Report Prepared by: Tanaya Nath

Media Sector- The Sunrise Sector of Indian

Economy
With the bar for the Business excellence set high, the Industry is synonymous with innovation
and creativity. The Indian M&E Industry, i.e. Media and Entertainment Industry is making
high growth strides and proving its resilience to the world. Banking on the technology, the
sector has seen tremendous growth in last few years.

The Market Dynamics:

The Sector has seen a growth of 22% in comparison to the 12% last year. By 2020, the Sector
is expected to grow at the CAGR of 14.3% and cross $40 billion. The Box Office revenue,
which now stands at USD 1.64 billion, is expected to be at USD 2.72 billion with the CAGR of
10.9%. On the other hand, the admissions in the Sector in 2015 were 2.04 billion and are now
expected to grow by 6.6% CAGR to be at 2.80 billion by 2020.

20.00%
15.00%
10.00%
5.00%
0.00%
CAGR 2020

The revenue from the Internet advertising will remain the largest sub-component of Internet
advertising over the period forecasted. In the year 2015, paid search grew 26.7% YoY with the
revenue standing at USD 211 million. This value is seen to be at USD 492 million by the year

2020 with the CAGR of 18.5%. The Online Spending on display adds have grown three fold
since 2011 to 2015, standing at USD 200 million in 2015.
India is seen as one among the seven countries that will be achieving the double-digit growth
by the year 2020 with the CAGR of 11.7%. The revenue in 2015 stood at USD 3.19 billion and
by 2020, is expected to be at USD 5.54 billion.

In a years time Nifty Media has given higher return than the Benchmark Index Nifty. Nifty
Media has given the return of over 22% as compared to that of Nifty which stands at 11.46%.

The US Impact:
On 14th September, US expressed willingness to have the bilateral investment treaty with
India. There have been talks about pushing the innovation and technology in India, targeting
the four-fold Jump in the bilateral trade to USD 500 billion in future, which was nearly USD
110 billion in the year 2015. Innovation and technology both are the magic words when it
comes to the Media and Entertainment sector. The news has inspired sudden buy in the
sector, taking it to the heights it has never been.

Today, on 15th September 2016, Nifty Media has yielded the highest return among all the
Indices. At present, India is US fifth largest FDI investor.

To Name Some:
The Media industry carries the names like TV18, Zee network, and the likes. Below is the
sneak peek into a few names of the Sector. The table shows the highest movement in the share
price of the stocks today, 15th September 2016:

15%
10%
5%
0%
Series

The chart clearly TV18 share price has seen the highest jump in todays trade while Eros
stands with the least movement. But there is no denying the fact that each one of them have
gained today. Despite that, some stocks like PVR, Eros and Inox closed at a red note while
Sun TV traded on a new high.
Sun TV has yielded the highest return today while PVR has given the highest return in a years
time. Den Network, that has been giving negative returns, turned positive today. Zee
Entertainment, Inox and PVR have given higher returns in six months as compared to one
year.

S. No.

Symbol

1D

6M

1Y

SUN TV

6.44

32.46

40.68

DEN NETWORKS

2.28

-13.43

-41.88

INOX

1.3

33.5

21.48

TV18

1.13

6.2

26.77

ZEE ENTERTAINMENT

0.5

34.13

31.51

JAGRAN PRAKASHAN

0.16

26.9

41.75

EROS

0.02

37.83

-56.23

PVR

-0.48

65.7

41.49

NETWORK 18

-1.18

-0.95

-15.23

In the Media Space, consider investing in TV18, Zee Media, Sun TV, Dish TV, NDTV, Jagran
Prakashan and HT Media.

Disclaimer
The investment advice or guidance provided by way of recommendations, reports or other ways are solely the personal views of
the research team. Users are advised to use the data for the purpose of information and rely on their own judgment while making
investment decision.
Dynamic Equities Pvt. Ltd - SEBI Investment Advisory Reg. No.: INA300002022

Disclosure
Dynamic Equities Pvt. Ltd. is a member of NSE, BSE, MCX SX and a DP with NSDL & CDSL. It is also engaged in Investment
Advisory Services and Portfolio Management Services. Dynamic Commodities Pvt. Ltd., associate company, is a member of MCX &
NCDEX. We declare that our activities were neither suspended nor we have defaulted with any stock exchange authority with
whom we are registered. SEBI, Exchanges and Depositories have conducted the routine inspection and based on their
observations have issued advise letters or levied minor penalty on for certain operational deviations.
Answers to the Best of our knowledge and belief of Dynamic/ its Associates/ Research Analyst: DYNAMIC/its Associates/
Research Analyst/ his Relative:

Do not have any financial interest / any actual/beneficial ownership in the subject company.
Do not have any other material conflict of interest at the time of publication of the research report
Have not received any compensation from the subject company in the past twelve months
Have not managed or co-managed public offering of securities for the subject company.
Have not received any compensation for brokerage services or any products / services or any compensation or other
benefits from the subject company, nor engaged in market making activity for the subject company
Have not served as an officer, director or employee of the subject company

Article Written by
Tanaya Nath