LYCEUM-NORTHWESTERN UNIVERSITY

Tapuac District, Dagupan City

COLLEGE OF BUSINESS EDUCATION

SEMI-FINAL QUIZ IN BA 2
PRINCIPLES OF MARKETING
1st
Semester, SY 2016-2017
Name ______________________________
Score ________
Course/Year _______________________
Date ________
Directions: Any discussions or inappropriate communication between
examinees, as well as the appearance of any unnecessary material or cellular
phone usage, will be dealt accordingly. Strictly NO ERASURES!!! Any
erasures will invalidate your answer. Write your answer on provided answer
sheet.
I.

MULTIPLE CHOICE. Encircle the letter of the correct answer.

1. The amount of money needed to sustain a project to completion
a. salary
b. loan
c. price
d. budget
2. Consumers who actually purchase the products
a. Potential market
b. Primary market
c. Consumer market
d. Industrial market
3. Tangible products that can be used several times
a. Non-durable
b. intangible
c. unsought
d. durable
4. Refers to the various resources that the company has
a. weakness
b. strength
c. opportunities
d. threats
5. The stage where a product is being introduced in the market
a. maturity
b. decline
c. introduction
d. growth
6. Products that consumer buys with minimum effort
a. convenience
b. unsought
c. shopping
d. specialty
7. products that are purchased after comparisons have been made
a. convenience
b. unsought
c. shopping
d. specialty
8. A set of all sellers of a product
a. manufacturers
b. industry
c. competitors
d. capitalists
9. The process of gathering ideas
a. brainstorming
b. idea generation

c. idea selection
d. time management
10.
The process wherein ideas gathered are assessed
a. Project proposal
b. Idea screening
c. Business analysis
d. Idea generation
11.
The initial stage in product development
a. Idea generation
b. commercialization
c. concept testing
d. product concept development
12.
The process wherein the concept is tested to a group of target
market to determine its appeal to the consumers
a. Idea generation
b. commercialization
c. concept testing
d. product concept development
13.
The external positive that a company may exploit to its
advantage
a. opportunities
b. weaknesses
c. strength
d. threats
14.
The challenges posed to a company, which will have an impact
to its operations and may limit the company in the achievement of its
objective.
a. opportunities
b. weaknesses
c. strength
d. threats
15.
The stage where actual production of the product is done
a. Product development
b. Test marketing
c. Business analysis
d. Market strategy
16.
Process of analyzing the general situation of a company
a. Product development
b. Test marketing
c. Business analysis
d. Market strategy
17.
The stage in PLC where there is already improvement in sales
due to consumers acceptance of the product.
a. Introduction
b. Growth
c. Maturity
d. decline
18.
The stage in PLC where sales and growth of the product
stabilize.
a. Introduction
b. Growth
c. Maturity
d. decline
19.
Industrial products that become part of a finished product.
a. Parts and materials
b. Raw materials
c. Accessory equipment
d. Supplies and services
20.
The part of the brand that can be easily recognized
a. Branding
b. Brand name
c. Brand mark

II.

d. Brand differentia
ENUMERATION
1. Classification of Products
1. ___________________
2. ___________________
2. Classification of Industrial Products
1. ___________________
2. ___________________
3. ___________________
3. Steps in Product Development
1. ___________________
2. ___________________
3. ___________________
4. ___________________
5. ___________________
6. ___________________
7. ___________________
8. ___________________
9. ___________________
4. Levels of Packaging
1. ___________________
2. ___________________
3. ___________________
5. Importance of Packaging
1. ___________________
2. ___________________
3. ___________________

Prepared by:

GARRY T. ROMANO, MBA

Instructor