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9/13/2016

Socialprofileofkeyheadsinthenationalmedia

Surveymethodology:
For this survey 40 national media organizations located in Delhi were identified.
These included all the major news papers, news magazines, radio channels,
television channels and news agencies that could be said to have a national
spread. Of these information could be obtained about 37 organizations. For this
purpose different publications or channels of the same media house have been
treatedasdifferentorganaisations.
Foreachoftheseorganizationswesoughtinformationonthetop10keydecision
makerswhomatterindecidingthenewsandeditorialpolicyoftheorganization.
Foreachofthesepersonsthusidentified,informationwascollectedontheirsocial
profile in terms of their gender, age, religion, caste/community, mother tongue
andstateofdomicile.Theinformationwasavailablefor315keydecisionmakers.
ThiswasgatheredbyagroupofvolunteersoftheMediaStudyGroup.Sincethe
information was gathered not by facetoface interview but by speaking to
colleaguesandotherinformants,thedataheremaycontainsomeerrors.
SUMMARYTABLES
GenderProfile

PrintHindi
PrintEnglish
ElectronicHindi
ElectronicEnglish
All

Men
86%
84%
89%
68%
83%

Women
14%
16%
11%
32%
17%

Religiousprofile

ShareinIndiaspopulation
PrintHindi
PrintEnglish
ElectronicHindi
ElectronicEnglish
All

Hindu
81%
97%
90%
90%
85%
90%

Muslim
13%
2%
3%
6%
0%
3%

Christian
2%
0%
4%
1%
13%
4%

Sikh
2%
0
0
0
2%
1%

Castecommunityprofile

Brahmin Kayastha Vaishya/ Rajput

Khatri

59%
44%
49%
52%

9%
18%
13%
13%

11%
5%
8%
2%

8%
1%
14%
4%

5%
17%
4%
4%

Non
dwija
upper
caste
0%
5%
0%
4%

49%

14%

7%

7%

9%

2%

Jain
PrintHindi
PrintEnglish
ElectronicHindi
Electronic
English
All

OBC

4%

8%
1%
4%
4%

CasteCommunityprofilecomparedtopopulationshare

http://www.milligazette.com/dailyupdate/2006/20060606_india_media_social_profile.htm

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