Health Promotion: A

Concept
Tim Ajar PKIP

Objectives
Definition
Scope
Dynamic organizational
Health education at university
Resources

What do you know about

health promotion?
Health promotion
Bacelor of Public Health
Health Promotor Penyuluh
Health Ministry, Local Health Office or
Primary Health Care

Health Promotion Media

end

Definition
Health

promotion is the process

of enabling people to increase
control over their health and its
determinants, and thereby
improve their health (The
Bangkok Charter)
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Preface
Healthy Paradigm Era
(1995-2009)

Propaganda era
& Community
Health Education
(1910-1960)

CHE &
Counseling
(1960-1980)

PKMD, Posyandu
& Counseling
through
Electronic Media
(1975-1995)
(

HEALTH
PROMOTION
6

Preface
Propaganda Era

Community Health
Education

Health
Information

Health
Education

Simple

Community
Development
Community
Organization
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1
Gap between urban dan rural
Habit and belief
Malaria, Cholera, Cacar, Busung
Lapar, Frambusia, TB, Kusta
Preventive Vacine
Carantine
Propagandist

Medisch
Hygienische
Propaganda

School
Brigade

Health
Education

Principles
Purposive
Coperation of the
people
The spirit of the
approach
A subject with
which to begin
Laying foundation
for general
hygienic work
10

Vaccine

Control:
Water,
workplace,
resto,
riolering,
waste,
&housing

HE in hygiene
and sanitation

Birth & Death

registration

Infectious &
non infectious
disease report
11

Evidence of awareness
School of consellor Magelang &
Yogya
Bandung plan community health by
PHC
Lemah Abang Model Rural health
team and field training (rational,
objective and aware to implement
knowledge into behavior)

12

Health education and

public health counselling
Knowledge

Attitude
Practice

Health Education Manpower Development

Project 60 Health Education Specialist (HES)
13

Public Health Counselling

Value for health
Enable to practice
Develop and using
health care
facilities

Intensive work
area of PH
Counselor

14

15

Community Empowerment
Village
Approach

Evaluate

Community
Self Survey

Plan

Community
Self Survey

Villagers
Discussion

Do
16

Education is not for

knowing more but for
behaving differently
17

PKMD, Posyandu, Health Counsellor

Through Electronic Media

Participation
18

DKI PKM
(1970)

Panca
Husada
Karsa

PKMD
(1975)

PHC Alma Ata

(2000)

SKN

Enabling
Environmental
Nutrition

Morbidity and
mortality
Family planning
19

Highest Refferal

First Refferal
PHC

Community
Household

H
I
E
R
A
R
C
H
Y

20

Integrated Service Post

(Posyandu)
Table 1

Registration (baby/<5 y,
pregnant & brestfeeding woman)

Table 2

Weighing (baby/<5 y ,
pregnant woman)

Table 3

Recording into KMS

Table 4

Counselling to mother

Table 5

Immunization
21

Scope of Posyandu
Family Planning
Mother & Child
Health
Nutrition
Immunization
Diarrhea
Prevention

22

Health Counselling Through

Electronic Media

Butir-Butir
Pasir Putih
(HIV-AIDS)

Sebaiknya anda tahu, dari desa

ke desa, desa kita, Si Unyil, Ria
Jenaka, Aku anak sehat)
Dr. Sartika & Miranti Bidan
Tercinta
Relung hati, Cintaku pada
gemericik air, Kupu-Kupu Ungu
Filler Jangan Lupa
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Health Paradigm
Live, learn,
work, play&do
evrything, get
health services
Preventive +
Curative

Health
Promotion

Networking (equity,
transparancy,
benefit)

Health
Education +
environmental
influence
Educative +
social
support (ABG
strategy)
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Health Promotion Goals

Awareness and enable

Community to maintain
and improve their health

Health Promotion Target

PRIMARY
Having health
problem

TERTIARY
Stakeholder,
funder
SECONDARY
Individual or groups
influence to primary

Health Promotion Target by Level

sasaran

primer

keluarga
Individu/aggt
kel yg punya
masalah,
mis.:ibu hamil

Kepala kelg
Orang tua/
mertua
Kader
skunder To-mas
To-ga
LSM
Petugas kes

tersier

Kepala Kelg
Ketua RT/RW
Kepala Desa

Inst.kesehatan

Tp.kerja

sekolah

Tp.umum

Pasien
Pengantar/
keluarga
Keluarga
pasien

karyawan

siswa

Pengunjung/
pengguna
jasa
Masyarakat
umum

Petugas kes
Kader
kesehatan

Menejer
Serikat
buruh
Organisa
si profesi

pegawai
karyawan
menejer

Pimp.institusi
di institusi
kes.

Direktur
pemilik

Kep.sek
pemilik

Guru
Karyawan
BP3
OSIS

Direksi
pemilik

Dimension of Implementation
Setting yaitu :

Dimension of Health Services Target:

Promotive
Preventive

Curative

Rehabilitative

Dynamic organizational
Dir. Health Promotion MoH + Center of
Social Counselling MoS
BPSM (PKMD) JPKM (UKBM)

30

Health education at university

Public Health Faculty of
Indonesia University (FKM UI)
Answering treat of public
health problem
PHF of North Sumatra Univ,
PHF of Diponegoro Univ, PHF
of Airlangga Univ, PHF of
Hasanudin Univ.
Extension Reguler

31

Resources
PKM
HSE
PPKMI
PPPKMI
IUHPE

(P&E Journal)

32

Analogy
Educator (educative approach,
community development, community
organization) tut wuri handayani
Social Marketer (media and role
model) ing ngarsa sung tulodo
Advocate (equity) ing madya
mangun karsa

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Our Greatest Weakness Lies in Giving

Up. The Most Certain Ways to Succeed
is Always to Try just One More Time
(Thomas. A Edison)

Thank You Fenny Etrawati

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