Académique Documents
Professionnel Documents
Culture Documents
By BHARAT KOIRALA
2002 Ramon Magsaysay Awardee for
Journalism, Literature, and Creative Communication Arts
Presented at the 44th Ramon Magsaysay Awards Lecture Series
28 August, 2002, Manila, Philippines
average Nepali to buy a newspaper they had their eye on the urban elite
as their readers.
Wall Newspaper
It was here that we came in with new ideas and concepts to provide better
access to the rural population. The first of these was the publication of the
wall newspaper. The purpose of the wall newspaper was to provide the
rural literates reading material on social and economic development in the
form of inspiring success stories and other useful information. Printed in
large, bold type the newspapers were expected to provide information on
agriculture, health and hygiene, education, family planning, child care, reforestation and other subjects of local interest in simple and attractive
style with the use of pictures and graphics.
The first of these wall newspaper was called Gaon Ghar (village home)
and was the combined effort of Nepal Press Institute, the Agriculture
Development Bank and UNICEF. The first provided the editorial support,
the second its administration and distribution and the third the financial
resources. The newspaper was very attractive, contained first hand reports
of success stories, and the stories were written in simplest Nepali which
could be read and understood by neo-literates. Its success led to the
publication of many other wall newspapers.
At the moment there are hundreds of wall newspapers of all shades and
colors. Some are small, others large, some are printed on offset presses,
some are produced completely by hand by copiously writing out the
stories and drawing the pictures. There are wall newspapers on the
environment, on forestry and on community medicine. There are cities
where children are putting out their wall newspapers. Ninth and Tenth
grade students are given two-week training in journalism and declared
child journalists. They then divide themselves into groups and under the
supervision of a teacher produce their wall newspaper every month. These
wall newspapers have dramatically increased the flow of development
!
Copyright!!2016!Ramon!Magsaysay!Award!Foundation!
!
!
Copyright!!2016!Ramon!Magsaysay!Award!Foundation!
!
!
Copyright!!2016!Ramon!Magsaysay!Award!Foundation!
!
Its soft melodious music, chats, radio features, opinion pieces, and
discussions on such vital issues as pollution, HIV/AIDS and human rights
are all appreciated by a growing listenership in Kathmandu and its
suburbs.
Radio Sagarmatha has created a lot of interest in other countries of South
Asia also. At present Nepal is the only country in the region to allow
private broadcasting. In countries where FM radio stations mean just
music and entertainment, Radio Sagarmatha stands out as a viable model
for public service broadcasting.
What is encouraging is that Radio Sagarmatha has paved the way for the
establishment of other community radio stations. There are now five that
can be called truly community stations and all of them have become selfsupporting. What we do is to provide them support in training, upgrading
of equipment and creating a network for exchanging programs and
information. There is now the vision of a network of community radio
stations scattered throughout Nepal beaming programs to educate and
entertain their communities. With the help of modern information and
communication technologies it may be possible to connect them into a
functioning network, sharing programs and ideas on a regular basis.
Other Innovations
Something we have been experimenting with and getting good results
from is the audio tower. This is a simple communication system
comprising an amplifier with a microphone and a number of loudspeakers
placed atop trees, tall buildings, hilltops or temples. From a small room
or a shed, young people send out news, music, public announcements and
entertainment for villagers scattered in clusters.
!
Copyright!!2016!Ramon!Magsaysay!Award!Foundation!
!
There are now audio towers run by youth and some by women. The audio
tower is considered the first step in operating a radio station. By the time
the community feels they are capable of handling a good audio tower
system, they can operate a small community radio station. We have
provision for training the operators of audio towers.
Good Journalism
The success of the new emerging radio stations has been due to the
practice of good journalism that is being promoted in the country. At the
forefront of this effort to train young journalists has been Nepal Press
Institute which was established in 1984. In addition to a regular one-year
diploma course, the Institute conducts workshops, seminars and shortterm training programs throughout the year and in many parts of the
country. Started as a very small institute to meet the growing needs of an
expanding media, it has grown considerably over the years. It now has
regional resource centers in the eastern and western parts of the country.
The Institute's achievements include a large pool of trained journalists that
man much of Nepal's communication media: print, radio and television.
It has successfully pioneered many innovative communication programs
and created a lasting interest among the young journalists to serve rural
communities. Young reporters are encouraged to use the Institute's rural
reporting fellowships to write about the Nepalese villages.
The Institute has also been instrumental in promoting new technology.
Whereas ten years ago there was no modern offset press in the districts,
now more newspapers in the districts are printed on offset machines than
in Kathmandu. The papers have become more attractive, better written
and edited and more saleable as media products. The Institute's desk-top
publishing courses are very popular in small towns and villages.
!
Copyright!!2016!Ramon!Magsaysay!Award!Foundation!
!
One concept that Nepal Press Institute has been promoting is development
journalism, a journalism that makes ordinary people and their work-a-day
life as the focus of attention. Nepal today stands out as a country that has
made significant achievement in promoting this kind of journalism. The
process was started in the 1970s when the concept had just begun to
emerge in Asia. Whereas 15 years ago the newspaper content dealt
overwhelming with politics and space devoted to development was
negligible, today there is much more development news in the Nepalese
media.
However, the challenges are immense. There is still very little flow of
information between the cities and the villages. This is glaringly reflected
in the newspapers, radio or television. There is a need for massive
investment in the community media so that the success registered in some
areas can be replicated in others. The government's attitude towards
community media is negative. Instead of promoting community media,
the government has refused to grant more licenses to community radio
stations.
There are over 25 applications lying with the government. Donor support
to the media sector is lukewarm, to community media it is worse.
What We Need To Do
I have been journalism for 35 years, first as a reporter, then as an editor
and finally as a manager. The more I work in communication, the more I
have come to realize that without communication, social and economic
development is not possible. Nor can a democracy function, unless there
is a free flow of information between individuals, communities and
various sectors of society. Anyone that seeks to work in the area of social
reform must take into cognizance this paramount role of communication.
!
Copyright!!2016!Ramon!Magsaysay!Award!Foundation!
!
!
Copyright!!2016!Ramon!Magsaysay!Award!Foundation!
!