
investor around the world but it will be limited company to established on this island.
The local people call Phuket Millionaires Row (Somluck, 2008). There are
Opportunity and Disvantage while Tourist visited a famous countries, first
Opportunity is increasing the revenue and the disavantages is destryoing some famous
beaches. A beach called Koh Tachai, close last October 2015 due to much Chinese
Tourist in one time the garbage management team cant handel and also destroying the
clear bule ocean (Paddock, 2016).

Chinese Tourists travel to Thailand not only for holiday but also carving for
local cusine and shopping. Thai cusine is known the best food in South East Asia, the
mixture or sweet, sours, and hotness by bringing out there traditional taste of the local
cuisine. Now a day Thai food had been located throgout the World, each resturant
taste different, some taste really Thainess but some taste weird.The dishes that attract
tourist to come are Tom Yum Gung and Phat Thai, this two dishes had it own history
behind it. Thai food had been known by food lover the unique palte they ever tasted
and it contain lots of good ingredient (Moavenzadeh, 2016). As it seems that Thai
Food is a popular topic and trends throughout all over the world that can make people
coming back. Thai Shopping is also famous for the local but for Chinese Toursit they
also love to shop they will buy a big bugs of things to share to his or her family back
in China. The target shopping mall for Chinese Tourist will go to, Central World,
Emporium, Emquatier and Siam Square. This four shopping mall have all mixture of
young trends.The Chinese Tourist usually buy Bangkok Bag, made from Silk and
others famous and expensive stores like LV, Channel, Hermes and more. Now days
Thailand came up a concept of Train Night Market located in two places and now it
pack with Chinese Toursit in just two days. Thailand keep increasing it place of
tourist to demand and target the Chinese Toursit, resturant server must learn Chinese
to seem friendly and welcome them.

Communicating visa requirements to travellers is the first step in making

travel easier. Information on visa applications and travel procedures should be easily
searchable and available online, provided in languages and dialects familiar to
Chinese nationals from target provinces and regions, and updated daily. Live support

should be available to travellers applying for entry visas through electronic

communication or by phone. Visa policies should be enforced consistently across
ports of entry, and any discrepancies between ports should be clearly communicated
to travellers before they start their journey.

Tourist travel throughout the world not only Thailand, they want to learn the
culture of each countries that they went travel to, that why they try new food of the
local cuisine. Thailand is known as one of the riches culture in the world take back to
it legacy of the King of Thailand taken power thought the decade. Thailand had
different kind of festival, first Water Festival Songkran, known as for the local
believe to wash your bad sin away and come in the new, this festival happen in April
13-15 and it the hottest time of the year, by celebrating this festival not only playing
water there are also different way of celebrate like releasing fish, bird from
internment, going temple to pray and pay respect to the monk (Thailand Events &
Festivals, 2016).

Medical Trends in Thailand had been uprising by 20% for only international
patient in total of 264,000 admitted in hospitals, it help Thailand generate 25 million
in revenue (Thailand sells sun and surgery, 2016). The medical team in Thailand
are the best, they provide the client the best services like less waiting time and
professional nurses to take care of the client, compare throughout the world, Thailand
is numbers as 480 best in the world, by this number it prove that Thailand is a hub of
medical tourism and by that it attract people around the world that needed help (
Thailand, n.d.).

Tourism in Thailand will be successful in the coming years. The Tourist from
all over the world will be coming for relaxation, learning culture, and medical
purposes. Thailand will be still Thailand, people that had been here, they come back
for more because this countries is the Land of Smile and best vocation escape you can
go to and the best incentive trip for employee to spend time to relax. As despite the
expexted gradual slowing of economic growth in China from the breakneck place
over the past decade, the Chinese economy will remain a leading emerging market
with considerable impacts on international tourism. Million of Chinese nationals will
be making their first international leisure travel over the next eight years as the
growing of middle class and increasing affordability of international travel, more
accessible for Chinese Travellers.

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