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1 author:
Nimit Chowdhary
Indian Institute of Tourism and Trav
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Contents...
` 295 | $ 7.95
ISBN: 978-9 3-813 20-13 -6
Section A: Introduction
1. Introduction
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Over the years IITTM has trained thousands of tour guides all over the country earning
useful experience. This has been supported by interaction with tour guides and their
associations, and federations. Guides have been coming
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refresher programmes. IITTM has also
engaged
with various agencies and state tourism boards
ISBN
978-93-81320-13-6
and tourism departments advising them on guide
training system. We have designed and delivered training
programmes for various states. IITTM has also discussed
issues with leading guide training agencies around the
9 789381 320136
60000
world including WFTGA. A lot of academic researches
on issue of guides and guide training have been carried
out under the aegis of IITTM. All this has allowed us to
evolve our range of guide training programmes. While
The Regional Level Guide Training Programme (RLGTP)
is organised as per the guidelines provided by Ministry
of Tourism, Government of India, IITTM has developed training modules that can be
customised to address the specific requirements of State Governments or a Union
Territory Administrations.
These training programmes are targeted at novices who are interested in investing
time in tourism as guides. Interests range from full time tour guiding to participating
on a part time basis. Such participants may be trained to be licensed as a state level
Tour Guide. These programmes may also benefit individuals who are so far practising
guiding without any license or are operating as tour escorts.
Knowledge
of tourism
products
Interpersonal
skills
Tourism trade
Guides
context
Sensitizing
Expected outcome
The expected outcome of the Tour Guide training programmes includes:
Participants are made to appreciate and are exposed to the traits and
characteristics necessary to be an effective Tour Guide.
Learners are able to handle visitors and take good care of them.
2.
3.
2-day communication seminar where each candidate is video graphed and play
back used to improve communication skills.
4.
5.
6.
The Author
Nimit Chowdhary
(nimitchowdhary@gmail.com)
is a Professor with Indian Institute of Tourism and Travel
Management, Gwalior. Widely acknowledged as a prolific
researcher and writer, he is also a qualified trainer in Tour
Guiding by the World Federation of Tour Guide Association
(WFTGA) and has been associated with the Regional Level
Guide Training Programme (RLGTP) for over six years.
Prof. Chowdhary has engaged with various state
governments in designing and conducting numerous
Tour Guide training programmes. Currently supervising
a number of doctoral level researches on tour guiding at prestigious Indian
universities, he has taught at several international universities, including Instituto
Tecnolgico y de Estudios Superiores de Monterrey (ITESM), Mexico; Global
Entrepreneurship Academy (GEA), Slovenia; Shaoxing University, China; University
of Gotland, Sweden and University of Girona, Spain.
Recipient of the prestigious AICTE Career Award for Young Teachers, he is
globally acclaimed and extensively published in the area of tour guiding. Widely
travelled throughout India and in over 30 countries, his areas of special interest
include, Destination Marketing and Strategy, Tourism Entrepreneurship and
Research Methodology.
Sections B & C provide detailed guidelines for developing effective business plans
supported by strategy, marketing, operations, people and financial plans, besides
supporting them with existing and original case studies.
The reader is guided to build a sense of direction for the business by developing
vision and mission, identifying competitors and customers, discussing steps to design
a strategy and detailing the process of market research, segmentation, targeting and
positioning for small tourism firms.
It discusses the 7Ps of tourism marketing in detail, dealing with product, price, place,
promotion, physical evidence, people and process. The authors creatively weave an
important 8th P of tourism marketing Partnering, a key element of any small tourism
company.
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